Geoff CuddSimpleTexting is an SMS marketing platform owned by Sinch that lets small and mid-sized businesses send bulk texts, run two-way conversations, and automate drip campaigns.
It starts at $29 per month for 500 credits on a toll-free number, or $39 if you want a local one, includes 3 user seats, AI Assist, and rollover credits on every plan, and is best suited for businesses that want a working campaign live in under an hour without a learning curve.
I've tested SimpleTexting across multiple campaigns over the years, and the platform earned its reputation.
In this updated 2026 review, I'll walk you through what's changed, the current pricing, what's still great, and the few things to watch out for before you sign up.
SimpleTexting remains one of the more user-friendly SMS platforms on the market, but the pricing and feature set have shifted since I first tested it.
Here's the current breakdown.
SimpleTexting Real User Reviews: Video
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What will SMS marketing actually cost you?
These six platforms charge for completely different things. Three sell message credits, one bills by the size of your list, one sells prepaid credit up front, and one is pure pay as you go. Set your numbers below and see all six ranked on what you would actually pay.
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SimpleTexting Review
SimpleTexting is an intuitive all-in-one SMS marketing platform that gives businesses everything they need to launch a campaign without any programming experience.
Send SMS marketing campaigns or engage in 1-on-1 conversations with customers. Check out SimpleTexting
Visit SimpleTexting
The clean dashboard lets you build a campaign in minutes. Pulling in subscribers through an SMS keyword and filtering through subscriber lists is genuinely simple thanks to the UI.
It's highly scalable, as their diverse clientele shows, and you can integrate with Mailchimp, Zapier, and over 1,000 other apps.
SimpleTexting is not just for marketing notifications either. You can send reminders to employees and customers, which makes it useful for healthcare organizations, real-estate agencies, and home services businesses.
Customer support is reliable (7 days per week by phone, text, chat, or email), and SimpleTexting offers a strong library of resources to teach users SMS marketing fundamentals.
The platform now includes an AI Assist message generator across all plans, which speeds up campaign drafting noticeably. Rollover credits and 3 user seats also come standard, where they used to be paid add-ons.
All in all, SimpleTexting takes the complexity out of SMS marketing and gives users a clean, capable platform to build a campaign.
Pros: Here's what I like about SimpleTexting
- The simple dashboard made it easy to build my first campaign in under 20 minutes. I leveraged keywords and subscriber lists to launch a campaign in a few clicks. SimpleTexting has the best out-of-the-box user experience of all the SMS marketing software I've tested.
- Sorting through subscriber lists and campaigns is straightforward thanks to well-designed tabs.
- Free incoming SMS messages are a real benefit, especially if you want two-way conversations with customers.
- The help center has solid articles and instructional videos for users learning the platform.
- Importing contacts is easy through integrations. The native Mailchimp SMS marketing integration is a plus.
- Starting price is $29/month for 500 credits on a toll-free number, which is reasonable for smaller businesses. Bulk discounts kick in at higher tiers, dropping the cost per credit to 1.8 cents at the top end.
- You can create unlimited keywords for your phone number at no additional cost. Keywords help you build segmented subscriber lists.
- Link tracking is well thought out. You can track overall click-through rate and segment subscribers based on who clicked.
- Every paid plan now includes the AI Assist message generator, API access, advanced audience segmentation, and 3 user seats. Most competitors gate these behind premium tiers.
- Rollover credits are included on every plan. Unused credits carry over until the end of the following month.
- Scheduling a text is fast from either the web app or the mobile app on iOS and Android.
Cons: Here are the things I don't like about SimpleTexting
- Adding more than 3 teammates costs $20/month per additional user. For a team of 5 on the $49/month 1,000-credit tier, you're looking at $89/month before sending a message.
- Additional phone numbers cost $10/month each, which adds up if you run multiple departments or locations.
- The pricing tiers jump in big steps. Going from 1,000 to 2,000 credits is a 61% price increase ($49 to $79), and the gap between 3,000 and 7,500 credits ($109 to $229) is steep if your volume sits in the middle. There is nothing between 3,000 and 7,500, so a business sending 5,000 a month buys 7,500 whether it wants them or not.
- SMS is still capped at 160 characters per credit. Extended messages (up to 306 characters) cost 2 credits, MMS costs 3, so character discipline matters more than the entry price suggests.
- Some experienced developers may find the platform too simple for highly custom workflows. For that, look at Twilio.
- Customer service can get backed up during peak hours, but the FAQ section and help center are extensive.
SimpleTexting Overview
SimpleTexting is an SMS marketing service that lets businesses build and run text message campaigns. You can send mass texts to subscribers about deals, or automate reminders to customers.
Other tools, like two-way conversations, make follow-up easier. Analytical tools track leads and conversion rates. Because SimpleTexting is cloud-based, you can run campaigns from multiple devices through one integrated dashboard.
How Does SimpleTexting Work?
SimpleTexting offers different tools through its dashboard and APIs. Companies can execute text message campaigns with the following:
- Two-way messaging
- Scheduled texts
- Automated text messages
- SMS keywords to build contact lists
- Advanced audience segmentation
- AI Assist message generator
- Data collection and analytics
- Premade templates
- Tiny links for tracking
- Drip campaigns and auto-replies
Once you create an account, you'll pick a number type: toll-free (free, approved in 1 to 3 days), local ($10/month plus a one-time $4 registration, active the same day), or a dedicated short code (random codes from $1,000/month, vanity codes from $1,500/month). Customers type your custom keyword to subscribe.
The number choice is the one decision here that quietly changes your bill. Most people take the local number because SimpleTexting labels it “most popular”, but toll-free costs nothing a month, skips the $4 registration, and carries almost identical carrier fees. The trade is speed: toll-free needs carrier approval, which takes a few days, where a local number works the same afternoon.
You then build text campaigns and choose who to send them to from your subscriber list. Two-way conversations can be enabled to reply to anyone who replies to your marketing texts.
Everything can be managed through a web browser or the iOS and Android apps.
Check out our video for a detailed walkthrough on how to set up SimpleTexting:
Who Uses SimpleTexting?
SimpleTexting's tools work for small, medium, and large businesses. Based on their clientele and the reviews I've analyzed, SimpleTexting is best used by:
- E-commerce stores
- Human resources departments
- Restaurants
- Real estate agencies
- Retail stores
- Schools and education
- Hospitals and healthcare organizations
- Churches and nonprofits (15% discount available)
- Insurance agencies
- Home services and franchises
This is not exhaustive. SMS marketing is versatile across industries. For example, SimpleTexting is also a strong SMS marketing tool for customer service.
SimpleTexting's platform is used by brands including:
- Target
- UPS
- Starbucks
- Allstate
- Century 21
- Chick-fil-A
- YMCA
- Legoland
What Does SimpleTexting Cost? (SimpleTexting Pricing)
SimpleTexting offers eight priced tiers in 2026, plus a custom quote above 50,000, all priced by the number of credits (messages) you send per month. Those eight prices have not changed since at least August 2023. Our SimpleTexting pricing guide breaks down every tier, and what a credit actually buys. One SMS up to 160 characters equals one credit. Extended messages (up to 306 characters) cost 2 credits, and MMS costs 3 credits.
You can pay monthly or save 20% with annual billing. There's also a one-time $4 carrier registration fee for 10DLC compliance, which applies only if you take a local number.
The credits and the phone number are billed as two separate lines. A toll-free number costs nothing, so the real entry price is $29, not the $39 most people quote. That $39 is what you pay if you choose a local number instead, which adds $10 a month plus a one-time $4 registration. Current SimpleTexting pricing (monthly):
- 500 credits: $29/month toll-free, $39 with a local number. Extra credits 5.5c each.
- 1,000 credits: $49/month toll-free, $59 with a local number. Extra credits 5c each.
- 2,000 credits: $79/month toll-free, $89 with a local number. Extra credits 4c each.
- 3,000 credits: $109/month toll-free, $119 with a local number. Extra credits 4c each.
- 7,500 credits: $229/month toll-free, $239 with a local number. Extra credits 3.5c each.
- 15,000 credits: $399/month toll-free, $409 with a local number. Extra credits 3c each.
- 25,000 credits: $549/month toll-free, $559 with a local number. Extra credits 2.5c each.
- 50,000 credits: $899/month toll-free, $909 with a local number. Extra credits 2c each.
- 50,000+ credits: custom Enterprise pricing
Cost per credit drops as volume scales. At the 500-credit tier you're paying 5.8 cents a credit, while at the 50,000 tier you're down to 1.8 cents. Annual billing takes 20% off the credits line but not the number, so the 500-credit plan becomes $23.20 a month toll-free, or $33.20 a month with a local number.
One thing worth noticing in the list above: from 7,500 credits up, the overage rate is higher than the rate you're already paying inside your plan. At 15,000 credits you pay 2.7 cents a credit but 3 cents for anything extra, and at 25,000 it's 2.2 against 2.5. Underbuying your tier is the expensive mistake. Below 2,000 the gap runs the other way and overage is slightly cheaper than the plan rate, so a small account that occasionally spikes is fine staying put.
Every plan includes the same core features: mass texting, two-way messaging, free SMS replies, auto-responders, AI Assist, drip campaigns, MMS, API access, analytics, rollover credits, unlimited contacts, advanced segmentation, unlimited keywords, Mailchimp and Zapier integrations, 3 user seats, and live support 7 days per week.
Add-ons to budget for:
- Additional user seats: $20/month per user
- Additional phone numbers: $10/month per number
- Local number: $10/month, plus a one-time $4 registration. Active the same day
- Toll-free number: free, and no $4 registration either. Takes 1 to 3 days to approve rather than a few hours
- Carrier fees: roughly $0.004 per message, passed through with no markup. SimpleTexting quotes $0.0025 as a US average on its pricing page, but its own published fee schedule is higher than that for the four biggest carriers
- Vetting: $40 if you need higher throughput than your registration allows, repeatable after 45 days
- Dedicated short code: random codes from $1,000/month, vanity codes from $1,500/month
The Enterprise tier (50,000+ messages/month) adds a dedicated customer success manager, unlimited users, short code option, 99.9% uptime guarantee, and priority support.
Nonprofits, churches, and tax-exempt organizations get 15% off any monthly plan. There's a 14-day free trial, no credit card required, and a 30-day money-back guarantee after that.
One thing SimpleTexting doesn't put on its pricing page: every message you send during the trial is prefixed with “SimpleTexting”. The watermark comes off once you upgrade and register your business, which usually takes a few minutes during business hours.
SimpleTexting Alternatives
Still looking for a reliable SMS marketing solution?
Compare SimpleTexting with other providers. Check out our detailed guide and get our recommendation on the best SMS marketing software.
If SimpleTexting isn't the right fit, here are alternatives worth a look:
- See our SMS marketing roundup
- SlickText – Read our review
- ClickSend – Read our review
- TextMagic – Read our review
- Salesmsg – Read our review
- Heymarket – Read our review
- Twilio – Read our review
- Textedly – Read our review
- EZ Texting – Read our review or our head-to-head pricing comparison
- Mobile Text Alerts – Read our review
SMS marketing works for businesses of all sizes. Consider budget, use case, customer base, delivery speed, and customer support to find the right platform for your company.
Frequently Asked Questions
How much does SimpleTexting cost in 2026?
SimpleTexting starts at $29/month for 500 credits on a toll-free number, scaling up to $899/month for 50,000 credits. A local number adds $10/month plus a one-time $4 registration, which is where the widely quoted $39 entry price comes from. Annual billing takes 20% off the credits line. Carrier fees of roughly $0.004 per message apply on top and are passed through without markup.
Does SimpleTexting offer a free trial?
Yes. SimpleTexting offers a 14-day free trial with no credit card required, and there's a 30-day money-back guarantee on paid plans. Trial accounts get a temporary local number, and messages sent during the trial carry a “SimpleTexting” prefix until you upgrade and register your business.
Is a SimpleTexting credit the same as a text?
Not always. A text under 160 characters costs 1 credit, an extended text up to 306 characters costs 2 credits, and a picture message costs 3 credits. Incoming texts are free and incoming picture messages cost 1 credit. So a 500-credit plan is 500 short texts, 250 long ones, or about 166 picture messages.
Should I choose a toll-free or a local number with SimpleTexting?
A toll-free number is free, skips the one-time $4 registration and carries almost identical carrier fees, so it is $10 a month cheaper than a local number at every tier. The trade-off is speed: toll-free needs carrier approval, which takes 1 to 3 days, while a local number is active the same day. SimpleTexting labels local as “most popular”, but that is the more expensive of the two.
What carriers does SimpleTexting support?
SimpleTexting supports all major carriers in the United States and Canada, including Verizon, AT&T, and T-Mobile. Puerto Rico and the Caribbean are also supported.
Is SimpleTexting owned by Sinch?
Yes. SimpleTexting was acquired by Sinch in 2021 and operates as part of Sinch's North American business messaging suite.
What are shortcodes?
Shortcodes are short phone numbers, typically 5 to 6 digits, designed for sending and receiving SMS messages. SimpleTexting random short codes start at $1,000/month and vanity short codes, where the digits spell a word, start at $1,500/month. Most businesses do not need one.
How do keywords work?
Keywords are words or phrases customers text to a number to opt into a list. For example, a subscriber texts “PIZZA” to your number to join a local pizza shop's SMS list. SimpleTexting includes unlimited keywords on every plan.
Are there contracts for SimpleTexting?
No. SimpleTexting is month-to-month with no contracts. You can upgrade, downgrade, or cancel anytime.
Does SimpleTexting offer a nonprofit discount?
Yes. Nonprofits, churches, and other tax-exempt organizations receive 15% off any monthly plan.
Can I manage multiple campaigns?
Yes. You can create unlimited campaigns of any type (mass texting, text-to-vote, text-to-win, drip campaigns, autoresponders, and more).
How do SimpleTexting rollover credits work?
Unused credits roll over until the end of the following month. SimpleTexting pulls from your plan credits first before dipping into rollover. If you downgrade your plan, rollover credits are forfeited.
Can MailChimp send text messages?
Mailchimp has some native SMS features, but for full-featured text marketing, integrating with SimpleTexting gives you more control. The integration syncs Mailchimp contacts with SimpleTexting so you can run SMS campaigns to your existing email list.
Can you send mass texts with MailChimp?
You can send individual SMS through Mailchimp, but for true bulk texting and SMS automation, the SimpleTexting + Mailchimp integration is the better path. It gives you proper SMS campaign tools while keeping your contact lists in sync.
How does the MailChimp SMS marketing integration work?
SimpleTexting's Mailchimp integration syncs your contact lists between the two platforms. It connects without any coding or third-party tools. Once connected, you can have customers subscribe to emails via SMS, collect phone numbers through Mailchimp forms, and push contacts into SMS marketing funnels automatically.
