Freelance Brand Marketer Job Description

A freelance brand marketer is a self-employed expert who helps businesses create and promote their brand identity. They design marketing strategies, choose the right messages and images, and use various tools to reach customers. Their work often involves collaboration with clients to understand and achieve the business's goals.

This freelance brand marketer job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Brand Marketer Job Description Template

Job Brief

We are looking for a creative Freelance Brand Marketer to help shape and share our company's story. With your innovative approach and strategic thinking, you'll play a key role in boosting our brand's presence and connecting with our audience. Join us to make a lasting impact with your marketing expertise.

Responsibilities

• Understand the company's products and how they are different from others.
• Create ideas to make people interested in the company's products.
• Plan and write posts for social media like Facebook and Instagram.
• Work with designers to make logos, images, and ads that look good and tell our story.
• Write messages and stories that make people want to buy our products.
• Find and talk to people who might want to talk about our products online or in public.
• Keep an eye on what people are saying about our brand and answer their questions.
• Look at numbers and reports to see if our marketing is working and think of ways to make it better.
• Stay updated on new ways to market and be ready to try them out for our brand.

Requirements and Skills

• Proven experience in branding and marketing with a strong portfolio.
• Ability to develop strategic brand and marketing plans.
• Proficiency in social media marketing and digital advertising.
• Excellent communication and presentation skills.
• Strong understanding of market research techniques and data analysis.
• Creative ability to generate innovative ideas and concepts.
• Proficient in the use of design and marketing software.
• Strong organizational skills to manage multiple projects simultaneously.
• Ability to work independently and meet deadlines.
• Good networking skills to build relationships with clients and partners.

Check out our list of interview questions to ask a freelance brand marketer to gauge these skills in candidates.

Freelance Brand Marketer Rates

Below is a general overview of the typical rates for freelance brand marketer. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$50 – $150
Fixed Monthly Fee	$1000 – $5000
Project-Based Fee	$500 – $10,000+

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FAQs

What does a Freelance Brand Marketer do?

A freelance brand marketer develops strategies to enhance a company's brand presence, creating campaigns that resonate with target audiences and drive engagement through various marketing channels.

What is the difference between Brand Marketer and Freelance Brand Marketer?

A Brand Marketer is typically employed in-house, while a Freelance Brand Marketer works independently, offering services to multiple clients, allowing for more flexibility and variety in projects.

What are some red flags to watch out for when hiring a Freelance Brand Marketer?

Watch out for vague strategies, lack of a clear portfolio, reluctance to provide references, poor communication skills, and exaggerated promises that seem too good to be true.

How do Freelance Brand Marketer typically charge for their services?

Freelance Brand Marketers typically charge based on project scope, time commitment, or deliverables, with options for hourly rates, flat fees, or monthly retainers.