Freelance Marketing Manager Job Description

A Freelance Marketing Manager is a self-employed person who helps businesses promote their products or services. They create marketing plans, run campaigns, and analyze results to improve sales. They work on their own, often with different companies, and manage their own time and projects to help businesses attract customers.

This freelance marketing manager job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Freelance Marketing Manager Job Description Template

Job Brief

We are looking for a Freelance Marketing Manager to bring fresh energy and ideas into our team. You'll play a key role in shaping our brand and connecting with customers. If you're creative and love crafting impactful marketing strategies, we're excited to see how you can contribute to our success.

Responsibilities

• Understand our customers and how they relate to our products.
• Create plans to promote our products and attract more customers.
• Work with social media and create posts to engage our audience.
• Write clear and appealing content for our websites and ads.
• Analyze the success of our marketing efforts and make improvements.
• Manage our brand's image and make sure it is positive and strong.
• Stay up-to-date with marketing trends and use them in our strategies.
• Plan events or webinars to showcase our products.
• Communicate with the team and give updates on marketing progress.
• Handle the marketing budget carefully and plan spending wisely.

Requirements and Skills

• Proven experience in marketing or a related field with a strong portfolio of past campaigns.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with social media, Google AdWords, email campaigns, and SEO/SEM.
• Ability to analyze market research and marketing metrics to make informed decisions.
• Excellent communication and writing skills in English.
• Skills in creative content creation and editing.
• Ability to manage multiple projects independently and meet deadlines.
• Proficiency in the use of marketing software and tools.
• Good understanding of brand development and multichannel marketing models.
• Strong organizational and project management skills with attention to detail.
• Ability to work flexibly and adapt to changing priorities.
• Strong interpersonal skills to work effectively with clients, team members, and other stakeholders.
• A results-driven approach with the ability to track and report on campaign results.

Check out our list of interview questions to ask a freelance marketing manager to gauge these skills in candidates.

Freelance Marketing Manager Rates

Below is a general overview of the typical rates for freelance marketing manager. The actual rates may vary based on the experience, the complexity of the project, and other factors.

Payment Structure	Rates (USD)
Hourly Rate	$50 – $150
Fixed Monthly Fee	$2000 – $5000
Project-Based Fee	$500 – $10,000

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FAQs

What does a Freelance Marketing Manager do?

A Freelance Marketing Manager orchestrates promotional strategies, manages campaigns, analyzes market trends, and collaborates with clients to boost brand visibility and drive sales independently.

What is the difference between Marketing Manager and Freelance Marketing Manager?

A Marketing Manager is typically a full-time employee within an organization, whereas a Freelance Marketing Manager operates independently, offering services to various clients on a project basis.

What are some red flags to watch out for when hiring a Freelance Marketing Manager?

Red flags include a lack of specific case studies, poor communication skills, vague deliverables, no clear KPIs, reluctance to provide references, and a one-size-fits-all marketing approach.

How do Freelance Marketing Manager typically charge for their services?

Freelance Marketing Managers typically charge either a flat project fee, hourly rate, retainer for ongoing work, or a commission based on performance metrics.