Claire FountainHaving trouble figuring out the who, how, and when of SMS marketing? You're not alone!
There are plenty of marketing agencies making bold claims, but we did some extensive research to highlight the real top players in the SMS marketing space.
These agencies have you covered.
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5 Best SMS Marketing Agencies
1. The Snow Agency
Best for large businesses
As a full-service digital marketing agency, The Snow Agency has a team of tech experts that are highly skilled, specifically in the art of SMS marketing.
They start by performing an audit on your existing brand image and SMS marketing approach to see what gaps need filling in.
From there, they help craft a comprehensive SMS marketing campaign. This entails creating an SMS calendar, keywords to allow users to subscribe and easily group them, and an Instagram swipe-up to allow users to easily subscribe from your business’s social media pages.
They use experts like SMS copywriters and designers to create texts that keep customers engaged, offering special promotions and alerting them to new products or services.
Pricing starts at around $5,000 and can go up to $50,000+.
2. Text2VIP
Best for small businesses
Offering both SMS marketing and SMS software, Text2VIP has a variety of options for businesses interested in SMS marketing.
Founded in 2009, this company was one of the first SMS marketing software companies, so they have plenty of experience in the industry. This experience has taught them what works and what doesn’t, giving them the knowledge that they can pass on to their clients.
Many customers love that they can use either a “Do It Yourself” type of service or upgrade to have them do it for you.
They are unique in that, in contrast with other companies, they solely focus on SMS marketing rather than other digital marketing techniques. This allows for lower, more flexible pricing than other agencies.
3. Attentive
Best for eCommerce
Businesses that specialize in eCommerce are faced with unique challenges and have needs that other companies don’t. Attentive has been able to nail the SMS marketing techniques that prove successful for online shops by focusing solely on providing solutions for eCommerce brands.
To drive up revenue, Attentive offers specialized messages that are targeted to different groups of customers. This personalization means customers receive highly-relevant content that makes them more likely to engage and, ideally, purchase more of your product.
This company also tracks the buyer’s journey, tracking their habits and providing SMS communication from advertising to purchases to tracking and satisfaction surveys, eventually re-engaging them after their purchase to improve customer loyalty.
4. Click Refresh
Another full-service digital marketing agency with SMS marketing capabilities, Click Refresh offers fully customizable plans with bespoke pricing, making it suitable for businesses of all sizes with any variety of goals.
Businesses that use Click Refresh’s SMS marketing services get access to a dedicated marketing representative who manages their SMS campaign.
When you use Click Refresh, you’ll also get SMS marketing for an unlimited amount of subscribers.
You get up to 10 text message send-outs per month, with full reports on each message send-out so that you can track how successful your campaign is and see what needs improvement.
5. MuteSix
Using a unique “Lifecycle Marketing” team, MuteSix can take a holistic approach to your business’s communications.
MuteSix uses a full-funnel, targeted approach to communicate with your audience, engaging them with the most relevant messaging to convert and captivate your customers.
SMS marketing is tricky, especially for business owners who are new to the method of marketing. Clients, who are often in the eCommerce and retail businesses, love how responsive the SMS marketing team at MuteSix is throughout SMS campaigns.
By combining SMS, email, and on-site marketing with in-app push notifications, companies can create a cohesive brand message that increases conversion rates and customer loyalty.
Uses for SMS Marketing
What Is an SMS Digital Marketing Agency?
An SMS digital marketing agency is a company that essentially handles a business’s SMS marketing strategy.
These agencies usually have a team and their own SMS software that they use, allowing you to hand over all SMS marketing functions to them.
They often offer SMS as part of a larger digital marketing strategy service, though this isn’t totally necessary.
Since they do often offer other digital marketing services, you can use these agencies to create a more cohesive brand presence to communicate the story of your company more effectively.
The goal is, of course, to drive up revenue and visibility by keeping your business at the front of your customer’s minds. SMS has a much higher engagement from customers, too, 90% open rate versus 30% for email.
What Does an SMS Marketing Agency Do?
SMS marketing agencies do everything necessary to create a successful SMS/MMS marketing campaign for their clients.
This can include an audit of your current strategy and brand image, an SMS copywriter to craft effective messages to send to customers, an SMS designer that can use things like GIFs and images to create more interesting messages, and swipe-up and short link features to allow customers to navigate directly to your site.
SMS marketing agencies can also offer analytics and the ability to track metrics so that you can see how effective your different SMS marketing techniques are.
How Much Does an SMS Marketing Agency Charge?
Since many SMS marketing agencies offer SMS as a part of a larger variety of services, it is hard to find clear pricing for these SMS marketing agencies.
Typically, a digital marketing agency will cost you anywhere from $10,000 per project to upwards of $500,000.
Basic SMS software services begin at just around $20 per month.
FAQs
Is it worth hiring an SMS marketing agency?
If you have it in your budget and want professionals to take over your SMS campaign, it is worth it to hire an SMS marketing agency. Many companies may not need/want one.
How do I choose an SMS marketing agency?
When choosing an SMS marketing agency, think about budget, needs, and goals. Some SMS marketing agencies offer full-service digital marketing strategy and implementation, allowing you to centralize PR and communication operations.
Which SMS marketing agency is best for small businesses?
Text2VIP is the best SMS marketing agency for small businesses.
Which SMS marketing agency is best for large businesses?
The Snow Agency is the best SMS marketing agency for large businesses.
Stefan Schulz
Taylor Munsell
