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Fractional VP of Sales Job Description

Fractional VP of Sales

A Fractional VP of Sales is a part-time leader who helps companies grow their sales. They create strategies, train teams, and set targets. They work with a company for a short time or few days a week, offering their expertise without being a full-time employee. Their goal is to boost sales effectively.

Best for Growth Marketers

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  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

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Best for Paid Ads & CMO's

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  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

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Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

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This fractional VP of Sales job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Fractional VP of Sales Job Description Template

Job Brief

We are looking for a seasoned Fractional VP of Sales to guide our team with expertise and strategy. Your role will be vital in boosting our sales and shaping our market presence. Bring your experience and vision to lead our sales efforts to new heights of success.


  • Lead and grow the sales team.
  • Make plans to meet sales targets.
  • Build strong relationships with key customers.
  • Find new business opportunities.
  • Train team members to sell better.
  • Keep track of sales and report to leaders.
  • Give feedback to improve products and services.
  • Work closely with marketing to promote sales.
  • Help solve problems with customer sales.
  • Stay informed about market trends.

Requirements and Skills

  • Proven experience in sales leadership roles with a track record of meeting and exceeding targets.
  • Strong understanding of sales strategies, processes, and techniques in various industries.
  • Ability to work on a part-time or project basis, adapting quickly to different teams and environments.
  • Excellent communication skills to effectively convey ideas and strategies to teams and stakeholders.
  • Skilled in using CRM software and other sales tools to track performance and manage customer relationships.
  • Experience in hiring, training, and managing sales teams to improve performance and achieve goals.
  • Capable of analyzing market trends and adapting sales strategies to the company's needs.
  • Strong negotiation skills to close deals and build long-term relationships with clients.
  • Ability to collaborate with other departments, such as marketing and product development, to align sales strategies.
  • Self-motivated and results-oriented, with a focus on delivering results in a fractional or part-time capacity.

Check out our list of interview questions to ask a fractional VP of Sales to gauge these skills in candidates.

Fractional VP of Sales Rates

Below is a general overview of the typical rates for fractional VP of Sales. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure Rates (USD)
Hourly Rate $100 – $200
Fixed Monthly Fee $3,000 – $10,000
Project-Based Fee $5,000 – $25,000

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What does a Fractional VP of Sales do?

A Fractional VP of Sales provides strategic sales leadership part-time, helping businesses scale, refine processes, and develop teams without the commitment of a full-time executive hire.

What is the difference between VP of Sales and Fractional VP of Sales?

A VP of Sales is a full-time executive, while a Fractional VP of Sales provides strategic sales leadership part-time, often for smaller companies or startups needing expertise without full-time commitment.

What are some red flags to watch out for when hiring a Fractional VP of Sales?

When hiring a Fractional VP of Sales, beware of lack of industry experience, vague success metrics, poor communication skills, and references that don't endorse strong leadership abilities.

How do Fractional VP of Sales typically charge for their services?

Fractional VPs of Sales typically charge either a retainer fee, day rate, or a combination of both, with potential for performance-based incentives or equity arrangements.