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Freelance CRO specialist Job Description

Freelance CRO specialist

A Freelance CRO specialist is a self-employed expert who helps businesses get more sales or actions from their websites. They study how users behave and make changes to improve results. They work on their own, often with different companies, to make websites more effective at reaching business goals.

Best for Growth Marketers

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  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

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Best for Paid Ads & CMO's

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  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

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Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

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This freelance CRO specialist job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance CRO specialist Job Description Template

Job Brief

We are looking for a skilled Freelance Conversion Rate Optimization (CRO) specialist who can help us improve our website's performance. Your expertise will enable us to enhance user experience and increase our online conversions. If you have a passion for data-driven results and user-centric solutions, we are excited to connect.


  • Analyze website data to understand how users behave.
  • Identify problems that stop users from doing what they want on the website.
  • Think of new ideas to make the website better for users.
  • Test different website versions to see which one works best.
  • Make sure the website is easy to use on computers, phones, and tablets.
  • Work with other team members, like designers and writers, to improve the website.
  • Keep learning about new ways to make websites better for users.
  • Explain your work and ideas clearly to the rest of the team.
  • Keep track of your changes and how they make the website perform.
  • Always follow the rules and best practices for making websites better.

Requirements and Skills

  • Proven experience in Conversion Rate Optimization (CRO) strategies and tactics.
  • Strong understanding of web analytics tools such as Google Analytics.
  • Experience with A/B testing and other testing methodologies.
  • Knowledge of User Experience (UX) principles and best practices.
  • Ability to analyze data, understand customer behavior, and provide actionable insights.
  • Proficiency in using CRO tools like Optimizely, VWO, or Hotjar.
  • Excellent communication skills for client interactions and reporting.
  • Skills in problem-solving and critical thinking.
  • Knowledge of current SEO principles and how they interact with CRO.
  • Ability to manage multiple projects simultaneously with strict deadlines.
  • Self-motivation and the ability to work independently.
  • Understanding of HTML, CSS, and JavaScript enough to implement tests and understand web page structures and elements.

Check out our list of interview questions to ask a freelance CRO specialist to gauge these skills in candidates.

Freelance CRO specialist Rates

Below is a general overview of the typical rates for freelance CRO specialist. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure Rates (USD)
Hourly Rate $50 – $150
Fixed Monthly Fee $1000 – $5000
Project-Based Fee $500 – $10000

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What does a Freelance CRO specialist do?

A Freelance CRO specialist analyzes website data, runs A/B tests, and optimizes conversion paths to enhance online business performance and increase revenue.

What is the difference between CRO specialist and Freelance CRO specialist?

A CRO specialist is typically employed by a company, while a Freelance CRO specialist operates independently, offering conversion rate optimization services to various clients on a contract basis.

What are some red flags to watch out for when hiring a Freelance CRO specialist?

When hiring a Freelance CRO specialist, beware of vague strategies, a lack of previous results, poor communication skills, no understanding of your industry, and reluctance to provide references.

How do Freelance CRO specialist typically charge for their services?

Freelance CRO specialists often charge either per project, hourly rates, or through retainer agreements, with fees reflecting their experience, the project's complexity, and the expected outcomes.