Geoff CuddManaging multiple properties is like trying to spin multiple plates at the same time; it’s hard.
Not only do you have to worry about your tenants, but you also have to be in communication with contractors, building managers, and even potential new residents. Property management solutions that cater to both residential and commercial properties are essential to efficiently manage larger and more complex portfolios. Therefore having a streamlined and efficient form of communication, like SMS, is key (for your success and sanity).
To get everyone on the same page and notify tenants of important happenings, try using SMS software. You’ll thank us later.
SimpleTexting
- Intuitive for beginners, flexible for pros
- Campaigns, automations, 1-on-1 chat, integrations
- Includes link tracking, A/B testing, list growth tools
TextMagic
- Pay-as-you-go pricing — no monthly commitment
- Perfect for alerts, confirmations, and 1-on-1 business texts
- Works across 190+ countries
Omnisend
- Built for Shopify, WooCommerce
- Combines SMS, email, and push in one platform
- Prebuilt flows for cart recovery, promos, and shipping updates
Table of Contents
- SimpleTexting
- TextMagic
- Omnisend
- Introduction to Property Management SMS Software
- Best SMS Software for Property Management
- Features to Look for in Property Management SMS Software
- Other Uses for SMS Marketing
- What Is Text Messaging for Property Management?
- What Are the Benefits of SMS for Property Management?
- How Does Texting for Property Management Work?
- Uses Cases of SMS in Property Management
- Property Management Software with SMS Capabilities
- How to Choose the Right SMS Software for Property Management
- FAQs
- Conclusion
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Introduction to Property Management SMS Software
Property management SMS software is a specialized tool designed to help property managers and landlords streamline their operations, automate tasks, and enhance communication with tenants through text messaging. This software typically includes features such as rent reminders, maintenance request management, and lease renewal notifications. By leveraging property management SMS software, property managers can significantly improve communication with tenants, reduce no-shows for maintenance and inspections, and boost resident satisfaction. In an industry where timely and effective communication is crucial, SMS software provides a reliable and efficient solution for managing multiple properties and keeping everyone informed with just a few clicks.
Best SMS Software for Property Management
Here are the best SMS software options for property management companies.
1. SimpleTexting
Best software mobile app
SimpleTexting’s SMS marketing service offers exactly what its name implies – simple, intuitive, and accessible text messaging features.
Keeping up with multiple contractors, employees, and tenants is a lot of work. To simplify things, SimpleTexting allows property management companies to create full profiles for employees and tenants, logging previous communications and even uploading profile pictures for each. SimpleTexting is suitable for managing both residential and commercial properties, highlighting its versatility.
SimpleTexting offers multiple features that make managing properties easy, allowing users to send mass texts while creating drip campaigns that automate messages and follow-up texts (so those tenants can get responses to late-night texts).
Property managers can also track clicks and engagements for each SMS, see how many people unsubscribed, and check out detailed breakdowns for each marketing campaign.
Their mobile application allows property managers to manage SMS campaigns and communications conveniently from their phones while they’re on the go.
Read our SimpleTexting Review.
Pros
- User-friendly interface, easy to use.
- Allows two-way conversations with tenants.
- Good customer support and resources for beginners.
- Mobile app for managing communications on the go.
Cons
- Limited advanced features for larger enterprises.
- May not integrate seamlessly with all property management software.
- The mobile app might lack some desktop features.
2. EZ Texting
Best for small property management companies
With plenty of integration options and reasonably priced packages, EZ Texting is our pick for smaller property management companies looking to try out SMS software for the first time. EZ Texting is particularly effective for managing residential properties, focusing on features like tenant management and financial operations.
With plans starting at $19 per month with the option to purchase more SMS messages per month for a small fee, we think EZTexting is the perfect option for smaller property management companies with tighter budgets and less (or no) experience with SMS software.
Not only do they offer crazy cheap plans, but EZ Texting is also… well… easy to use.
I tried this one myself and though I’m no property manager, I found it easy to sign up, pick a plan, and begin messaging customers. They have templates for everything from sign-up forms for new customers to well-crafted messages that will keep employees and tenants engaged with little effort.
Read our EZ Texting Review.
Pros
- Affordable plans, starting at $19 per month.
- Easy to use, suitable for beginners.
- Good for small property management companies.
- Offers basic features needed for effective communication.
Cons
- Limited functionality for complex property management needs.
- Fewer integrations with other business tools.
- Might not scale well for larger companies.
3. Omnisend
Best for email automation
Omnisend allows property managers to easily set up accounts and send regular updates and notifications to their tenants.
This SMS platform allows property management companies to automate things like weekly newsletters to tenants and contractors, web push notifications, pop-ups and forms, and SMS notifications with tenants.
Since it is designed specifically for companies that do most of, if not all of, their business online, Omnisend allows businesses to connect their Shopify accounts to its platform. This streamlines everything from payments to analytics, allowing property managers to keep everything in one place.
Read our Omnisend Review.
Pros
- Great for email automation alongside SMS.
- Integrates with online platforms like Shopify.
- Suitable for companies doing most business online.
- Offers a variety of digital marketing tools.
Cons
- More focused on e-commerce than property management.
- Can be overwhelming for users only interested in SMS.
- Potentially higher cost due to additional features.
4. Text Magic
Best integrations
With multiple options and features designed specifically for use by large enterprise businesses, Text Magic is our pick for large enterprise property management businesses.
Text Magic offers single sign-on features for enterprises. Any of your team members can use secure identity provider credentials to log on to your platform safely and manage messaging campaigns, interactions with tenants, regular updates, and mass notifications to entire apartment buildings. Text Magic also offers robust maintenance management features, enabling property managers to track tenant requests and assign maintenance tasks efficiently.
Another solution offered to large property management companies is advanced analytics and reporting. Among other things, enterprise businesses can use audit logs, role-based access, and SSO features to keep track of SMS campaigns and save time doing so.
Read our Text Magic Review.
Pros
- Ideal for large property management companies.
- Offers single sign-on and advanced analytics.
- Robust integration capabilities.
- Comprehensive feature set for enterprise needs.
Cons
- May be too complex for small businesses.
- Higher cost for advanced features.
- Steeper learning curve for new users.
5. Mobile Text Alerts
Best for large property management businesses
With over a decade of experience in its field, Mobile Text Alerts has had plenty of time to improve on its practices and perfect SMS marketing and communications for property managers.
Customer support and service features include SMS options for reviews, feedback, and surveys, so that you can gauge tenant and contractor satisfaction with the level of communication they receive, the content, and how comprehensive updates are. This allows property managers to adjust and improve communication.
Mobile Text Alerts supports online rent collection, making it easier for property managers to manage payments and improve operational workflows. Mobile Text Alerts has an easy-to-navigate dashboard that can be reached via the mobile app available for iOS and Android systems. This app also makes it easy to keep in communication with tenants all across the area no matter where you are.
We love Mobile Text Alerts for all of the convenient integrations that they offer. With integrations for Zoom, Shopify, WordPress, Gmail, and more, you can seamlessly keep everything in one place.
Read our Mobile Text Alerts Review.
Pros
- Extensive experience in SMS marketing.
- Offers a wide range of integrations.
- Suitable for large businesses.
- User-friendly dashboard and mobile app.
Cons
- Might be overkill for smaller property managers.
- Some features may be unnecessary for basic needs.
- Cost might be higher for full-feature access.
6. Trumpia
Best specialized SMS service
With years of experience in the industry, Trumpia is our pick for large property management businesses.
Trumpia understands that house and apartment hunting can be difficult for both tenants and property managers, which is why they create unique solutions for every property manager. Trumpia offers user-friendly solutions that incur no costs for property owners, making it an attractive option for those managing rental properties.
Not only does Trumpia offer simple texting solutions, but it also offers SMS messaging to answer tenants’ questions, automate repetitive processes like updates and bill reminders, and increase renter satisfaction through mass alerts to keep your tenants informed.
Along with phenomenal SMS services for current and prospective tenants, Trumpia users can create customized workflows tailored to create streamlined communication between employees.
Pros
- Specialized SMS services for diverse needs.
- Automated processes for efficiency.
- Customizable workflows for team communication.
- Good for scaling businesses.
Cons
- Can be expensive for smaller companies.
- Complexity might not suit all users.
- Setup and customization may require more time.
7. ResMan
Designed specifically for communication between tenants and property management, ResMan is our choice for specialized resident messaging services.
This service’s 98% text open rate is enough to prove how valuable and effective their service is. ResMan is highly recommended by real estate professionals for its effective communication features and high text open rate.
They offer not only two-way messaging and broadcast texting services but also analytics services so that you can track communication and identify areas of improvement for your SMS campaigns.
ResMan is a full-service property management company, offering affordable family housing solutions, multifamily unit software, marketing, and investor management, so you can keep all of your property management information in one place.
Pros
- Specialized in property management communications.
- High text open rate for effective messaging.
- Offers two-way messaging and broadcast texting.
- Includes analytics for campaign tracking.
Cons
- More narrowly focused on property management.
- May lack some advanced marketing features.
- Interface might not be as intuitive as competitors.
8. Text-Em-All
For property management companies big and small, great services are provided by Text-Em-All.
You can use their services to do anything from sending reminders about scheduled maintenance and community projects, but also reminders about important functions like rent.
You can also use Text-Em-All’s services to communicate easily with your employees and maintenance contractors to keep your company working efficiently and have everyone on the same page with important company announcements.
They also offer automated phone calls or voice messaging services to make communication more accessible.
Pros
- Suitable for both small and large companies.
- Offers automated phone calls and voice messaging.
- Easy to use for sending reminders and updates.
- Good for a variety of communication needs.
Cons
- Limited advanced marketing features.
- May not integrate with all property management software.
- Voice messaging might not be useful for all users.
9. ClickSend
ClickSend allows organizations to send thousands of text messages from anywhere in the world without downloading any proprietary software. Users can send bulk text messages through their SMS service provider, or even through their email accounts. ClickSend is widely used in the real estate industry for its ability to streamline communication and enhance lead generation through text messaging.
Property managers can manage different digital marketing campaigns through a cloud-based application, switching from email, text, fax, and even non-SMS channels like Facebook and WhatsApp on the fly.
Using their services, property management companies can set rent reminders with a short link to your payment platform, arrange repairs, alert tenants of upcoming inspections or services, and have conversations with tenants and contractors through two-way messaging.
Read our ClickSend Review.
Pros
- Cloud-based application for easy access.
- Versatile for email, text, fax, and social media.
- No software download required.
- Pay-as-you-go pricing model.
Cons
- Can get expensive with high usage.
- Might be too broad in focus for some users.
- Some features may be unnecessary for property management.
10. Propertyware Texting Services
Though they offer a wide variety of services to make property management easier in many ways, Propertyware also offers SMS services. Propertyware Texting Services is considered one of the top property management software options for its comprehensive features and user-friendly interface.
You can boost customer satisfaction by reducing missed calls from tenants, resolving issues more easily and efficiently, and even using MMS and emojis to make communication more fun and engaging.
It’s important to keep an accurate account of documentation when it comes to communication between you and your tenants, but it’s easy to lose track of messages over time. To mitigate this, Propertyware offers clients the ability to save their documents and use printer-friendly versions of them to keep physical copies of these communications.
Pros
- Tailored specifically for property management.
- Enhances customer satisfaction with efficient communication.
- Offers document saving and printing options.
- Fun and engaging communication with MMS and emojis.
Cons
- May be limited in scope compared to broader platforms.
- Additional costs for certain features.
- Interface and usability might vary from competitors.
11. UltraSMSScript
Best self-hosted
UltraSMSScript was founded in 2012 and is an enterprise-level, self-hosted group text and SMS marketing platform.
Though it is largely used by white label companies who resell the software as a part of their services, it’s a cheap SMS marketing software that property management companies on a budget can use to manage SMS communications to their tenants and employees.
Unlike other service providers, UltraSMSScript doesn’t have a recurring commitment. You pay a one-time fee for the software. Since they're linked directly to the text-messaging gateways, you only pay the wholesale cost of texts.
Read our UltraSMSScript Review.
Pros
- Self-hosted with a one-time fee.
- Suitable for white-labeling and reselling.
- Direct link to SMS gateways for cost savings.
- Good for businesses on a budget.
Cons
- Requires more technical know-how for self-hosting.
- Bulk message purchasing can be cumbersome.
- Lack of ongoing support compared to subscription services.
Features to Look for in Property Management SMS Software
When selecting property management SMS software, there are several essential features to consider:
- Two-way texting: This feature allows property managers to send and receive text messages with tenants and staff, facilitating real-time communication and quick responses to inquiries and issues.
- Scheduled messaging: The ability to schedule text messages in advance is crucial for sending timely rent reminders, maintenance notifications, and other important updates without manual intervention.
- Personalized messaging: Personalizing text messages with tenant names and property information can make communication more engaging and relevant, enhancing tenant satisfaction.
- Integration with property management software: Seamless integration with existing property management software ensures that all operations are streamlined, reducing the need for manual data entry and improving overall efficiency.
- Secure data storage: Ensuring that tenant contact information and message history are stored securely is vital for maintaining privacy and compliance with data protection regulations.
- Reporting and analytics: Tracking message delivery and response rates helps property managers measure the effectiveness of their text messaging campaigns and make data-driven decisions to improve communication strategies.
By focusing on these features, property managers can choose SMS software that best meets their needs and enhances their property management tasks.
Other Uses for SMS Marketing
What Is Text Messaging for Property Management?
Text messaging for property management is an easy way for property managers to connect with their tenants and communicate important updates to them.
Many software companies have created SMS solutions that streamline text messaging for property managers, allowing them to automate and organize conversations between tenants and their property managers.
What Are the Benefits of SMS for Property Management?
There are many benefits of using SMS as a property manager. Here are just a few of them.
Keep employees up to date
If you have receptionists, clerks, accountants, or other regular employees on the payroll at your property management company, you should consider using SMS to communicate with them.
Things like scheduling, recruiting, communication with prospective future employees, and general administrative tasks are so much easier with SMS software.
Hire contractors easily
When you work in property management, you have a variety of contractors that you have to coordinate with.
Using SMS, you can easily and efficiently communicate with pest control, landscaping, plumbing, and other repair professionals about scheduling and other needs.
The two-way messaging and automated reminders make communicating with all contractors easy.
Update tenants on important information
It’s important to make sure you and your tenants are on the same page when it comes to important information.
Letting your tenants know about things like routine inspections, pest control, construction, and more can help reduce surprises, making maintenance go by more quickly.
Answer tenant questions faster and improve renter satisfaction
Tenants are bound to have questions and requests about their housing and missed calls can cause a headache for both of you.
By using two-way SMS communication, you can keep your tenants satisfied by responding to requests more quickly and keeping an open line of communication with them, keeping them and you happy.
Send payment reminders
If paying rent is difficult or if you have forgetful renters, sending payment reminders makes paying rent easier for them and easier for you, since you won’t have to track them down or tack on late rent fees.
Many SMS services allow you to automate monthly payment reminders and even include short links to your business’s payment platform, allowing them to make their rent payment right from their text.
Check out more use cases and ready-to-use SMS tempaltes for property management >>
How Does Texting for Property Management Work?
Texting for property management works similarly to texting in any other industry.
All that a property management company has to do is set up an account with an SMS software company and add their list of contacts, integrating their SMS service with other accounts like Mailchimp or Gmail.
Then, a property management company has the option to set up automated reminders for things like rent payments, upcoming inspections, or maintenance and construction for tenants. You can also use two-way messaging to answer questions from tenants in real-time.
Property managers can also set up two-way messaging and scheduling reminders for employees and contractors, streamlining administrative tasks for your company.
Uses Cases of SMS in Property Management
Here are a few real-world use cases of SMS for property management as told by various SMS services.
UAS Properties
Property management company UAS Properties is a great example of how much SMS can help property management companies.
Using EZTexting, UAS Properties was able to save thousands of dollars on the management of 800 properties and 40 employees.
The company was looking to service its properties and tenants more efficiently. To do this, they used EZTexting and launched recurring text campaigns so that as bills were due, SMS messages were triggered and included a number for automatic payments.
They were also able to streamline apartment inquiries so that interested applicants were able to subscribe for updates on new listings, price reductions, and more, driving up business.
The result was an increase in the speed of filling apartments with new leases, around $140,000 saved per year compared to sending delinquent accounts to collections services, and the ability to directly reach tenants with a single click for less than $100 per month.
Rockford Properties
Scotland-based property management company Rockford Properties was looking for a way to communicate in real-time with renters.
By using custom solutions from TextMagic, the folks at Rockford Properties were able to send direct messages to their tenant’s phones, eliminating the wait time for calls and emails.
They were able to notice an immediate increase in customer satisfaction and engagement.
Property Management Software with SMS Capabilities
Several popular property management software solutions come equipped with SMS capabilities, making it easier for property managers to communicate with tenants and handle various tasks efficiently:
- RentPost: This comprehensive property management software includes SMS capabilities for sending rent reminders, managing maintenance requests, and notifying tenants about lease renewals. RentPost’s integration with other property management tools ensures a seamless workflow.
- Buildium: Buildium offers robust SMS features that allow property managers to send rent reminders, handle maintenance requests, and communicate lease renewal notifications. Its user-friendly interface and integration capabilities make it a top choice for property management companies.
- AppFolio: Known for its extensive features, AppFolio includes SMS capabilities for rent reminders, maintenance requests, and lease renewal notifications. Its cloud-based platform ensures that property managers can access and manage communications from anywhere.
- Yardi Breeze: Yardi Breeze provides SMS capabilities for sending rent reminders, managing maintenance requests, and notifying tenants about lease renewals. Its intuitive design and integration with other property management tools make it a reliable option for property managers.
These software solutions offer a range of SMS features that can help property managers streamline their operations and improve communication with tenants.
How to Choose the Right SMS Software for Property Management
If your property management company is looking to set up SMS software, the first thing you need to do is consider your budget. How much are you willing to spend monthly, or would you rather use a one-time fee, downloadable self-hosted platform?
Then, consider functionality. How many employees do you need to communicate with? Do you want two-way communication available to tenants? Do you want to be able to set up a solution for prospective renters? How about payment reminders?
How comprehensive your SMS software is should also play into your choice. Many SMS companies for property management also offer services like analytics and ways to track tenant interaction and satisfaction.
After taking everything into consideration, do a comparative analysis of the many SMS software options available on the market and decide what is right for your property management company.
FAQs
What is the best SMS software for small property management companies?
EZ Texting is the best SMS software for small property management companies.
What is the best SMS software for large property management?
Trumpia is the best SMS software for large property management companies.
How can I use SMS for my property management company?
You can use SMS for sending updates on inspections and other maintenance, reminders about rent payments, and two-way communication to easily answer tenant questions. You can also use SMS to communicate between employees and contractors.
Is SMS marketing legal for property management?
Yes, SMS marketing is legal for property management as long as customers decide to opt in.
Conclusion
Property management SMS software is an invaluable tool for property managers and landlords aiming to enhance communication with tenants and streamline their operations. By selecting software with essential features such as two-way texting, scheduled messaging, and personalized messaging, property managers can significantly improve resident satisfaction, reduce no-shows for maintenance and inspections, and increase overall efficiency. Investing in the right SMS software can transform the way property management companies operate, making it easier to manage multiple properties and keep everyone informed with just a few clicks.
Stefan Schulz
Taylor Munsell
Claire Fountain
