Don't Do It Yourself

My Honest Review of Heymarket’s Business Text Messaging Service

SMS marketing helps you get leads and make conversions by reaching out to consumers through their most accessible channel – their phones. Being able to engage your customers through text messaging leads to greater outcomes and better returns.

Our Favorite SMS Marketing Software


Our Rating – 4.9/5

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TextMagic has the best overall pricing and the most intuitive platform to send and receive marketing text messages to your customers.

  • No development experience required
  • 2-way communication and mass texting
  • Import contacts in seconds
  • Pay as you go pricing

As such, finding the right SMS platform is important for businesses. Heymarket fills this demand by offering the tools you need to build an effective SMS marketing campaign regardless of experience.

In this article, we’ll be looking at what makes Heymarket a viable text messaging marketing solution by explaining its features while weighing their pros and cons.

Heymarket Overview

Heymarket Overview

What is Heymarket?

Heymarket is an SMS service marketing service that gives businesses the tools they need to craft communication channels between them and their customers for marketing campaigns and customer service.

They offer shared inboxes and other collaborative tools to keep all of your team members on the same page. Heymarket offers thousands of integrations as well as API gateways to automate your services.

Their performance and analytics programs allow you to track your progress in real-time. Heymarket also supports messaging channels other than text, including Facebook and LINE.

How Does Heymarket Work?

Heymarket offers a variety of tools to create and elevate your SMS marketing and customer service programs. 

You’ll be greeted with an inbox once you set up an account, where you can create a message specific to customers in just a few clicks. Users can either create contacts manually, or import them through their phones, integrations, or APIs. 

The Campaign tab allows you to create custom text message campaigns for a larger group of customers. You can organize campaigns by either sending automated messages to subscribers on certain time intervals, or manually select days when you want to send a message. 

Heymarket allows you to share an inbox and contacts by simply adding members into your account. You can send private messages over Heymarket, and assign specific clients to a team member. 

As a cloud-based app, team members only need to input their Heymarkey credentials to log into the program. 

You can automate functions by programming Heymarket to identify certain keywords. For example, if a customer texts “JOIN,” they can automatically be opted in to a text messaging marketing list. 

Heymarket also allows you to leverage existing data and tools through various integrations. Apps that you can integrate into Heymarket include:

  • Salesforce
  • Hubspot
  • Apple Business Chat
  • Zapier
  • Facebook Messenger

Whether it’s creating contacts or updating subscriber lists, Heymarket’s APIs allow you to integrate existing workflows into the app. They also allow you to receive and send messages from alternate channels, including Facebook, your business’s website, and Google search results. 

Who Uses Heymarket?

Heymarket is a scalable platform that offers tools for any business looking to increase their consumer outreach or improve their customer service program. Based on their site, Heymarket is best suited for the following industries:

  • Retail
  • Higher Education
  • Recruiting
  • Law Firms
  • Real Estate
  • Political Campaigns
  • Hospitality

Examples of companies and brands that frequently use Heymarket include, but are not limited to:

  • U-Haul
  • Cornell University
  • Dignity Health
  • Blue Bottle Coffee
  • Barkbox

What Does Heymarket Cost? (Heymarket Pricing)

Heymarket has four pricing options: Standard, Plus, Pro, and Enterprise. Each one is designed to support your team’s SMS needs relative to your company’s size and overall reach.

You can either pay a monthly fee or pay an annual subscription. The annual payment provides a monthly discount of about $10 to $40 depending on the plan you choose and gives you two months of their services free of charge.

The Standard plan costs $59 a month or $588 annually and offers all of Heymarket’s basic features. This includes unlimited team members, contacts, devices, and message retention. You can send up to 1,000 messages per month and receive a daily list size of 400, which is the number of unique people the inbox can message each day using campaigns.

The Plus plan, priced at $119 a month or $1188 annually, gives you 2,500 messages per month and a 600 daily list size. You get reports and analytics for a year’s worth of data, as well as all the other features of the Standard plan. You also gain access to integrations.

The Pro plan costs $239 a month or $2388 annually. You get 5,000 messages per month and receive reports for 2 years’ worth of data on top of API access. Contacts, team members, devices, and retention are all unlimited.

The Enterprise plan is Heymarket’s custom plan, meaning you can set a custom number of messages and list size by contacting a representative. The Enterprise plan also gives you priority access from their customer support team and a dedicated training program.

Each plan comes with a free trial, and you can cancel or change subscription plans at any time.

Heymarket Review

In terms of team-oriented SMS marketing platforms, you’d be hard-pressed to find one better than Heymarket. Their team features extend far beyond just letting multiple users look at one inbox, and it was easily our favorite part about the platform.

Being able to assign specific contacts made it easy to streamline work between multiple users, while the private chat feature proved to be an incredibly useful collaborative tool in a remote work environment.

Heymarket Review - Inboxes

See why we recommend TextMagic over Heymarket for SMS marketing.

Read Our TextMagic Review

Their UI is clean and easy to use. You likely won’t have much trouble setting up an SMS marketing campaign or customer service programs in just a few minutes.

Heymarket Review - Customer Support

While their automation and campaign features aren’t breaking new ground, they’re as versatile as they come. Setting up a campaign to launch at specific times or during certain time intervals are useful tools, and their message templates proved to be valuable as well.

Heymarket Review - TemplatesWe also liked their integrations and API gateways for automating functions and importing contacts. It’s worth noting, however, that some of these features requires you to pay for more expensive plans.

Compared to its contemporaries, Heymarket doesn’t have as many resources or guides for their tools either. Based on their pricing structure, it seems that only the Enterprise users have access to dedicated training.

Heymarket Pros

Pros: Here’s what I like about Heymarket

  • Team-focused features like the shared inbox, unlimited users, private messaging, and contact assignments can elevate your marketing or customer service team.
  • Their easy-to-use UI makes creating and executing SMS strategies a breeze.
  • Integrations allow for easier contact imports and allow you to leverage Heymarket with your other business apps.
  • Being able to access messages from Facebook, Google, and your own website allows for greater outreach.
  • They offer an intuitive campaign manager along with solid reporting and analytics tools.
  • Each subscription plan is priced relative to a business’s size, making it a scalable service.

Heymarket Cons

Cons: Here are the only things I don’t like about Heymarket

  • Certain useful features like integrations and APIs are locked to users unless they pay for more expensive plans.
  • A general lack of resources and guides for APIs, integrations, and other features that some inexperienced users might have trouble navigating.
  • It’s not optimized for multiple languages, meaning users with a non-English customer base might have to go through some hurdles.

Heymarket Alternatives

Like some of Heymarket’s features but aren’t sure you want to commit?

Compare Heymarket with other providers. Check out our detailed guide and get our recommendation on the best SMS marketing software.

Luckily, there are plenty of similar SMS service providers that offer a lot of the same features as Heymarket. The top Heymarket alternatives include:

Choosing the right SMS platform depends on your specific marketing or customer service needs. Whether that be budget, team members, programming knowledge, or scalability, always consider these needs when choosing an SMS provider.

Frequently Asked Questions

Can I get extra messages each month?

If you exceed the maximum number of messages each month, you can purchase additional credits for messages at about $0.06 each.

What is List Size?

List Size is the daily number of unique people you can message through your inbox each day with your lists and campaigns.

Do I need to pay a separate subscription for multiple inboxes?

Each subscription box requires its own subscription plan. This means if you have two Standard inboxes, you’ll pay about $118 each month.

Can I change subscription plans at any time?

Yes, but each subscription is paid upfront. This means you’ll have whatever plan you paid for during the remainder of the subscription, which will either be the rest of that month or the year.