Geoff CuddIf you're spending hours uploading products, updating collections, fixing layout issues, answering customer emails, or prepping marketing campaigns… you're not using your time where it matters most.
That’s where a Shopify virtual assistant comes in.
They help you handle store operations, manage customer needs, and support marketing tasks, so your storefront stays sharp while you focus on growth.
Let’s walk through the top Shopify VA tasks you can delegate to streamline operations and scale your store faster.
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Table of Contents
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Quick List of Shopify VA Tasks
Category | Examples |
|---|---|
| Product Management | |
| Store Appearance & UX | |
| Customer Support | |
| Email Marketing | |
| App & Integration Setup | |
| Analytics & Reporting | |
| Promotional Campaigns |
Why Shopify VAs Are in High Demand
Shopify makes store building easy, but managing it all day-to-day is a full-time job.
- Products constantly change
- Pages need updates
- Orders require attention
- Marketing never stops
A Shopify VA helps you stay on top of it all by handling the repeatable work behind the scenes, at a very affordable rate.
Top Shopify VA Tasks You Can Delegate
We’ve grouped the most useful tasks by category to help you identify what’s best to offload based on your store type and bandwidth.
Product Management
Product Uploads and Optimization
- What They Do: Upload new products with titles, descriptions, images, SKUs, and pricing. Format for SEO and add relevant tags and collections.
- Why It Helps: Saves hours of manual entry and ensures a clean, consistent catalog.
- Getting Started: Share a spreadsheet or example product page.
Bulk Edits and Variant Updates
- What They Do: Adjust pricing, images, tags, or options across multiple products at once.
- Why It Helps: Keeps your catalog accurate during launches, sales, or inventory changes.
- Getting Started: Provide a list of updates and access to the product editor or bulk tools.
Store Appearance & UX
Homepage and Collection Updates
- What They Do: Change featured products, swap out banners, and update navigation or collection layouts.
- Why It Helps: Keeps your store looking fresh for promos, seasons, or product changes.
- Getting Started: Share creative assets and layout goals.
Theme Tweaks and Visual Cleanups
- What They Do: Use the Shopify customizer to adjust fonts, spacing, colors, or minor Liquid elements.
- Why It Helps: Improves user experience without needing a full dev team.
- Getting Started: Record a Loom showing what needs changing.
Customer Support
Order Tracking and Issue Resolution
- What They Do: Monitor order status, respond to delivery questions, and issue refunds or exchanges when needed.
- Why It Helps: Keeps your inbox clean and customers happy.
- Getting Started: Grant access to Shopify notifications or customer service tools (e.g., Gorgias).
Inbox and Chat Monitoring
- What They Do: Answer customer inquiries via email, live chat, or helpdesk systems.
- Why It Helps: Provides timely responses without draining your time.
- Getting Started: Share canned responses and escalation rules.
Email Marketing
Klaviyo Campaign Setup
- What They Do: Build campaigns using pre-written copy and images. Schedule emails and segment lists.
- Why It Helps: Supports consistent marketing without last-minute scrambling.
- Getting Started: Share assets, flow logic, or campaign goals.
Cart Abandonment and Welcome Flows
- What They Do: Set up or edit automated flows triggered by behavior.
- Why It Helps: Boosts conversions passively while building customer relationships.
- Getting Started: Show your current Klaviyo setup or template library.
App & Integration Setup
Review App Setup (Loox, Judge.me)
- What They Do: Install and configure product review apps, email requests, and widgets.
- Why It Helps: Adds trust and improves post-purchase engagement.
- Getting Started: Choose the app and share product links to target.
Upsell, Popup, and Loyalty Apps
- What They Do: Configure apps like ReConvert, Privy, or Smile.io to increase AOV.
- Why It Helps: Supports monetization and retention with no extra dev work.
- Getting Started: List your goals (e.g., “collect emails,” “upsell at checkout”).
Analytics & Reporting
Sales and Product Performance Reports
- What They Do: Track best-sellers, abandoned cart metrics, and customer lifetime value.
- Why It Helps: Guides inventory, pricing, and campaign planning.
- Getting Started: Share access to your Shopify analytics dashboard.
Weekly Snapshot Reports
- What They Do: Create digest-style reports with traffic, orders, and key metrics.
- Why It Helps: Keeps you informed without digging into dashboards.
- Getting Started: Define what you want tracked and how often.
Promotional Campaigns
Seasonal Launch Prep
- What They Do: Update homepage banners, collections, and navigation in time for sales or product drops.
- Why It Helps: Ensures your store reflects current campaigns and looks professional.
- Getting Started: Share launch dates and creative assets.
Discount Code and Bundle Creation
- What They Do: Create Shopify discount codes or apps for bundles, BOGO, and seasonal promos.
- Why It Helps: Helps boost sales and incentivize urgency.
- Getting Started: Outline the rules and promo schedule.
How to Choose the Right Shopify VA
- Experience working inside the Shopify admin
- Familiarity with apps like Klaviyo, Canva, and Loox
- Strong communication and fast turnaround times
- Portfolio of real stores or product pages they've worked on
Shopify Tasks You Should Keep In-House (At First)
Keep In-House | Why | Delegate Later With… |
|---|---|---|
| Brand strategy | ||
| Theme development | ||
| Financial controls |
Want Help Delegating These Shopify Tasks?
A pre-vetted Shopify Virtual Assistant can take hours off your plate each week.
DDIY.co
- We source and vet the talent for you
- Tailored matches based on your needs
- Trial task before hiring
HireTalent.ph
- Post a job or browse talent
- Manually vetted Filipino professionals
- See real ratings from past clients
Frequently Asked Questions
What can a Shopify VA actually do?
Everything from product uploads and store edits to support emails, Klaviyo campaigns, and seasonal prep.
How do I decide what to delegate first?
Start with what you repeat weekly: product uploads, homepage changes, or customer emails.
Can they work in my time zone?
Yes. Many VAs offer overlap with EST or PST—just specify your preference when hiring.
Do I need to buy apps or tools for them?
No. Most VAs already use tools like Canva, Klaviyo, and PageFly. You’ll just need to grant access.
Can a Shopify VA improve store performance?
Definitely. A good VA can keep your store up to date, ensure customers get timely help, and prep your promos so you don’t miss out on sales.
