Geoff CuddWe've heard the phrase “fill your life with experiences, not things”, but most experiential marketers would think “why not both?”.
Today, more and more customers are willing to buy a product or service from a company that provides a more immersive experience. That means that the customers want to feel that they understand what your product or service is all about before making a purchasing decision. That’s where experiential marketing becomes extremely valuable.
Today you can find several experiential marketing agencies and professionals on several freelancer sites. Here’s a look at six of the top sites where you can find the right experiential marketing agency for your next project.
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Top Experiential Marketing Agencies
1. Fiverr
Editor’s Choice: Best prices
Don’t have a big budget? Don’t worry. Get started on Fiverr.
This is the largest freelancer network in the world. You are bound to find hundreds of experiential marketing experts who are likely to fall into your budget.
The one downside to Fiverr is that the freelancers are not heavily screened. That means that you will have to do much of your due diligence to find the right talent for your project. If you want to only look at more experienced professionals, then consider searching for candidates with the Fiverr Pro badge.
- Read our Fiverr Review
2. Upwork
Editor’s Choice: Top quality talent
If your budget is a little higher, then you will want to take a look at Upwork.
In many ways, Upwork is like Fiverr. However, the talent on Upwork tends to be a little more experienced. Therefore, if you are working on a more sophisticated or complex project, then you will want to start here.
Of course, the per hour per project pricing is going to be somewhat higher than what you will find on Fiverr. However, you may still be able to find some reasonably priced talent here for your next experiential marketing campaign.
- Read our Upwork Review
3. Toptal
Toptal is a more “closed-in” network of talent where the professionals have been carefully screened before they are admitted onto the site. The result is that you are going to likely find a more than qualified professional for your experiential marketing project.
This freelancer site is recommended for those with higher budgets or more complex projects.
Additionally, Toptal has an excellent network of international talent if you are looking for someone from a specific region.
- Read our Toptal Review
4. MarketerHire
If you don’t have the time to screen your talent, then we highly recommended MarketerHire.
This service will screen talent for you and provide you with a shortlist of two to five candidates based on your criteria. The great thing about MarketerHire is that their screening service is free.
Much of the talent on the site is top-notch with many candidates from various backgrounds and specialties including experiential marketing.
- Read our MarketerHire Review
5. GrowTal
If you have a larger-sized project for your experiential marketing campaign, then GrowTal is going to be another great place to find potential talent.
There are many marketing agencies and specialists on the site who have been pre-screened by the GrowTal staff.
The per-hour rate for many of the candidates will be higher than what you will find on Fiverr and Upwork. However, it will be worth it to consider these candidates if you are working on a complex project.
- Read our Growtal Review
6. Mayple
Mayple has an excellent list of marketing specialists from various backgrounds.
You should be able to find several experiential marketing agencies with experience in your industry.
Additionally, Maple carefully pre-screens all of their candidates. Therefore, you will only be dealing with top-tier talent on the site.
- Read our Mayple Review
Types of Digital Marketing Agencies
What is an experiential marketing agency?
An experiential marketing agency provides a more immersive experience to both prospects and customers to foster a higher sense of brand loyalty, prospect conversion, and customer retention. They engage with the market and find out how to create an emotional connection between your product/service and the target audience.
What does an experiential marketing agency do?
An experiential marketing agency will research to find out what people think and feel about your brand. They will discover how to create an emotional bond with your customers and recommend the right marketing strategies. For instance, an experiential marketing agency may recommend a video series on how a CRM product helps turn around companies that were losing revenue.
How much does an experiential agency charge?
On the low end, the experiential agency may charge under $100 to conduct a survey and provide you with a market report. More complex projects that involve deep research and a complete report can run anywhere from $5,000 to $25,000.
FAQs
Can experiential marketing agencies guarantee results?
Experiential marketing agencies will not be able to guarantee results because they are mainly focused on providing research and insight. Ultimately, the performance of the marketing campaign will depend on several factors including the media buying strategy and creative executions.
At what point should I hire an experiential marketing agency?
Since experiential marketing agencies are involved in market research, you should have them brought in as early as possible on the project. They will provide valuable insights that the media buyer and creative team can use in the execution of the campaign.
How do I find the best experiential marketing agency for my project?
Find candidates that have experience working with your type of product. From there, ask for a case study and see how their insights were able to impact the marketing campaign.
What is the turnaround time for experiential marketing agencies?
The turnaround time will depend on the scope of the project. For instance, a simple customer survey may only take a week while a long-term project can last anywhere from two to six months.
Rashida Beal
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