Stefan SchulzSaaS (Software as a Service) businesses offer cloud-based services on the internet, rather than software that has to be downloaded to function.
They make their money by offering these applications and services to businesses and customers on subscription plans for a monthly fee.
These companies require a digital marketing strategy as unique as they are to convert new customers and maintain positive relationships with existing subscribers to keep them happy to pay that monthly fee.
The best way to ensure customer retention, in my opinion, is to use the services offered by a SaaS marketing agency.
Instead of you spending hours on Google trying to figure out which ones are legit, I did the work for you. Check out this list of the 5 best SaaS marketing agencies out there today.
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We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Top SaaS Marketing Agencies
1. Bay Leaf Digital
Based out of Bedford, TX, Bay Leaf Digital is a full-service B2B SaaS marketing agency that offers ROI-focused strategic marketing.
They have a team of experts that are experienced in everything you could possibly need from a SaaS marketing standpoint.
A few of the services they offer include:
- SaaS content strategy
- B2B SaaS analytics
- SaaS PPC & retargeting
- SaaS SEO strategy
- SaaS marketing automation
- SaaS social media marketing
- SaaS marketing strategy
- SaaS HubSpot management
A few of the companies that have used Bay Leaf to perfect their SaaS marketing strategy are Angie’s List, Intuit, Kabbage, Activate, and VHT.
They offer plans tailored to SaaS businesses at all stages of development including options for early-stage SaaS, SaaS seeking rapid growth, and transitioning into SaaS. These plans are customizable so that you can select the services that apply to your business, and they start at $6,500 per month.
Pros
- Specializes in ROI-focused B2B SaaS marketing.
- Offers a comprehensive range of services including content strategy, PPC, and SEO.
- Customizable plans for different stages of SaaS development.
- Experience with notable clients like Angie’s List and Intuit.
Cons
- Starting plans at $6,500 per month may be steep for early-stage SaaS startups.
- May not be ideal for non-B2B SaaS companies.
- The broad range of services might dilute focus on specific marketing needs.
2. Single Grain
With decades of knowledge and enough familiarity with SaaS marketing that they even developed their own SaaS product (ClickFlow), Single Grain has been helping some of the biggest names in the business (Amazon, Intuit, Airbnb, and Recurly, to name a few) earn monthly recurring revenue.
They seek to drive user acquisition costs while increasing conversion rates. How do they do it?
Single Grain focuses on what makes your company unique. This allows them to tailor their approach to include the strategies that work best for the brand and goals of your business.
They can help you figure out what to focus time and energy on. For one company, it may be social media marketing that drives in new customers and clients. For another, it may be marketing geared toward targeted search.
Whatever the case may be, Single Grain will work with you to create a custom marketing plan for your SaaS company.
Pros
- Decades of experience in SaaS marketing.
- Developed their own SaaS product, providing practical insights.
- Custom marketing plans tailored to unique brand goals.
- Impressive client roster including Amazon and Airbnb.
Cons
- High-profile client base might overshadow smaller SaaS companies.
- Custom plans could lead to higher costs.
- May focus heavily on user acquisition, potentially overlooking retention strategies.
3. NoGood
Despite their misleading name, NoGood is actually… pretty good.
So good, in fact, that they have over 50 years of combined experience in growth marketing and TechCrunch has verified them as the top growth marketing agency in the US. They use this experience and expertise to help both startups and enterprises grow and scale their SaaS companies.
Their approach is a unique one; they use full-funnel rapid experimentation to test and optimize data-driven growth strategies. This aggressive approach has led them to successfully provide solutions for multiple Fortune 500 companies that they have worked for.
Among those companies are CitiBank (who they helped grow leads by 87% and traffic by 143%), Nike, Microsoft, Johnson&Johnson, and more.
Their expertise is in consumer, SaaS, retail, and B2B.
Pros
- Over 50 years of combined experience in growth marketing.
- Recognized by TechCrunch as a top growth marketing agency.
- Full-funnel rapid experimentation for data-driven strategies.
- Worked with Fortune 500 companies, proving their expertise.
Cons
- Aggressive growth strategies might not align with all SaaS business models.
- The focus on large enterprises could limit attention to smaller clients.
- Rapid experimentation approach may involve higher risks.
4. Inturact
Another SaaS marketing agency based in Texas, Inturact is a product-led B2B SaaS growth agency.
They are data and results-driven, finding the best ways to get rid of any obstacles that stand between companies and their growth.
They do this by offering a full-service SaaS strategy including both consultation and marketing for each client. Inturact helps businesses through each step of SaaS marketing including everything from acquisition and activation to retention and referrals and, most importantly, revenue.
Their website also has plenty of helpful resources and features a unique (and free) feature: calculators. Not the kind you used in Pre-Cal, though. These are programmed to help you convert monthly churn rate to annual churn rate, calculate your ARPA or ARPU, or calculate your customer lifetime.
Pros
- Specializes in product-led B2B SaaS growth.
- Data and results-driven strategies for clear obstacle identification.
- Offers full-service SaaS strategy including consultation and marketing.
- Unique tools like churn rate calculators for additional insights.
Cons
- B2B focus might not suit B2C SaaS companies.
- The comprehensive approach could be overwhelming for simple SaaS solutions.
- May not offer as much support in areas outside of SaaS.
5. Kalungi
Offering both services and their own products, Kalungi works to help SaaS scale by the book.
No, seriously, they use a literal playbook with proven results to approach each business they work with using a tried-and-true system. If you’re curious about this playbook, you can schedule a time with their team to get a tour of the playbook that they use for the playbook coaching package.
They also offer an executive marketing audit, a 95-point inspection to help you identify areas of weakness and prioritize the right initiatives.
Kalungi also helps software companies at every step in the process, providing a tailored approach based on where your company is in its process. Their packages are entitled “coach,” “start,” “scale,” and “profit,” and each has a detailed breakdown of SaaS services offered depending on the current size of your company.
Pros
- Uses a proven playbook approach for consistent results.
- Offers an executive marketing audit for strategic insights.
- Tailored packages for different stages of SaaS company growth.
- Focuses on helping software companies at every step.
Cons
- Playbook approach may lack customization for unique SaaS needs.
- Services might be more suited for established SaaS companies than startups.
- The structured approach could limit creative marketing solutions.
Types of Digital Marketing Agencies
What is a SaaS digital marketing agency?
SaaS (Software as a Service) marketing agencies are digital marketing agencies that focus on marketing for subscription-based services.
SaaS companies sell their product as a cloud-based service rather than physical, tangible products. Because of this, they have to provide updates with added functionality and constantly improve their service to keep customers subscribed.
With this unique need in mind, SaaS marketing agencies use specific techniques to ensure customer retention and prove that the customer’s monthly fee is worth it. They also work to bring new customers to the service and drive up subscriptions.
What does a SaaS marketing agency do?
SaaS marketing agencies create and implement a digital marketing strategy to create sustainable growth for a SaaS company.
They do this by discussing your goals with you and then setting up ad campaigns, strengthening and optimizing your SEO strategy, and improving brand awareness.
SaaS marketing agencies differ from freelancers in that they have teams with individuals who have a variety of expertise. This allows them to provide experts in the fields of digital media design, SEO, social media, and more, all in one place for one flat fee, and create a cohesive game plan for your SaaS company.
How much do SaaS marketing agencies charge?
The price of SaaS marketing agencies varies greatly depending on things like location, level of expertise, how many tasks you need them to do, and how many specialists you’re going to want on your team.
There are also a few different models that SaaS marketing agencies use for payment: a “pay-as-you-go” model and a “pay-for-performance” one.
Obviously, with the pay-for-performance model, a portion of your payment will depend on how well the team has executed the plan you agreed upon.
With the pay-as-you-go model, you’ll pay a monthly fee to keep SaaS marketing specialists on retainer.
On average, you can expect to pay $4,000-$6,500 per month for a SaaS marketing agency (this number is based on studies of the agencies listed here).
Summary
SaaS marketing takes a unique approach that requires a lot of expert attention. Using one of these SaaS marketing agencies can drive subscriptions up, maintain existing relationships with businesses and customers, and keep your clients happy with paying your monthly fee.
Geoff Cudd
