My Honest Review of SimpleTexting (We Tested & Found the Best SMS Service)

SimpleTexting is an SMS marketing platform owned by Sinch that lets small and mid-sized businesses send bulk texts, run two-way conversations, and automate drip campaigns.

It starts at $39 per month for 500 credits on a local number, includes 3 user seats, AI Assist, and rollover credits on every plan, and is best suited for businesses that want a working campaign live in under an hour without a learning curve.

I've tested SimpleTexting across multiple campaigns over the years, and the platform earned its reputation.

In this updated 2026 review, I'll walk you through what's changed, the current pricing, what's still great, and the few things to watch out for before you sign up.

SimpleTexting remains one of the more user-friendly SMS platforms on the market, but the pricing and feature set have shifted since I first tested it.

Here's the current breakdown.

SimpleTexting Real User Reviews: Video

SimpleTexting Review

SimpleTexting is an intuitive all-in-one SMS marketing platform that gives businesses everything they need to launch a campaign without any programming experience.

Send SMS marketing campaigns or engage in 1-on-1 conversations with customers. Check out SimpleTexting

Visit SimpleTexting

The clean dashboard lets you build a campaign in minutes. Pulling in subscribers through an SMS keyword and filtering through subscriber lists is genuinely simple thanks to the UI.

It's highly scalable, as their diverse clientele shows, and you can integrate with Mailchimp, Zapier, and over 1,000 other apps.

SimpleTexting is not just for marketing notifications either. You can send reminders to employees and customers, which makes it useful for healthcare organizations, real-estate agencies, and home services businesses.

Customer support is reliable (7 days per week by phone, text, chat, or email), and SimpleTexting offers a strong library of resources to teach users SMS marketing fundamentals.

The platform now includes an AI Assist message generator across all plans, which speeds up campaign drafting noticeably. Rollover credits and 3 user seats also come standard, where they used to be paid add-ons.

All in all, SimpleTexting takes the complexity out of SMS marketing and gives users a clean, capable platform to build a campaign.

Pros: Here's what I like about SimpleTexting

• The simple dashboard made it easy to build my first campaign in under 20 minutes. I leveraged keywords and subscriber lists to launch a campaign in a few clicks. SimpleTexting has the best out-of-the-box user experience of all the SMS marketing software I've tested.
• Sorting through subscriber lists and campaigns is straightforward thanks to well-designed tabs.
• Free incoming SMS messages are a real benefit, especially if you want two-way conversations with customers.
• The help center has solid articles and instructional videos for users learning the platform.
• Importing contacts is easy through integrations. The native Mailchimp SMS marketing integration is a plus.
• Starting price is $39/month for 500 credits, which is reasonable for smaller businesses. Bulk discounts kick in at higher tiers, dropping cost-per-message to roughly $0.018 at the top end.
• You can create unlimited keywords for your phone number at no additional cost. Keywords help you build segmented subscriber lists.
• Link tracking is well thought out. You can track overall click-through rate and segment subscribers based on who clicked.
• Every paid plan now includes the AI Assist message generator, API access, advanced audience segmentation, and 3 user seats. Most competitors gate these behind premium tiers.
• Rollover credits are included on every plan. Unused credits carry over until the end of the following month.
• Scheduling a text is fast from either the web app or the mobile app on iOS and Android.

Cons: Here are the things I don't like about SimpleTexting

• Adding more than 3 teammates costs $20/month per additional user. For a team of 5 on the $59/month Basic plan, you're looking at $99/month before sending a message.
• Additional phone numbers cost $10/month each, which adds up if you run multiple departments or locations.
• The pricing tiers jump in big steps. Going from 1,000 to 2,000 credits is a 50% price increase, and the gap between 3,000 and 7,500 credits ($119 to $239) is steep if your volume sits in the middle.
• SMS is still capped at 160 characters per credit. Extended messages (up to 306 characters) cost 2 credits, MMS costs 3, so character discipline matters more than the entry price suggests.
• Some experienced developers may find the platform too simple for highly custom workflows. For that, look at Twilio.
• Customer service can get backed up during peak hours, but the FAQ section and help center are extensive.

SimpleTexting Overview

SimpleTexting is an SMS marketing service that lets businesses build and run text message campaigns. You can send mass texts to subscribers about deals, or automate reminders to customers.

Other tools, like two-way conversations, make follow-up easier. Analytical tools track leads and conversion rates. Because SimpleTexting is cloud-based, you can run campaigns from multiple devices through one integrated dashboard.

How Does SimpleTexting Work?

SimpleTexting offers different tools through its dashboard and APIs. Companies can execute text message campaigns with the following:

• Two-way messaging
• Scheduled texts
• Automated text messages
• SMS keywords to build contact lists
• Advanced audience segmentation
• AI Assist message generator
• Data collection and analytics
• Premade templates
• Tiny links for tracking
• Drip campaigns and auto-replies

Once you create an account, you'll pick a number type: local ($10/month), toll-free (no additional fee), or dedicated short code (starts at $1,000/month). Customers type your custom keyword to subscribe.

You then build text campaigns and choose who to send them to from your subscriber list. Two-way conversations can be enabled to reply to anyone who replies to your marketing texts.

Everything can be managed through a web browser or the iOS and Android apps.

Check out our video for a detailed walkthrough on how to set up SimpleTexting:

Who Uses SimpleTexting?

SimpleTexting's tools work for small, medium, and large businesses. Based on their clientele and the reviews I've analyzed, SimpleTexting is best used by:

• E-commerce stores
• Human resources departments
• Restaurants
• Real estate agencies
• Retail stores
• Schools and education
• Hospitals and healthcare organizations
• Churches and nonprofits (15% discount available)
• Insurance agencies
• Home services and franchises

This is not exhaustive. SMS marketing is versatile across industries. For example, SimpleTexting is also a strong SMS marketing tool for customer service.

SimpleTexting's platform is used by brands including:

• Target
• UPS
• Starbucks
• Allstate
• Century 21
• Chick-fil-A
• YMCA
• Legoland

What Does SimpleTexting Cost? (SimpleTexting Pricing)

SimpleTexting offers nine pricing tiers in 2026, priced by the number of credits (messages) you send per month. One SMS up to 160 characters equals one credit. Extended messages (up to 306 characters) cost 2 credits, and MMS costs 3 credits.

You can pay monthly or save 20% with annual billing. There's also a one-time $4 carrier registration fee for 10DLC compliance.

Current SimpleTexting pricing (monthly):

• 500 credits: $39/month
• 1,000 credits: $59/month
• 2,000 credits: $89/month
• 3,000 credits: $119/month
• 7,500 credits: $239/month
• 15,000 credits: $409/month
• 25,000 credits: $559/month
• 50,000 credits: $909/month
• 50,000+ credits: custom Enterprise pricing

Cost per message drops as volume scales. On the Starter plan you're paying around $0.078 per SMS, while at the top tier you're closer to $0.018.

Every plan includes the same core features: mass texting, two-way messaging, free SMS replies, auto-responders, AI Assist, drip campaigns, MMS, API access, analytics, rollover credits, unlimited contacts, advanced segmentation, unlimited keywords, Mailchimp and Zapier integrations, 3 user seats, and live support 7 days per week.

Add-ons to budget for:

• Additional user seats: $20/month per user
• Additional phone numbers: $10/month per number
• Local number: $10/month
• Toll-free number: no additional fee
• Dedicated short code: starts at $1,000/month

The Enterprise tier (50,000+ messages/month) adds a dedicated customer success manager, unlimited users, short code option, 99.9% uptime guarantee, and priority support.

Nonprofits, churches, and tax-exempt organizations get 15% off any monthly plan. There's a 14-day free trial with 50 outgoing messages, no credit card required, and a 30-day money-back guarantee.

SimpleTexting Alternatives

Still looking for a reliable SMS marketing solution?

Compare SimpleTexting with other providers. Check out our detailed guide and get our recommendation on the best SMS marketing software.

If SimpleTexting isn't the right fit, here are alternatives worth a look:

• See our SMS marketing roundup
• SlickText – Read our review
• ClickSend – Read our review
• TextMagic – Read our review
• Salesmsg – Read our review
• Heymarket – Read our review
• Twilio – Read our review
• Textedly – Read our review
• EZ Texting – Read our review
• Mobile Text Alerts – Read our review

SMS marketing works for businesses of all sizes. Consider budget, use case, customer base, delivery speed, and customer support to find the right platform for your company.

Frequently Asked Questions

How much does SimpleTexting cost in 2026?

SimpleTexting starts at $39/month for 500 credits on a local number, scaling up to $909/month for 50,000 credits. Annual billing saves 20%. A one-time $4 carrier registration fee applies.

Does SimpleTexting offer a free trial?

Yes. SimpleTexting offers a 14-day free trial with 50 outgoing messages and no credit card required. There's also a 30-day money-back guarantee on paid plans.

What carriers does SimpleTexting support?

SimpleTexting supports all major carriers in the United States and Canada, including Verizon, AT&T, and T-Mobile. Puerto Rico and the Caribbean are also supported.

Is SimpleTexting owned by Sinch?

Yes. SimpleTexting was acquired by Sinch in 2021 and operates as part of Sinch's North American business messaging suite.

What are shortcodes?

Shortcodes are short phone numbers, typically 5 to 6 digits, designed for sending and receiving SMS messages. SimpleTexting dedicated short codes start at $1,000/month and take 6 to 8 weeks to provision.

How do keywords work?

Keywords are words or phrases customers text to a number to opt into a list. For example, a subscriber texts “PIZZA” to your number to join a local pizza shop's SMS list. SimpleTexting includes unlimited keywords on every plan.

Are there contracts for SimpleTexting?

No. SimpleTexting is month-to-month with no contracts. You can upgrade, downgrade, or cancel anytime.

Does SimpleTexting offer a nonprofit discount?

Yes. Nonprofits, churches, and other tax-exempt organizations receive 15% off any monthly plan.

Can I manage multiple campaigns?

Yes. You can create unlimited campaigns of any type (mass texting, text-to-vote, text-to-win, drip campaigns, autoresponders, and more).

How do SimpleTexting rollover credits work?

Unused credits roll over until the end of the following month. SimpleTexting pulls from your plan credits first before dipping into rollover. If you downgrade your plan, rollover credits are forfeited.

Can MailChimp send text messages?

Mailchimp has some native SMS features, but for full-featured text marketing, integrating with SimpleTexting gives you more control. The integration syncs Mailchimp contacts with SimpleTexting so you can run SMS campaigns to your existing email list.

Can you send mass texts with MailChimp?

You can send individual SMS through Mailchimp, but for true bulk texting and SMS automation, the SimpleTexting + Mailchimp integration is the better path. It gives you proper SMS campaign tools while keeping your contact lists in sync.

How does the MailChimp SMS marketing integration work?

SimpleTexting's Mailchimp integration syncs your contact lists between the two platforms. It connects without any coding or third-party tools. Once connected, you can have customers subscribe to emails via SMS, collect phone numbers through Mailchimp forms, and push contacts into SMS marketing funnels automatically.