Freelance Digital Marketer Job Description

A freelance digital marketer is a self-employed professional who helps businesses promote their products or services online. They create advertisements, manage social media, and improve websites to attract customers. Working independently, they plan and execute marketing strategies, often juggling multiple clients to grow their brands on the internet.

This freelance digital marketer job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Digital Marketer Job Description Template

Job Brief

We are looking for a skilled Freelance Digital Marketer to help us grow our online presence. Your expertise in online campaigns and social media will be key to our success. If you have a passion for digital strategies and love to see results, we're excited to learn more about your work.

Responsibilities

• Understand our business and help us attract more customers online.
• Plan and create digital ads for platforms like Facebook, Google, and Instagram.
• Write clear and engaging posts for our social media accounts.
• Check our website and make sure it is easy to use and up-to-date.
• Find out who is interested in our products and target them with our ads.
• Keep track of how well our online ads and social media posts are doing.
• Share ideas about how we can reach more people online.
• Learn about new digital marketing tools and trends to help us stay ahead.
• Work with our team by email, phone, or video call to plan our marketing.
• Stay within our budget for ads and online marketing.

Requirements and Skills

• Proven experience with digital marketing campaigns and web analytics.
• Strong understanding of SEO techniques and tools.
• Competency in content creation and management across various platforms.
• Ability to analyze data and provide insights on digital marketing performance.
• Excellent knowledge of social media platforms and how to use them for marketing.
• Experience with email marketing strategies and tools.
• Basic graphic design skills to create engaging online content.
• Good understanding of pay-per-click (PPC) campaigns and how to implement them.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of current marketing trends and technologies.
• Self-starter with a proactive approach to problem-solving.
• Proficiency in using Google Analytics and other marketing measurement tools.
• Experience with marketing automation software.
• Ability to work independently and in a remote environment.

Check out our list of interview questions to ask a freelance digital marketer to gauge these skills in candidates.

Freelance Digital Marketer Rates

Below is a general overview of the typical rates for freelance digital marketer. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$50 – $150
Fixed Monthly Fee	$1,000 – $5,000
Project-Based Fee	$500 – $10,000+

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FAQs

What does a Freelance Digital Marketer do?

A Freelance Digital Marketer strategizes and implements campaigns to boost online presence, drives website traffic, engages audiences, and increases sales through various digital channels.

What is the difference between Digital Marketer and Freelance Digital Marketer?

A Digital Marketer is employed by a company, while a Freelance Digital Marketer operates independently, offering services to various clients on a project-by-project basis.

What are some red flags to watch out for when hiring a Freelance Digital Marketer?

When hiring a Freelance Digital Marketer, be wary of vague strategies, lack of references or portfolio, poor communication, unrealistic promises, and no clear measurement of campaign success.

How do Freelance Digital Marketer typically charge for their services?

Freelance digital marketers often charge based on project scope, hourly rates, or retainer fees, with costs varying by experience, market demand, and specific service offerings.