Stefan SchulzSMS marketing helps you get leads and make conversions by reaching out to consumers through their most accessible channel – their phones. Being able to engage your customers through text messaging leads to greater outcomes and better returns.
As such, finding the right SMS platform is important for businesses. Heymarket fills this demand by offering the tools you need to build an effective SMS marketing campaign regardless of experience.
In this article, we’ll be looking at what makes Heymarket a viable text messaging marketing solution by explaining its features while weighing their pros and cons.
SlickText
- Every feature on every plan, no gated upsells
- Best-in-class list growth: popups, keywords, tap-to-join links, and QR codes
- 4.8/5 with 268 Capterra reviews and Capterra Shortlist 2026
SimpleTexting
- Polished campaign builder with AI writing assistant included on all plans
- Rollover credits, 3 user seats, and 14-day free trial with no credit card
- Strong Zapier and API integrations for marketing automation
Mobile Text Alerts
- Plans from $20/month with unlimited contacts and unlimited users
- 1,000+ integrations and broad team management features
- Popular with churches, schools, and nonprofits
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Heymarket Overview
What is Heymarket?
Heymarket is an SMS service marketing service that gives businesses the tools they need to craft communication channels between them and their customers for marketing campaigns and customer service.
They offer shared inboxes and other collaborative tools to keep all of your team members on the same page. Heymarket offers thousands of integrations as well as API gateways to automate your services.
Their performance and analytics programs allow you to track your progress in real-time. Heymarket also supports messaging channels other than text, including Facebook and LINE.
How Does Heymarket Work?
Heymarket offers a variety of tools to create and elevate your SMS marketing and customer service programs.
You’ll be greeted with an inbox once you set up an account, where you can create a message specific to customers in just a few clicks. Users can either create contacts manually, or import them through their phones, integrations, or APIs.
The Campaign tab allows you to create custom text message campaigns for a larger group of customers. You can organize campaigns by either sending automated messages to subscribers on certain time intervals, or manually select days when you want to send a message.
Heymarket allows you to share an inbox and contacts by simply adding members into your account. You can send private messages over Heymarket, and assign specific clients to a team member.
As a cloud-based app, team members only need to input their Heymarkey credentials to log into the program.
You can automate functions by programming Heymarket to identify certain keywords. For example, if a customer texts “JOIN,” they can automatically be opted in to a text messaging marketing list.
Heymarket also allows you to leverage existing data and tools through various integrations. Apps that you can integrate into Heymarket include:
- Salesforce
- Hubspot
- Apple Business Chat
- Zapier
- Facebook Messenger
Whether it’s creating contacts or updating subscriber lists, Heymarket’s APIs allow you to integrate existing workflows into the app. They also allow you to receive and send messages from alternate channels, including Facebook, your business’s website, and Google search results.
Who Uses Heymarket?
Heymarket is a scalable platform that offers tools for any business looking to increase their consumer outreach or improve their customer service program. Based on their site, Heymarket is best suited for the following industries:
- Retail
- Higher Education
- Recruiting
- Law Firms
- Real Estate
- Political Campaigns
- Hospitality
Examples of companies and brands that frequently use Heymarket include, but are not limited to:
- U-Haul
- Cornell University
- Dignity Health
- Blue Bottle Coffee
- Barkbox
What Does Heymarket Cost? (Heymarket Pricing)
Heymarket has four plans, Standard, Plus, Pro and Enterprise, but the thing to understand first is that it charges per user and bills messages separately. That is a different model from most of this category, where a plan price includes an allowance of texts.
| Plan | Price | What it adds |
|---|---|---|
| Standard | $20/user/month | Two-way messaging, shared inbox, unlimited contacts, templates and tags, basic reporting, HubSpot integration |
| Plus | $41/user/month | Lists and campaigns, automations, advanced reporting, AI Essentials, Microsoft Teams and Zapier |
| Pro | $62/user/month | AI Advanced, API access, advanced administration and security |
| Enterprise | Custom | Custom user count and configuration, white-glove onboarding, priority support, higher volume messaging |
Those are the annual rates. Monthly billing costs up to 18% more, and every paid plan has a two-user minimum, so the real floor on Standard is $40 a month before you have sent anything. Salesforce is not included on any tier; it is a $7.50 per user per month add-on on Pro.
Messages are bought as credits at $0.03 each, on top of the seats. A thousand credits a month is $30, which puts a two-person team on Standard at roughly $70 a month all in. Credits are spent at different rates by channel: an SMS segment costs 1, an MMS costs 2, a branded RCS message costs 3, and an AI Agent message costs 3, with inbound debiting at the same rate as outbound. Ten emails cost 1 credit.
This is a change from how Heymarket used to sell. The plans were once flat monthly fees with texts included, around $59 a month for 1,000 messages on Standard. Pricing is now seats plus metered credits, so your bill scales with headcount and volume independently. For a two-person team sending 1,000 texts the two models land in a similar place; for a bigger team on light volume, the per-user model costs considerably more.
Heymarket Review
In terms of team-oriented SMS marketing platforms, you’d be hard-pressed to find one better than Heymarket. Their team features extend far beyond just letting multiple users look at one inbox, and it was easily our favorite part about the platform.
Being able to assign specific contacts made it easy to streamline work between multiple users, while the private chat feature proved to be an incredibly useful collaborative tool in a remote work environment.
See why we recommend TextMagic over Heymarket for SMS marketing.
Read Our TextMagic Review
Their UI is clean and easy to use. You likely won’t have much trouble setting up an SMS marketing campaign or customer service programs in just a few minutes.
While their automation and campaign features aren’t breaking new ground, they’re as versatile as they come. Setting up a campaign to launch at specific times or during certain time intervals are useful tools, and their message templates proved to be valuable as well.
We also liked their integrations and API gateways for automating functions and importing contacts. It’s worth noting, however, that some of these features requires you to pay for more expensive plans.
Compared to its contemporaries, Heymarket doesn’t have as many resources or guides for their tools either. Based on their pricing structure, it seems that only the Enterprise users have access to dedicated training.
Pros: Here’s what I like about Heymarket
- Team-focused features like the shared inbox, unlimited users, private messaging, and contact assignments can elevate your marketing or customer service team.
- Their easy-to-use UI makes creating and executing SMS strategies a breeze.
- Integrations allow for easier contact imports and allow you to leverage Heymarket with your other business apps.
- Being able to access messages from Facebook, Google, and your own website allows for greater outreach.
- They offer an intuitive campaign manager along with solid reporting and analytics tools.
- Each subscription plan is priced relative to a business’s size, making it a scalable service.
Cons: Here are the only things I don’t like about Heymarket
- Certain useful features like integrations and APIs are locked to users unless they pay for more expensive plans.
- A general lack of resources and guides for APIs, integrations, and other features that some inexperienced users might have trouble navigating.
- It’s not optimized for multiple languages, meaning users with a non-English customer base might have to go through some hurdles.
Heymarket Alternatives
Like some of Heymarket’s features but aren’t sure you want to commit?
Compare Heymarket with other providers. Check out our detailed guide and get our recommendation on the best SMS marketing software.
Luckily, there are plenty of similar SMS service providers that offer a lot of the same features as Heymarket. The top Heymarket alternatives include:
- SimpleTexting – Read our review
- SlickText – Read our review
- ClickSend – Read our review
- TextMagic – Read our review
- Salesmsg – Read our review
- Twilio – Read our review
- Textedly – Read our review
- EZ Texting – Read our review
- Mobile Text Alerts – Read our review
Choosing the right SMS platform depends on your specific marketing or customer service needs. Whether that be budget, team members, programming knowledge, or scalability, always consider these needs when choosing an SMS provider.
Frequently Asked Questions
Can I get extra messages each month?
If you exceed the maximum number of messages each month, you can purchase additional credits for messages at about $0.06 each.
What is List Size?
List Size is the daily number of unique people you can message through your inbox each day with your lists and campaigns.
Do I need to pay a separate subscription for multiple inboxes?
Each subscription box requires its own subscription plan. This means if you have two Standard inboxes, you’ll pay about $118 each month.
Can I change subscription plans at any time?
Yes, but each subscription is paid upfront. This means you’ll have whatever plan you paid for during the remainder of the subscription, which will either be the rest of that month or the year.
