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Fractional SDR Job Description

Fractional SDR

A Fractional SDR, or Sales Development Representative, works part-time to help a company find new customers. Their main tasks include reaching out to potential clients, explaining products or services, and setting up meetings for the sales team. They work on a flexible schedule, supporting the company's sales efforts as needed.

Best for Growth Marketers

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  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

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Best for Paid Ads & CMO's

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  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

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Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

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This fractional SDR job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Fractional SDR Job Description Template

Job Brief

We are looking for a dynamic Fractional Sales Development Representative (SDR) to help us reach new heights. If you have a flair for communication and a passion for sales, we're interested in your talent to create opportunities and foster business growth. Join us to make a significant impact in our team.


  • Reach out to potential customers through phone calls, emails, and social media.
  • Explain our products or services clearly and answer any questions.
  • Keep a record of who you talked to, what you discussed, and the outcome.
  • Work a few hours each day or week, not full time.
  • Meet with the team regularly to share progress and get advice.
  • Stay up-to-date on what we offer and any changes.
  • Help us improve by sharing what you learn from talking to people.
  • Focus on finding people who might be interested in what we sell.
  • Be friendly and professional in every conversation.
  • Use our tools and systems to manage your work.

Requirements and Skills

  • Proven experience in sales or customer service roles.
  • Strong communication skills, both written and verbal.
  • Ability to work independently with minimal supervision.
  • Understanding of sales performance metrics.
  • Basic knowledge of CRM software and MS Office.
  • Excellent time-management and organizational skills.
  • Ability to quickly learn and adapt to new products or services offered.
  • Strong problem-solving abilities and a customer-oriented approach.
  • Capability to work in a fast-paced and dynamic environment.
  • Good networking skills for building relationships with potential customers.
  • Aptitude for understanding customer needs and presenting appropriate solutions.
  • Fluency in English, with additional languages being a plus.

Check out our list of interview questions to ask a fractional SDR to gauge these skills in candidates.

Fractional SDR Rates

Below is a general overview of the typical rates for fractional SDR. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure Rates (USD)
Hourly Rate $20 – $50
Fixed Monthly Fee $1500 – $3000
Project-Based Fee $500 – $7000

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What does a Fractional SDR do?

A fractional SDR (Sales Development Representative) performs part-time lead generation and outreach, helping businesses scale sales efforts without the commitment of a full-time employee.

What is the difference between SDR and Fractional SDR?

SDR refers to a full-time Sales Development Representative, whereas Fractional SDR offers similar services on a part-time or shared basis, providing cost-effective sales support to multiple companies.

What are some red flags to watch out for when hiring a Fractional SDR?

When hiring a Fractional SDR, beware of insufficient industry knowledge, lack of clear communication skills, no proven track record, and inadequate commitment to understanding your business's unique needs.

How do Fractional SDR typically charge for their services?

Fractional SDRs usually charge based on a part-time or retainer model, offering flexible packages tailored to the specific lead generation and outreach needs of a business.