Geoff CuddIf a picture is worth a thousand words, videos are priceless – especially when you consider the volume of users now on TikTok, the hottest social media platform out there.
Already marketing agencies and freelance platforms have sprung up to accommodate this latest and greatest social tool. But how do you separate the wheat from the chaff when it comes to choosing talented Tiktok marketing freelancers or agencies? Don’t answer that – we already have.
After much research, we came up with the following TikTok marketing solutions that will help you get your name on users’ feeds.
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Best TikTok Marketing Services
Of all the companies and online sources you can use to find and hire competent marketers for your TikTok needs, the following agencies and resources are our top choices.
1. True North Social
Best for businesses looking for a proven and dedicated TikTok marketing agency.
There’s a reason this agency carries the name of True North Social. Though they offer a variety of digital service solutions, social is their bread and butter. This is their expertise, and they are especially adept at TikTok marketing – something that is still difficult to find in traditional agencies due to the relative freshness of this platform.
True North Social takes the data-centric approach to TikTok: they are out there to leverage the TikTok algorithm in your favor to keep relevant viewers interested and to get your name out there in front of the audience you’re after.
Just how do they leverage the algorithm? By acting fast and moving quickly. Their team builds out your entire TikTok campaign using tools like branded content, ad optimization, analytics, and community and audience identification. This – coupled with the team’s understanding of the always-changing nature of the app – enables them to put together a winning solution that gets you the views and engagement you’re after.
True North Social is also heavy on using digital influencers to provide your business with even more authentic online representation. And because True North Social is located in Los Angeles – an international hub for all things media, especially in today’s influencer era – it’s that much more reassuring that this team has the tools, talent, and connections to bring you a world-class TikTok marketing campaign.
2. Fiverr
Best for companies that just need a short-term, low-cost solution to their TikTok marketing needs.
Fiverr is a well-known freelance marketplace that makes it easy to hire people on an as-needed basis for jobs both recurring and not. It’s easy: just go on their site, list your job, and let interested freelancers come to you. That’s it.
For a long time, Fiverr was the option for companies looking to hire freelancers on a tight budget for one-off work – in fact, the name Fiverr refers to the fact that all jobs on the site originally paid freelancers $5 a pop. That’s changed in recent years as the platform has pivoted toward accommodating larger projects and longer-term assignments. But generally, Fiverr is still known as the destination for quick jobs rather than all-consuming projects.
When it comes to TikTok marketing, that sentiment is a benefit. The nature of TikTok – fast, informal, topical, authentic – makes it a perfect gig for the traditional freelancer using Fiverr. Need some quick help uploading videos and planning out your content schedule? How about some light edit work for your TikTok content before it goes live? Fiverr is the perfect place to find someone who can swoop in and help out. And more flexible price options than ever before, you don’t have to pay bottom-dollar prices if you don’t want to. Raise how much you’re willing to pay, vet a bit more carefully, and find someone offering quality commensurate with their rate.
Fiverr offers something known as Fiverr Pro as well, which is essentially an already-vetted group of freelancers that are known experts in their specialties. This is essentially Fiverr branching into the space occupied by some other agencies on this list, which specialize in providing pre-approved freelancers to a more discerning clientele. It’s the perfect option to work with hotshots already established in TikTok marketing.
- Read our Fiverr Review
3. MarketerHire
Best for companies that want to work with quality freelancers but don’t want the hassle of sifting through candidates themselves.
MarketerHire is what it says it is: a marketplace specifically for freelance marketers. Right off the bat, that specificity ensures that you’ll work with somebody that knows the ins and outs of today’s digital marketing environment. And you can feel confident about their knowledge base because they’ve already been vetted by MarketerHire before being featured on the site – in fact, they claim only five percent of freelance applicants make it through. When you sign on with them, you know that you’re getting proven talent, not just somebody who can artificially jazz up an online profile to sneak past the approving algorithms.
What’s more, you don’t have to choose which freelancer you might want to work with – MarketerHire handles that. Just post your job, and within 48 hours they’ll pair you up with a freelancer that they believe is an ideal match for your needs. Afterward, they’ll regularly check in to see how the relationship is developing.
All in all, MarketerHire makes hiring freelancers easy and simple. Most importantly, it cuts out much of the inevitable back-and-forth, which means you won’t have to constantly send along test assignments or begin on tentative terms. With MarketerHire’s in-house support and vetting process, you can start working with quality freelancers quickly and painlessly – perfect for when you’re looking for talented TikTok freelance marketers that can elevate your online video presence.
- Read our MarketerHire Review
4. GrowTal
Best for growth-oriented businesses looking to work with vetted freelancers.
GrowTal seeks to take the hassle out of working with freelancers by delivering top-notch candidates that have already proven their mettle. They’ve pre-vetted everyone you might work with to ensure a level of quality and consistency that’s a guessing game on traditional freelance platforms.
GrowTal’s vetting process is four steps, beginning with a review of an applicant’s online profile and culminating with an in-depth interview that is designed to gauge the skill level, professionalism, and abilities. The final call on whether or not to bring someone on board is made by a seasoned pro within the particular marketing vertical that an applicant is interested in. Any hopeful freelancer looking to find work through this agency will need to impress their subject matter experts first before making TikTok videos or doing any other marketing work for GrowTal’s big-name clients.
Considering the leadership team for Growtal cut their teeth in the likes of companies such as Uber, Square, Shutterfly, and other big names, it’s no surprise that excellence is the name of the game here. And they seem to deliver: their stats show 62 percent savings for companies who choose to work with their pre-vetted freelancers over hiring someone in-house. It’s a compelling data point that underscores why we love GrowTal.
- Read our GrowTal Review
5. Mayple
Best for businesses looking for top freelance marketing talent already familiar with their niche at fair, transparent pricing.
Similar to other specialized digital marketing freelance platforms, Maple’s premise is simple: they’ll pair you up with some of their top-rated freelance talent, and they’ll execute your marketing design briefs. Along the way, you’ll benefit from regular feedback, an open communication line, and constant interaction with an assigned Growth Strategist.
To assemble your dream team, Mayple uses an advanced algorithm that takes into account more than 25 factors, ranging from personality type to prior work experience. Their goal with their matching is to find someone with the right background, talent, and working style for your needs. You can typically expect a match within three days, and these matches seem to have some staying power: the company claims a 92 percent success rate with regard to client/freelancer relationship longevity and amicability.
What’s interesting about Mayple is that they’ll assemble a full team of freelance marketers to work with your business if necessary. They also host regular strategy sessions that you’d find with a more traditional agency. Overall, they try to blend traditional agency elements with the asynchronous workflow and financial freedom that defines the freelance space.
Their social media management arm of the business should deliver on the TikTok marketing solutions you’re interested in. Refreshingly, they offer reasonable pricing for their social services: costs range from $1,850 a month to $3,950 a month depending on the package you choose. For that price they’ll support three to five different social channels, allowing you to balance out your TikTok needs with other complementary social solutions.
- Read our Mayple Review
6. Upwork
Best for businesses looking to hire freelance talent for a small volume of work on a limited or ongoing basis.
As one of the most popular online marketplaces to connect service providers with clients, Upwork is awash with highly talented digital marketers ready to help you create your TikTok campaign. Depending on who you work with, solutions available on Upwork span from a mere content management aide to a content creator who will craft and upload the videos you’re looking for to promote your brand.
Not familiar with Upwork? Here are the basics. Upwork is a platform where freelancers can pitch, propose, and offer their services to businesses and entrepreneurs looking to contract out gigs. As a business owner, you’re responsible for creating a post detailing the job or project you have in mind. Freelancers can then find your job either in their feed or through the search function. If they’re interested, they can send you a proposal, which ideally contains a high-level overview of their talent, experience, and expected pay rate.
After you collect a few proposals, you can create a contract with whoever seems like the best fit. Once both parties are privy to the contract, the agreed-upon payment then sits in an escrow account hosted by Upwork until the job is finished. At completion, the funds will transfer to the freelancer.
With so much diverse talent on Upwork, the odds are in your favor of finding someone on the site with the skills you’re looking for at a price you can afford. The best part? You can have the job go on for as little or as long as possible. When it comes to TikTok marketing, you can hire someone to post videos on an ad-hoc basis or set up an ongoing arrangement with a video creator to have them provide a steady supply of brand-enhancing content.
If you work with an agency that doesn’t offer TikTok or social media marketing, Upwork is worth considering. Its flexibility in both work, price, and contract duration make it an excellent solution for businesses who want to leverage talent on a more informal or small-scale basis.
- Read our Upwork Review
7. Yancey Red
Best for businesses that want to work with a boutique, hyper-focused TikTok and social media agency.
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A lot of agencies offer social media as an available service along with their other digital marketing verticals. But how many do only social? That list narrows considerably, but you’d find Yancey Red among that more rarified group.
Because they’re so focused on social, Yancey Red can dive deep into extracting the most benefit out of every post they send out. They can afford to take deeper dives into such factors as audience discovery, customer profiles, and additional social campaign data. They also take the time to discover what makes your business tick so they can highlight that in the narrative they craft for your brand.
Though this is a smaller, more boutique agency, their specialized focus and smaller scale make them perfect for businesses that want a more tailored approach to how they approach social. This is not the kind of agency where you’re a number; on the contrary, they’ll be able to offer a much more personalized take, which is critical with something like social media. How can an agency elevate your brand on TikTok and other platforms without intimately knowing what your company is about? Yancey Red says they can’t, and we’re inclined to agree. It’s one of many reasons we’re fond of this social-only agency with offices on both coasts.
Types of Digital Marketing Agencies
What is a TikTok digital marketing agency?
A digital marketing agency with a focus on TikTok and other social media platforms provides content creation, online reputation management, social posting, channel growth, and other social-specific services. Experts in this niche live and breathe social media, so they know exactly what content resonates with certain audiences, which is how they can lend your brand that perfect online voice your targeted consumers should love.
When it comes to social, not every firm offers the same scope of services. Some freelancers, for instance, might offer just TikTok content creation by itself. Others may bundle TikTok options into a larger social media management solution and won’t offer it piecemeal. Still, other social media firms are more specialized, such as Yancey Red – they only do social and nothing else. All of these approaches are valid options – which is right for you just depends on what you’re looking for from an agency or freelancer.
What does a TikTok marketing agency do?
A TikTok marketing agency is not something you’ll typically see advertised – instead, TikTok marketing is usually bundled as part of social media management. That term is a catch-all that usually covers all online social platforms, from TikTok to Facebook and everything in between. Agencies that offer social media management will typically handle every aspect of your social presence, from laying out and executing a posting schedule to managing your online reputation.
The main differentiator between social media management solutions and other digital marketing offerings is that the SMM folks know how to best use certain tools and strategies to build your brand and develop your online presence. When it comes to TikTok, that means creating engaging content that speaks to the authenticity of your brand values, something that will help put your business front and center on social media.
How much does a TikTok marketing agency charge?
This is a tough one, as most agencies and freelancers are rarely upfront about their rates. Typically, you’ll need to schedule a free consultation before learning any pricing information. Some of this is due to how custom the work can be: depending on your company's needs, the agency’s available service packages, and any final price negotiations that may commence, there really is no one-size-fits-all MSRP for digital marketing services. You can pay a freelancer a couple of hundred bucks a month to edit and upload a few weekly TikTok posts, or you can pay a few thousand a month for a full-service social media management package that buys you far more comprehensive services from a proven agency.
Our advice? Determine just how much you want to spend and how thorough of a solution you’re looking for. A tighter budget can easily buy a quality freelancer and maybe even some entry-level agency services. A more ambitious TikTok marketing plan will require deeper pockets, but if you can afford the buy-in you’ll be rewarded with top talent from highly competitive digital marketing firms.
FAQs
What is a TikTok digital marketing agency?
It’s a digital marketing agency that specializes in helping companies grow their brand awareness on TikTok. Some digital marketing agencies offer total social media management, but you can also hire freelancers from Upwork, Fiverr, or one of the pre-vetted freelance platforms to tackle your TikTok marketing goals independently of other marketing strategies.
Is it worth it to hire a TikTok marketing agency?
Generally, yes. Social media agencies and freelancers can grow awareness around your brand and build out your online following, freeing you up to focus on your product or service without worrying about filming your next TikTok video.
How do I choose a TikTok marketing agency?
Start with a list like the one above, then determine what your needs and budget are. If you only want a few TikTok posts a week, consider an independent freelancer. Looking for a bit more support? Consider a traditional agency or a firm that contracts out vetted freelancers ready to take on more serious projects.
Which TikTok marketing agency is best for small businesses?
For small businesses, we’d recommend starting with Upwork or Fiverr. Why? Because odds are cash is a bit tighter in your small business, and if this is your first foray into social, you can affordably experiment with a few freelancers and see what you like and don’t like. The money you’ll pay to directly contract a single freelancer for a few TikTok posts would be a fraction of what you’ll pay at an agency for comprehensive social media management – something that might well be a bit overkill for your small business.
Claire Fountain
