Geoff CuddIf a picture is worth a thousand words, videos are priceless – especially when you consider the volume of users now on TikTok, the hottest social media platform out there.
Already marketing agencies and freelance platforms have sprung up to accommodate this latest and greatest social tool. But how do you separate the wheat from the chaff when it comes to choosing talented Tiktok marketing freelancers or agencies? Don’t answer that – we already have.
After much research, our expert editors came up with the following TikTok marketing solutions that will help you get your name on users’ feeds.
MarketerHire
GrowTal
Mayple
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Best TikTok Marketing Agencies
Of all the companies and online sources you can use to find and hire competent marketers for your TikTok needs, the following agencies and resources are our top choices.
1. True North Social
Best for businesses looking for a proven and dedicated TikTok marketing agency.
There’s a reason this agency carries the name of True North Social. Though they offer a variety of digital service solutions, social is their bread and butter. This is their expertise, and they are especially adept at TikTok marketing – something that is still difficult to find in traditional agencies due to the relative freshness of this platform.
True North Social takes the data-centric approach to TikTok: they are out there to leverage the TikTok algorithm in your favor to keep relevant viewers interested and to get your name out there in front of the audience you’re after.
Just how do they leverage the algorithm? By acting fast and moving quickly. Their team builds out your entire TikTok campaign using tools like branded content, ad optimization, analytics, and community and audience identification. This – coupled with the team’s understanding of the always-changing nature of the app – enables them to put together a winning solution that gets you the views and engagement you’re after.
True North Social is also heavy on using digital influencers to provide your business with even more authentic online representation. And because True North Social is located in Los Angeles – an international hub for all things media, especially in today’s influencer era – it’s that much more reassuring that this team has the tools, talent, and connections to bring you a world-class TikTok marketing campaign.
Pros
- Specialized in TikTok marketing.
- Data-driven strategies.
- Influencer collaboration expertise.
- Access to media hub in Los Angeles.
Cons
- Limited to social media focus.
- Potentially high costs.
- Less suited for broader digital marketing needs.
2. Brenton Way
Best for small-to-medium sized businesses
Founded in 2017, Brenton Way is a full-service digital marketing firm. It provides a wide range of services like strategic brand planning, creative content development, and growth marketing across various channels. Brenton Way also specializes in TikTok and Instagram as well as SEO, influencer marketing, paid media, and digital PR. So, regardless of whether you need assistance in establishing your brand or your TikTok strategy, Brenton Way can provide support tailored to your specific needs.
At the core of Brenton Way’s philosophy is the belief that data and user behavior are crucial elements of any successful marketing strategy. Instead of using a one-size-fits-all approach, Brenton Way takes the time to understand your business goals and personalizes a strategy that meets your unique needs.
Brenton Way’s exceptional approach has proven to be successful, as evidenced by their impressive client list which includes Bose, Mattel, T-Mobile, Adidas, and more. In one case study, Brenton Way collaborated with Serendi Market and helped increase Serendi’s new social engagement by 35%, gained over 1,500 new monthly social visitors, and generated over 250,000 monthly social impressions. With results like this, it’s easy to see why businesses not only choose Brenton Way but continue to rely on them for their marketing needs.
That’s why Brenton Way is our top pick for small- to medium-sized businesses.
Pros
- Wide range of digital services.
- Experience with diverse business sizes.
- Strong client track record.
Cons
- Higher costs for small businesses.
- Broader focus may dilute TikTok specialization.
- Less personalized for smaller projects.
3. Influencer Marketing Factory
Best for influencer marketing
Influencer Marketing Factory, a Miami-based digital marketing firm, is on a mission to craft authentic, scalable, and ROI-oriented campaigns that resonate with Gen-Z and Millennials on TikTok, Instagram, and YouTube. Their comprehensive suite of services encompasses setting precise KPIs, identifying and targeting the right audience demographics, and pairing brands with influencers who can authentically engage with these audiences.
Naturally, pairing your brand with the right influencers is IMF’s specialty. When it comes to working with influencers, IMF takes charge of all the contractual details with influencers and ensures everyone is on the same page when it comes to deliverables and more. They can also assist in the creative process by producing content that gets followers on TikTok to interact with your brand.
Let’s take a look at IMF’s results. In one case study for FOREO’s Christmas Campaign on TikTok, Influencer Marketing Factory focused on growing the brand’s followers. FOREO saw a 79% increase in TikTok followers, over 305,000 total views, and over 183,000 likes on TikTok. These results speak for themselves.
Influencer Marketing Factory has helped companies like Sony Music, Snapchat, Universal, Amazon, and more reach Gen-Z and Millenials on TikTok. Even with this impressive resume, IMF also works with small- and medium-sized businesses.
Pros
- Influencer marketing focus.
- Expertise in Gen-Z, Millennial engagement.
- Comprehensive influencer collaboration.
Cons
- Limited beyond influencer marketing.
- May not suit all business models.
- Possibly higher costs.
4. NoGood
Best for growth-oriented start-ups and established businesses
NoGood, founded in 2016, is a growth marketing agency that is on a mission to deliver scalable growth for clients, using a blend of scientific rigor and creative flair. In addition to TikTok marketing, they also help businesses with SEO, content marketing, PPC, email, video, and SMS. NoGood is behind some of the world’s most successful brands, Nike, TikTok, Intuit, Citi, Johnson & Johnson, and more.
NoGood's case studies demonstrate their prowess in driving substantial growth. They report that 65% of their clients have doubled their revenue within six months of collaboration. In one case study, NoGood helped ByteDance get an 879% increase in organic traffic, a 69% sign-up rate increase, and 3Xed ByteDance’s keyword rankings.
With offices across the US and a global team presence, NoGood offers tailored growth strategies for startups and established businesses alike.
Pros
- Creative and scientific marketing blend.
- Experience with big brands.
- Wide service range.
Cons
- Less TikTok-specific focus.
- Higher costs for extensive services.
- Too comprehensive for simple campaigns.
5. Fanbytes
Best for reaching Gen-Z
Fanbytes has been around since 2014 and hooked the attention of Brainlabs, an international marketing powerhouse. In May 2022, Brainlabs pulled Fanbytes into the fold, securing a marketing arm that is tapped into the pulse of Gen Z marketing. Their client list include Warner Records, Ubisoft, Sony Music, Casio, and more.
Fanbytes by Brainlabs is an influencer marketing agency on a mission to help brands engage with Gen Z audiences through creative and data-driven campaigns on platforms like TikTok, Instagram, and YouTube. The firm’s services are a full spectrum, from identifying key performance indicators (KPIs) and target demographics to influencer collaboration and content creation.
Fanbytes' case studies demonstrate their ability to deliver substantial value. In one study, they have successfully made Cineworld’s 4DX Experience a viral topic by gaining 52 million views, 200,000 shares, and thousands of wonderful comments inside a month of the campaign launch. Impressive results.
Given Fanbyte’s specialty with TikTok and Gen Z, we definitely feel that if your customer base falls in line with theirs that you should give Fanbyte a look.
Pros
- Specializes in Gen-Z targeting.
- Part of a larger marketing group.
- Data-driven campaigns.
Cons
- Focus mainly on younger audiences.
- May be less effective for broader demographics.
- Potentially high costs for major brand expertise.
6. Ubiquitous
Best for businesses and brands of every budget
Ubiquitous is an influencer marketing agency with a mission to harness the vast potential of social media platforms by connecting businesses and brands with a network of influencers to launch viral and compelling campaigns. They want to demystify influencer marketing and make it accessible and result-oriented for businesses of all sizes. They’ve been so successful that they’ve landed clients like Disney, Aerie, Netflix, Amazon, Adobe, and more.
The firm offers a self-service platform–for free– and full-service influencer marketing. With the free self-service platform, you’ll have access to their list of influencers, but you’ll need to do all the legwork on your own. The search feature helps you narrow by genre (a.k.a. interests) and gives you an idea of how much the influencer charges.
If you’re looking for the full-service experience, Ubiquitous has you covered with content creation, partnership management, and advertising costs. This comprehensive service suite is designed to streamline the process, from strategy to execution, and ensures that campaigns are both creative and grounded in solid data analytics.
Ubiquitous’s case studies really highlight their success. In the case study for Wienerschnitzel, Ubiquitous’s campaign generated over 42 million impressions and led to a sell-out of promoted specials. This success story shows Ubiquitous’s ability to create campaigns that capture attention and drive significant sales outcomes.
While some platforms cater to larger businesses and brands, Ubiquitous can handle any size brand.
Pros
- Accessible to businesses of all sizes.
- Free self-service platform.
- Comprehensive full-service options.
Cons
- Self-service requires more client involvement.
- Full-service may be costly.
- May lack specialized TikTok focus.
7. Yancey Red
Best for businesses that want to work with a boutique, hyper-focused TikTok and social media agency.
A lot of agencies offer social media as an available service along with their other digital marketing verticals. But how many do only social? That list narrows considerably, but you’d find Yancey Red among that more rarified group.
Because they’re so focused on social, Yancey Red can dive deep into extracting the most benefit out of every post they send out. They can afford to take deeper dives into such factors as audience discovery, customer profiles, and additional social campaign data. They also take the time to discover what makes your business tick so they can highlight that in the narrative they craft for your brand.
Though this is a smaller, more boutique agency, their specialized focus and smaller scale make them perfect for businesses that want a more tailored approach to how they approach social. This is not the kind of agency where you’re a number; on the contrary, they’ll be able to offer a much more personalized take, which is critical with something like social media. How can an agency elevate your brand on TikTok and other platforms without intimately knowing what your company is about? Yancey Red says they can’t, and we’re inclined to agree. It’s one of many reasons we’re fond of this social-only agency with offices on both coasts.
Pros
- Boutique, personalized service.
- Hyper-focused on social media.
- Tailored strategies for each client.
Cons
- Smaller scale might limit resources.
- May not offer a broad range of digital services.
- Potentially less experience with large-scale campaigns.
Types of Digital Marketing Agencies
What is a TikTok digital marketing agency?
A digital marketing agency with a focus on TikTok and other social media platforms provides content creation, online reputation management, social posting, channel growth, and other social-specific services. Experts in this niche live and breathe social media, so they know exactly what content resonates with certain audiences, which is how they can lend your brand that perfect online voice your targeted consumers should love.
When it comes to social, not every firm offers the same scope of services. Some freelancers, for instance, might offer just TikTok content creation by itself. Others may bundle TikTok options into a larger social media management solution and won’t offer it piecemeal. Still, other social media firms are more specialized, such as Yancey Red – they only do social and nothing else. All of these approaches are valid options – which is right for you just depends on what you’re looking for from an agency or freelancer.
What does a TikTok marketing agency do?
A TikTok marketing agency is not something you’ll typically see advertised – instead, TikTok marketing is usually bundled as part of social media management. That term is a catch-all that usually covers all online social platforms, from TikTok to Facebook and everything in between. Agencies that offer social media management will typically handle every aspect of your social presence, from laying out and executing a posting schedule to managing your online reputation.
The main differentiator between social media management solutions and other digital marketing offerings is that the SMM folks know how to best use certain tools and strategies to build your brand and develop your online presence. When it comes to TikTok, that means creating engaging content that speaks to the authenticity of your brand values, something that will help put your business front and center on social media.
How much does a TikTok marketing agency charge?
This is a tough one, as most TikTok marketing agencies and freelancers are rarely upfront about their rates. Typically, you’ll need to schedule a free consultation before learning any pricing information. Some of this is due to how custom the work can be: depending on your company's needs, the agency’s available service packages, and any final price negotiations that may commence, there really is no one-size-fits-all MSRP for digital marketing services. You can pay a freelancer a couple of hundred bucks a month to edit and upload a few weekly TikTok posts, or you can pay a few thousand a month for a full-service social media management package that buys you far more comprehensive services from a proven agency.
Our advice? Determine just how much you want to spend and how thorough of a solution you’re looking for. A tighter budget can easily buy a quality freelancer and maybe even some entry-level agency services. A more ambitious TikTok marketing plan will require deeper pockets, but if you can afford the buy-in you’ll be rewarded with top talent from highly competitive digital marketing firms.
FAQs
What is a TikTok digital marketing agency?
TikTok marketing agencies are digital marketing agencies that specialize in helping companies grow their brand awareness on TikTok. Some digital marketing agencies offer total social media management, but you can also hire freelancers from Upwork, Fiverr, or one of the pre-vetted freelance platforms to tackle your TikTok marketing goals independently of other marketing strategies.
Is it worth it to hire a TikTok marketing agency?
Generally, yes. TikTok marketing agencies and freelancers can grow awareness around your brand and build out your online following, freeing you up to focus on your product or service without worrying about filming your next TikTok video.
How do I choose a TikTok marketing agency?
Start with a list like the one above, then determine what your needs and budget are. If you only want a few TikTok posts a week, consider an independent freelancer. Looking for a bit more support? Consider a traditional agency or a firm that contracts out vetted freelancers ready to take on more serious projects.
Which TikTok marketing agency is best for small businesses?
For small businesses, we’d recommend starting with Upwork or Fiverr. Why? Because odds are cash is a bit tighter in your small business, and if this is your first foray into social, you can affordably experiment with a few freelancers and see what you like and don’t like. The money you’ll pay to directly contract a single freelancer for a few TikTok posts would be a fraction of what you’ll pay at an agency for comprehensive social media management – something that might well be a bit overkill for your small business.
Stefan Schulz
Claire Fountain
