Freelance Content Marketer Job Description

A freelance content marketer is a self-employed professional who creates materials like articles, videos, and social media posts to promote products or services. They plan strategies to attract customers and often manage online content. Their work involves writing, editing, and sometimes designing, aiming to engage people and boost sales.

This freelance content marketer job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Content Marketer Job Description Template

Job Brief

We are looking for a skilled Freelance Content Marketer to help us create stories that connect with our audience. Your creativity will shape our brand’s voice and you’ll have the freedom to bring fresh ideas to life. If crafting engaging content is your passion, we'd love to see your work.

Responsibilities

• Write articles and blog posts to attract customers.
• Create email marketing campaigns to reach out to customers.
• Share content on social media to engage with the audience.
• Update website content to keep it fresh and interesting.
• Research topics and keywords that our customers care about.
• Design graphics and visuals to make content appealing.
• Analyze content performance and make improvements.
• Work with other teams to create a strong brand message.
• Follow content trends and suggest new ideas.
• Manage and organize content calendars and deadlines.

Requirements and Skills

• Proven experience in content marketing or digital marketing.
• Strong portfolio of published content.
• Excellent writing and editing skills in English.
• Understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing.
• Familiarity with content management systems like WordPress, Joomla, or Drupal.
• Basic knowledge of HTML and web publishing.
• Ability to analyze performance metrics and adjust strategies accordingly.
• Strong research skills to ensure all published content is accurate and current.
• Ability to work independently and manage time effectively to meet deadlines.
• Good communication skills for interacting with clients and collaborating with other freelancers.
• Creativity and adaptability to generate fresh ideas and angles for content.
• Self-motivated with a strong work ethic.

Check out our list of interview questions to ask a freelance content marketer to gauge these skills in candidates.

Freelance Content Marketer Rates

Below is a general overview of the typical rates for freelance content marketer. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$50 – $150
Fixed Monthly Fee	$500 – $5,000
Project-Based Fee	$500 – $7,500

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FAQs

What does a Freelance Content Marketer do?

A Freelance Content Marketer creates and distributes valuable content to attract and engage a target audience, driving profitable customer action for various clients on a project basis.

What is the difference between Content Marketer and Freelance Content Marketer?

A Content Marketer is typically employed by a company to strategize and create content, while a Freelance Content Marketer independently offers these services to various clients on a contract basis.

What are some red flags to watch out for when hiring a Freelance Content Marketer?

Beware of freelance content marketers with vague portfolios, lack of clear strategy, no client testimonials, poor communication skills, and those who promise unrealistic results or quick fixes.

How do Freelance Content Marketer typically charge for their services?

Freelance content marketers typically charge based on project fees, hourly rates, or retainer agreements, reflecting the project's complexity, duration, and their expertise level.