Freelance Marketing Account Executive Job Description

A Freelance Marketing Account Executive is a self-employed person who helps companies promote their products. They manage campaigns, talk to clients to understand what they need, and work to make sure the advertisements reach the right people. They organize their own work and are deeply involved in creating successful marketing strategies.

This freelance marketing account executive job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Marketing Account Executive Job Description Template

Job Brief

We are looking for a skilled Freelance Marketing Account Executive to assist with our client projects. Your role involves strategy, coordination, and maintaining strong relationships. If you have a passion for marketing and enjoy working in a dynamic, creative environment, we’d love to learn more about your abilities.

Responsibilities

• Find new clients who might need our marketing services.
• Talk to clients to understand what they need and want.
• Present our marketing services to clients in a clear way.
• Create plans for marketing that fit what each client needs.
• Work with our team to make sure the marketing plans are done right.
• Keep clients updated on how their marketing is going.
• Answer any questions clients have about their marketing plans.
• Look at the results of marketing campaigns and tell clients how they did.
• Find ways to make marketing better based on what works and what doesn't.
• Make sure clients are happy with our work and help them with any problems.

Requirements and Skills

• Proven experience in marketing or sales with a strong track record of successful campaigns.
• Excellent understanding of marketing strategies, channels, and branding.
• Strong communication and interpersonal skills for building relationships with clients.
• Ability to manage multiple projects independently and meet deadlines.
• Good negotiation and problem-solving skills.
• Highly organized with attention to detail.
• Proficiency in digital marketing tools and software like CRM systems, Google Analytics, and social media platforms.
• Knowledge of the latest marketing trends and techniques.
• Ability to analyze data and sales statistics and translate results into better solutions.
• Excellent writing and editing skills for crafting clear marketing messages.
• Basic graphic design skills for creating marketing materials.
• Self-motivated with a results-driven approach.
• Access to a reliable internet connection and a professional workspace.

Check out our list of interview questions to ask a freelance marketing account executive to gauge these skills in candidates.

Freelance Marketing Account Executive Rates

Below is a general overview of the typical rates for freelance marketing account executive. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$50 – $150
Fixed Monthly Fee	$1,500 – $5,000
Project-Based Fee	$500 – $10,000

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FAQs

What does a Freelance Marketing Account Executive do?

A Freelance Marketing Account Executive manages client accounts, strategizes marketing campaigns, oversees execution, and analyzes performance to optimize brand growth and meet targets independently.

What is the difference between Marketing Account Executive and Freelance Marketing Account Executive?

A Marketing Account Executive is typically a full-time employee within an agency, while a Freelance Marketing Account Executive works independently, offering services to various clients on a contract basis.

What are some red flags to watch out for when hiring a Freelance Marketing Account Executive?

Beware of poor communication, vague portfolio examples, lack of specific marketing expertise, a history of short-term gigs, and reluctance to provide references or detailed project proposals.

How do Freelance Marketing Account Executive typically charge for their services?

Freelance Marketing Account Executives usually charge either a flat fee per project, an hourly rate, or a retainer for ongoing services, depending on the scope and duration of the work.