Freelance Google ads specialist Job Description

A freelance Google Ads specialist is a self-employed person who creates and manages ads on Google for different companies. They choose the right keywords, write ad copy, set budgets, and track how well the ads perform. Their job is to help businesses attract customers and sell more online.

This freelance Google ads specialist job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Google ads specialist Job Description Template

Job Brief

We are looking for a skilled Freelance Google Ads Specialist to enhance our online marketing efforts. You'll play a key role in creating impactful campaigns, using your expertise to reach and engage our target audience effectively. Your work will directly contribute to our growth and success.

Responsibilities

• Create ads for Google Search and Display networks.
• Pick the best keywords for ads.
• Set a budget for how much to spend on ads each day.
• Write clear and catchy messages for the ads.
• Check how well the ads are doing every day.
• Change the ads to make them work better.
• Keep track of how much money the ads make.
• Write reports to show how the ads are doing.
• Give ideas on how to make the ads better.
• Stay up-to-date with new Google Ads features.

Requirements and Skills

• Proven experience managing Google Ads campaigns, including search, display, and retargeting ads.
• Strong understanding of PPC concepts, bidding strategies, and keyword management.
• Ability to analyze performance data and optimize campaigns to ensure KPIs are met.
• Proficiency with Google Ads Editor and Google Analytics.
• Experience with A/B testing and other testing methodologies.
• Ability to write clear and persuasive ad copy.
• Good understanding of landing page design and conversion rate optimization.
• Strong organizational skills to manage multiple campaigns and clients.
• Effective communication skills for reporting results and providing insights.
• Ability to stay up-to-date with industry trends and best practices.

Check out our list of interview questions to ask a freelance Google ads specialist to gauge these skills in candidates.

Freelance Google ads specialist Rates

Below is a general overview of the typical rates for freelance Google ads specialist. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$50 – $150
Fixed Monthly Fee	$500 – $5000
Project-Based Fee	$1000 – $10000

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FAQs

What does a Freelance Google ads specialist do?

A freelance Google Ads specialist creates, manages, and optimizes ad campaigns on Google Ads to boost online visibility and achieve clients' marketing goals efficiently.

What is the difference between Google ads specialist and Freelance Google ads specialist?

A Google Ads specialist is typically an in-house or agency professional, while a Freelance Google Ads specialist offers their expertise independently, often remotely on a flexible, contract basis.

What are some red flags to watch out for when hiring a Freelance Google ads specialist?

Red flags include lack of certifications, no portfolio or client testimonials, vague reporting practices, and promises of unrealistic results without clear strategy or timelines.

How do Freelance Google ads specialist typically charge for their services?

Freelance Google Ads specialists usually charge either a flat fee, an hourly rate, or a percentage of ad spend based on the complexity and scope of the campaign.