Managing multiple properties is like trying to spin multiple plates at the same time; it’s hard.
Not only do you have to worry about your tenants, but you also have to be in communication with contractors, building managers, and even potential new residents. Therefore having a streamlined and efficient form of communication, like SMS, is key (for your success and sanity).
To get everyone on the same page and notify tenants of important happenings, try using SMS software. You'll thank us later.
Table of Contents
- Best SMS Software for Property Management
- 1. SimpleTexting
- 2. EZ Texting
- 3. Omnisend
- 4. Text Magic
- 5. Mobile Text Alerts
- 6. Trumpia
- 7. ResMan
- 8. Text-Em-All
- 9. ClickSend
- 10. Propertyware Texting Services
- 11. UltraSMSScript
- Other Uses for SMS Marketing
- What Is Text Messaging for Property Management?
- What Are the Benefits of SMS for Property Management?
- How Does Texting for Property Management Work?
- Uses Cases of SMS in Property Management
- How to Choose the Right SMS Software for Property Management
Best SMS Software for Property Management
Here are the best SMS software options for property management companies.
Best software mobile appLearn More
SimpleTexting’s SMS marketing service offers exactly what its name implies – simple, intuitive, and accessible text messaging features.
Keeping up with multiple contractors, employees, and tenants is a lot of work. To simplify things, SimpleTexting allows property management companies to create full profiles for employees and tenants, logging previous communications and even uploading profile pictures for each.
SimpleTexting offers multiple features that make managing properties easy, allowing users to send mass texts while creating drip campaigns that automate messages and follow-up texts (so those tenants can get responses to late-night texts).
Property managers can also track clicks and engagements for each SMS, see how many people unsubscribed, and check out detailed breakdowns for each marketing campaign.
Their mobile application allows property managers to manage SMS campaigns and communications conveniently from their phones while they’re on the go.
- Read our SimpleTexting Review
Best for small property management companiesLearn More
With plenty of integration options and reasonably priced packages, EZ Texting is our pick for smaller property management companies looking to try out SMS software for the first time.
With plans starting at $19 per month with the option to purchase more SMS messages per month for a small fee, we think EZTexting is the perfect option for smaller property management companies with tighter budgets and less (or no) experience with SMS software.
Not only do they offer crazy cheap plans, but EZ Texting is also… well… easy to use.
I tried this one myself and though I’m no property manager, I found it easy to sign up, pick a plan, and begin messaging customers. They have templates for everything from sign-up forms for new customers to well-crafted messages that will keep employees and tenants engaged with little effort.
- Read our EZ Texting Review
Best for email automationLearn More
Omnisend allows property managers to easily set up accounts and send regular updates and notifications to their tenants.
This SMS platform allows property management companies to automate things like weekly newsletters to tenants and contractors, web push notifications, pop-ups and forms, and SMS notifications with tenants.
Since it is designed specifically for companies that do most of, if not all of, their business online, Omnisend allows businesses to connect their Shopify accounts to its platform. This streamlines everything from payments to analytics, allowing property managers to keep everything in one place.
- Read our Omnisend Review
Best integrationsLearn More
With multiple options and features designed specifically for use by large enterprise businesses, Text Magic is our pick for large enterprise property management businesses.
Text Magic offers single sign-on features for enterprises. Any of your team members can use secure identity provider credentials to log on to your platform safely and manage messaging campaigns, interactions with tenants, regular updates, and mass notifications to entire apartment buildings.
Another solution offered to large property management companies is advanced analytics and reporting. Among other things, enterprise businesses can use audit logs, role-based access, and SSO features to keep track of SMS campaigns and save time doing so.
- Read our Text Magic Review
Best for large property management businessesLearn More
With over a decade of experience in its field, Mobile Text Alerts has had plenty of time to improve on its practices and perfect SMS marketing and communications for property managers.
Customer support and service features include SMS options for reviews, feedback, and surveys, so that you can gauge tenant and contractor satisfaction with the level of communication they receive, the content, and how comprehensive updates are. This allows property managers to adjust and improve communication.
Mobile Text Alerts has an easy-to-navigate dashboard that can be reached via the mobile app available for iOS and Android systems. This app also makes it easy to keep in communication with tenants all across the area no matter where you are.
We love Mobile Text Alerts for all of the convenient integrations that they offer. With integrations for Zoom, Shopify, WordPress, Gmail, and more, you can seamlessly keep everything in one place.
- Read our Mobile Text Alerts Review
Best specialized SMS serviceLearn More
With years of experience in the industry, Trumpia is our pick for large property management businesses.
Trumpia understands that house and apartment hunting can be difficult for both tenants and property managers, which is why they create unique solutions for every property manager.
Not only does Trumpia offer simple texting solutions, but it also offers SMS messaging to answer tenants' questions, automate repetitive processes like updates and bill reminders, and increase renter satisfaction through mass alerts to keep your tenants informed.
Along with phenomenal SMS services for current and prospective tenants, Trumpia users can create customized workflows tailored to create streamlined communication between employees.Learn More
Designed specifically for communication between tenants and property management, ResMan is our choice for specialized resident messaging services.
This service’s 98% text open rate is enough to prove how valuable and effective their service is.
They offer not only two-way messaging and broadcast texting services but also analytics services so that you can track communication and identify areas of improvement for your SMS campaigns.
ResMan is a full-service property management company, offering affordable family housing solutions, multifamily unit software, marketing, and investor management, so you can keep all of your property management information in one place.Learn More
For property management companies big and small, great services are provided by Text-Em-All.
You can use their services to do anything from sending reminders about scheduled maintenance and community projects, but also reminders about important functions like rent.
You can also use Text-Em-All’s services to communicate easily with your employees and maintenance contractors to keep your company working efficiently and have everyone on the same page with important company announcements.
They also offer automated phone calls or voice messaging services to make communication more accessible.Learn More
ClickSend allows organizations to send thousands of text messages from anywhere in the world without downloading any proprietary software. Users can send bulk text messages through their SMS service provider, or even through their email accounts.
Property managers can manage different digital marketing campaigns through a cloud-based application, switching from email, text, fax, and even non-SMS channels like Facebook and WhatsApp on the fly.
Using their services, property management companies can set rent reminders with a short link to your payment platform, arrange repairs, alert tenants of upcoming inspections or services, and have conversations with tenants and contractors through two-way messaging.
- Read our ClickSend Review
Though they offer a wide variety of services to make property management easier in many ways, Propertyware also offers SMS services.
You can boost customer satisfaction by reducing missed calls from tenants, resolving issues more easily and efficiently, and even using MMS and emojis to make communication more fun and engaging.
It’s important to keep an accurate account of documentation when it comes to communication between you and your tenants, but it’s easy to lose track of messages over time. To mitigate this, Propertyware offers clients the ability to save their documents and use printer-friendly versions of them to keep physical copies of these communications.
Best self-hostedLearn More
UltraSMSScript was founded in 2012 and is an enterprise-level, self-hosted group text and SMS marketing platform.
Though it is largely used by white label companies who resell the software as a part of their services, it’s a cheap SMS marketing software that property management companies on a budget can use to manage SMS communications to their tenants and employees.
Unlike other service providers, UltraSMSScript doesn’t have a recurring commitment. You pay a one-time fee for the software. Since they're linked directly to the text-messaging gateways, you only pay the wholesale cost of texts.
- Read our UltraSMSScript Review
Other Uses for SMS Marketing
What Is Text Messaging for Property Management?
Text messaging for property management is an easy way for property managers to connect with their tenants and communicate important updates to them.
Many software companies have created SMS solutions that streamline text messaging for property managers, allowing them to automate and organize conversations between tenants and their property managers.
What Are the Benefits of SMS for Property Management?
There are many benefits of using SMS as a property manager. Here are just a few of them.
Keep employees up to date
If you have receptionists, clerks, accountants, or other regular employees on the payroll at your property management company, you should consider using SMS to communicate with them.
Things like scheduling, recruiting, communication with prospective future employees, and general administrative tasks are so much easier with SMS software.
Hire contractors easily
When you work in property management, you have a variety of contractors that you have to coordinate with.
Using SMS, you can easily and efficiently communicate with pest control, landscaping, plumbing, and other repair professionals about scheduling and other needs.
The two-way messaging and automated reminders make communicating with all contractors easy.
Update tenants on important information
It’s important to make sure you and your tenants are on the same page when it comes to important information.
Letting your tenants know about things like routine inspections, pest control, construction, and more can help reduce surprises, making maintenance go by more quickly.
Answer tenant questions faster and improve renter satisfaction
Tenants are bound to have questions and requests about their housing and missed calls can cause a headache for both of you.
By using two-way SMS communication, you can keep your tenants satisfied by responding to requests more quickly and keeping an open line of communication with them, keeping them and you happy.
Send payment reminders
If paying rent is difficult or if you have forgetful renters, sending payment reminders makes paying rent easier for them and easier for you, since you won’t have to track them down or tack on late rent fees.
Many SMS services allow you to automate monthly payment reminders and even include short links to your business’s payment platform, allowing them to make their rent payment right from their text.
How Does Texting for Property Management Work?
Texting for property management works similarly to texting in any other industry.
All that a property management company has to do is set up an account with an SMS software company and add their list of contacts, integrating their SMS service with other accounts like Mailchimp or Gmail.
Then, a property management company has the option to set up automated reminders for things like rent payments, upcoming inspections, or maintenance and construction for tenants. You can also use two-way messaging to answer questions from tenants in real-time.
Property managers can also set up two-way messaging and scheduling reminders for employees and contractors, streamlining administrative tasks for your company.
Uses Cases of SMS in Property Management
Here are a few real-world use cases of SMS for property management as told by various SMS services.
Property management company UAS Properties is a great example of how much SMS can help property management companies.
Using EZTexting, UAS Properties was able to save thousands of dollars on the management of 800 properties and 40 employees.
The company was looking to service its properties and tenants more efficiently. To do this, they used EZTexting and launched recurring text campaigns so that as bills were due, SMS messages were triggered and included a number for automatic payments.
They were also able to streamline apartment inquiries so that interested applicants were able to subscribe for updates on new listings, price reductions, and more, driving up business.
The result was an increase in the speed of filling apartments with new leases, around $140,000 saved per year compared to sending delinquent accounts to collections services, and the ability to directly reach tenants with a single click for less than $100 per month.
Scotland-based property management company Rockford Properties was looking for a way to communicate in real-time with renters.
By using custom solutions from TextMagic, the folks at Rockford Properties were able to send direct messages to their tenant’s phones, eliminating the wait time for calls and emails.
They were able to notice an immediate increase in customer satisfaction and engagement.
How to Choose the Right SMS Software for Property Management
If your property management company is looking to set up SMS software, the first thing you need to do is consider your budget. How much are you willing to spend monthly, or would you rather use a one-time fee, downloadable self-hosted platform?
Then, consider functionality. How many employees do you need to communicate with? Do you want two-way communication available to tenants? Do you want to be able to set up a solution for prospective renters? How about payment reminders?
How comprehensive your SMS software is should also play into your choice. Many SMS companies for property management also offer services like analytics and ways to track tenant interaction and satisfaction.
After taking everything into consideration, do a comparative analysis of the many SMS software options available on the market and decide what is right for your property management company.
What is the best SMS software for small property management companies?
EZ Texting is the best SMS software for small property management companies.
What is the best SMS software for large property management?
Trumpia is the best SMS software for large property management companies.
How can I use SMS for my property management company?
You can use SMS for sending updates on inspections and other maintenance, reminders about rent payments, and two-way communication to easily answer tenant questions. You can also use SMS to communicate between employees and contractors.
Is SMS marketing legal for property management?
Yes, SMS marketing is legal for property management as long as customers decide to opt in.