Don't Do It Yourself

18 Interview Questions to Ask a Freelance Illustrator

Freelance Illustrator

You determined which marketer you need, posted a job description, and found a few potential candidates. The next step is an interview; navigating this crucial step requires a solid understanding of the role to ask the right questions.

Best for Growth Marketers

MarketerHire Logo


  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

Learn More

Best for Paid Ads & CMO's

Growtal Logo Bigger


  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

Learn More

Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

Learn More

What is a Freelance Illustrator?

A freelance illustrator is a self-employed artist who creates visual images for clients, often for books, magazines, advertisements, and digital media. When hiring them, asking clear, insightful questions is crucial to ensure they understand the project's vision and can deliver artwork that meets your needs.

General Interview Questions

1. What industries do you specialize in?

What You'll Learn: Asking about industry specialization reveals the candidate's experience and expertise in specific areas. This knowledge can help determine if their style and skills align with your project needs.

2. How do you bill for your services?

What You'll Learn: Understanding the billing method gives insight into the illustrator's payment preferences and allows you to assess if it fits within your budget and payment practices.

3. What questions do you have about our company?

What You'll Learn: The questions an illustrator asks can indicate their level of interest and engagement. It shows if they've done their homework and are considering how they can contribute.

Technical Skill-Based Interview Questions

4. Can you describe your illustration process from concept to completion?

What You'll Learn: This response reveals the candidate's creative workflow, giving insight into their planning, research, execution, and finalization stages. It shows how they transform an idea into a tangible piece of art.

5. How do you ensure that your illustrations meet the specific requirements or branding guidelines of a client?

What You'll Learn: The answer to this question will showcase the candidate's ability to adhere to a client's vision and maintain consistency with existing brand elements, ensuring their artwork aligns with a given aesthetic or message.

6. Which software and tools are you most proficient in, and how do these aid your illustration work?

What You'll Learn: From this response, you'll understand the candidate's technical skills, including their familiarity with industry-standard software and tools, which is crucial for efficient and high-quality illustration work.

7. Could you explain how you handle revisions or feedback from clients on your illustrations?

What You'll Learn: The candidate's approach to this question will demonstrate their professionalism and flexibility in incorporating client feedback, highlighting their communication skills and commitment to client satisfaction.

8. How do you manage your time and projects to meet tight deadlines, especially when working on multiple assignments simultaneously?

What You'll Learn: This answer will shed light on the candidate's time management and organizational skills, which are essential for juggling multiple projects and delivering quality work within deadlines in a freelance setting.

Scenario and Experience-Based Interview Questions

9. Tell us about a time when you had to adapt your illustration style to suit a client's needs, and how did you approach this challenge?

What You'll Learn: This response will reveal the candidate's flexibility and ability to modify their personal style to meet a client's vision. It speaks to their willingness to take on challenges and adaptability in their work.

10. Describe a project where you had to interpret vague or incomplete instructions to create an illustration, and what was the outcome?

What You'll Learn: By asking this, you can gauge the illustrator's problem-solving skills and ability to work with limited or unclear guidance. It shows their initiative and capacity to fill in the gaps to deliver satisfactory results.

11. Can you walk us through an experience where you had to collaborate with other freelancers or team members on a project, and how did you ensure the visual consistency of the illustrations?

What You'll Learn: The answer to this will demonstrate the illustrator's teamwork and communication skills. It will also highlight their ability to maintain a project's visual integrity when working with others.

12. Have you ever received a negative critique on your work from a client or a peer; how did you handle it, and what did you learn from that experience?

What You'll Learn: This will give you insight into the candidate's receptiveness to feedback and their ability to use criticism constructively for personal and professional growth.

13. Share an instance where you underestimated the time it would take to complete an illustration and how you managed to handle the situation?

What You'll Learn: From this, you can assess the illustrator's time management skills and their approach to handling unexpected delays, which is crucial for meeting deadlines.

14. Describe a scenario where you were asked to make substantial changes to an illustration late in the project, and how did you address the client's request?

What You'll Learn: This will show the illustrator's responsiveness to client feedback, their flexibility under pressure, and their problem-solving abilities when facing significant last-minute revisions.

15. Recall a time when you had to juggle multiple projects with overlapping deadlines, and how did you prioritize your workload to ensure timely delivery?

What You'll Learn: This response will indicate how the illustrator manages their time, sets priorities, and ensures the quality of their work while dealing with a demanding schedule.

16. Can you tell us about a situation where you had to go above and beyond to satisfy a client's request for an illustration?

What You'll Learn: From this response, you can gauge the candidate's dedication to customer satisfaction and their willingness to put in extra effort to meet or exceed client expectations. It shows their problem-solving skills, commitment, and ability to handle demanding situations creatively.

17. How have you handled a situation where your personal aesthetic conflicted with a client's vision for an illustration?

What You'll Learn: This answer will reveal the illustrator's flexibility and professionalism in balancing their style with client needs. It demonstrates their ability to collaborate, adapt their artistic approach, and ensure client satisfaction without compromising their creative integrity.

18. Could you share an experience where you successfully managed a challenging communication issue with a client regarding your illustration work?

What You'll Learn: The candidate's answer will highlight their communication skills and problem-solving abilities. It will show how they navigate misunderstandings or disagreements to maintain a positive client relationship and ensure the project's success.

Explore further with our tailored interview questions for Freelance Graphic Designer, Freelance Email Marketing, and Freelance Digital Marketer to ensure you're equipped to select the best professionals across the board.

In choosing your next freelance illustrator, let these questions guide you to find a candidate who is not just skilled, but also a perfect fit for your team's ethos.

Happy hiring!