Freelance Growth Marketer Job Description

A freelance growth marketer is a self-employed expert who helps businesses attract more customers and earn more money. They create strategies to promote products effectively, analyze data to find what works, and adjust plans to improve results. Their work is flexible, project-based, and focused on increasing a company's success.

This freelance growth marketer job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Growth Marketer Job Description Template

Job Brief

We are looking for a skilled Freelance Growth Marketer to help expand our audience and increase our brand's reach. If you have a talent for creative marketing strategies and a passion for driving results, we're interested in your expertise to fuel our company's growth.

Responsibilities

• Understand our company's products or services to market them effectively.
• Create plans to attract more customers and increase sales.
• Use different online platforms to share our brand, like social media or emails.
• Keep track of and analyze our marketing efforts to see what's working.
• Work with the team to make better marketing campaigns.
• Be creative and come up with new ideas to reach more people.
• Stay updated on the latest marketing trends and tools.
• Communicate clearly with the team and provide regular updates.
• Handle the marketing budget carefully and make smart spending choices.
• Build good relationships with customers and respond to their feedback.

Requirements and Skills

• Proven experience in growth marketing, with a portfolio of successful growth campaigns.
• Strong knowledge of various marketing channels and tactics, including SEO, social media, email marketing, and content marketing.
• Ability to analyze data and metrics to inform growth strategies and report on results.
• Proficiency with marketing tools and software, such as Google Analytics, CRM systems, and automation platforms.
• Experience with A/B testing and other testing methods.
• Excellent communication and copywriting skills to craft compelling messages.
• Self-motivated with strong organizational skills to manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities to overcome growth challenges.
• Understanding of target audiences and ability to adapt strategies to reach them effectively.
• Flexibility to adapt to new trends and changes in the digital marketing landscape.
• Good collaboration skills to work with teams and clients remotely.

Check out our list of interview questions to ask a freelance growth marketer to gauge these skills in candidates.

Freelance Growth Marketer Rates

Below is a general overview of the typical rates for freelance growth marketer. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$75 – $150
Fixed Monthly Fee	$1,500 – $5,000
Project-Based Fee	$500 – $7,000

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FAQs

What does a Freelance Growth Marketer do?

A freelance growth marketer devises and implements strategies to boost client acquisition, engagement, and retention, leveraging data analytics, creative marketing techniques, and digital channels to fuel business growth.

What is the difference between Growth Marketer and Freelance Growth Marketer?

A Growth Marketer is typically employed in-house, focusing on scaling a business, while a Freelance Growth Marketer offers their specialized skills to various clients on a project basis.

What are some red flags to watch out for when hiring a Freelance Growth Marketer?

When hiring a Freelance Growth Marketer, beware of vague strategies, a lack of past success evidence, poor communication skills, and reluctance to commit to specific, measurable goals.

How do Freelance Growth Marketer typically charge for their services?

Freelance growth marketers generally charge either hourly rates, fixed project fees, or retainer models, sometimes with performance-based bonuses tied to key growth metrics.