Geoff CuddIf you own a business in New York City, you know just how much competition there is in the area, no matter what industry you’re in.
To set your company apart, it’s important to have a winning marketing strategy that will bring customers to your business.
The best marketing agencies in New York City can help you create and execute a great marketing strategy to ensure the success of your company.
Best for Growth Marketers Best for Paid Ads & CMO's Best for eCommerce Marketing
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An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Best Digital Marketing Agencies in NYC
Here are the best marketing agencies in NYC.
For a more specific type of agency in New York City, check out:
1. Yotpo
Best for eCommerce
If you own an eCommerce business in NYC, check out Yotpo.
The folks at Yotpo have spent the past decade in business finding ways to leverage social proof for customers to trust the brands they market for. They understand that the key to a successful eCommerce business is to have repeat customers that recommend their product to friends and help eCommerce sites set up loyalty and referral programs that drive growth.
They work with SMSBump to create great mobile experiences for customers as well as use AI to collect top reviews to cast your product or service in a good light. Yotpo also creates visual UGC to show customer photos throughout the buyer journey.
They’ve served clients like Princess Polly who increased conversion by 498% with Yotpo reviews as well as Chubbies, Billabong, and Everlast.
Pros
- Expertise in leveraging social proof.
- Strong focus on customer loyalty and referral programs.
- Advanced use of AI for collecting top reviews.
- Specialization in visual UGC integration.
- Proven success with notable clients.
Cons
- Primarily focused on eCommerce, less versatile for other sectors.
- May be costly for small businesses.
- Reliance on AI might not suit all marketing strategies.
2. Bliss Point Media
Best for video advertising
Video marketing is one of the most effective marketing techniques out there today and Bliss Point Media knows what it takes to make companies successful in their video campaigns.
They use the power of machine learning to intuitively create winning strategies in the field of video advertising. This machine tracks data in real-time to access and collect comprehensive campaign data across all channels. Companies that use their services can access this data at any time.
Bliss Point Media works as a “closed-loop system,” which means they integrate optimization, advanced analytics, and media buying under one roof. This streamlines the process, allowing them to deliver their clients better results in less time.
They have partnered with huge companies like Honey, Zola, Thumbtack, and Thredup.
Pros
- Expertise in video marketing strategies.
- Utilizes machine learning for data-driven campaigns.
- Comprehensive campaign data tracking.
- Integrated approach combining analytics and media buying.
- Experience with large-scale clients.
Cons
- Specialization in video may not cater to all marketing needs.
- Potentially high cost for comprehensive services.
- Focus on large companies might limit attention to smaller clients.
3. Metric Theory
Best for startups
A full-service digital marketing agency that loves to help companies grow, Metric Theory is our choice for startups.
Though they have worked with huge enterprises like Gofundme and Lyft, they are equally committed to getting startups set up for success. This includes services like Facebook and mobile advertising, SEO, and display advertising.
They also specialize in remarketing, so they will perform an audit to check out your user data and retarget your advertisements to send the best message possible.
A real-world example of how their marketing helped a startup succeed is what they did with peer-to-peer car rental company Getaround. They were able to increase this client’s car supply by 44%, which earned Metric Theory a position as finalist in the Drum Digital Advertising Awards for “Best Use of Data.”
Pros
- Tailored services for startups and large enterprises.
- Wide range of services including SEO and mobile advertising.
- Expertise in remarketing and user data analysis.
- Proven success in scaling startup businesses.
- Recognized with industry awards for effective strategies.
Cons
- May be overwhelming for very small startups.
- Broad service range could dilute specialized focus.
- High demand may impact personalized attention.
4. Fearless Media
Best for acquisition-focused marketing
With clients like Fortnite and Redbox, Fearless Media has made a name for itself in the world of digital marketing, specifically in acquisition-focused marketing.
They use every channel possible to get the name of their clients out there. This includes digital and social media, including the use of influencers, as well as traditional media like TV ads.
They also offer all of the data and analytics expertise that you could want, tracking how effective each of your advertisements is.
Awards that they have won for their work on large companies’ advertising campaigns include: Aspioneer Trailblazer Award 2019 Creative Woman in Marketing – US, AI Influential Businesswoman Awards 2019: Most Innovative Marketing Business Leader – North East USA & Leading Ad Agency in Market Channel Integration – New York, Clutch Awards 2018/2019, Top New York Marketing & Advertising Agencies – US, and multiple gold and silver Davey Awards.
Pros
- Strong focus on client acquisition strategies.
- Utilizes a multi-channel approach including digital and traditional media.
- In-depth data and analytics expertise.
- Experience with high-profile clients and campaigns.
- Award-winning marketing solutions.
Cons
- Acquisition focus might overlook other aspects of marketing.
- May be more suited for larger businesses with bigger budgets.
- Intense strategies could be too aggressive for some brands.
5. Ironpaper
Best for B2B
For B2B marketing, Ironpaper has proven itself to be successful at creating success for its clients.
They do this by providing just about everything that any B2B company could need. These services include things like social media and digital marketing, content strategy and creation, website design and development, ABM, and lead generation.
Ironpaper has been in the business of providing tailored solutions to B2B companies for two decades as of 2022.
Some examples of their success include creating a 3000% increase in lead generation for a B2B telecom company, a 500% increase in sales for a nonprofit organization they worked with, and a 3X ROI within the first month for a national destination.
Some of the companies they have provided their services for include Goddard, Steelcase, PCS Software, and Crossfit eCommerce.
Pros
- Specialized in B2B marketing strategies.
- Comprehensive services from social media to lead generation.
- Two decades of industry experience.
- Demonstrated success in increasing leads and sales.
- Tailored solutions for diverse B2B needs.
Cons
- B2B specialization might not align with B2C business needs.
- Services may be more expensive due to comprehensive approach.
- Focus on long-term strategies might not suit short-term goals.
Frequently Asked Questions
Is hiring a marketing agency worth it?
Though it depends on your company’s size, budget, and marketing needs, a marketing agency is usually worth it due to how much profit a good marketing strategy can generate for your business.
How much is a digital marketing agency?
Digital marketing agencies charge based on services rendered and using different models, but you can expect to pay anywhere from $2,500 to upwards of $20,000 per month for a digital marketing agency.
What is the best digital marketing agency for startups in New York City?
Metric Theory is the best digital marketing agency for startups in New York City.
What is a full-service marketing agency?
A full-service marketing agency provides a complete set of services for every aspect of a business’s marketing.
What is the best marketing agency for eCommerce in New York City?
Yotpo is the best marketing agency for eCommerce businesses in New York City.
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