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Freelance Email Marketing Job Description

Freelance Email Marketing

Freelance email marketing involves self-employed individuals crafting and sending emails to promote products or services for clients. They design engaging content, manage email lists, analyze campaign results, and tweak strategies for better performance. Their work is flexible and project-based, focusing on reaching customers directly through their inboxes.

Best for Growth Marketers

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  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

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Best for Paid Ads & CMO's

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  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

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Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

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This freelance email marketing job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Email Marketing Job Description Template

Job Brief

We are looking for a skilled Freelance Email Marketing expert to create compelling email campaigns. Your role involves crafting engaging content, managing subscriber lists, and analyzing performance to improve our outreach. If you have a talent for email communication, we would be excited to work with you.


  • Create engaging email marketing campaigns.
  • Write clear and persuasive content for emails.
  • Design email layouts that are easy to read on all devices.
  • Test different emails to see what works best.
  • Manage lists of people who get the emails, adding or removing subscribers as needed.
  • Follow schedules to send emails at the right times.
  • Keep track of how well emails are doing and make reports.
  • Follow rules and laws about email marketing.
  • Work with other team members like designers or salespeople.
  • Keep learning about new email marketing tools and trends.

Requirements and Skills

  • Proven experience with email marketing campaigns and tools.
  • Strong writing and editing skills for crafting effective emails.
  • Basic design skills to create visually appealing email templates.
  • Knowledge of email marketing metrics to analyze campaign performance.
  • Understanding of email marketing laws and regulations (e.g., GDPR, CAN-SPAM Act).
  • Ability to use segmentation and personalization strategies for targeted emails.
  • Proficiency in HTML and CSS to create responsive email designs.
  • Good time-management skills to meet deadlines and manage multiple projects.
  • Excellent communication skills for coordinating with clients or team members.
  • Experience with A/B testing to optimize email campaigns.

Check out our list of interview questions to ask a freelance email marketing to gauge these skills in candidates.

Freelance Email Marketing Rates

Below is a general overview of the typical rates for freelance email marketing. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure Rates (USD)
Hourly Rate $50 – $150
Fixed Monthly Fee $500 – $2000
Project-Based Fee $300 – $5000

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What does a Freelance Email Marketing do?

A Freelance Email Marketer designs, implements, and manages email campaigns for clients, aiming to increase engagement, conversions, and ROI through targeted, personalized communication strategies.

What is the difference between Email Marketing and Freelance Email Marketing?

Email Marketing involves sending targeted emails to promote products or services, while Freelance Email Marketing refers to independently offering email marketing services to various clients as a freelancer.

What are some red flags to watch out for when hiring a Freelance Email Marketing?

When hiring a freelance email marketer, beware of vague strategies, lack of proven results, missing testimonials, excessive promises, and reluctance to share previous work or client contacts.

How do Freelance Email Marketing typically charge for their services?

Freelance email marketers often charge based on project size, hourly rates, or a retainer model for ongoing campaigns, with prices reflecting experience, expertise, and market demand.