Geoff CuddIf you're looking to boost your online sales, then you'll want to use the Shopify platform to open and operate your store. However, that is only half the story.
You will also need a top-notch Shopify marketing agency to provide you with a digital marketing strategy to drive traffic and sales. So where do you find these experts? And how do you hire an eCommerce marketer?
The good news is that you can easily source top Shopify marketing agencies from several freelance sites.
Best for High-Quality Shopify Marketers
- Strength in brand marketing, growth marketing, and fractional CMOs.
- Elite, “Top 3%” of marketing talent in the world.
- 48-hour talent matching, with 75% of clients hiring their first match.
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Top Shopify Marketing Agencies
1. The Charles
Best for Enterprise Businesses
The Charles Group is a premiere eCommerce marketing agency that specializes in helping clients harness the power of Shopify.
This full-service marketing agency offers everything you need to create an intuitive, engaging shopping experience for customers. Other services include Strategy and Consulting, Branding and Visual Design, Campaigns and Content, Media, and Technology.
The Charles Group are Shopify Plus Expert Partners, an honor given by Shopify to exceptional partners who “demonstrate a level of product quality, service, performance, privacy, and support that meets the advanced requirements of Shopify Plus merchants.”
They are best known for their work with luxury brands, creating a refined, lavish experience for online shoppers.
Services: Strategy, media, branding, design, content, production, UX, e-commerce and website development
Notable Clients: Verizon, US Cellular, Quest Diagnostics, Birkenstock, Marriot Bonvoy
Pros
- Specialized expertise in the Shopify platform
- Comprehensive service ranges from strategy to execution
- Strong focus on brand development and storytelling
- Emphasis on creating engaging user experiences
- Proven track record with notable clients
Cons
- Potentially higher cost due to premium service offerings
- Specialization in Shopify might limit broader multi-platform strategies
2. Cake Agency
Best Growth Agency for Shopify
With decades of experience, Cake Agency was founded “by retailers for retailers.”
They offer clients the full package; you can contact them for Shopify site design and development, brand consulting, app design, and performance marketing. They also have experience in helping companies re-brand.
We like this agency for growth because of their unique Gross Demand Plan™, which is a retail management tool designed to help eCommerce businesses grow.
Per their website, “The Gross Demand Plan™ lays the path with a 52-week growth roadmap for both your finance and marketing strategy. In turn, this tool will become your companion when making business decisions.”
Services: eCommerce strategy, website management, paid social, website audit and optimization strategy, mobile app development, brand strategy and brand identity, business strategy, website UX design and development
Notable Clients: P&Co, Dancing, Go Thrift, TentBox, Cyberjammies
Pros
- Innovative marketing solutions tailored for Shopify
- Wide service range including SEO, PPC, and social media
- Personalized service with attention to detail
- Strong record in boosting sales and online presence
- Data-driven strategies based on performance metrics
Cons
- May not suit very large businesses or complex needs
- Highly creative approach might not fit conservative brands
3. Top Growth Marketing
Top Growth Marketing is a Shopify partner dedicated to helping eCommerce clients see significant growth.
Owner Jack Paxton has spent over ten years successfully helping eCommerce brands scale and he has amassed so much experience that he’s now a Shopify Partner, holding live lectures and webinars on how to successfully market Shopify stores.
Top Growth helps with everything from conversion rate optimization to social media advertising and even brand strategy. Since they are a dedicated Shopify agency, you’d be hard-pressed to find an agency that understands the platform more.
Services: Social ads, search ads, email marketing, Shopify marketing, fashion marketing, beauty marketing, eCommerce
Notable Clients: AppSumo, Home Chef, Skinn, Pixi, Walmart, Fat Burger
Pros
- Focused on scalable growth marketing strategies
- Diverse services including email marketing and SEO
- Expertise in conversion optimization
- Data-driven approach for targeted results
- Strong track record in enhancing online business growth
Cons
- Might be overwhelming for small startups or businesses new to e-commerce
- Intense growth focus may overlook some niche or specialized market needs
4. Canesta
Canesta offers eCommerce marketing solutions for businesses using Shopify as well as WooCommerce, BigCommerce, and even Amazon.
They focus on creating a positive user experience that makes customers want to come back to your online store for more. This includes web design and development as well as day-to-day digital marketing tasks like PPC, SEO, and social media.
They’ve helped clients all over the world, with many leaving positive reviews stating customer service and feeling like they were a long-term partner as some of the top reasons why they love working with Canesta.
Services: Web design & development, eCommerce web design, eCommerce web accessibility, lead gen design & development, corporate branding & design, packaging & label design, SEO, PPC, email marketing
Notable Clients: Clubman Online, Michel Germain Parfums, Fine Accoutrements, Revir, NewPowa
Pros
- Expertise in leveraging Shopify's technical features
- Strong focus on customized e-commerce solutions
- Comprehensive digital marketing services
- Proven success in increasing client revenue
- Emphasis on data and analytics to drive decisions
Cons
- Services might be more tech-focused, less on creative branding
- Potentially less suitable for businesses seeking a simple, basic online presence
5. Stryde
Another Shopify partner work looking into is Stryde.
This Shopify marketing agency specializes in SEO, paid social, and email marketing.
This boutique eCommerce marketing firm is located in Lehi, Utah. They carefully vet the brands they work with to scale their revenue growth through their unique, proven eCommerce marketing process.
Another unique trait about this agency is that it is primarily women-owned, offering a perspective that many digital marketing firms lack.
Services: Growth audit, SEO, paid social & paid search, email marketing & SMS, Shopify
Notable Clients: Land’s End, Tilebar, ScentSationals, Ergobaby, Jack Wolfskin, Lime Ricki
Pros
- Specializes in e-commerce and Shopify marketing
- Comprehensive services from SEO to social media marketing
- Strong focus on ROI and performance metrics
- Experienced in a variety of industries
- Personalized strategies tailored to each client
Cons
- May not be ideal for non-e-commerce focused businesses
- High-level strategies might not align with very small business budgets
6. WebFX
By specializing in providing Shopify solutions for small-to-medium-sized businesses, WebFX can provide smaller businesses with the resources they need for Shopify success.
WebFX has a team of over 500 digital experts and a 25-year track record of helping businesses increase the revenue of their Shopify sites, making them a tried-and-true agency in the industry.
They even have their own proprietary software to track and analyze data and metrics. They created MarketingCloudFX to provide industry-leading revenue marketing software for their clients and teams.
They also partner with Google Cloud and IBM Watson to maximize data insights for your campaigns and they even built their very own CRM, Nutshell.
Services: SEO & lead generation, PPC, social media advertising, B2B eCommerce enablement, shopping feed automation
Notable Clients: Jiffy Lube, Subway, Verizon, O’Reilly Autoparts, Sysco, The YMCA
Pros
- Wide range of digital marketing services
- Strong emphasis on data-driven strategies
- Proven track record with a variety of clients
- Offers advanced tools like AI and machine learning for marketing
- Comprehensive reporting and analytics
Cons
- Broad focus may lack the specialized touch of a dedicated Shopify agency
- The array of services offered can be overwhelming for small businesses
7. Lamb Agency
Best for Small Businesses
Rounding out our list is Lamb Agency, an Australian digital marketing agency specializing in Shopify solutions.
A large portion of their services are in eCommerce development, making them a great partner for new eCommerce stores trying to make the most of Shopify’s platform. They also have an extensive amount of experience working with small businesses, making them our top choice for smaller eCommerce companies.
They boast an impressive 36% average conversion rate improvement for new Shopify stores over the past 2 years.
Whether you want a store build or redesign, or are looking for store migration services, Lamb Agency is a great choice for your little online shop.
Services: eCommerce strategy, B2C and B2B solutions, internationalization, ongoing platform support, headless eCommerce on Shopify, upgrading to Shopify Plus, revenue growth, site speed, API integration
Notable Clients: Lite n’ Easy, Virgin Australia, National Storage, World Science Festival Brisbane, Accor Plus
Pros
- Strong focus on creative and innovative solutions
- Tailored strategies for each client
- Comprehensive digital marketing services
- Proven track record in enhancing brand presence
- Emphasis on combining technology and creativity
Cons
- May be more suited to businesses looking for creative over technical solutions
- The unique creative approach might not align with all types of businesses
Types of Digital Marketing Agencies
What Is a Shopify Marketing Agency?
A Shopify marketing agency is a company that will help drive high-quality traffic to a Shopify store. Usually, the company will work for a flat fee. However, there are some expert Shopify marketing agencies that will work for a percentage of the store sales.
What Does a Shopify Marketing Agency Do?
Shopify marketing agencies can handle just about every part of the Shopify store building and marketing process. Some service providers will build your store and create the product pages. Just about all Shopify marketing agencies will provide SEO and paid search services.
How Much Does a Shopify Marketing Agency Charge?
Most Shopify marketing companies will charge a flat fee or scale up their fee by how much work needs to be done. For instance, a Shopify marketing agency that is providing SEO or the paid search may only work for a flat fee. However, some Shopify marketing agencies may work for a percentage of the store sales. On the low end, you can expect to pay anywhere from $10 to $50 to have some product pages built. On the high end, you can expect to pay thousands of dollars per month for a large store.
How to Choose the Right Shopify Agency
The first step in hiring a Shopify marketing agency is to think about what your needs are. Do you need someone to come up with social media plans? Or do you want your marketing agency to take over every aspect of your online store’s marketing strategy?
Next, decide how much you can carve out of your budget to spend on one, keeping the magnitude of your request in mind.
Once you have that number in mind, begin your search.
Make sure that you’re looking at your prospective marketing agencies’ past work to see how successful their campaigns have been and what sort of eCommerce stores they best represent.
Next, set up your meetings. Meet with all of the marketing agencies on your list and ask any important questions you may have.
After weighing all of your options, choose the marketing agency that feels like the best fit for you. Make sure that you stay in communication with your agency to ensure that your needs are being met.
FAQs
Can Shopify marketing agencies guarantee results?
No. Shopify marketing agencies can not guarantee that you will hit a certain amount of sales from their marketing efforts. Therefore, it is important to hire an agency that has a proven track record working in your store’s niche.
Can Shopify marketing agencies provide video ads?
Yes. Several Shopify marketing agencies can create ads off of video content that you provide for them. Some marketing agencies will be able to shoot video footage and create the ad for you from scratch.
Do Shopify marketing agencies handle Facebook ad campaigns on a day-to-day basis?
Shopify marketing agencies can handle just about every step of the marketing process. That includes the daily management of a Facebook campaign.
What is the turnaround time for Shopify marketing agencies?
It depends on the service. If you simply need product pages built, then the turnaround time could be a couple of days. Full campaigns will take longer. Bear in mind that Shopify marketing agencies will be in high demand near the fourth quarter, and turnaround times will be longer.
Stefan Schulz
Claire Fountain
