A freelance programmatic marketer is a self-employed expert who sets up and manages online ad campaigns using automated tools. They analyze data to target ads to the right people at the best time and price. Their work involves constant learning to improve ad performance and spending efficiency.
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Table of Contents
This freelance programmatic marketer job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.
Freelance Programmatic Marketer Job Description Template
We are looking for a skilled Freelance Programmatic Marketer to help shape our digital advertising strategies. Your expertise in automated ad buying and optimization will be key in reaching our target audiences efficiently. Join us to make a significant impact with your analytical and marketing talents.
- Understand our company's goals and plan how to reach them using digital ads.
- Set up and manage online ad campaigns on different websites and platforms.
- Choose who should see our ads by picking the right target audience.
- Decide how much money to spend on each ad to stay within our budget.
- Use special tools to buy ad space automatically.
- Keep an eye on how the ads are doing and make changes if needed to do better.
- Write clear reports that show how the ads are helping our company.
- Stay up-to-date with new ways to do programmatic marketing.
- Work with other team members, like designers and writers, to make good ads.
- Make sure all the rules and laws about online ads are followed.
Requirements and Skills
- Proven experience with programmatic advertising platforms such as Google Ads, DV360, or The Trade Desk.
- Strong understanding of real-time bidding (RTB), demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).
- Ability to analyze data and extract actionable insights to improve campaign performance.
- Knowledge of ad targeting methodologies and ad serving technologies.
- Experience with ad verification tools and techniques to ensure quality traffic and prevent ad fraud.
- Proficiency in using analytics tools like Google Analytics to track campaign performance.
- Excellent communication skills for interacting with clients and explaining complex concepts in simple terms.
- Familiarity with privacy regulations and compliance requirements, such as GDPR and CCPA.
- Ability to manage multiple campaigns simultaneously and meet tight deadlines.
- Strong problem-solving skills and adaptability to new technologies and trends.
- Self-motivated with the ability to work independently.
- Good organizational skills to keep track of various campaigns and performance metrics.
- Fluency in English, both written and spoken.
Check out our list of interview questions to ask a freelance programmatic marketer to gauge these skills in candidates.
Freelance Programmatic Marketer Rates
Below is a general overview of the typical rates for freelance programmatic marketer. The actual rates may vary based on the experience, the complexity of the project, and other factors.
|$50 – $150
|Fixed Monthly Fee
|$1,000 – $5,000
|$500 – $10,000
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What does a Freelance Programmatic Marketer do?
A Freelance Programmatic Marketer designs and implements automated ad campaigns, leveraging data and algorithms to target audiences efficiently across various digital platforms for diverse clients.
What is the difference between Programmatic Marketer and Freelance Programmatic Marketer?
A Programmatic Marketer is typically employed by a company to manage automated ad campaigns, while a Freelance Programmatic Marketer offers similar services independently to various clients.
What are some red flags to watch out for when hiring a Freelance Programmatic Marketer?
When hiring a freelance programmatic marketer, be cautious of vague strategies, lack of transparency in pricing and performance metrics, overpromising results, and limited knowledge of different ad platforms.
How do Freelance Programmatic Marketer typically charge for their services?
Freelance Programmatic Marketers often charge based on project scope, opting for hourly rates, fixed project fees, or retainer agreements for ongoing services.