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Freelance Facebook ads specialist Job Description

Freelance Facebook ads specialist

A freelance Facebook ads specialist is someone who creates and manages ads for businesses on Facebook. They work independently, not for one company. Their main job is to design ads, choose who sees them, and track how well they perform. They help businesses reach more people and sell more products or services.

Best for Growth Marketers

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  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

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Best for Paid Ads & CMO's

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  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

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Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

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This freelance Facebook ads specialist job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Facebook ads specialist Job Description Template

Job Brief

We are looking for a skilled Freelance Facebook Ads Specialist to craft and manage effective advertising campaigns. If you have a knack for pinpointing target audiences and designing engaging ads, we're interested in your ability to drive results and elevate our brand's online presence.


  • Create and manage Facebook ad campaigns.
  • Write clear and compelling ad copy.
  • Choose the right images or videos for ads.
  • Set and stick to ad budgets.
  • Find and target the right people for the ads.
  • Keep track of how the ads are doing.
  • Make changes to improve ad performance.
  • Report on results and learn from them.

Requirements and Skills

  • Proven experience in creating and managing Facebook advertising campaigns.
  • Deep understanding of Facebook Ads Manager and analytics tools.
  • Ability to develop targeted ad strategies based on client objectives.
  • Strong skills in creating persuasive ad copy.
  • Experience with graphic design tools to create visual ad content.
  • Knowledge of A/B testing and optimizing campaigns for performance.
  • Excellent time management skills and ability to meet deadlines.
  • Ability to analyze data and provide reports on campaign results.
  • Good communication skills for client updates and feedback.
  • Understanding of social media trends and user behavior.
  • Flexibility to adapt strategies to align with changing social media landscapes.
  • Self-motivated and capable of working independently.

Check out our list of interview questions to ask a freelance Facebook ads specialist to gauge these skills in candidates.

Freelance Facebook ads specialist Rates

Below is a general overview of the typical rates for freelance Facebook ads specialist. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure Rates (USD)
Hourly Rate $50 – $150
Fixed Monthly Fee $500 – $5,000
Project-Based Fee $1,000 – $10,000

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What does a Freelance Facebook ads specialist do?

A Freelance Facebook Ads Specialist creates, manages, and optimizes ad campaigns on Facebook to help businesses reach targeted audiences and achieve marketing goals effectively.

What is the difference between Facebook ads specialist and Freelance Facebook ads specialist?

A Facebook ads specialist is typically an in-house professional, while a freelance Facebook ads specialist operates independently, offering services to multiple clients on a contract basis.

What are some red flags to watch out for when hiring a Freelance Facebook ads specialist?

Beware of specialists with no proven track record, unclear communication, overpromising results, reluctance to provide references, or those who lack transparency about their strategies and reporting methods.

How do Freelance Facebook ads specialist typically charge for their services?

Freelance Facebook ads specialists typically charge either a flat fee, a percentage of ad spend, hourly rates, or retainer-based pricing, depending on the project's complexity and duration.