Geoff CuddBetween pipeline updates, calendar settings, automation workflows, lead management, and reputation monitoring, it’s easy to get buried in daily maintenance.
That’s where a GoHighLevel Virtual Assistant comes in.
A GoHighLevel Virtual Assistant (VA) is a remote professional trained to manage and optimize your GoHighLevel account, ensuring your leads are tracked, automations run smoothly, and your pipeline remains organized.
Whether you're a digital agency, coach, or local business, a VA can save you hours every week.
Here’s how to find, hire, and manage a GoHighLevel VA the right way.
Go From Overwhelmed to Automated
A trained virtual assistant to keep your systems running smoothly
- Builds funnels, automations, and manages your CRM
- Keeps your pipeline clean and organized
- Tailored to your GoHighLevel workflows and tech stack
- Skilled in snapshots, triggers, calendars, and more
In This Guide, You’ll Learn:
- What a GoHighLevel VA can help with
- Why hiring one keeps your CRM clean and your automations running
- How to write a job description, run interviews, and assign trial tasks
- Recommended tools and task delegation tips
- Common mistakes to avoid
Table of Contents
- Go From Overwhelmed to Automated
- What Tasks Can a GoHighLevel Virtual Assistant Handle?
- Why Hire a GoHighLevel Virtual Assistant?
- Step-by-Step: How to Hire a GoHighLevel Virtual Assistant
- Go From Overwhelmed to Automated
- Final Thoughts: Don’t Let GHL Become a Bottleneck
- Go From Overwhelmed to Automated
- Frequently Asked Questions
- Why Trust Us
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
What Tasks Can a GoHighLevel Virtual Assistant Handle?
GoHighLevel has a ton of features, and a good VA can manage the daily ones that take time off your plate.
Lead & CRM Management
- Add and update contacts
- Tag, assign, and move leads through pipelines
- Clean up duplicates and stale records
Automation & Workflow Support
- Build and test email/SMS workflows
- Set up triggers and actions
- Troubleshoot failed steps or misfiring automations
Funnel & Campaign Setup
- Clone or launch snapshot funnels
- Connect forms, calendars, and thank-you pages
- QA landing pages and CTAs
Calendar & Appointment Support
- Manage calendar settings and availability
- Reschedule or confirm appointments
- Sync leads to the right team member
Review & Reputation Management
- Send review request campaigns
- Monitor and respond to reviews
- Tag happy customers for future outreach
Reporting & Performance Checks
- Pull campaign performance reports
- Monitor delivery issues (email/SMS)
- Share weekly summaries on open rates, responses, or conversion steps
Why Hire a GoHighLevel Virtual Assistant?
GoHighLevel is a time-saver, but only if it’s set up and managed correctly.
A VA helps you stay out of the weeds and keep your system running cleanly in the background.
Stay Focused on Strategy
You shouldn’t be the one dragging leads from one column to another.
A VA can handle the backend so you can focus on offers, sales, and growth.
Keep Your CRM Updated and Organized
Messy pipelines, outdated workflows, and missed tags cost sales. A VA keeps things accurate and moving.
Affordable Expert Help
Most GoHighLevel VAs cost between $600 and $1,500/month, which is far less than hiring an in-house marketer or doing it yourself.
Step-by-Step: How to Hire a GoHighLevel Virtual Assistant
Step 1: Define the Role of Your GHL VA
Start by listing what you need most help with:
- Managing leads in your CRM
- Creating or editing automation workflows
- Launching campaigns
- Keeping appointment calendars clean
- Monitoring deliverability or reporting
Pick the top 3–5 areas eating up your time. Build your job description around those.
Step 2: Choose Where to Hire GoHighLevel Virtual Assistant
Option | Pros | Cons |
|---|---|---|
| Freelance platforms | ||
| GoHighLevel-trained agencies | ||
| Pre-vetted matching (DDIY) |
Not sure where to start?
We can match you with a reliable GoHighLevel VA who already knows how to manage pipelines, workflows, and campaigns.
Go From Overwhelmed to Automated
A trained virtual assistant to keep your systems running smoothly
- Builds funnels, automations, and manages your CRM
- Keeps your pipeline clean and organized
- Tailored to your GoHighLevel workflows and tech stack
- Skilled in snapshots, triggers, calendars, and more
Step 3: Write a GoHighLevel VA Job Description
Look for candidates who have used GoHighLevel before and can troubleshoot common issues without handholding.
What to Include:
- Your business type (agency, local biz, coaching, etc.)
- Weekly task expectations
- GHL features you use most (CRM, workflows, calendars, etc.)
- Tools used alongside GHL (e.g., Zapier, Google Sheets, Twilio)
- Time zone needs or weekly meeting cadence
Sample Job Description:
Title: GoHighLevel Virtual Assistant
Rate: $600 to $1,200/month
Hours: 10–20 per week
Time Zone: Must overlap at least 2 hours with ESTWe’re looking for a GoHighLevel VA to help us manage CRM contacts, workflows, campaigns, and calendar settings. You should be comfortable building and testing automations, organizing pipelines, and troubleshooting common issues inside GHL.
Responsibilities:
- Tag and assign incoming leads
- Build and update automation workflows
- QA funnel pages and form settings
- Manage calendars and appointment settings
- Monitor deliverability and campaign stats
Tools You’ll Use:
- GoHighLevel
- Google Sheets
- Slack
- Trello or ClickUp
How to Apply:
Send 2–3 screenshots of past GHL workflows you’ve built and a Loom (under 2 mins) walking through how you set up a lead nurture campaign.
Step 4: Ask GoHighLevel-Specific Interview Questions
“How do you tag and assign new leads automatically in GoHighLevel?”
- What you’ll learn: If they know how to use triggers and pipeline stages.
“Have you ever built a full automation workflow with multiple steps?”
- What you’ll learn: Their experience with nurture sequences, delays, and conditional logic.
“What do you do if an email or SMS isn’t sending correctly?”
- What you’ll learn: Their troubleshooting mindset and tech skill.
“How do you make sure leads don’t fall through the cracks?”
- What you’ll learn: Their system for CRM hygiene and accountability.
“Which parts of GoHighLevel do you use most confidently?”
- What you’ll learn: Where they shine — and what might need extra training.
“Do you have experience with GHL snapshots or funnel cloning?”
- What you’ll learn: Experience with campaign duplication and faster launches.
Step 5: Assign a GoHighLevel Trial Task
Trial tasks should mirror the types of activities your VA will handle each week.
They test attention to detail, workflow logic, and platform knowledge, without requiring access to sensitive data.
Trial Task 1: Tag and Assign New Leads Automatically
- Prompt: Set up a trigger that tags all leads who submit a form as “New Lead” and assigns them to a specific team member.
- What it tests: Trigger configuration, contact management, and automation logic.
- Ideal outcome: Clean, functional automation that requires no manual input.
Trial Task 2: Build a 3-Step Lead Nurture Workflow
- Prompt: Create a basic follow-up workflow: send a welcome email, wait 1 day, send an SMS, then add a task to follow up manually.
- What it tests: Understanding of delays, multi-channel outreach, and task creation.
- Ideal outcome: Seamless, timed communication that follows logical sequencing.
Trial Task 3: QA a Funnel + Form Integration
- Prompt: Review a funnel with an opt-in form. Identify any layout, form field, or mobile responsiveness issues.
- What it tests: Attention to detail and real-world user experience awareness.
- Ideal outcome: Clear list of fixes and suggested improvements.
Trial Task 4: Export a Weekly Campaign Report
- Prompt: Pull metrics for a specific email campaign and organize into a Google Sheet with open rates, click rates, and unsubscribes.
- What it tests: Ability to extract, interpret, and organize data from GHL.
- Ideal outcome: A clean report you can share with a client or review at a glance.
Trial Task 5: Create a Custom Contact View with Filters
- Prompt: Create a filtered smart list showing only contacts who have the tag “Webinar Opt-in,” haven’t booked a call, and were added in the past 14 days.
- What it tests: CRM filtering and segmentation.
- Ideal outcome: Dynamic list that updates in real time and reflects your target segment.
Trial Task 6: Set Up a Reputation Management Workflow
- Prompt: Build a workflow that triggers 2 hours after an appointment, sends a review request via SMS, and tags the contact based on their response.
- What it tests: Real-world automation with time delays and conditional outcomes.
- Ideal outcome: Automated follow-up that supports review collection and tagging logic.
Step 6: Set Tools and Expectations
Tool | Use Case |
|---|---|
| GoHighLevel | |
| Google Sheets | |
| Slack | |
| Trello / ClickUp | |
| Loom |
Set expectations like:
- When and how leads should be tagged or followed up
- Which workflows get updated weekly or monthly
- How often to review pipeline status or clean up stale leads
- Where campaign performance should be logged
Final Thoughts: Don’t Let GHL Become a Bottleneck
A VA ensures your automations run on time, your leads don’t slip through the cracks, and your campaigns stay live and optimized.
Whether you're running a single funnel or managing dozens of client accounts, hiring the right GoHighLevel virtual assistant can save you time, reduce errors, and help you scale faster.
If you’re still managing the backend of your CRM on your own, this is one of the easiest wins you can delegate.
Go From Overwhelmed to Automated
A trained virtual assistant to keep your systems running smoothly
- Builds funnels, automations, and manages your CRM
- Keeps your pipeline clean and organized
- Tailored to your GoHighLevel workflows and tech stack
- Skilled in snapshots, triggers, calendars, and more
Frequently Asked Questions
How much does a GoHighLevel virtual assistant cost?
Most GHL VAs charge between $10 and $25 per hour, or $600 to $1,800 per month, depending on experience, tasks, and workload.
Do I need to give them full admin access?
Not at first. You can grant limited sub-account access or use user permissions to restrict editing. Many VAs are comfortable starting with read-only or limited roles.
Can they build automations and workflows?
Yes. Most experienced GoHighLevel VAs are trained in creating workflows, triggers, and multi-step automations, especially for common use cases like lead nurture, booking reminders, or review requests.
What if something breaks inside my account?
A good VA will test all changes, monitor deliverability, and catch broken logic before it causes problems. Ask about their QA process and how they track changes.
Can a GHL VA work across multiple sub-accounts or clients?
Absolutely. Many VAs are used to supporting agencies and can manage multiple client accounts if your plan allows it.
How do I make sure they’re qualified?
Ask for screenshots, Loom walkthroughs, or real workflows they’ve built. Use trial tasks to evaluate their skill before handing over your live campaigns.
Why Trust Us
We've helped many agency owners and business operators delegate their GoHighLevel tasks, including CRM cleanup and workflow automation, all while maintaining control and performance.
This guide is based on real-world hiring practices, proven trial tasks, and onboarding lessons learned from working with GHL virtual assistants in fast-paced environments.
