Geoff CuddHiring a GoHighLevel virtual assistant typically costs between $600 and $1,800 per month, which is far less than hiring a full-time marketer or struggling to manage the backend of your CRM alone.
Whether you run a digital agency, local service business, or coaching brand, a GoHighLevel VA can help you manage your leads, workflows, and automations, so you can stay focused on clients and growth.
In this guide, we’ll break down GHL VA pricing by region and skill tier, and help you understand what you get at different budget levels.
Go From Overwhelmed to Automated
A trained virtual assistant to keep your systems running smoothly
- Builds funnels, automations, and manages your CRM
- Keeps your pipeline clean and organized
- Tailored to your GoHighLevel workflows and tech stack
- Skilled in snapshots, triggers, calendars, and more
Table of Contents
- Go From Overwhelmed to Automated
- Average GoHighLevel Virtual Assistant Rates by Region
- Skill-Based Pricing Tiers for GoHighLevel VAs
- What Impacts the Cost of a GoHighLevel VA?
- When Does It Make Sense to Hire a GoHighLevel Virtual Assistant?
- GoHighLevel Virtual Assistant Cost Comparison: DIY vs. VA vs. Freelancer
- What You Can Get at Different Price Points
- How a GoHighLevel VA Saves You Money (& Time)
- How to Get the Most Out of GoHighLevel VA
- Real Example: $1,200/Month GHL VA That Cleaned Up a Sales Pipeline
- GHL VA vs. Freelancer vs. In-House Manager
- Final Thoughts: What Should You Really Pay?
- Go From Overwhelmed to Automated
- Frequently Asked Questions
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Average GoHighLevel Virtual Assistant Rates by Region
Rates vary by location, but many experienced GoHighLevel VAs work in high-value outsourcing regions.
Region | Hourly Rate | Monthly Rate (Full-Time) |
|---|---|---|
| Philippines | ||
| Latin America | ||
| Eastern Europe | ||
| U.S. / Canada / U.K. |
Most GoHighLevel users find strong value working with VAs from the Philippines or Latin America, especially those with CRM and automation experience.
Skill-Based Pricing Tiers for GoHighLevel VAs
Beyond geography, pricing depends on the VA’s experience level, platform fluency, and ability to manage complexity.
Tier | Hourly Rate | Monthly Rate | Skills & Capabilities | Best For |
|---|---|---|---|---|
| Entry-Level | ||||
| Mid-Level | ||||
| Advanced |
What Impacts the Cost of a GoHighLevel VA?
Several factors determine how much you'll pay:
GHL Fluency
VAs with deep GoHighLevel experience, especially in workflows, pipelines, and campaign automation, charge more than generalist VAs.
Marketing Knowledge
If your VA understands funnels, segmentation, deliverability, and reporting, they’re worth more than someone just executing tasks blindly.
Cross-Account or Multi-Client Work
Agencies with multiple GHL sub-accounts may need more advanced support, which raises the rate.
Tool Stack & Integrations
VAs who can also work in Zapier, Twilio, Google Sheets, Stripe, or lead gen tools bring additional value and may charge more.
Timezone Overlap or Responsiveness
If you need live updates, calendar management, or same-day changes, expect to pay slightly more for dedicated availability.
When Does It Make Sense to Hire a GoHighLevel Virtual Assistant?
You’re ready if:
- You’re spending more than 5 hours/week in GoHighLevel
- Your leads are slipping through the cracks or stuck in messy pipelines
- You haven’t updated automations in months
- Your email/SMS sequences are inconsistent or breaking
- You’ve outgrown freelancers but don’t need a full-time ops hire
GoHighLevel Virtual Assistant Cost Comparison: DIY vs. VA vs. Freelancer
Task or Activity | Monthly Cost Without VA | How a VA Saves Money |
|---|---|---|
| Manual CRM updates | ||
| Broken workflows | ||
| Hiring per-task freelancers |
What You Can Get at Different Price Points
$600–$900/month
- CRM cleanup and lead tagging
- Basic workflow setup and edits
- Calendar management and appointment confirmations
- Review request and nurture automation support
$1,000–$1,500/month
- Multi-step campaign workflows
- QA and troubleshooting across pipelines
- Weekly performance summaries or reports
- Funnel cloning and form integration across campaigns
$2,000+/month
- Full account support (including sub-accounts)
- Custom automations, segmentation, and nurture flows
- Campaign setup, optimization, and testing
- Support with Zapier, analytics, and conversion tracking
💡 Pro Tip: A single broken lead form or missed automation can cost more than a month of VA support. Delegating this saves time, improves accuracy, and helps close more leads.
How a GoHighLevel VA Saves You Money (& Time)
- Leads not getting followed up because of broken workflows
- Missed appointments from calendar sync errors
- Email/SMS campaigns going out to the wrong segment
- Stale pipelines full of dead leads
- Wasting time troubleshooting instead of growing the business
How to Get the Most Out of GoHighLevel VA
- Start with SOPs or Looms that show how you handle pipelines or campaigns
- Create a shared dashboard for tasks or bug tracking (ClickUp, Trello)
- Use weekly meetings or check-ins to review workflows or cleanup tasks
- Have them maintain a GHL change log for transparency
- Prioritize lead flow visibility and campaign uptime
Real Example: $1,200/Month GHL VA That Cleaned Up a Sales Pipeline
An agency owner was juggling lead intake across multiple clients. They hired a mid-level VA for $1,200/month.
Within 30 days:
- All pipelines were updated with tags and stages
- Broken automations were fixed and tested
- Appointment reminders reduced no-shows by 40%
- Weekly campaign reports were delivered every Monday
Now the agency owner spends zero time inside GHL and has full confidence in their backend operations.
GHL VA vs. Freelancer vs. In-House Manager
Option | Monthly Cost | Output | Pros | Cons |
|---|---|---|---|---|
| GHL Virtual Assistant | Ongoing backend execution | |||
| Freelancer | ||||
| Full-time ops hire |
Why VAs win: They’re affordable, flexible, and already trained in the exact tools your business runs on.
Final Thoughts: What Should You Really Pay?
Most businesses using GoHighLevel find the sweet spot is $900 to $1,500/month for reliable, high-skill support.
At that price, you get:
- Daily help inside your CRM
- Clean pipelines and smooth automations
- Campaigns and workflows that work, without constant oversight
Compared to missed leads, broken logic, or trying to manage it all yourself, hiring a GoHighLevel VA is one of the easiest wins for fast-moving teams.
Go From Overwhelmed to Automated
A trained virtual assistant to keep your systems running smoothly
- Builds funnels, automations, and manages your CRM
- Keeps your pipeline clean and organized
- Tailored to your GoHighLevel workflows and tech stack
- Skilled in snapshots, triggers, calendars, and more
Frequently Asked Questions
How much does a GoHighLevel VA cost?
Most cost $10–$25/hour or $600–$1,800/month, depending on task complexity and experience.
Do they need admin access?
Not always. You can assign a sub-account or restricted access to start, then expand based on trust and task volume.
Can they build full workflows?
Yes. Many experienced GHL VAs handle triggers, actions, delays, SMS/email, tagging, and task creation end-to-end.
Can they manage multiple sub-accounts?
Yes, especially if they’ve worked with agencies. Just clarify how many clients or accounts you need help with.
What if I don’t have SOPs?
Start with Loom videos or screen shares. A good VA will document your process and help create repeatable systems.
