It is a largely an undisputed fact by businesses and customers alike that eCommerce is the future of retail. But what do you do if you’re not ready to take on the challenge of eCommerce marketing on your own?
You partner with an eCommerce marketing agency that has the tools, talent, and digital marketing strategies to elevate your digital sales game.
With so many eCommerce agencies to pick from, finding the perfect option can get daunting. That’s why we created this list – to help business owners whittle down their options by finding the best players for different budgets, needs, niches, and preferences.
After much research, we came up with the following five eCommerce agencies that will help you boost those online sales and streamline your operations.
Table of Contents
- Top eCommerce Marketing Agencies
- Types of Digital Marketing Agencies
- What Is an eCommerce Digital Marketing Agency?
- What Does an eCommerce Marketing Agency Do?
- How Much Does an eCommerce Marketing Agency Charge?
- Which eCommerce Marketing Agency Is Best for Small Businesses?
Top eCommerce Marketing Agencies
Best for businesses looking for an all-in-one eCommerce and digital marketing partner.
Inflow is a digital marketing agency intent on shifting your eCommerce into overdrive. They make this happen with a custom, streamlined approach that is carried by a number of teams on their payroll that each specialize in their own sect of digital marketing. Together, they develop your eCommerce and online presence to boost sales, traffic, and brand awareness.
Inflow divides their services into a few major buckets, including SEO, pay-per-click, paid social, email marketing, and conversion rate optimization. The teams bringing each of these services to life aren’t just using cookie-cutter solutions that worked with some prior client – they work with you to determine a customized solution for your business and needs. Looking to increase inbound traffic? Want to up your conversion rates? How about better allocating your paid ad spend? Inflow can help you develop comprehensive, strategic solutions all this and more.
Inflow offers customers the choice of a full-service solution that covers all your digital marketing needs or a more specialized approach that lets you contract them for just one of their digital services verticals. As eCommerce specialists, this team is also ready to help you develop strategy around how you sell online, which is why they’re a great resource for concerns like platform migration.
Inflow claims some pretty impressive stats, including 97 percent client retention rate and a 134 percent average increase in client revenue. Want to see if you’re a good match with this team of SEO whizzes? Give them a call.Visit Inflow
Best for companies who are looking for a PPC partner to develop paid search and paid media strategies.
Disruptive Advertising claims that 76 percent of digital marketing budgets go to waste, a figure that doesn’t exactly surprise us when you consider some of the less reputable agencies floating around. Disruptive Advertising isn’t here to only use 24 percent of your budget, though – it’s intent on putting every dollar of yours to work bringing you results.
Unlike many other agencies, Disruptive Advertising isn’t a full-service operation – instead, they focus their efforts on crafting comprehensive pay-per-click strategies. They’ll ensure your PPC approach is taking into account the right ads, the right audience, and the right allocation of your budget. In fact, many of their case studies point to how their work resulted in their clients benefiting from lower monthly ad spend and higher revenues, traffic, and conversion.
Other services offered by Disruptive Advertising include paid social – unique from paid search, despite the naming similarity – website optimization, and creative services for tying everything together. While eCommerce is a major focus, they also work with industries where online retail may not be the endgame, such as the legal and finance niches.
With over 1,000 positive reviews, Disruptive Advertising has an impressive list of happy customers, which is about as good a barometer of a company’s services as you’re going to get. If you want to learn more about this agency, we recommend scheduling an audit and seeing if they are a good fit for your PPC needs.Visit Disruptive Advertising
Best for companies looking for a full-site redesign with eCommerce and SEO in mind.
UPQODE is not only here to enhance your website with digital marketing tools – they’re also intent on designing it from the ground up into a conversion-friendly, eCommerce-ready website. This is a web-design company that will get your eCommerce store up and running, then optimize it to draw in visitors and turn them into customers.
When it comes to building your website, UPQODE can help you on multiple fronts. Their main specialty is building WordPress sites that are elegant and user-friendly. Depending on your budget and preferences, these site designs are either based off a WordPress template or are made fully custom once firm strategists meet with you to understand your business, industry, and ultimate goals with your new website.
After your site is built, UPQODE will create digitally-optimized content to draw in visitors and enhance the site experience. Their SEO services covers a wide range of ground, and you can expect them to provide you with everything from local SEO solutions to link building strategies and back-end technical optimization efforts. For a company that considers themselves a web design firm first and foremost, it’s an excellent array of digital marketing services to go along with your new website.
It might seem odd for a company like this to make the list, but hear us out – your website is your storefront, and if you want to see eCommerce success you need a modern, clean, elegant site that naturally draws users to the checkout screen. A team like this can make that vision a reality, and they can also offer comprehensive SEO services to ensure that your new site is drawing the attention it deserves. It’s the perfect one-two punch.Visit UPQODE
Best for businesses looking to migrate their eCommerce presence to Shopify Plus.
Shopify has grown to be a major player in the eCommerce space – in fact, it’s probably indispensable these days for brands looking to fast-track their sales. That’s why a ShopifyPlus specialist like Avex is an excellent option as an eCommerce agency.
Avex stands out for its focus on building completely custom eCommerce sites that are optimized for SEO. Aside from optimization, they’ll also ensure that you’ll have zero downtime transitioning to your new site thanks to 301 redirects and other digital strategies. The sites are intended to grow traffic, simplify the user experience, and essentially work in tandem with your brand image to deliver a cohesive brand message with your clients and customers.
To keep everything looking good and running smooth, Avex also offers monthly design and development support to continuously test, develop, and implement CRO improvements and other functionality updates. With this comes the option to opt for optimized landing pages, email marketing, and other common digital agency solutions.
If your online sales platform is the backbone of your eCommerce operation – and it probably is – and you’ve been thinking about migrating to Shopify Plus, consider Avex as an excellent option to contract with.Visit Avex
Best for businesses seeking a global agency that goes beyond marketing to provide a truly encompassing digital solution.
American Eagle – the marketing agency, not the clothing outfitter – is a longstanding leader when it comes to providing clients with cutting-edge digital solutions. Unlike many other firms, this company has more than just a marketing specialist – they’ll help you with technology training, digital security, AI consulting, and more. It truly is an all-in-one partner when it comes to everything digital.
Looking at their digital marketing arm, you’ll find that they offer the usual spectrum of services common to most agencies: SEO, email marketing, social media marketing, and paid search are their main offerings. They’ll tie all this together with comprehensive analytics and data analysis. Though merchandising and event marketing isn’t a digital solution, it’s also in their wheelhouse should you want to explore these options for your business.
eCommerce and BigCommerce are both familiar niches to Americaneagle.com, so this group promises to be a competent partner when it comes to growing your eCommerce strategy. That said, their client list is by no means exclusive to eCommerce alone. You’ll find a variety of businesses ranging from plucky startups to highly respected Fortune 500 companies among their client roster. Plenty of their digital marketing case studies point to the success they can offer to eCommerce in particular, though.
With offices throughout the country and across the globe, – including in cities as far-flung as London, Zurich, Abu Dhabi, and even an operation in Bulgaria – this is no small-time operation but a proven global digital leader that has been going at this since 1978 – do the math and that’s over 40 years of experience of helping clients achieve results. For one trusted, proven partner that can do it all, this is your firm.Visit American Eagle
Types of Digital Marketing Agencies
What Is an eCommerce Digital Marketing Agency?
An eCommerce marketing agency is essentially a firm that provides any number of digital marketing solutions to clients that specialize in eCommerce. Typical services that fall under the DM umbrella might include SEO and content marketing, social media management, web design, copywriting, and PPC campaigns.
Of course, not every firm offers the same scope of services. Some offer an all-in-one solution, meaning they can handle just about every facet of your online marketing agenda without issue. Others are more specialized, hyper-focusing on one or two specific niches within digital marketing. You’ll oftentimes find firms that only do SEO strategy or web design and maintenance, rather than offer the full gamut of services that distinguish other firms. Of course, neither is a bad option – it just depends on what you need.
When it comes to eCommerce, firms may also specialize in setting up and maintaining Shopify accounts or other online retail sales solutions for their clients. They should also have some sense of what an eCommerce site requires when it comes to UX and content strategy. In short, they should know how to tailor common digital marketing tools to work successfully for clients whose bread and butter is online sales.
What Does an eCommerce Marketing Agency Do?
An eCommerce agency does for their clients what any good DM agency wants to do: grow your business through greater sales and brand awareness. They do this by expertly wielding the digital marketing tools at their disposal. Typically, their approach will include a revised new website, content optimized for maximum search engine visibility, and improving the user experience to make checkout seamless. They may also handle social media accounts and coordinate a strategic PPC and paid media campaign.
The main differentiator for eCommerce agency offerings is that they know how to best use these tools and strategies for the world of eCommerce. That means optimizing your sales pages and content to increase conversions by getting your business front and center on Google and social media.
How Much Does an eCommerce Marketing Agency Charge?
This is a tough one, as most agencies are coy about their rates. Check out different eCommerce agency websites and you’ll find that most will push you to schedule a free consultation but fail to mention any pricing information. Some of this is due to how custom the work can be: depending on your company needs, the agency offerings, and the negotiating that might ultimately dictate a final price, there really is no one-size-fits-all MSRP for digital marketing services. You might pay $1,000 a month for some simple SEO work or be dishing out $10,000 a month for a full-scale marketing plan that leaves no stone unturned.
Our advice? Budget a few thousand dollars a month or so if you’re looking for a company to develop and execute all elements of your online marketing strategy. Plan a bit less if you’re just looking for specialized solutions for specific marketing support. Whatever you need, expect to spend at least $1,000 a month for just about any service. Even that is likely a shoestring budget for most eCommerce marketing services.
Which eCommerce Marketing Agency Is Best for Small Businesses?
For small businesses, we’re fans of UPQODE. Their affordable and transparent pricing structure as well as their past client success stories all paint the picture of an agency that knows how to help companies with a small footprint achieve big success.