Ashlea HernandezAI is a bit over-hyped, and every tool claims to be the best thing since sliced bread.
I'm a professional editor and have spent over 90 hours testing the most popular AI writing services. Here's my unbiased opinion on which ones work for short- or long-form content, quality of output, and of course…pricing.
Best AI for Short Form Content
- Good for social media, ads, and product descriptions
- Pre-built templates
- Only provider with a free plan
Best AI for Long Form Content
- Highest quality AI output we have seen (minimal editing required)
- By far the best AI writer for long-form blog content
- Single-click output - no learning curve
Table of Contents
- Comparison of the Best AI Writing Services
- 13 Best AI Writing Services
- 1. Content at Scale
- 2. CopyAI
- 3. Jasper
- 4. Frase
- 5. WriteSonic
- 6. Copysmith
- 7. NeuralText
- 8. ArticleForge
- 9. Grammarly
- 10. Copymatic
- 11. Rytr
- 12. INK
- 13. Mentum
- What Is an AI Writing Assistant?
- How Does AI Writing Work?
- Who Should Use an AI Writing Tool?
- Are AI Writing Tools Expensive?
- How We Evaluate AI Writing Software
- Frequently Asked Questions
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Comparison of the Best AI Writing Services
AI Writing Services Overview | ||||
| Service Name | ||||
| Best For | ||||
| Editor's Notes | Only provider with a free plan. | Research-based outlines, content briefs, and statistics. Great tool for page optimization. | Easy to use and great price point. | |
| Our Full Review | ||||
| Plagiarism Check | ||||
| Languages | ||||
| Support | ||||
| Facebook Group | ||||
| Current Discounts | ||||
We've highlighted our favorite provider or service in the table above.
AI Writing Services Pricing Overview | ||||
| Service Name | ||||
| Plans + Starting Cost | ||||
| Cost Per Word (Entry Plan) | ||||
| Free Plan Offering | ||||
| Free Trial | ||||
AI Writing Services Features Overview | ||||
| Service Name | ||||
| Words/Posts Per Month | ||||
| AI Templates | ||||
| User Logins | ||||
| Grammar Checker |  | | | |
| Browser Extensions | | | | |
| AI Article Writer |  | | | |
| Google Docs Style Editor | | | | |
| WordPress Integration | | | | |
| SEO Optimized | | | | |
13 Best AI Writing Services
We wanted to find the AI writing tools out there, so we scoured the internet and read reviews to create the following list of our top choices.
1. Content at Scale
Best for long-form content and one-click blog posts. Simple interface with no learning curve.
Content at Scale is a new kid on the AI writing tool block, but they’re coming out with a bang. Even though they’re still only in beta testing, anyone looking to seriously increase their content output should look into Content at Scale. They’re leveraging 3 different AIs as well as 2 natural language algorithms. Most AI writing tools are only using machine learning models and GPT-3.
With CaS, I entered a keyword, click a button, and received a nearly 2,500 word article. While the output does need some editing, it’s some of the best we’ve seen. And they can do this process at scale with a spreadsheet of keywords.
Features
- One-click article creation
- Bulk article production
- Google Docs-style text editor
- User-friendly interface
- Done-for-You services
- Plagiarism checker
- SEO and SERP optimization
Pros
- Grows your content quickly and efficiently
- Produces long-form articles from just a longtail keyword
- Great output
- Checklists to help you make sure your articles rank
- Only requires light editing
- Generates content that is not picked up by AI detection tools
Cons:
- The output requires some editing.
- The pricing is expensive, especially for small businesses or individuals.
- The one-click blog posts may not be of high quality, and it may not be suitable for high-end businesses.
Pricing
- Content at Scale offers 4 plans: Solo, Starter, Scaling, and Agency.
- Content at Scale provides a $39.99 Trial Credit to try the experience for 7 days.
- Re-run the article until you get one that you like. Re-running does not use credits.
- The Solo plan offers 8 posts per month for $250
- The Starter plan offers 20 posts per month for $500.
- The Scaling plan costs $1,000 for 50 articles per month.
- With the Agency plan, Content at Scale offers 100 posts for $1,500 per month.
- Get a free year’s worth of content strategy with the Starter, Scaling, or Agency plans.
Exclusive offer: Get 20% bonus credits each month for life (above listed pricing), when you sign-up with this link.
Read our Content at Scale review
2. CopyAI
Best for marketers and bloggers looking to generate short-form content.
Here’s a statistic for you: over 1,000,000 customers have trusted CopyAI with their automation tools. Does that sound like a lot? If so, that’s because it is. This is one of the biggest AI solutions out there, and it has developed a loyal following thanks to the innate usability of its tools and affordable pricing.
Don’t want to spend the money on their packages yet? No worries – their basic plan is free and provides you with a complete taste of their AI knowhow. Once you are ready to upgrade, you’ll find its technology is perfect for giving your team the edge on all your blog and social ventures.
Features:
- Access to 50 proven templates
- Can create content for most marketing mediums, including email generation, social media posts, and reports
- Available Compose and Command features for enhancing existing content
- Google Docs style editor with up to five user logins for both standard Plan types
Pros:
- Variety of free solutions
- Comprehensive free plan
- Over 25 languages supported
Cons:
- The AI's output may not be original and may require additional editing.
- Some users may find the number of templates to be insufficient.
- Some users may prefer a more customizable interface.
Pricing:
- Two service tiers are available: Free and Pro
- Free provides you with 10 credits a month that can be used toward their full selection of AI tools.
- Pro costs $49 a month and includes unlimited credits, projects, and priority support.
Read our CopyAI review
3. Jasper
Best solution for both short-form (social media + product descriptions) and long-form content (blog posts).
Jasper keeps things simple and straightforward while offering a solution that is perfect for just about anyone spending their days trying to generate content at scale. With the ability to write in 25 languages and the opportunity to implement your own content rules, you’ll quickly be churning out content ten times as quickly as before – a stat Jasper is quick to point out.
With over 3,000 five-star reviews, it’s no wonder Jasper made our short list of best AI writing tools. [Check out my review here]
Features:
- Ability to write in 25 languages
- Access to 50 proven templates
- Can create content for most marketing mediums, including email generation, social media posts, and reports
- Available Compose and Command features for enhancing existing content
- Google Docs style editor with up to five user logins for both standard Plan types
Pros:
- Flexible purchase options
- Can work in most content mediums
- Capable of short- and long-form content writing
- 3,000 5-star reviews
- Content is all original and fully optimized for SEO
Cons:
- Jasper's plans are expensive compared to other similar AI writing tools.
- The output may require additional editing, especially for long-form content.
- Some users may not need all of the features offered by Jasper and may find them redundant.
- There may be some quality issues with the AI's output.
Pricing:
- Two service tiers are available: Starter Plan and Boss Mode Plan
- The most affordable Starter Plan package begins at $29 for 20,000 words per month of AI-generated content.
- The most affordable Boss Mode Plan begins at $59 for 50,000 words per month of AI-generated content.
- Pricing scales up within each tier based on monthly word count; Starter Plans can cost as much as $399 a month for 320,000 words, while Boss Mode Plans top out at $600 a month for 700,000 words a month.
- Jasper also offers custom pricing for business clients. These plans feature custom word and user packages and flexible billing options.
Check out our full list of Jasper alternatives here >>
4. Frase
Best for content briefs and post-optimization
Another excellent option is Frase, which is a simple, clear-cut solution that offers AI integration throughout the entire writing process. Purchase the SEO add-on for an extra $35 a month and you can kick off a project with keyword research and data enrichment; you’ll also be able to generate the content you need at the click of a button thanks to unlimited access to the Frase AI content generator tool.
Aside from the SEO add-on, Frase is packed with practical features that make it ideal to use with your team, including the ability to easily share documents and update project status settings. Cinching its position on this list is an affordable price tag – service fees start at $44.99 a month for an entry level plan and $114.99 a month for the premium version. Affordable and intuitive, there’s little reason not to consider Frase for your foray into AI.
Features:
- Team-oriented project management tools
- Data-driven keyword research solutions
- Google Search Console integration
- Automated content briefs
- Can create content for articles, headlines, branding, and more
Pros:
- Easy to integrate into a team-based content marketing environment
- Simple and straightforward pricing
- Assists with complete content creation process
- Content is all original and fully optimized for SEO
Cons:
- The interface may be overwhelming for new users.
- The pricing may be expensive, especially for small businesses.
- The AI may not produce high-quality output.
- There may be issues with the integration with third-party tools.
Pricing:
- Two set service tiers are available: Basic and Enterprise
- The Basic Plan package begins at $44.99.
- The Enterprise plan begins at $114.99
- A custom Enterprise plan is available that offers flexible pricing and solutions.
Read our Frase review
5. WriteSonic
Best for the writers who want to churn out quality content.
Fifteen seconds. That’s all it takes for WriteSonic to create a quality, 1,500-word blog post. That kind of speed makes WriteSonic unique even in the world of AI writing, where content can be generated often before a human writer so much as jots down their first sentence.
Speed is one thing, but quality is another, and WriteSonic seems to balance both. Their intuitive tools make it easy to play with ideas and choose your favorite headings and titles, among other things, and you can use their AI-driven editing tools to further refine, expand, or refresh your content. By combining speed and quality, WriteSonic takes a top spot on our list.
Features:
- Ecommerce, entrepreneur, and marketing solutions
- High-speed AI content generator
- Facebook and Google Ads copywriting
- Paraphrasing tools
Pros:
- High-speed AI writing solutions
- Simple and straightforward pricing
- Excellent editing tools
- Adaptable to a variety of mediums
Cons:
- Limited customization options may not be suitable for writers who prefer more creative control.
- The high-speed generation may sacrifice some level of uniqueness or originality in the content.
- WriteSonic's plans may be cost-prohibitive for some users, particularly those who require a larger volume of content.
Pricing:
- Two service plans are available: Short Form and Long Form.
- Both service plans are offered in four tiers of quality: Economy, Average, Good, Premium.
- The Short Form plan is $10 a month, with word count being reduced as you move up the quality ladder; Economy offers 90,000 words, while Premium offers just 12,000 words.
- Long Form plans follow the same structure but cost $13 a month.
Read our Writesonic review
6. Copysmith
Best for eCommerce companies that want to use AI to generate product listings and blog posts.
Writing product descriptions for everything in your online catalog is a daunting task, but it doesn’t have to be. With a tool like Copysmith, you can quickly generate a high volume of copy that expertly describe your eCommerce offerings, saving you hours of writing that can be turned into analysis, sales, and growth.
Copysmith’s eCommerce-focused solution ensures that their AI software has been tuned specifically for companies dealing in the hyper-competitive B2C market. With integrated SEO solutions and an AI system trained in Google best practices, you’re not just whipping up descriptions in record time – you’re getting optimized content that’s ready to convert. It’s why we love Copysmith.
Features:
- English-language support
- Team and Collaboration features
- Offers multiple templates
- Campaign builder options
Pros:
- AI trained in SEO best practices
- Perfect for product description and eCommerce blogs
- Specialized solution for highly competitive industry
Cons:
- The AI-generated content may lack the human touch and fail to capture the brand's voice and tone.
- The pricing may be steep for small businesses or startups on a limited budget.
- Copysmith's focus on eCommerce may limit its effectiveness for other industries or types of content.
Pricing:
- Two set service plans are available: Starter and Professional.
- The Starter plan is $19 a month and offers up to 33,000 words and 20 plagiarism checks.
- The Professional Plan costs $59 a month and includes up to 260,000 words and 100 plagiarism checks.
- An Enterprise solution is also available for businesses looking for a custom solution.
7. NeuralText
Best for businesses who want a free or low-cost copywriting tool to create limited blog posts per month.
How does free sound? We think it sounds pretty darn good – and that’s exactly why we love NeuralText. Though its free plan isn’t as comprehensive as that of Copy AI, it still remains one of the only options where you can enjoy a long-term free plan that offers complete access to the company’s best tools for no cost.
Sure, you’re limited to only five blog posts per month, but how many companies generate more than one long-form article a week as it is? If you’re not churning out content on the regular, the free option is excellent. And pay just $49 a month and you can enjoy 60 articles a month – plenty for the average business. The NeuralText solution is affordable, scalable, and practical for a wide user base, which is why it’s one of our favorites.
Features:
- 1-5 user seats
- Keyword reports
- Three pricing tiers
- Content templates
Pros:
- Comprehensive free solution
- Used by journalists, which speaks to its quality
- Over seven languages to choose from
Cons:
- The free plan is limited in terms of the number of articles that can be generated.
- AI-generated content may lack the creativity and nuance of content created by human writers.
- The keyword-focused approach may result in overly repetitive or robotic-sounding content.
Pricing:
- Three set service plans are available: Free Forever, Starter, and Pro.
- The Free plan offers 5 content briefs.
- The Starter plan costs $49 a month and includes 60 content briefs.
- The Pro plan costs $119 a month and offers unlimited content briefs.
8. ArticleForge
Best for businesses looking to generate industry-specific content.
ArticleForge is all about bringing articles to life based on specific niches or industries. Let’s face it – not every blog post can be about something as general as pop culture trends or dinner recipes. If you need to write about something specific and technical, you need a tool that is designed to deliver a solution that will resonate with an audience likely already familiar with the topic and industry.
That’s where ArticleForge comes in. Its AI tool was developed with this in mind, making it the perfect solution for marketers and freelancers who want to leverage AI but don’t want to put up with mediocre results from AI solutions that don’t cut the mustard. It’s the best choice for writers who fit that bill.
Features:
- 30-day, money-back guarantee
- One-minute article generation
- Three pricing tiers
Pros:
- Backed by 10 years of research
- Delivers 1,500-word articles in a single click
- Specialized solution for technical topics
Cons:
- Limited customization options may lead to repetitive or unoriginal content.
- Not suitable for creative or opinion-based writing.
- The AI-generated content may require significant editing to match the tone and style of the brand or publication.
- Some users may find the pricing plans too expensive.
Pricing:
- Three set service plans are available: Basic, Standard, and Unlimited.
- The Basic plan is $27 a month and offers up to 25,000 words.
- The Standard plan costs $57 a month and includes up to 250,000 words.
- The Unlimited plan costs $117 a month and offers unlimited words per month.
9. Grammarly
Best for those who want a grammar checker and AI bot in one single software.
By now, just about every writer and marketer has likely heard of Grammarly. As one of the heavyweights in this space, Grammarly has been offering grammatical review and spelling checks for years at this point – it’s an established giant in a field of newcomers. Its tenure has made it a powerhouse, and its AI technology now goes well beyond mundane grammar concerns.
The tools Grammarly has are wide-reaching. Want to see if your tone is on point? The Grammarly tone detector has your back. Concerned you haven’t worded an important email just right? Grammarly will check it over for you and provide its feedback. You can get Grammarly as an extension or add-on, and it will help you out even on social and other platforms. Even though it can only generate sentence rewrites and snippets, it’s always there to lend a hand and make your homespun work that much tighter – making it a must-have among AI writing tools.
Features:
- Plagiarism checker
- Tone detector
- Style guide
- Brand tones
- Add-ons, extensions, and more
Pros:
- Tenured, well-known player for content review
- Intuitive, seamlessly integrated solution for all online writing
- Easy to implement with team or business
Cons:
- Grammarly may provide overly simplistic suggestions that fail to capture the writer's intended meaning.
- The plagiarism checker may flag content that is not actually plagiarized.
- Some users may find the software intrusive or distracting.
- The Business plan may be too expensive for small businesses or individual users.
Pricing:
- Three service plans are available: Free, Premium, and Business.
- The Free plan offers grammar, spelling, and punctuation checks.
- The Premium plan costs $12 a month and includes clarity-focused sentence rewrites.
- The Business plan costs $15 a month and offers snippets, brand tones, and an analytics dashboard.
Read our Grammarly review
10. Copymatic
Best for those who want an all-in-one tool that offers everything from rewriting to auto-article generation.
With a wide variety of solutions to take advantage of, Copymatic is truly an all-in-one solution for copywriters who want to supercharge their productivity. You’ll find that this software offers everything from specific solutions like an ‘about us’ generator to AI text completers and auto-article generators. Whatever you need, Copymatic has a solution for you.
Aside from its 50-plus tools to choose from, you’ll find that Copymatic is affordable and easy to integrate into your business. It’s also been voted as the AI writing tool with the lowest level of plagiarism, coming in at just 2 percent. These reasons and more earned it a place on our list.
Features:
- 50+ available tools
- WordPress Plugin
- Grammar Check
- Affordable pricing
Pros:
- One of the lowest levels of plagiarism ratings in the industry
- Optimized for conversions
- Upcoming website generator feature
Cons:
- Some of the AI-generated content may still require significant editing to match the brand's voice and tone.
- Limited customization options may lead to repetitive or formulaic content.
- The sheer number of available tools may be overwhelming for some users.
Pricing:
- Two service plans are available: Starter and Pro.
- The Starter plan costs $19 a month and includes about 100,000 words worth of content.
- The Pro plan costs $32 a month and offers unlimited words.
11. Rytr
Best for those who want a tool that lets them ease into the world of AI writing.
The Rytr stats bear out the impressiveness of its software: it claims that it has saved $150 million in content writing costs and 7,500,000 hours that would’ve otherwise been spent generating articles, blog posts, and other written marketing mediums. Perhaps most significant to potential customers is that Rytr boasts a 4.9 rating across thousands of reviews.
All of this speaks to the ease of use that makes Ryter so popular. Its tools and pricing tiers are accessible, and it bundles a number of useful functions within its editor tool, making it easy to create the content you want without juggling other programs. With such an elegant solution, it’s no wonder we’re adding it to our list.
Features:
- SEO analyzer
- Mobile friendly
- Shopify and WordPress Plugins
Pros:
- Easy to use
- Highly rated
- Can create nearly any type of marketing content
- Affordable
Cons:
- Limited customization may not be the best choice for those who need more control over the tone, style, and voice of their content.
- Limited integrations.
- Limited use cases.
Pricing:
- Three service plans are available: Free, Saver, and Unlimited
- The Free plan offers 5,000 character plans per month.
- The Saver plan costs $9 a month and includes 50,000 characters.
- The Unlimited plan costs $29 a month and offers unlimited characters.
12. INK
Best for those who want a tool that puts SEO front and center.
How would you like to improve your chances of ranking on page one of google by 4.5x? That’s the question posed by INK, an SEO-focused AI writing tool that was developed with content optimization top of mind. In fact, they claim to be the only SEO writing software that completely covers all aspects of content optimization.
Is that a bold claim? We’d say so. But the ratings bear out their confidence in their product, as they boast over 1,000 five-star reviews. The praise isn’t just the quality of the output – it’s also due to the fact that INK has designed its product so to replace other solutions users may also rely on. If you want to cut down on your apps, save money and enjoy top-notch AI SEO, INK is your best bet.
Features:
- Unlimited AI words
- Plagiarism Checker
- Unlimited SEO articles
- WordPress Plugin
Pros:
- Highly rated
- Oriented for high-impact SEO solutions
- Claims 4.5x better odds of ranking on Google
- Bundles features from the most popular AI software into one clean solution
Cons:
- Focus on SEO optimization may not leave much room for creative freedom.
- Higher price point.
- Although INK covers all aspects of content optimization, it may not be the best choice for businesses that need a more comprehensive suite of writing tools.
Pricing:
- Two service plans are available: Free and INK Suite Professional.
- The Free plan offers 5,000 AI words, 100 keywords, and 3 SEO articles a month.
- The INK Suite Professional plan costs $60 a month and includes unlimited words and SEO articles.
13. Mentum
Mentum’s strength is in short-form content. With over 30 templates, Mentum offers a variety of short-form options to choose from. Their entry-level Starter plan makes it accessible for businesses and freelancers of any size.
Mentum’s main drawback is the lack of a real long-form option, which would make it a nice all-in-one option. But if you’re looking for help writing emails or product descriptions, Mentum’s price point and 7-day free trial make trying out this product yourself a no-brainer.
Features:
- 30+ templates
- 28+ languages
- User-friendly interface
- Good output
Pros:
- Great for short content.
- Quick and simple platform.
- Multiple templates for marketing, blog idea generation, or website copy.
- In beta testing for AI-generated artwork or images.
Cons:
- Focus on short-form content means that it may not be the best choice for those who need to generate longer pieces, such as white papers or e-books.
- May not be the best choice for businesses that need more control over the tone, style, and voice of their content.
- Limited AI-generated images.
Pricing:
- Three set service plans are available: Starter, Growth, and Enterprise.
- Mentum offers a 7-day free trial.
- The Starter plan is $19 per month and offers 20,000 words.
- The Growth plan is $39 per month and provides 400,000 words.
- With the Enterprise plan, Mentum offers a customizable plan that expands on the features of Growth and starts at $199 per month.
Read our Mentum review
What Is an AI Writing Assistant?
An AI writing assistant is a modern digital tool that uses machine learning to assist in content creation. An AI writing program can take a few different forms; some of the most common usages for this kind of technology include:
- create content from scratch
- predict your own original writing
- perform content review for grammatical and other errors
These days, you can find a competent AI writing solution for just about any type of marketing content need. Copywriting, content writing, blog posts, how-tos, FAQs, email creation – the list goes on. The smartest tools can create anything from headlines to full-blown articles and landing pages without breaking a sweat – and their results often measure up to that of a professional flesh-and-bone writer.
How Does AI Writing Work?
True AI content- and copywriting tools are possible thanks to modern machine learning. Here’s what happens: an artificial intelligence technology known as GPT-3 is fed a wide swath of internet data. It then scans, analyzes, and processes these millions of web pages, and by doing so is able to “learn” the nuance of human language – not only the strict grammatical rules but also the phrasings, colloquialisms, and other idiosyncrasies that make ordinary language so colorful, organic, and, well, human. This GPT-3 AI technology is used across nearly every AI writing software out there.
Once it internalizes all that makes written communication readable and natural, an AI writing tool will begin to write content incorporating the countless patterns and styles it reviewed via machine learning. The results are original yet familiar, and in the best of cases, readers will have no idea the true writer was an algorithm.
AI writing isn’t just about the process of fully automating the entire content creation process, though. You’ll still need to do some of the analytical heavy lifting; that is, you’ll need to feed the program keywords and query information in order for it to generate appropriate content. And it’s also important to review the results carefully as you may run out into AI hallucinations along the way – you don’t want an article intended to be about the GMC Yukon Denali SUV to come out as a blog post covering the Alaskan and Canadian wilderness.
Who Should Use an AI Writing Tool?
Anyone considering using an AI tool should think about three things: volume, niche, and content type. Perhaps you run a blog focusing on periodic long-form articles that are true deep-dives into complex topics requiring a high degree of specialized knowledge and nuance. For such a scenario, AI writing likely would fall short of your – and your audience’s – expectations, all while offering negligible cost savings. You’d be better off hiring a writer with expertise in the relevant field you’re covering.
On the other hand, general queries around topics as widely relevant as auto maintenance, housecleaning, or pet care are perfect candidates for AI writing. After all, these AI tools have used machine learning to review, process, and analyze a staggering amount of online content. In an area of focus where much has already been published, AI tools can quickly discern the appropriate tone, phrasings, structures, and keywords to create SEO-friendly content at the click of a button.
Volume might be the most significant determinant for using an AI writing tool, however. These AI content generators require massive computing power to work, and so most reputable services charge a monthly subscription fee to utilize their tools. To get the most value from these services, then, means you need to have sufficient monthly content volume. Otherwise, hiring a freelance writer may make more financial and practical sense.
Are AI Writing Tools Expensive?
Yes and no. Like anything else, there’s a spectrum of pricing available, and more often than not, you’ll find that the quality of an AI writing tool is likely commensurate with its price. Don’t be surprised when the $10/month service churns out choppy, robotic content and the $100/month service produces something more on par with a human writer.
Those numbers are just hypotheticals. In doing our research, we’ve found that pricing varies by the subscription tier you opt for. Many companies offer a limited-functionality free program, step it up to a $30-$50 entry-level monthly subscription option, and then let you unlock their full-service packages for anywhere from $100 – $200 a month. Some premium programs geared toward agency and other commercial solutions may run more than $500 a month.
To compare prices, first, determine your need and use case, then see which tier of service best meets your needs. As most tiers are fairly comparable among companies, this is a great way to begin the search for your AI writing investment.
Also, consider that using an AI tool can help lower overall operational costs (about 44% of businesses use AI for that purpose).
Check out our list of the best AI writing courses >>
How We Evaluate AI Writing Software
When comparing the AI writing tools, I wanted to look at 5 main areas:
- Type of content. Would the software be able to produce both short- and long-form content or just one? Which tasks does the software do best? Is the software a jack-of-all-trades or a specialist?
- Quality of content. How close is this output to a human-produced article or email? How much editing would be required? Does the tool offer more than one option to choose from (to get the output right the first time)?
- Ease of interface. Would this software require a video walkthrough to use? Are there organizational features? And if so, are they as easy to use as Google Drive? Does the AI writing tool use a text editor like Microsoft Word or Google Docs?
- Pricing. Do they offer free plans? Are the pricing plans competitive? Does the plan offer customization for a diverse group of content creators? Does the type and/or quality of output match the price point? Do I have to purchase add-ons?
- Extra features. What other features does the software offer? How many templates are available? Does the software offer tech support?
The Test
With those questions and parameters in mind, I decided to test out how each tool performed when creating long- and short-form content. Taking inspiration from our new family puppy, I simulated a website called Club Pup and created an outline for an article and keyword descriptions for a welcome email.
In the individual reviews of each tool, you can see the output as well as a video walkthrough of what it’s like to use the software. I tried to stick to the article outline that I created to maintain consistency throughout the tests, but if the AI created a heading I thought was good and should be included, I did exactly that. Overall, I tried to balance allowing better ideas from the AI to shine through while keeping the tests as similar as possible to give you the best comparison.
If you'd like to learn more about AI writing as a whole or for tool-specific demos, check out our course [review]
Best AI for Short Form Content
- Good for social media, ads, and product descriptions
- Pre-built templates
- Only provider with a free plan
Best AI for Long Form Content
- Highest quality AI output we have seen (minimal editing required)
- By far the best AI writer for long-form blog content
- Single-click output - no learning curve
Frequently Asked Questions
What is the best free AI Writing tool?
We think the forever free membership available through CopyAI is one of the best AI writing tools. It offers you complete access to the most important tools and features, which is more than nearly all the other free writing tools can say. Needless to say, it is our choice.
What is the best paid AI writing tool?
We like Content at Scale and Jasper. Jasper is for the serious writer who already has familiarity with using high-tech tools to supercharge their writing. Content at Scale, on the other hand, is great for the beginner who is just getting started with AI writing. Both options are intuitive, packed with features, and deliver great content.
What is the best AI Writing tool for large businesses?
Since most AI writing tools offer customizable enterprise solutions, it’s dependent on your company’s needs and preferences. Some will like platforms like Rytr for its ease of use. Others will be content with a grammar checker like Grammarly. ArticleForge will be the choice of businesses who need content about technical niches and topics. Determine your needs, then find which platform best fits the bill and offers a competitive custom professional plan.
What is the best AI Writing tool for small businesses?
For small businesses, we’d recommend starting with Rytr or INK. These are two highly competitive options that are affordable, easy to use, and packed with features. Because of their affordable cost, there’s little to lose and a lot to gain by testing the waters with these two tools in particular.
Claire Fountain
Taylor Munsell
