Freelance Marketing Executive Job Description

A Freelance Marketing Executive is a self-employed person who helps companies promote their products or services. They plan advertising strategies, manage social media, and connect with customers. Their work varies daily and they often join different teams for projects, aiming to increase sales and make brands popular.

This freelance marketing executive job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Marketing Executive Job Description Template

Job Brief

We are looking for a skilled Freelance Marketing Executive to boost our brand’s presence. If you love creating strategies, engaging with customers, and have a knack for sales, we’re interested in your expertise. Your work will play a key role in our growth and success.

Responsibilities

• Study our company's brand and products to understand our marketing needs.
• Create marketing plans to promote our products to more customers.
• Use social media to share our products and talk about our brand.
• Write simple, clear messages to tell people why our products are good.
• Look at who buys our products and find ways to reach more people like them.
• Work with our team to make creative ads and content.
• Keep track of how well our ads and marketing strategies work.
• Stay up to date with new ways to market products online and offline.
• Answer questions from people interested in our products.
• Help plan events or webinars to teach people about our products.

Requirements and Skills

• Proven experience in marketing, advertising, or a similar role.
• Strong understanding of marketing strategies, channels, and branding.
• Excellent communication skills, both written and verbal.
• Ability to create engaging content for various platforms and audiences.
• Highly skilled in social media marketing and digital campaigns.
• Knowledge of SEO, keyword research, and Google Analytics.
• Proficiency with online marketing tools and web-based technologies.
• Ability to work independently and manage multiple projects simultaneously.
• Strong organizational and time-management skills.
• Comfortable with data analysis to measure and report on campaign results.
• Excellent problem-solving abilities and a creative mindset.
• Fluency in English; knowledge of additional languages is a plus.

Check out our list of interview questions to ask a freelance marketing executive to gauge these skills in candidates.

Freelance Marketing Executive Rates

Below is a general overview of the typical rates for freelance marketing executive. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$50 – $150
Fixed Monthly Fee	$2000 – $5000
Project-Based Fee	$500 – $10,000+

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FAQs

What does a Freelance Marketing Executive do?

A Freelance Marketing Executive strategizes and implements marketing campaigns, analyzes market trends, and drives brand growth for clients on a project or contract basis.

What is the difference between Marketing Executive and Freelance Marketing Executive?

A Marketing Executive is a salaried professional within an organization, while a Freelance Marketing Executive operates independently, offering services to various clients on a project-by-project basis.

What are some red flags to watch out for when hiring a Freelance Marketing Executive?

When hiring a Freelance Marketing Executive, be wary of vague promises, lack of a clear track record, poor communication skills, and resistance to providing references or work samples.

How do Freelance Marketing Executive typically charge for their services?

Freelance Marketing Executives usually charge based on time (hourly or daily rates), project-specific fees, retainer agreements, or sometimes a results-based commission structure.