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Freelance Marketing Assistant Job Description

Freelance Marketing Assistant

A freelance marketing assistant is a self-employed person who helps businesses promote their products or services. They work on tasks like social media, creating ads, and writing content. They're not full-time employees but are hired as needed, offering their marketing skills to various clients to boost sales and brand awareness.

Best for Growth Marketers

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  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

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Best for Paid Ads & CMO's

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  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

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Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

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This freelance marketing assistant job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Marketing Assistant Job Description Template

Job Brief

We are looking for a Freelance Marketing Assistant who is eager and creative. Join our dynamic team to help shape our brand's voice and reach our audience through innovative campaigns. Your fresh ideas and marketing skills will be key to our project's success.


  • Help create marketing materials like brochures and flyers.
  • Post updates and content on social media platforms.
  • Assist with organizing marketing events and campaigns.
  • Carry out research on market trends and competitors.
  • Support the marketing team with daily administrative tasks.
  • Track the success of marketing activities and report findings.
  • Communicate with clients and answer their questions.
  • Help update and maintain the company website.
  • Collect and enter data for marketing analysis.
  • Prepare and distribute marketing emails and newsletters.

Requirements and Skills

  • Proven experience in marketing or related field.
  • Strong understanding of various marketing platforms, channels, and best practices, including social media, email marketing, and digital marketing.
  • Excellent writing, communication, and presentation skills.
  • Fluency in English, both written and verbal.
  • Ability to work independently with little supervision.
  • Good organizational skills, including multitasking and time-management.
  • Ability to collaborate remotely with a team.
  • Comfortable with technology and learning new tools (e.g., CRM software, Email marketing tools).
  • Basic design skills, including familiarity with design software like Adobe Creative Suite or Canva.
  • Strong analytical skills to evaluate marketing campaigns and understand reports.
  • Flexibility to adapt strategies and tactics in a dynamic environment.
  • Attention to detail for quality assurance of marketing materials.
  • Proactive approach in identifying opportunities and suggesting improvements.

Check out our list of interview questions to ask a freelance marketing assistant to gauge these skills in candidates.

Freelance Marketing Assistant Rates

Below is a general overview of the typical rates for freelance marketing assistant. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure Rates (USD)
Hourly Rate $20 – $50
Fixed Monthly Fee $1,500 – $3,000
Project-Based Fee $500 – $5,000

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What does a Freelance Marketing Assistant do?

A Freelance Marketing Assistant supports businesses by executing marketing strategies, managing social media, conducting research, and handling administrative tasks to enhance brand visibility and engagement.

What is the difference between Marketing Assistant and Freelance Marketing Assistant?

A Marketing Assistant is typically a full-time employee, while a Freelance Marketing Assistant is self-employed, offering services to multiple clients on a project or contract basis.

What are some red flags to watch out for when hiring a Freelance Marketing Assistant?

When hiring a Freelance Marketing Assistant, beware of vague portfolios, lack of specific marketing expertise, poor communication, reluctance to commit to deadlines, and negative client testimonials.

How do Freelance Marketing Assistant typically charge for their services?

Freelance Marketing Assistants usually charge either hourly rates, per-project fees, or retainer-based pricing, depending on the scope and duration of the marketing tasks required.