Freelance Full Stack Marketer Job Description

A freelance full stack marketer is a self-employed professional who handles many kinds of marketing tasks, from online ads to social media. They work on different projects, often for various clients, managing marketing from start to finish—planning, creating content, and measuring results. They are like a one-person marketing team.

This freelance full stack marketer job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Full Stack Marketer Job Description Template

Job Brief

We are looking for a skilled Freelance Full Stack Marketer to help us grow our brand. You should be creative, versatile, and have experience in both online and offline marketing strategies. Join our team to make a real impact in our dynamic, forward-thinking company.

Responsibilities

• Learn about our company's products or services.
• Create marketing plans to help us reach more customers.
• Build and update our company website.
• Write content for our website, like articles or product descriptions.
• Design online ads and decide where to show them.
• Use social media to talk about our company and answer customer questions.
• Check how well our marketing is working and tell us how to make it better.
• Keep in touch with customers through emails or newsletters.
• Look for new ways to reach people who might like our products or services.
• Help our team learn about new marketing tools and methods.

Requirements and Skills

• Proven experience in digital marketing with a strong understanding of SEO, PPC, social media, content marketing, and email marketing.
• Ability to design, build, and maintain social media presence across all digital channels.
• Experience with analytics tools (e.g., Google Analytics, WebTrends) to measure the performance of campaigns.
• Understanding of basic graphic design principles and competence in design software (e.g., Adobe Creative Suite).
• Skills in content creation, including writing, editing, and proofreading.
• Knowledge of HTML, CSS, and JavaScript, with the ability to manage and update websites.
• Experience with content management systems (e.g., WordPress, Joomla).
• Ability to work with CRMs, email marketing platforms, and automation tools.
• Strong organizational skills to handle multiple projects simultaneously.
• Excellent communication skills for interacting with clients, team members, and stakeholders.
• Capability to analyze data and provide insights to improve marketing strategies.
• Self-motivated with a results-driven approach, able to work independently.
• Flexibility to adapt strategies in a constantly changing digital landscape.

Check out our list of interview questions to ask a freelance full stack marketer to gauge these skills in candidates.

Freelance Full Stack Marketer Rates

Below is a general overview of the typical rates for freelance full stack marketer. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$50 – $200
Fixed Monthly Fee	$1,500 – $5,000
Project-Based Fee	$500 – $10,000

Explore Other Job Description Templates

• Freelance Design Assistant Job Description
• Freelance Sales Assistant Job Description
• Freelance Marketing Assistant Job Description

FAQs

What does a Freelance Full Stack Marketer do?

A Freelance Full Stack Marketer orchestrates a brand's entire marketing strategy, adeptly handling digital channels, content creation, SEO, social media, and data analysis to drive business growth.

What is the difference between Full Stack Marketer and Freelance Full Stack Marketer?

A Full Stack Marketer is skilled in multiple marketing areas, whereas a Freelance Full Stack Marketer offers these diverse skills independently, typically to multiple clients, not tied to a single employer.

What are some red flags to watch out for when hiring a Freelance Full Stack Marketer?

Beware of marketers with vague portfolios, lack of clear metrics of success, overpromising results, inconsistent communication, and reluctance to adapt to new trends or technologies.

How do Freelance Full Stack Marketer typically charge for their services?

Freelance full-stack marketers typically charge based on project complexity, offering hourly rates, fixed project fees, or monthly retainers, aligning with client needs and the scope of work.