Don't Do It Yourself

what to pay for web copyIf you’re looking for blog content, it’s usually possible to get it fairly cheap – if you don’t mind buying it from non-native speakers. Even more expensive blog content isn’t too bad, running you between $50 and $250 per 500-word post, depending on the experience of the writer and the research required to produce the post.

If you want web page copy, though, you need to be prepared to pay a little bit more. Once again, what you pay depends on whom you are hiring, and the amount of research and extra work involved. If you hire a freelance writer to produce landing pages and ads, here is what you can expect to pay:

Small Web Site

Many web owners want to hire someone to create content for a small, five to six page web site. You can expect to pay between $1,500 and $3,500, depending on how long the pages are, and what you expect in terms of SEO. These are pages that are pretty straightforward, without a lot of sales language and subscription copy.

However, even with a small web site, you might end up paying even more, according to the type of page that the freelancer is working on. Here is a break down of what you might pay for different types of pages on a web site:

  • Homepage: Because this is the first thing that others see, you can expect to pay up to $4,500 just for this page if it functions as a sort-of landing page. If you just need content around the edges because you plan to pull blog content to the front, you might be able to get away with paying as little as $400 to produce the content.
  • Information: If you want a freelance writer to produce an information page, designed to provide the info that a visitor might use to make the decision to pursue things further, you might pay between $300 and $800.
  • About page: An about page, which shares information about your company and your team, can cost between $250 and $600, depending on how much information you provide to the writer, and what he or she needs to do to create the page.

Sales Pages

If you are setting up your web site in an effort to sell products or services, you need a good sales page. There is no substitute for a good sales page package, and you need to be prepared to pay a little bit more – up to $10,000 for multiple pages.

For simple sales pages that include a short description, you might be able to find a good freelancer to produce pages for between $250 and $450 a page. As you get more involved, though, that price can rise to as much as $1,000 per page, depending on how many items you want included, or whether or not you want something similar to a sales letter. A full-blown, long-form sales page can cost between $2,000 and $5,000.

It’s important to understand the realities of cost when you have a freelancer write long-term content for your web site. A good freelance copywriter is worth the price.