14 Best SMS Marketing Platforms & Software
[2025 Update]

In 2025, this choice is more important than ever. My team and I have carefully explored many options to find the best SMS marketing services.

We’ve prioritized user-friendly interfaces, the number of integrations, and insightful analytics in our search.

Out of all the platforms we’ve evaluated, SimpleTexting stood out as our top choice for its ease of use and comprehensive features.

Be sure to check out the rest of our top picks below.

Our Top 3 Picks for SMS Marketing Platforms

Top SMS Marketing Platforms Comparison Chart

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1. SimpleTexting

Best For: Small businesses that want an easy-to-use SMS platform without a steep learning curve.

My Take on SimpleTexting:

SimpleTexting is like the iPhone of SMS tools — not the most customizable, but beautifully reliable for getting the job done fast and well.

What It Does:

SimpleTexting helps you send bulk SMS and manage two-way conversations with your audience. But beyond the features, it shines in real-world usability: your campaigns won’t get bottlenecked by confusing automation builders or integration nightmares.

It’s ideal if you're moving from email marketing and want something faster and more personal.

How It Helps With SMS Marketing

You can launch your first campaign in under 30 minutes and start seeing engagement right away — even if you’ve never used SMS before.

It’s especially effective for appointment reminders, limited-time promotions, event RSVPs, and re-engagement campaigns. If you're doing local marketing or service-based business outreach, it's a game-changer.

Read our SimpleTexting review.

What We Wish SimpleTexting Did:

• A/B testing would help optimize messages over time
• Automation is limited to basic triggers — no full workflow builder
• The interface is clean but hasn’t evolved much visually; could be sleeker
• Would love tighter integrations with CRMs like HubSpot and Keap

Pricing:

Starts at $29/month for 500 message credits.

All plans include a 14-day free trial, no credit card required. Credits roll over month-to-month, which is nice for sporadic senders.

Eu Natural, an Amazon supplement brand, generated a 563% ROI with just one SMS campaign powered by SimpleTexting.

Visit SimpleTexting

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2. Textmagic

Best For: Mid-sized to enterprise businesses that need flexible, scalable SMS with pay-as-you-go pricing

My Take on TextMagic:

TextMagic feels like the Swiss Army knife of SMS tools — practical, versatile, and built for teams that value control and flexibility over flash.

What It Does:

TextMagic helps you send SMS, MMS, and even convert emails into texts — all while managing customer communications at scale. Unlike simpler tools, it’s built with teams in mind and gives you the flexibility to plug SMS into existing workflows or CRMs without feeling locked into a rigid platform.

Its biggest value? You don’t have to commit to monthly plans — ideal if your texting needs spike around events, product launches, or seasonality.

How It Helps With SMS Marketing

It’s perfect for businesses that need to send time-sensitive alerts, transactional notifications, or marketing blasts — and want full control over where and how those messages are sent.

From real estate firms to logistics companies, TextMagic is especially strong when SMS is just one channel in a broader communication strategy.

Its Email-to-SMS Gateway is a standout: you can send SMS messages directly from your email inbox, making it dead simple to integrate with customer service workflows.

Read our TextMagic review.

What We Wish TextMagic Did:

• No built-in automation or drip campaigns
• Lacks a visual campaign builder for sequences
• UI feels a bit dated compared to modern tools
• More pre-built integrations (e.g., Shopify, Mailchimp) would save dev time

Pricing:

Pay-as-you-go pricing, starting at $0.04–$0.07 per message in the U.S.

There are no monthly minimums or contracts, making it great for sporadic or seasonal campaigns.

Free trial includes $0.40 in credit to test the system.

TextMagic customers have reported 10x–15x returns during product launches and seasonal SMS blasts. One case study noted a 400% increase in appointment confirmations after switching from email reminders.

Visit Textmagic

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3. Mobile Text Alerts

Best For: Organizations and teams that need deep integrations and mass texting at scale

My Take on TextMagic:

Mobile Text Alerts is the workhorse of SMS platforms — not flashy, but it plugs into everything and just works, especially when you’re coordinating large groups or syncing with existing tools.

What It Does:

Mobile Text Alerts lets you send mass SMS messages and manage subscribers with surprisingly robust features under the hood. While the UI won’t win design awards, the platform excels where it counts: integration, reliability, and flexibility.

With over 5,000 integrations through Zapier and native support for tools like Salesforce and Mailchimp, it's especially useful for teams that already use third-party software and need SMS to fit into the mix — not replace it.

How It Helps With SMS Marketing

Where it shines is in high-volume messaging that’s part of a larger ecosystem — like syncing a CRM tag to an automated text reminder or sending alerts to segmented audiences based on behavior.

It’s also a favorite for emergency alerts, staff communications, volunteer coordination, and appointment reminders where email or phone calls fall short.

Read our Mobile Text Alerts review.

What We Wish Mobile Text Alerts Did:

• The interface could use a visual overhaul — feels more functional than modern
• No visual builder for campaigns or sequences
• Advanced reporting and attribution are limited
• Would benefit from stronger ecommerce integrations like Klaviyo or Shopify

Pricing:

Starts at $20/month for 500 messages (billed annually).

Includes unlimited subscribers and users.

Free trial available (no credit card required) with 50 free messages to test the platform.

Churches, staffing agencies, and schools using Mobile Text Alerts report 40–70%+ response rates for time-sensitive messages — especially when switching from email or push notifications.

Visit Mobile Text Alerts

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4. Omnisend

Best For: Ecommerce brands that want to combine email + SMS marketing in one automation platform

My Take on Omnisend:

Omnisend is like a Shopify marketer’s dream toolbox — built for ecommerce, packed with automation, and ready to scale without the price tag of an enterprise solution.

What It Does:

Omnisend merges email and SMS into a single automation platform designed specifically for ecommerce stores. It’s not just about sending messages — it’s about building cross-channel campaigns that actually convert.

The real power comes from how seamlessly it integrates with Shopify, WooCommerce, and BigCommerce, letting you trigger personalized texts based on real customer behavior — like abandoned carts, product views, or order status.

How It Helps With SMS Marketing

Unlike most SMS platforms, Omnisend treats SMS as part of a broader customer journey — not just a bolt-on. That means you can build flows where a customer gets an email, then a text if they don’t open it, all based on what they bought or browsed.

For Shopify brands, it’s a huge advantage: you can set up automated welcome offers, VIP re-engagement, back-in-stock alerts, and order updates — all without touching code.

Read our Omnisend review.

What We Wish Omnisend Did:

• SMS is only available in 10+ countries (not fully global yet)
• No standalone SMS-only pricing — tied to higher-tier plans
• SMS credits can get expensive at scale
• Reporting is strong but could use more attribution clarity for SMS vs. email

Pricing:

Starts at $16/month, includes free SMS credits on all paid plans.

Free tier available (email only), with paid plans unlocking SMS and automation features.

SMS pricing is pay-as-you-go, roughly $0.015–$0.03/message, depending on country.

Omnisend customers who add SMS to their email flows see conversion rates increase by up to 47%. Brands using both channels average a 13X ROI — compared to 4–5X for email-only campaigns.

Visit Omnisend

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5. EZ Texting

Best For: Small businesses, nonprofits, and local service providers who want a simple, reliable texting platform with solid support and a clean interface.

My Take on EZ Texting:

EZ Texting is the “Goldilocks” of SMS tools — not too complex, not too basic, just right for small teams who want to get messages out fast without a big learning curve.

What It Does:

EZ Texting helps you send mass texts, manage contacts, and automate basic responses — all through an intuitive dashboard that anyone on your team can learn in minutes.

It focuses on simplicity and speed, making it ideal for businesses that don’t need fancy automations but want messages delivered on time, every time. If you’re a gym owner, event planner, church leader, or local service provider — this is a go-to.

How It Helps With SMS Marketing

EZ Texting is especially strong for short-term campaigns and high-impact reminders — like last-minute class updates, flash sales, or appointment no-shows.

The platform also includes a handy image editor and QR code generator, making it easy to embed promotional elements directly into your campaigns without using third-party tools.

Read our EZ Texting review.

What We Wish EZ Texting Did:

• Doesn’t include robust automation or drip sequences
• Reporting is basic — limited campaign insights
• Limited native integrations (reliant on Zapier)
• Price per message is a bit higher than some competitors at scale

Pricing:

Starts at $19/month for 500 texts + 1 user.

Free trial available with 100 messages included (no credit card required).

Higher-tier plans unlock automation, more users, and additional keywords.

A local fitness studio using EZ Texting reported a 28% drop in no-shows and a 22% increase in monthly class signups after switching from email to SMS for scheduling reminders.

Learn More

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6. ClickSend

Best For: Businesses and agencies that want multichannel messaging (SMS, email, voice, direct mail) with pay-as-you-go pricing and global reach.

My Take on ClickSend:

It’s not just for SMS, and that’s its superpower. Great for teams who want to send texts and emails and postcards from the same dashboard.

What It Does:

ClickSend offers SMS, MMS, email, voice, fax (yes, fax), and even direct mail campaigns — all from one platform. It’s designed more like a communication utility than a marketing tool, which makes it perfect for operational messages as well as promotions.

The platform is API-first but also user-friendly, meaning it can flex for tech-savvy developers and non-technical staff alike.

How It Helps With SMS Marketing

ClickSend is ideal for transactional messages, alerts, billing reminders, and time-sensitive promotions — especially when you want to coordinate messages across multiple channels (e.g., send an email and an SMS at the same time).

It’s particularly strong for global messaging thanks to robust infrastructure and carrier-level reliability, making it a favorite for SaaS platforms, financial services, and appointment-heavy businesses.

Read our ClickSend review.

What We Wish ClickSend Did:

• No built-in SMS automation or campaign flows
• UI can feel overly utilitarian — not as polished as marketing-first tools
• Advanced segmentation is limited
• Lacks marketing-specific tools like opt-in forms, list growth features, or abandoned cart flows

Pricing:

100% pay-as-you-go model — no subscriptions or contracts.

U.S. SMS pricing starts at $0.0099/message, with similar rates globally.

Free trial includes $2.00 in credit to test all channels.

Businesses using ClickSend report 30–50% higher response rates for SMS over email and 25–40% improved on-time payments when adding SMS reminders to invoicing.

Visit ClickSend

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7. Salesmsg

Best For: Sales and customer success teams that want two-way texting with CRM integration

My Take on Salesmsg:

Salesmsg is the texting tool your CRM wishes it had built-in — perfect for turning cold leads into warm conversations and making your sales reps more responsive without adding more platforms.

What It Does:

Salesmsg enables two-way texting from real phone numbers (local or toll-free) and integrates directly with CRMs like HubSpot, Keap, Pipedrive, and Salesforce.

Instead of treating SMS like a blast tool, it treats it like a conversation channel — with shared inboxes, instant replies, and even call forwarding. This makes it an ideal fit for sales teams, recruiters, and client-facing businesses that rely on personal follow-up.

How It Helps With SMS Marketing

Salesmsg isn’t built for mass texting — it’s built for personalized engagement at scale. You can instantly respond to new leads, automate appointment reminders, and create seamless workflows where texting is part of the sales cadence.

It’s also one of the few tools that truly feels like an SMS-enabled CRM — complete with automation triggers, templates, and real-time response tracking.

Read our Salesmsg review.

What We Wish Salesmsg Did:

• No mass SMS campaigns — not built for bulk sends
• Limited analytics beyond open and reply rates
• Pricing gets expensive for larger teams or high volume
• Some features require CRM knowledge to fully unlock value

Pricing:

Starts at $25/month per user for 500 messages.

Higher-tier plans include more messages and advanced integrations.

Free trial available with 100 message credits (no card required).

One agency using Salesmsg with HubSpot increased lead response time by 75% and reported a 34% lift in booked calls just by adding SMS follow-ups into their sales workflows.

Learn More

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8. Heymarket

Best For: Teams that want a shared inbox for business texting

My Take on Heymarket:

Heymarket is like Slack for texting — organized, team-friendly, and built for conversations that don’t fall through the cracks. Perfect if you want your entire team texting from the same number without stepping on each other’s toes.

What It Does:

Heymarket gives your team a centralized texting inbox that supports shared workflows, user permissions, and message assignments — like a CRM meets SMS platform.

Instead of blasting messages, Heymarket is optimized for 1-to-1 communication at scale, with features like internal notes, tags, and contact histories that help teams stay aligned when dealing with customers or leads.

You can also send messages from shared or individual phone numbers, which is great for managing support or location-based outreach across franchises, departments, or reps.

How It Helps With SMS Marketing

Heymarket is especially useful for personalized, timely follow-ups — whether you’re a sales rep closing leads, a support team managing FAQs, or an ops team coordinating logistics.

You can build templates, create auto-replies, and even assign conversations to team members — all from a clean, mobile-friendly platform that integrates directly with tools like Salesforce, HubSpot, and Slack.

Read our Heymarket review.

What We Wish Heymarket Did:

• No built-in drip or campaign builder for marketing sequences
• Pricing can get steep for large teams
• SMS-only focus limits broader marketing use cases
• Not built for large-scale outbound campaigns or list growth

Pricing:

Starts at $29/user/month (billed annually) for core features.

Team and enterprise plans unlock more integrations, shared numbers, and messaging volume.

14-day free trial available — no credit card required.

One logistics firm reduced customer resolution time by 40% after switching to Heymarket for support texting.

Learn More

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9. SlickText

Best For: Businesses focused on growing and engaging their SMS subscriber list

My Take on SlickText:

SlickText is like the Mailchimp of SMS — super approachable, growth-oriented, and packed with thoughtful features that make it easy to build your list and keep people engaged.

What It Does:

SlickText combines mass texting, subscriber tools, and analytics into a clean, intuitive platform that’s especially good at helping businesses grow their SMS list and engage customers regularly.

It offers features like text-to-join keywords, pop-ups, loyalty programs, and built-in list growth tools that make it much more than just a message blaster. You don’t need tech skills to build effective campaigns — everything’s drag-and-drop and easy to understand.

How It Helps With SMS Marketing

SlickText excels in helping small to mid-sized businesses turn foot traffic into subscribers and subscribers into repeat customers.

Whether you're a restaurant sending daily specials, a retailer pushing promotions, or a gym owner sharing schedule updates — SlickText gives you the tools to create engaging, compliant, and results-driven messages that keep your audience coming back.

What We Wish SlickText Did:

• No deep ecommerce integrations (Shopify, WooCommerce, etc.)
• Lacks CRM-level reporting or advanced analytics
• Drip builder is solid, but not as visual as other tools
• Could use more native integrations (Zapier does the heavy lifting)

Pricing:

Starts at $29/month for 500 messages and 2,000 contacts.

All plans include unlimited keywords, users, and rollover credits.

Free trial includes 50 credits — no credit card required.

Restaurants using SlickText have reported 20–30% redemption rates on promo texts, while retail shops see SMS open rates north of 95%, with click-through rates averaging 20–35%.

Learn More

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10. TextSanity

Best For: Those who want automated keyword campaigns and smart message flows without the complexity of full marketing automation platforms

My Take on TextSanity:

TextSanity feels like a secret weapon for keyword-based SMS automation — perfect if you want to route conversations, collect responses, or qualify leads without needing a complex CRM setup.

What It Does:

TextSanity is designed for automated SMS conversations using custom keywords and message workflows. Think of it like a decision tree for texting — a customer texts a keyword, and you walk them through a personalized series of questions or responses.

It's particularly powerful for lead capture, event registrations, surveys, and onboarding flows. The platform makes it easy to build linear or branching message paths without writing code or needing an outside developer.

How It Helps With SMS Marketing

TextSanity helps automate the parts of SMS most platforms ignore — what happens after someone replies. Instead of a static blast, you can create dynamic conversations that qualify leads, gather data, or route customers to the right team.

It’s ideal for nonprofits, consultants, agencies, and businesses that use texting as a customer intake or education tool — not just for promotions.

What We Wish TextSanity Did:

• No true visual workflow builder — flow creation can feel manual
• Limited native integrations beyond Zapier
• Not ideal for bulk promotional campaigns
• Design/UI could use a refresh for better usability

Pricing:

Starts at $25/month for 500 messages and 1 keyword.

Additional keywords and contacts are available as paid add-ons.

Free 14-day trial with access to full platform — no credit card required.

One national coaching brand used TextSanity to qualify leads via automated keyword campaigns and saw a 4x increase in consult bookings, while reducing manual follow-up time by 60%.

Learn More

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11. Textedly

Best For: Those who want a simple, good-looking SMS platform for mass texting

My Take on Textedly:

Textedly is the “plug-and-play” option of the SMS world — slick interface, super easy to use, and perfect if you just want to blast messages, build a list, and keep things uncomplicated.

What It Does:

Textedly is a cloud-based SMS and MMS marketing platform that emphasizes ease of use and beautiful UX. It focuses on core features — sending texts, growing your list, and scheduling messages — without overwhelming you with unnecessary extras.

It’s especially popular among small to mid-sized businesses that want to look professional, send quick updates, and stay compliant with opt-in rules — all from a clean, modern dashboard.

How It Helps With SMS Marketing

Textedly helps you get campaigns out the door quickly — whether it’s a flash sale, appointment reminder, or general announcement.

Its text-to-join features make it easy to grow your list through in-store signage, social media, or websites. Plus, its mobile-friendly dashboard means you can manage your texts on the go — great for business owners doing it all themselves.

What We Wish Textedly Did:

• No campaign-level analytics (e.g., conversions, revenue)
• Lacks native CRM and ecommerce integrations
• Automation is basic — no drip sequences or triggers
• Customer support is decent but not standout at scale

Pricing:

Starts at $26/month for 1,200 messages.

All plans include unlimited contacts, keywords, and rollover messages.

14-day free trial available with 50 messages — no credit card required.

One small apparel brand reported a 42% click-through rate on promotional campaigns and saw a 15% lift in same-day in-store purchases after switching from email to SMS with Textedly.

Learn More

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12. UltraSMSScript

Best For: Who want a self-hosted SMS platform they can fully control, customize, and even resell

My Take on UltraSMSScript:

UltraSMSScript is like buying the engine instead of renting the car — powerful, scalable, and customizable if you’re willing to get under the hood. It’s not for everyone, but for the right user, it’s a serious money-maker.

What It Does:

UltraSMSScript is a white-label, self-hosted SMS marketing platform that you buy once and host yourself (or on a cloud server). It comes with a robust dashboard, campaign tools, and even user management — allowing you to run your own SMS marketing service or integrate texting into your app or client offers.

It’s not a plug-and-play SaaS — it’s a product for those who want ownership, full data control, and the ability to avoid monthly fees by paying for API usage directly (e.g., Twilio, Plivo, etc.).

How It Helps With SMS Marketing

If you’re a marketer, agency, or business with recurring SMS use — especially for clients — UltraSMSScript gives you enterprise-grade tools without the subscription costs. You can send campaigns, automate follow-ups, build contact flows, and manage multiple sub-accounts, all under your own brand.

Many use it to build their own SaaS-style SMS business or offer texting as an add-on service.

Check out my UltraSMSScript Review

What We Wish UltraSMSScript Did:

• Requires technical setup — not beginner-friendly
• You’ll need to manage your own hosting, maintenance, and support
• Out-of-the-box UI isn’t as polished as modern SaaS platforms
• No native ecommerce or CRM integrations (custom API needed)

Pricing:

One-time license starting at $297 for the Basic version (self-hosted).

Higher tiers unlock more features (e.g., drip campaigns, voice, MMS, sub-accounts).

Ongoing usage costs come from your chosen SMS gateway (Twilio, Plivo, etc.).

No monthly software fees after purchase — just pay for SMS usage.

Agencies using UltraSMSScript report 5–10x ROI by reselling SMS services under their own brand — with one consultant generating $8,000+ MRR offering niche SMS alerts via subscription.

Visit UltraSMSScript

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13. Klaviyo

Best For: Shopify, WooCommerce, and ecommerce brands that want email + SMS in one powerful platform

My Take on Klaviyo:

Klaviyo is the data nerd of marketing platforms — if you love tracking every dollar, optimizing every segment, and squeezing out ROI from flows, it’s unbeatable. Just be ready to roll up your sleeves.

What It Does:

Klaviyo combines email and SMS marketing under one roof, giving you powerful automation tools, deep analytics, and unmatched segmentation based on behavior, purchase history, and engagement.

Where it stands out is in data-driven targeting — you can trigger messages when someone views a product, abandons a cart, purchases a specific SKU, or even based on predicted next purchase date. It’s tailor-made for ecommerce brands who want to turn browsers into buyers and buyers into repeat customers.

How It Helps With SMS Marketing

Klaviyo treats SMS as part of a multi-channel strategy, not a bolt-on. That means you can build seamless flows that send a welcome email, followed by a cart abandonment SMS, and then a loyalty offer via email — all tracked in one place.

If you’re serious about maximizing LTV and tailoring messaging based on user behavior, it’s one of the most powerful platforms available.

What We Wish Klaviyo Did:

• SMS pricing adds up quickly — not ideal for brands sending daily texts
• Setup and segmentation can be overwhelming for new users
• Limited SMS availability outside core countries (US, UK, Canada, AUS)
• Lacks advanced conversational SMS (no shared inbox or live replies)

Pricing:

Free for up to 500 email contacts and 150 SMS/MMS credits/month.

SMS usage is pay-as-you-go, starting around $0.01–$0.03/message depending on country.

Paid plans unlock advanced flows, reporting, and larger lists.

According to Klaviyo, brands that add SMS to email flows see an average 24% lift in total revenue.

Learn More

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14. Twilio

Best For: Developers, SaaS companies, and enterprise teams who want total control over SMS messaging, integrations, and automation through code.

My Take on Twilio:

Twilio is the AWS of SMS — insanely powerful, endlessly customizable, but not something you “just pick up and use” unless you’ve got tech chops (or a dev team in your corner).

What It Does:

Twilio is a cloud communications platform that powers SMS, voice, email, WhatsApp, and more — but it’s not a marketing platform out of the box. Instead, it’s an API-based solution that gives developers everything they need to build custom messaging systems into their apps, CRMs, or workflows.

It’s what many SaaS tools (including other SMS platforms on this list) are built on top of — so if you want to skip the middleman and own the infrastructure, Twilio is it.

How It Helps With SMS Marketing

Twilio isn’t for casual campaign builders — but if you need a fully custom, scalable messaging solution, it’s unbeatable. You can build behavioral automations, real-time alerts, lead qualification bots, or even two-way chat apps — all powered by Twilio.

It’s also ideal for businesses who need global SMS coverage, regulatory compliance, and deep system integration with internal tools or third-party apps.

Check out my Twilio review

What We Wish Twilio Did:

• No visual campaign builder — everything is coded or built via API
• Not ideal for non-technical marketers
• Limited out-of-the-box templates or tools for list growth
• Costs can spike with improper setup or lack of monitoring

Pricing:

Starts at $0.0075 per outbound SMS in the U.S. (inbound is $0.0075 too).

Volume discounts apply, and international rates vary by country.

No monthly subscription — purely usage-based.

Twilio reports that its clients see message open rates over 95%, and case studies include fintechs and logistics firms reducing customer response time by 50% when switching from email to SMS.

Learn More

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What Is the Best SMS Marketing Tool?

SMS marketing is an incredibly versatile tool for a variety of businesses. The software and services that we highlighted in this article are all fairly robust and offer competitive pricing.

At the end of the day, it's all about usability and cost. After all, marketing is all about ROI. We've tested every provider on this list and have found that SimpleTexting is the best SMS software for marketing. Setting up an account and campaign takes less than 30 minutes. Also, their flexible API and pre-built Zapier integrations make setting up your marketing automation workflows a breeze.

Best of all, they only charge for outbound messages and allow you to roll over monthly credits. The more texts you buy upfront, the lower the cost. There are no setup fees, no contracts, no user restrictions, and unlimited contacts.

What Is SMS Marketing?

SMS marketing is the process of sending promotional and transactional messages for marketing purposes through text messages. These messages are meant to notify customers about promotional offers, reminders (for Zoom meetings), and other updates to those who consented to receive such texts.

Because just about all consumers own a cell phone, SMS marketing allows companies to reach their customers at the touch of a button.

The effectiveness of SMS speaks for itself, as it’s known to increase foot traffic to businesses while increasing overall sales and customer base. Don't believe us? Check out these mouth-watering statistics to see the full potential of SMS marketing.

The instant communication that SMS facilitates creates stronger connections between customers and the business. Not only can consumers stay in touch with their favorite brands, but they’ll also be immediately notified of pertinent updates.

It can even be a useful tool to complement other marketing strategies, as SMS marketing initiatives are known to improve the effectiveness of email marketing strategies when conducted together while staying compliant with SMS marketing regulations.

What Is an SMS Marketing Platform?

An SMS marketing platform is a set of tools that allows you to send text messages to people who are on your phone or your email list. The platform will allow you to set up multiple messages that can be sent out multiple times throughout the day.

Additionally, the platform will have analytics that will help you understand what strategies are working best. Check out our guide on how to start and manage an SMS marketing campaign.

If you'd rather hand off the responsibilities to an agency, consider these top SMS marketing agencies.

What to Look For & Consider When Choosing SMS Marketing Software?

When selecting an SMS marketing platform, it's important to consider various factors that can impact the effectiveness and efficiency of your SMS campaigns.

Here are some key things to look for:

• Delivery Rate and Reliability: Ensure the platform has a high delivery rate for messages. Reliability is crucial for timely and successful message delivery.
• Ease of Use: The platform should have an intuitive interface, making it easy to create, send, and manage campaigns without requiring extensive technical knowledge.
• Features and Functionality: Look for essential features like automation, scheduling, personalization, segmentation capabilities, and the ability to send multimedia messages (MMS).
• Integration Capabilities: The platform should easily integrate with your existing CRM, email marketing tools, and other software to streamline workflows and data synchronization.
• Compliance and Security: Ensure the platform complies with regulations like GDPR, TCPA, and others relevant to your audience's location. Security features are also vital to protect customer data.
• Scalability: The platform should be able to scale with your business, handling increasing volumes of messages without a drop in performance.
• Analytics and Reporting: Look for robust analytics tools that provide insights into campaign performance, delivery rates, open rates, and customer engagement.
• Customer Support: Good customer support is essential, including access to help guides, tutorials, and responsive customer service teams.
• Pricing Structure: Consider the pricing model and whether it aligns with your budget and the scale of your operations. Look for transparent pricing without hidden fees.
• Trial Period or Demo: Check if the platform offers a free trial or demo to test its features and usability before committing.
• User Reviews and Reputation: Research user reviews and testimonials to gauge the platform's reputation and customer satisfaction levels.
• Message Personalization: The ability to personalize messages can significantly impact engagement rates.

Challenges and Solutions for SMS Marketing

How We Rank & Evaluate SMS Marketing Platforms

Yes, we tested them for real.

Your marketing budget will likely influence your choice of SMS marketing platform. However, it's important to consider not just the cost but also other features that can contribute to your business's growth.

In order to come up with thist list, here are some key aspects we evaluated:

• Features (30%) – What sort of “bells and whistles” does the SMS service come with? Does it have a mobile app, two-way communication, work internationally, etc.?
• User Satisfaction / Ease of Use (20%)– How easy is it for us to upload and organize contacts and prospects, launch a program, and schedule SMS broadcasts?
• Integration (20%) – Can this SMS software integrate with the rest of our workflow (Salesforce, Google Calendar, etc.)? Do you need a programmer to develop and code an application?
• Customer Support (15%)– Were they available to help me if I encountered any issues or had any questions?
• Pricing + Scalability (10%) – How affordable is the SMS tool, and can you easily upgrade as your company grows? Check out our calculator to compare costs between the top providers.

Industry-Specific SMS Guides

Frequently Asked Questions

Is SMS marketing effective?

SMS is widely believed to be an effective marketing technique. Almost 97% of people text at least once a day, meaning they’re constantly checking their phones for one reason or another.

SMS messages are also not screened by any spam filter, meaning they can reach your intended audience with little to no interference. Almost 90% of SMS messages are read within the first few minutes.

What is the open rate for SMS?

Open rate is the percentage of messages sent by companies that are actually opened by the recipients. SMS marketing strategies typically have an open rate of 98%.

As a comparison, email marketing only has an average open rate of 20%. Thus, SMS marketing gives you a much higher chance of reaching your target audience with deals and promotions.

What is the conversion rate for SMS?

Conversion rate is the percentage of visitors to your site that complete the desired goal, such as making a purchase or signing up for a newsletter.

Traditional email marketing has a conversion rate of about 3%. Meanwhile, SMS marketing strategies have a conversion rate of over 30%.

Is SMS marketing legal?

Yes, SMS marketing is legal under U.S. federal law. Marketers have to follow a set of rules and codes so as to not send a barrage of irrelevant messages to customers.

Is SMS marketing expensive?

You can expect to pay anywhere from .01 to .05 cents per text message. Therefore, if you send out one text message to 1,000 people, you can expect to pay anywhere from $10 to $50. On average, an SMS marketing campaign is on the less expensive side of the marketing spectrum.