There’s nothing more discouraging than starting a blog to share your passion and expertise, only to feel like no one is reading your posts. We’ve all been there before. To increase your readership and make your effort worthwhile, here are some ideas and tactics to pursue to get more users to read your blog.
Table of Contents
- How to get more people to read your blog
- 1. Produce quality and consistent content
- 2. Identify a demand and meet it
- 3. Create an email list
- 4. Market and share content
- 5. Figure out simple SEO
- 6. Network with other blogs
- 7. Write guest posts
- 8. Share other blogs
- 9. Create a subscriber landing page
- 10. Play around with imagery
- 11. Use lead magnets
- 12. Make emails shareable
- 13. Make sure the page is loading quickly
- 14. Make your blog mobile friendly
- Get the best tools for yourself!
- Bonus Tip: Diversify
How to get more people to read your blog
1. Produce quality and consistent content
It might go without saying, but if you aren’t producing excellent content for your blog, you can’t expect people to read it. 43% of users admit to skimming through blog posts, so engaging a reader is imperative.
The audience will likely come back to your blog if they expect consistent content. Make sure you are posting regularly – maybe even start a weekly series to keep both you and your audience coming back for more.
2. Identify a demand and meet it
What sort of people do you want reading your blog, and why might they come to you? Try to identify the needs of your potential audience and cater posts to satisfy that demand.
If you are writing a blog, you are probably passionate about something in your industry. Perhaps you have a special interest or expertise on a specific topic. Use these skills to engage the audience to engage with your blog’s content.
3. Create an email list
One of the first things blogs should do is start an email list. Given how people tend to be skeptical about who or what has access to their email addresses, this is easier said than done.
Simple actions like adding an invitation to join an email list at the end of blog posts can increase engagement. But try developing lead magnets (more on this below) that require the user to provide their contact info prior to getting premium content. Once you have their emails, you can remind readers to check out new content on a weekly or daily basis.
Use your social media accounts by marketing your blog on these platforms. Sharing posts on your Facebook profile or your own brand page can help maximize viewership. With 1 billion users every month, Instagram is another great outreach platform – post using hashtags and link your blog in your bio. LinkedIn is a good platform for professional or business-related engagements. Don't be afraid to share your content with others!
5. Figure out simple SEO
Search engine optimization, or SEO, refer to actions that place your website high on the list of search engine results. Choosing keywords, crafting catchy headlines, using subheads – there are a myriad of ways to improve your SEO. 75% of users never scroll past the first page of search results, therefore it’s important to figure out an SEO strategy to generate better traffic for your blog.
6. Network with other blogs
Given how many blogs there are today, collaboration can be greatly beneficial when trying to build readership and increase traffic. Finding other bloggers to discuss topics with or bounce off ideas can be greatly beneficial. There’s always a chance to learn something new. You can easily apply these newfound knowledge to increase readership for your own blog!
7. Write guest posts
In the same vein as networking, writing guest posts on other blogs is a great way to increase exposure for your own content. In fact, 60% of bloggers write guest articles on other blogs! You can access an entirely new audience that may become interested in your work. Carefully selecting a blog to pitch, drafting a quality article, and sharing these posts diligently can greatly improve your readership. Asking for a link back to your site is also a smart practice for building backlinks (an important ranking factor for SEO).
Sharing other blogs by linking them to your posts might seem like a way to lose your own readers. On the contrary, it can provide quality content to your readers while opening up an opportunity to network with other bloggers. The blogs you share might also be incentivized to link your blog to their posts as well.
9. Create a subscriber landing page
Another effective tactic to persuade readers is building a subscriber landing page. The only objective for these pages is to convince others to subscribe to your blog.
Landing pages will explain the benefits of subscribing, the type of content readers will get, email frequency, and potentially subscriber bonuses. These pages can be included on your blog’s navigation bar or linked in your social media posts.
10. Play around with imagery
Photos and images are often the first thing that people notice on a blog. Using professional, eye-catching imagery on your landing page could retain readers before they decide to click away. Although it may seem arbitrary, people are quick to judge based on images alone. Take control of your brand and grab those readers’ attention.
11. Use lead magnets
We touched on this a little earlier with building an email list. Sometimes readers might want something small in return for a subscription. Lead magnets, the term used for free items or services given in exchange for contact information, don’t have to be expensive or costly – they can simply be things like checklists, cheat sheets, or templates (here’s a useful list). Lead magnets are often repurposed materials from your blog, which promises subscribers about the type of content they are signing up for.
By making your emails shareable, your blog can reach people outside of your subscriber base. Readers will want to share your engaging content with their friends, family, and internet followers.
Adding a “share with a friend” option on your emails makes this process simpler by streamlining the forwarding process.
13. Make sure the page is loading quickly
Surprising enough, 40% of users abandon a website if it does not load within 3 seconds. Though this may seem rather harsh, it’s important to note that there are millions of blogs on the internet, and something as trivial as loading times can reasonably be considered a deal-breaker.
Check your site’s loading time so that your reader doesn’t come through the door only to immediately see themselves out.
14. Make your blog mobile friendly
With the accessibility and widespread use of smartphones, more and more potential readers are going to find your blog on mobile devices. Making sure your site is mobile friendly is essential, especially if you advertise your blog through social media like Instagram. 64% of users read emails on their smartphones, meaning links that go directly to your blog will be on mobile as well. Optimize your readership by ensuring a good mobile experience.
Get the best tools for yourself!
Building a great blog generally requires a diverse set of online tools to optimize performance. Determining which tools to pick, however, can prove to be difficult. Don’t Do It Yourself can help you make those decisions, as we have a wide range of unbiased reviews on products and services, as well as educational programs help you achieve your goals of converting your blog into a success story..
Bonus Tip: Diversify
Getting more people to your blog isn't rocket science, but it does take time and a commitment to provide quality content. Push buttons. Provide value. Be unique. Optimize. This is the standard recipe that will get attention, keep readers happy, and have them come back for more.
On top of that, it's important to diversify. This what takes a good blog to the next level. Even if you're the next Ernest Hemingway, you should consider sourcing content from other qualified writers. Not everyone loves The Sun Also Rises. Some people are perfectly content with Fifty Shades of Grey.
To get a healthy balance of unique voices and quality blog articles and content, consider using a top blog writing service. These services can provide a team of the experienced (and sometimes niche oriented) blog writers that can crank out more content for you and your blog. This not only saves you time and money, but provides your blog with a three-dimensional voice. This is critical if you want to to widen your blog's reach and build an engaged audience.