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Freelance Marketer Job Description

Freelance Marketer

A freelance marketer is a self-employed professional who helps businesses promote their products or services. Their main tasks include creating advertising campaigns, managing social media, and analyzing market trends. They work independently, often juggling multiple clients, and are deeply involved in crafting strategies to attract and engage customers.

Best for Growth Marketers

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  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

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Best for Paid Ads & CMO's

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  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

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Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

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This freelance marketer job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Marketer Job Description Template

Job Brief

We are looking for a skilled Freelance Marketer to help us grow our brand. You'll have the freedom to use your creativity and marketing expertise to make a real impact. Join us and shape strategies that reach people everywhere. Your work will play a key role in our success.


  • Understand our company's products or services.
  • Find out who might want to buy what we offer.
  • Think of ways to tell people about our products or services.
  • Create ads, posts, or content to share online or offline.
  • Put our ads where people can see them.
  • Check if our marketing is working and make changes if needed.
  • Talk to potential customers and answer their questions.
  • Keep track of how many people are buying because of the marketing.
  • Stay up-to-date with new ways to market and promote.
  • Work with our team to make our marketing better.

Requirements and Skills

  • Proven experience in marketing, with a portfolio of successful campaigns.
  • Strong understanding of current marketing trends and digital marketing tools.
  • Ability to develop strategic marketing plans and oversee their implementation.
  • Excellent communication skills, both written and verbal, in English.
  • Proficiency in the use of social media platforms for advertising.
  • Experience with SEO and SEM to drive website traffic.
  • Capability to analyze data and provide insights from marketing campaigns.
  • Self-motivated with strong organizational and time-management abilities.
  • Flexibility to adapt to new challenges and changing priorities.
  • Basic design skills to create marketing materials such as flyers and social media posts.
  • Knowledge of content management systems and email marketing tools.
  • Excellent interpersonal skills for networking and partnership development.
  • Ability to work independently with minimal supervision.

Check out our list of interview questions to ask a freelance marketer to gauge these skills in candidates.

Freelance Marketer Rates

Below is a general overview of the typical rates for freelance marketer. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure Rates (USD)
Hourly Rate $50 – $150
Fixed Monthly Fee $1000 – $5000
Project-Based Fee $500 – $10000

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What does a Freelance Marketer do?

A freelance marketer strategizes and executes marketing campaigns for clients, often handling social media, content creation, SEO, and data analysis to boost brand visibility and sales independently.

What is the difference between Marketer and Freelance Marketer?

A marketer may be employed by a company, while a freelance marketer operates independently, offering services to various clients and managing their own business and workload.

What are some red flags to watch out for when hiring a Freelance Marketer?

When hiring a freelance marketer, beware of vague strategies, lack of proven results, poor communication, reluctance to provide references, and prices that seem too good to be true.

How do Freelance Marketer typically charge for their services?

Freelance marketers typically charge for their services either by hourly rates, fixed project fees, retainer agreements for ongoing work, or commission-based on performance metrics.