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Best Marketing Automation Agencies

5 Best Marketing Automation Agencies

Marketing automation leverages technology to give simple, time-consuming tasks to computers, leaving your team to focus on higher-order activities.

Social media management, email marketing, and lead nurturing are a few areas in which marketing automation benefits.

As a small business owner, I always look for ways to streamline operations and save money, so I turned to a marketing automation agency.

After trying out several and researching even more, here are my top recommendations.

Don't want to commit to an agency? Check out our list of the best places to find freelance marketers >>

Top Marketing Automation Agencies

Best for Growth Marketers

MarketerHire Logo


  • Strength in brand marketing and growth marketing
  • High-level U.S. resources as well as low-cost, overseas marketing assistants available
  • 48-hour talent matching, with 75% of clients hiring their first match.

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Best for Paid Ads & CMO's

Growtal Logo Bigger


  • Strength in fractional CMO's, paid social and search ads, and affiliate programs.
  • Specialties in SEO, content, and email marketing
  • No minimum hours for contractors to help you start on a small budget

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Best for eCommerce Marketing



  • Strength in eCommerce, influencer marketing, and growth marketing
  • Detailed marketing audits available
  • Fixed price marketing packages and 48-hour talent matching

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How We Evaluated Marketing Automation Agencies

Here are the top factors we assessed to determine the marketing automation agency ratings:

  • Specialization and Expertise: We considered each agency's specific area of expertise, such as B2B marketing, eCommerce, or proficiency in platforms like HubSpot and Marketo.
  • Data-Driven Approach: How agencies utilize data analytics and metrics to drive marketing strategies and measure outcomes.
  • Comprehensive Service Range: The breadth and depth of services offered, including strategy development, campaign execution, analytics, and multi-channel marketing.
  • Client Feedback and Success Stories: Analysis of client testimonials, case studies, and success rates to gauge customer satisfaction.
  • Flexibility and Customization: Examination of how well agencies tailor their services to meet diverse client needs.

Best Marketing Automation Services

We wanted to find the best marketing automation agencies out there, so we scoured the internet, read reviews, and dug into company profiles to ultimately create the following list of our top choices.

Agency Name

Best For

Overall Rating (out of 5)

IronpaperGrowing your footprint and cultivate your customer base4.5
Walker SandsB2B companies seeking marketing automation4.5
WebFXeCommerce businesses4.5
Shift ParadigmCompanies looking to implement or migrate to Marketo4.5
New BreedCompanies using HubSpot4

1. Ironpaper

Best for companies that want to take a data-centric approach to grow their digital footprint and cultivate their customer base. – 4.5/5 Rating 

Iron Paper Logo

4.5 of 5 Stars

Ironpaper is a digital marketing agency specializing in automation that stands out for its three key metrics:

  • increase qualified leads
  • improve conversion rates
  • generate opportunities.

Their automation program adheres to their mission of building up your business and making the most of your leads and audience.

To showcase this, they create a marketing automation that offers unparalleled insight into your campaign. It shows what’s working, what isn’t, and how your recipients are engaging with the content you’re sending them. Using this data, you can further tailor your digital strategy to answer the needs of your customers and improve campaign efficacy.

Because this data is so powerful for fine-tuning your business, Ironpaper’s automation and analytical services can help you quickly grow your business far faster than you may have planned.


  • Specialized B2B marketing expertise
  • Data-centric approach for measurable outcomes
  • Comprehensive suite of services including content and lead generation
  • Integration of marketing with sales strategies
  • Proficiency in various digital marketing tools and platforms


  • Less suitable for direct-to-consumer businesses
  • Potentially overwhelming for small businesses or startups

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2. Walker Sands

Best for B2B companies looking to work with a highly focused, experienced agency that specializes in marketing automation. – 4.5/5 Rating 

Walker Sands Logo Main

4.5 of 5 Stars

Walker Sands is the rare agency that has been cultivating its digital ecosystem longer than some young upstart marketers have been alive. Founded in 2001, the company offers start-to-finish automation management for B2B companies no matter how complex or ambitious their plans are.

Unlike many similar agencies, Walker Sands embraces integrated marketing across multiple channels and providers. They aren’t tied to any specific software provider and thus can craft a creative plan to suit your business rather than force you to conform to the platform they work with.

Perhaps our favorite aspect of Walker Sands is the scope of the support they offer. This is not a business that simply sets up your automation software and sends you an invoice. They want to work with you through every step of the process so that you get the most from your relationship with their team. Their marketing automation support extends to strategy, engineering, data analytics, campaign development and execution, design, configuration, and procurement.

With over two decades of success under their belt, it’s clear Warner Sands knows their stuff when it comes to automating business processes to make your life easier. Give them a call today and see why they have become such a favorite in this space.


  • Long-standing experience since 2001 in marketing automation
  • Expertise in integrated marketing across multiple channels
  • Comprehensive support including strategy, engineering, and analytics
  • Flexibility in working with various software providers
  • Extensive service offerings from website design to digital marketing analytics


  • May be too complex for smaller businesses
  • Could be more expensive due to their extensive experience and range of services

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3. WebFX

Best for tailored automation solutions for eCommerce businesses. – 4.5/5 Rating 

WebFX Logo Main

4.5 of 5 Stars

Whether you need help with lead generation, driving traffic, or data disconnect, WebFX can create automated solutions that help your eCommerce business save time and reduce repetitive tasks so you can focus on your business.

Their team is adaptable and proactive, responding to client concerns within hours and finding solutions to problems before they even arise.

Clients love their attention to detail and responsiveness, saying they take the time to understand how each company works and integrate seamlessly into their processes.


  • Tailored automated solutions for eCommerce businesses
  • Quick response time and proactive problem-solving
  • Attention to detail and integration into client processes
  • Wide range of services including SEO, PPC, and web development
  • Experience with diverse industries and clients


  • May not be the best fit for non-eCommerce businesses
  • Some businesses might find their extensive services more than needed

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4. Shift Paradigm

Best for companies looking to implement or migrate to Marketo. – 4.5/5 Rating 

Shift Paradigm Logo Main

4.5 of 5 Stars

Shift Paradigm includes highly skilled, knowledgeable marketing professionals who have a deep understanding of implementation and migration. They are especially helpful for companies migrating from HubSpot to Marketo.

Their flexibility is another huge selling point. The team is talented, patient, and focused. They’re also informative with clients, remaining proactive and communicative along each step.


  • Specialized in Marketo implementation and migration
  • Team of highly skilled, knowledgeable marketing professionals
  • Flexible and client-focused approach
  • Comprehensive services including data and technology strategy
  • Experience with notable clients like Airbnb and Under Armour


  • Focus on Marketo might limit options for businesses using other platforms
  • Might be more suited for larger companies rather than small businesses

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5. New Breed

Best for companies using HubSpot – 4.0/5 Rating 

New Breed Logo Main

4 of 5 Stars

New Breed is another solid choice for marketing automation. In fact, they’ve won HubSpot’s North American Partner of the Year recognition for three years in a row.

New Breed’s approach centers around building a marketing automation process for brands from the ground up. This includes sales-ready website development and strategies for navigating big platform changes like implementation, integration, and migration.

New Breed has an impressive comprehension of lifecycle marketing and is passionate about sharing this expertise with clients in a way that is transparent and educational. They will create a winning strategy and collaborate with clients on training to make implementation across the company easy and effective.


  • Recognized expertise with three-time HubSpot Partner of the Year award
  • Specializes in building marketing automation from the ground up
  • Strong focus on lifecycle marketing
  • Transparent and educational approach with clients
  • Offers custom integrations and applications


  • Mainly focused on HubSpot, which might not suit all businesses
  • Services might be more tailored to larger enterprises

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Types of Digital Marketing Agencies

What Is a Marketing Automation Agency?

A marketing automation agency employs specialists who can implement and monitor automated programs. Automation shifts responsibility for time-consuming repetitive tasks from people to computers.

An easy, highly familiar example of this technology is automated phone systems. How many businesses let you talk with a customer service rep right off the bat? Hardly any that are bigger than a mom-and-pop operation. They instead route you through an automated system that can answer simple questions, provide basic information, and route you to the right department.

Many agencies may bundle their automation marketing programs with other digital solutions as well, as automation has become a core piece of any modern marketing plan. For our part, we’ve tried to highlight agencies where automation marketing is their core business, but many of these top-rated firms also offer many other services you can take advantage of.

What Does a Marketing Automation Agency Do?

In a nutshell, they automate certain key marketing strategies that help streamline your business and save you precious manhours. The classic example is online messaging: rather than have someone at the ready to respond to any and all queries, an automated chatbot can determine what people are asking about, collect contact information, and flag down the right team member to take over the conversation. Such a solution provides immediate answers to a customer and saves companies time and money.

Implementing a project of this scale yourself would require serious technical skills, and if you’d rather not be up into the wee hours of the night studying backend website code, hire a provider that lives and breathes this stuff. Automation specialists will not only know how to incorporate automated processes into your existing business – they’ll also help you strategize just how to use and exploit these tools for maximum effect.

How Much Does a Marketing Automation Agency Charge?

There really is no one-size-fits-all price tag for marketing automation services. Here’s an average breakdown:

  • Basic automation services cost: $300-$2,000/month
  • Mid-level services: $2,000-$5,000/ month
  • Comprehensive automation services: $5,000-$10,000/month
  • Enterprise-level services: $10,000+/month

Most marketing automation providers you’re considering would prefer to push you toward scheduling a free consultation rather than tell you any pricing information upfront. That’s not them being sneaky – it’s just due to how custom the work can be.

The cost for marketing automation depending on factors like:

  • Project scope
  • Agency service packages
  • Negotiations

How To Choose The Right Marketing Automation Agency

Identify Your Marketing Goals

Understand what you want to achieve through marketing automation. Are you looking to improve lead generation, increase sales conversions, enhance customer retention, or simply streamline your marketing processes? Having clear objectives will help you determine the type of services you need.

Define Your Budget

Knowing how much you're willing to spend will help narrow down your options. Prices for marketing automation agencies can vary greatly depending on the services they provide and their level of expertise. Make sure you understand what is included in the fee and any additional costs that may be incurred.

Evaluate Your Internal Resources

Determine what tasks your internal team can handle and where you need outside expertise. This will help you identify the skills and services you need from an agency.

Research Potential Agencies

Start by compiling a list of potential agencies. Look for those that specialize in marketing automation. Use various sources such as online reviews, recommendations from business associates, and client testimonials to gather information about each agency.

Evaluate Their Expertise

Look at each agency's track record, the clients they've worked with, and the results they've achieved. You should also consider their expertise with your industry and the marketing automation tools they use. Are they certified partners with major platforms like HubSpot, Marketo, or Pardot?

Consider Their Approach

Does the agency take a one-size-fits-all approach, or do they customize their strategies based on each client’s unique needs? The latter is generally more effective, as it considers your specific marketing objectives and target audience.

Schedule Consultations

Reach out to your shortlisted agencies to discuss your needs and objectives. This is a good opportunity to assess their communication skills, responsiveness, and understanding of your needs.

Request a Proposal

Ask each shortlisted agency for a proposal that includes their recommended strategies, the services they will provide, the expected outcomes, and the costs.

Compare and Decide

Evaluate each proposal, considering not only the cost but also the strategies recommended, the agency's expertise, their communication style, and their fit with your company's culture and values.

Review the Contract

Before finalizing, ensure you understand all the terms and conditions in the contract. Look for any hidden fees, commitments, and what happens if either party decides to end the relationship early.

Partner with The Right Marketing Automation Agency Today

Whether you're chasing data-driven results, holistic multi-channel mastery, or niche platform savvy, these agencies are your ticket to marketing stardom.

Ready to amp up your marketing game? Take a deeper dive into each agency's arsenal and snag the one that's in tune with your business's rhythm. Head to their websites to learn more about each agency and streamline your marketing game today.


Is it worth it to hire a marketing automation agency?

Generally, yes. Marketing has greatly changed over time and these agencies can apply their know-how to quickly and easily implement automated technologies that will streamline your online marketing management plan. Hiring a specialist is the only way to avoid spending countless hours trying to learn the requisite technical skills necessary to successfully implement online automation techniques.

How do I choose a marketing automation agency?

Start with a list like the one above, then determine what your needs and budget are. If you only want some light automation work done, consider an independent freelancer. Looking for a bit more support, such as analytics and a robust, multi-channel automation campaign? Consider a traditional agency or a firm that contracts out vetted freelancers, as these businesses are best equipped to take on more serious projects.

Which marketing agency automation is best for small businesses?

For small businesses, we’d recommend starting with Shift Paradigm.

What are some examples of marketing automation?

Some examples of marketing automation include email marketing, personalized advertising, automated SMS marketing, lead generation and nurturing, and audience segmentation.