Geoff CuddInstagram marketing agencies provide businesses with the unique ability to create eye-catching ad campaigns for their customers.
Having dealt with this ourselves, our expert editors know how important it is to leverage an Instagram marketing agency to handle the heavy lifting of creating and placing ads as well as managing influencers. (For more on influencer marketing and sponsorships, check out our article How To Get Sponsorship on Instagram: A Complete Guide.)
That’s why we have curated this list of the best Instagram marketing agencies to help you get your name an
Best for Growth Marketers
- Strength in brand marketing and growth marketing
- High-level U.S. resources as well as low-cost, overseas marketing assistants available
- 48-hour talent matching, with 75% of clients hiring their first match.
Best for Paid Ads & CMO's
- Strength in fractional CMO's, paid social and search ads, and affiliate programs.
- Specialties in SEO, content, and email marketing
- No minimum hours for contractors to help you start on a small budget
Best for eCommerce Marketing
- Strength in eCommerce, influencer marketing, and growth marketing
- Detailed marketing audits available
- Fixed price marketing packages and 48-hour talent matching
Table of Contents
- Best Instagram Marketing Agencies
- 1. True North Social
- 2. Obviously
- 3. Fresh Content Society (FCS)
- 4. Brenton Way
- 5. LYFE Marketing
- 6. Disruptive
- 7. The Snow Agency
- Types of Digital Marketing Agencies
- What is an Instagram digital marketing agency?
- What does an Instagram marketing agency do?
- How much does an Instagram marketing agency charge?
- FAQs
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Best Instagram Marketing Agencies
Of all the companies and online sources you can use to find and hire competent marketers for your Instagram needs, the following agencies and resources are our top choices.
1. True North Social
Best for businesses that want to partner with a dedicated Instagram marketing agency.
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True North Social is a prime example of an agency that puts social media front and center. While some agencies lump all the social platforms together when discussing their strategy for growing followers and building your brand, True North Social takes the time to look at each platform on its own. Instagram is no exception, and they make a strong case for how they can grow your brand.
To boil down their strategy, they act fast and move quickly. Their team builds out your entire Instagram campaign using tools like branded content, ad optimization, analytics, and community and audience identification. This – coupled with the team’s ability to keep up with the latest Instagram trends and talking points – enables them to put together a winning solution that gets you the views and engagement you’re after. In fact, they boast that some of their clients gain 3,000 organic followers a month – no ads needed.
True North Social is also heavy on using digital influencers to provide your business with even more authentic online representation. Though other digital marketing firms may say the same thing, those companies might not be based in Los Angeles like this team is. And we don’t need to remind you that LA is an international hub for all things media, especially in today’s influencer era. Because of their location and connections, they can get you in with the top creators, giving your brand that extra boost required of a truly top-notch Instagram marketing campaign.
Pros
- Specialized focus on social media, particularly Instagram
- Fast and proactive approach to campaign building using various tools
- Strong emphasis on leveraging digital influencers, benefiting from their Los Angeles location and connections
- Impressive client success stories, including significant organic follower growth
Cons
- May be more focused on influencer marketing, which might not align with all marketing strategies
- Being LA-based, their approach and connections might be more suited to certain types of brands or industries
2. Obviously
Best for companies that want concierge, white-glove service
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Obviously has been around since 2014 and won multiple awards (2021 Inc. 5000 and Adweek’s 100 Fastest Growing Agencies 2019). The folks at Obviously are known for their host of influencers to help your Instagram, TikTok, or YouTube campaigns go viral. Some of their biggest clients include Ulta Beauty, Google, Converse, Lyft, and many more.
Obviously offers a white-glove service when it comes to handling your Instagram needs. They start by curating their list of influencers through data-driven recommendations in multiple industries. Chances are that Obviously has influencers in your niche. They take things a step further by helping you build a community of influencers and foster long-term relationships with high-performing creators to help you grow your brand with audiences you couldn’t reach on your own.
Let’s take a look at Obviously in action. In a case study for Converse, Obviously’s campaign had 1,554% ROI, 2.3 million impressions, and over 5,500 clicks on the Converse CX product page. Talk about impressive results.
Obviously can handle everything from content creation to shipping and fulfillment to analytics and reporting. Whether you need celebrity-caliber influencers or just a few dozen in your niche, Obviously’s concierge service can tailor campaigns to your needs.
Pros
- Award-winning agency with a strong track record since 2014
- Offers concierge, white-glove service for a tailored experience
- Access to a wide network of influencers across various industries
- Proven results with significant ROI and impressive campaign outcomes
Cons
- The high level of service might come with a higher price tag
- Their approach may be more suitable for brands looking for extensive influencer involvement
3. Fresh Content Society (FCS)
Best for companies looking to enhance their local influence with edgy content
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Since 2015, Fresh Content Society (FCS), a Chicago-based firm, has garnered clients like National Geographic, KFC, and True Value with its “one-size does not fit-all” approach to social media. They specialize in Instagram as well as TikTok, Twitter, and YouTube with edgy “thumb-stopping” content.
They not only take on local clients but also national and globally recognized companies with their suite of services. They offer social media audits, strategy and content creation, analytics and reporting, and influencer management.
FCS has glowing reviews from its customers. Cara from Coleman Powersports says, “Partnering with FCS has proven to be the best decision we made for our social media presence.” In LINE-X’s case study, the new video campaign gained over 7 million video views within 7 months and increased the brand’s customer engagement by 4,000%.
The results and customer satisfaction speak for themselves. Whether your business has a global reach or you’re a local favorite, FCS is a great choice to consider for your social marketing needs.
Pros
- A versatile approach, catering to both local and global brands
- Specializes in creating edgy, attention-grabbing content
- Offers a comprehensive suite of services including audits, strategy, and influencer management
- Strong track record with notable clients and significant campaign successes
Cons
- Their edgy content style might not align with more conservative brands
- Based in Chicago, which might influence their network and style, potentially limiting geographical diversity
4. Brenton Way
Great for small-to-medium sized businesses
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Brenton Way, a full-service digital marketing firm, offers strategic brand planning, creative content, and growth marketing. Brenton Way offers everything from SEO to paid media, to influencer marketing, to digital PR. So, whether you need help establishing your brand or your Instagram strategy, Brenton Way can help you achieve those goals.
Leveraging data and user behavior is at the backbone of Brenton Way’s approach. They respect the time and investment you put into your marketing strategy and don’t waste time trying to fit everyone into a one-size-fits-all box. One way you can see this in action is by having a robust in-house team, which allows Brenton Way to execute your goals efficiently. Brenton Way’s client list certainly reflects their approach’s success with names like Bose, Mattel, T-Mobile, Adidas, and more.
In one case study with Serendi Market, Brenton Way helped Serendi increase new social engagement by 35%, gain over 1,500 new monthly social visitors, and soar to over 250,000 monthly social impressions. The results are quite impressive. It’s easy to see why businesses not only come to Brenton Way but stay as well.
That’s why Brenton Way is our pick for small-to-medium-sized businesses.
Pros
- Ideal for small-to-medium sized businesses
- Offers a broad range of services beyond Instagram marketing
- Data and user behavior-driven approach for tailored strategies
- Impressive client list and case studies showing substantial results
Cons
- Might not be as specialized in Instagram marketing as some other agencies
- The broad service range could dilute their focus on Instagram-specific strategies
5. LYFE Marketing
Best for small businesses
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Founded in 2011, LYFE Marketing is an award-winning social media management company. It holds the title of a top social media agency in 2023 and has been on the Inc. 5000 list of fastest-growing businesses for two years running. With over 10 years in the business, over 200 positive reviews, and 50+ case studies, it’s easy to see why LYFE is raking in the awards. While they focus on small businesses, some of their clients include Hilton, Wing Stop, Domino’s Pizza, and Georgia State University.
LYFE has a unique approach. They offer full-service digital marketing services at affordable prices for small businesses. They don’t just offer one or two to you: they provide them all. Their mission is to help small businesses grow, so they know how to work within your budget.
So, whether you’re looking for social media management or advertising on Instagram, Facebook, or TikTok or wanting to make sure you’re funneling leads from socials to your email or SMS lists, LYFE looks at the whole picture to make sure your marketing efforts give you the ROIs you want.
They are not shy about sharing their many testimonials and case studies to give prospective small business owners an idea of exactly what they could get with LYFE. In one case study, Joshua Parham with Westmar Lofts saw a 364% increase in qualified leads and an increase of over $108,000 in added revenue. That’s nothing to scoff at.
For small business owners who want to grow their business and reach more customers, definitely check out the folks at LYFE Marketing.
Pros
- Specializes in small business marketing with affordable pricing
- Comprehensive service offerings across various digital marketing areas
- Strong track record with numerous positive reviews and case studies
- Recognized as a top social media agency with significant experience
Cons
- While versatile, they might not offer the depth of service larger businesses require
- Their broad focus might mean less specialization in Instagram-specific nuances
6. Disruptive
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Disruptive Advertising, founded in 2012, has firmly established itself as a premier digital marketing agency. Being entrusted with over $450 million in annual ad spend says a lot about their reputation. Not to mention, Disruptive has secured a spot on the Inc. 5000 list. Their clientele includes companies like Adobe, Scotts Miracle-Gro, Guitar Center, and others. There’s a lot to like about Disruptive.
Disruptive’s services run the gambit. So, whether you need Instagram management, creative strategy, email management, or more, Disruptive is able to fulfill your business’s needs.
Their success stories and numerous reviews are definitely a pull for new clients. The biggest areas reviewers comment on are Disruptive’s transparency, communication, and results-driven approach. In one case study, Crossover Symmetry saw a 158% increase in monthly revenue due to targeted social media advertising with high-impact ads.
Wherever your business falls, Disruptive's tailored approach makes them a great choice for any size business.
Pros
- Established reputation with significant ad spend management
- Offers a wide range of services, catering to diverse business needs
- Known for transparency, communication, and results-driven approach
- Tailored strategies with success stories across various industries
Cons
- The broad scope of services might mean less focus on Instagram-specific strategies
- Their approach may be more suited for businesses with larger budgets
7. The Snow Agency
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A lot of agencies offer social media as an available service along with their other digital marketing verticals, and too often it gets lost in the shadow of SEO or other digital marketing strategies. That’s not the case at The Snow Agency, where social media is their specialty. In fact, they hardly offer anything else besides focused campaigns for all manner of social platforms.
Being such a highly specialized agency, the team at Snow can dive deep into your Instagram campaign. They know how to leverage all the data and goal-tracking analytics offered by Instagram. They use this data to their advantage as they continuously craft and hone your message to see what resonates the strongest with your audience. In fact, constant A/B testing features large in their marketing toolbox.
By exploiting data and tirelessly crafting just the right content for your Instagram posts, The Snow Agency seeks to provide a more tailored approach to social media. It’s an approach we approve of, and so does the market: the company reports that they’ve generated $250 million in revenue for its clients through the social media marketing work that they provide. If you’d like a cut of the action, reach out and see what they can do for your Instagram channel.
Pros
- Specializes in social media, with a deep focus on Instagram
- Utilizes data and analytics for continuous optimization of campaigns
- Strong emphasis on A/B testing and content crafting
- Impressive results reported, with significant revenue generation for clients
Cons
- Highly specialized in social media, which might not suit businesses looking for a broader marketing approach
- Their focused approach might be more intensive and potentially costly compared to more generalized agencies
Types of Digital Marketing Agencies
What is an Instagram digital marketing agency?
A digital marketing agency with a focus on Instagram and other social media platforms provides content creation, online reputation management, social posting, channel growth, and other social-specific services. Experts in this niche live and breathe social media, so they know exactly what content resonates with certain audiences, which is how they can lend your brand that perfect online voice your targeted consumers should love.
When it comes to social media management, the scope of services offered by firms and providers can vary widely. Some freelancers, for instance, might only be on the creative side of Instagram and won’t touch analytics or even growth planning. Others may bundle Instagram content strategy into a larger social media management solution, forcing you to buy a larger and more comprehensive package. And then there are firms like The Snow Agency, where social media marketing is all they do. All of these approaches are valid options – which is right for you just depends on what you’re looking for from an agency or freelancer.
What does an Instagram marketing agency do?
An Instagram marketing agency is usually bundled as part of social media management. That term is a catch-all used to cover everything from Instagram posting to online reputation management to Facebook analytics. Agencies that offer social media management will typically handle every aspect of your social presence, from laying out and executing a posting schedule to managing negative posts and questions directed at your business.
An important point to note is that while all social media professionals will know some level of digital marketing, not all marketers will know social media. Forget this and you could end up working with someone who doesn’t quite know the nuances of navigating the world of social, which is very much its own beast that requires specialized knowledge in order to deliver the results you’re after.
How much does an Instagram marketing agency charge?
This is a tough one. Typically, you’ll need to schedule a free consultation before learning any pricing information. Some of this is due to how custom the work can be: depending on your company's needs, the agency’s available service packages, and the inevitable negotiating, pricing for such services are frustratingly difficult to pinpoint. And the quality of service couldn’t get any wider: you could pay your Gen-Z neighbor a bit of gas money to do some Instagramming for you in their free time, or you could contract with a full-service social media agency for thousands of dollars a month.
Our advice? Determine just how much you want to spend and how thorough of a solution you’re looking for. A tighter budget can easily buy a quality freelancer and maybe even some entry-level agency services. A more ambitious Instagram marketing plan will require deeper pockets, but you’ll be rewarded with top talent from highly competitive digital marketing firms.
On the other hand, if you don't think marketing agencies are your way, to go, try Instagram sponsorships. They may turn out to be a better deal for you.
FAQs
What is an Instagram digital marketing agency?
It’s a digital marketing agency that specializes in helping companies grow their brand awareness on Instagram. Some digital marketing agencies offer total social media management, but you can also hire freelancers from Upwork and Fiverr to do some one-off or light-duty work. One of the pre-vetted freelance platforms like GrowTal and Mayple are also great options when you want top talent to tackle your Instagram marketing goals.
Is it worth it to hire an Instagram marketing agency?
Generally, yes. These agencies build your brand in the eyes of your ideal consumer through targeted analytics. This brings you to welcome Instagram growth as you focus on what you do best: developing your product or service.
How do I choose an Instagram marketing agency?
Start with a list like the one above, then determine what your needs and budget are. If you only want a few Instagram posts a week, consider an independent freelancer. Looking for a bit more support and maybe some analytics and strategy work? Consider a traditional agency or a firm that contracts out vetted freelancers ready to take on more serious projects.
Which Instagram marketing agency is best for small businesses?
For small businesses, we’d recommend starting with Upwork or Fiverr. Why? Because of ease of use and price point. You can easily start by offloading a few Instagram posts to a proven freelancer on one of these platforms to test the waters of social before jumping into anything more serious. It’s a great way to get some off-the-bat growth without spending a lot of money. The cost will be a fraction of what you’d pay a larger agency.
Claire Fountain
