Ashlea HernandezEvery AI writing tool out there seems to claim it's the best. But how do you really know? Well, that's where my experience comes into play.
As an editor who's been around the block with these tools, I've spent over 90 hours putting the top options to the test. My aim is pretty straightforward: to give you a clear and honest rundown.
I've looked at what matters most – how well these tools handle everything from quick updates to big projects, the quality of their work, and, of course, whether they're worth your hard-earned money.
Our Favorite AI Writing Tools
Best AI for Short Form Content
KoalaWriter AI Writer + Chatbot
- Good for social media, ads, and product descriptions/reviews
- WordPress AP Integration
- Real-time data for KoalaWriter & KoalaChat
Best AI for Long Form Content
- Highest quality AI output we have seen (minimal editing required)
- By far the best AI writer for long-form blog content
- Single-click output - no learning curve
Table of Contents
- Our Favorite AI Writing Tools
- Comparison Chart of the Best AI Writing Services
- 15 Best AI Writing Services for 2025
- 1. BrandWell
- 2. KoalaWriter
- 3. Grammarly
- 4. Rytr
- 5. INK
- 6. Undetectable.AI
- 7. Jasper
- 8. Frase
- 9. Writesonic
- 10. Copysmith
- 11. NeuralText
- 12. ArticleForge
- 13. Copymatic
- 14. Mentum
- 15. CopyAI
- What Is an AI Writing Tool?
- How Does AI Writing Work?
- Are AI Writing Tools Expensive?
- How We Evaluated & Ranked AI Writing Tools – What We Looked For
- Frequently Asked Questions
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Comparison Chart of the Best AI Writing Services
AI Writing Services Overview |
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| Service Name | ||||
| Best For | ||||
| Editor's Notes | Create content with real-time data in a chat style interface | Research-based outlines, content briefs, and statistics. Great tool for page optimization. | Easy to use and great price point. | |
| Our Full Review | ||||
| Plagiarism Check | ||||
| Languages | ||||
| Current Discounts | ||||
We've highlighted our favorite provider or service in the table above.
AI Writing Services Pricing Overview |
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| Service Name | ||||
| Plans + Starting Cost | ||||
| Cost Per Word (Entry Plan) | ||||
| Free Trial | ||||
BrandWell's pricing structure is best for growing businesses
AI Writing Services Features Overview |
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| Service Name | ||||
| Words/Posts Per Month | ||||
| AI Templates | ||||
| User Logins | ||||
| Grammar Checker |  |  | | |
| Browser Extensions | | | | |
| AI Article Writer | | | | |
| Google Docs Style Editor | | | | |
| WordPress Integration | | | | |
| SEO Optimized | | | | |
Jasper has the most built-in features, but there is a bit of a learning curve
15 Best AI Writing Services for 2025
We wanted to find the most useful AI writing tools out there, so we scoured the internet, spent hours testing, and read firsthand reviews to create the following list of our top choices.
1. BrandWell
Best for long-form content and one-click blog posts. Simple interface with no learning curve. – 4.5/5 Rating
BrandWell, formerly known as Content at Scale, a newcomer in the AI writing tool industry, is making a strong debut. Despite being in beta testing, it's a promising option for those aiming to boost their content production.
Their relaunch came with extensive updates that are unmatched elsewhere in the market. You can now generate optimized articles without needing to do any keyword research at all.
The relaunch also came with the ability to analyze and rewrite optimized versions of your existing content and see analytics on why your content isn’t ranking, as well as see insights into your brand and how to better it.
BrandWell Pros
- Grows your content quickly and efficiently
- Produces long-form articles without even the need for a keyword (they find one for you)
- Great output
- Checklists to help you make sure your articles rank
- Only requires light editing
- Generates content that is not picked up by AI detection tools
- New features allow for complete overhaul of existing content and brand analysis info
- Content calendar and scheduler streamlines your entire content-creation process
BrandWell Cons
- The output requires some editing.
- The pricing is expensive, especially for small businesses or individuals.
Read our BrandWell review
Key Features
- One-click article creation
- Bulk article production
- Google Docs-style text editor
- User-friendly interface
- Done-for-You services
- Plagiarism checker
- SEO and SERP optimization
Pricing
- Plan: $249/month
2. KoalaWriter
Best for those who want to create short-form content in a chat-style interface – 4.5/5 Rating
KoalaWriter is an AI writing tool that leverages GPT-4 and Google’s latest AI technologies to produce high-quality content quickly and efficiently. It excels in creating SEO-optimized content that aligns with user requirements and industry standards.
KoalaWriter Pros
- User-Friendly Interface: Easy to navigate and use, even for beginners.
- High-Quality Output: Produces polished content that requires minimal editing.
- SEO Optimization: Built-in tools for optimizing content to rank well in search engines.
- Versatile Applications: Suitable for various types of content, including blog posts, articles, and social media content.
- Continuous Updates: Regularly updated with the latest AI advancements.
KoalaWriter Cons
- Cost: Higher pricing tiers may be expensive for small businesses or individuals.
- Learning Curve: Some advanced features may take time to master.
- Limited Customization: May not offer as much customization as some other AI writing tools.
Read our KoalaWriter review
Key Features
- AI-Powered Writing: Utilizes GPT-4 and Google’s AI technologies for content creation.
- SEO Tools: Integrated tools for ensuring your content is optimized for search engines.
- User-Friendly Design: Intuitive interface that simplifies the writing process.
- Content Versatility: Capable of generating various content types with ease.
- Regular Updates: Keeps up with the latest AI developments to improve functionality.
Pricing
- Essentials: $9/month – 15,000 words / 250 messages per month
- Starter: $25/month – 45,000 words / 500 messages per month
- Professional (Most Popular): $49/month – 100,000 words / 1,000 messages per month
- Boost: $99/month – 250,000 words / 2,500 messages per month
- Growth: $179/month – 500,000 words / 5,000 messages per month
- Elite: $350/month – 1,000,000 words / 10,000 messages per month
3. Grammarly
Best for those who want a grammar checker and AI bot in one single software. – 4.5/5 Rating
By now, just about every writer and marketer has likely heard of Grammarly. As one of the heavyweights in this space, Grammarly has been offering grammatical reviews and spelling checks for years at this point – it’s an established giant in a field of newcomers.
Its tenure has made it a powerhouse, and its AI technology now goes well beyond mundane grammar concerns.
Grammarly Pros
- Tenured, well-known player for content review
- Intuitive, seamlessly integrated solution for all online writing
- Easy to implement with team or business
Grammarly Cons
- May provide overly simplistic suggestions that fail to capture the writer's intended meaning.
- The plagiarism checker may flag content that is not actually plagiarized.
- Some users may find the software intrusive or distracting.
- The Business plan may be too expensive for small businesses or individual users.
Read our Grammarly review
Features:
- Plagiarism checker
- Tone detector
- Style guide
- Brand tones
- Add-ons, extensions, and more
Pricing:
- Three service plans are available: Free, Premium, and Business.
- The Free plan offers grammar, spelling, and punctuation checks.
- The Premium plan costs $12 a month and includes clarity-focused sentence rewrites.
- The Business plan costs $15 a month and offers snippets, brand tones, and an analytics dashboard.
4. Rytr
Best for those who want a tool that lets them ease into the world of AI writing. – 4.5/5 Rating
The Rytr stats bear out the impressiveness of its software: it claims that it has saved $150 million in content writing costs and 7,500,000 hours that would’ve otherwise been spent generating articles, blog posts, and other written marketing mediums.
Its tools and pricing tiers are accessible, and it bundles a number of useful functions within its editor tool, making it easy to create the content you want without juggling other programs. With such an elegant solution, it’s no wonder we’re adding it to our list.
Rytr Pros
- Easy to use
- Highly rated
- Can create nearly any type of marketing content
- Affordable
Rytr Cons
- Limited customization may not be the best choice for those who need more control over the tone, style, and voice of their content.
- Limited integrations.
- Limited use cases.
Features:
- SEO analyzer
- Mobile friendly
- Shopify and WordPress Plugins
Pricing:
- The Free plan offers 5,000 character plans per month.
- The Saver plan costs $9 a month and includes 50,000 characters.
- The Unlimited plan costs $29 a month and offers unlimited characters.
5. INK
Best for those who want a tool that puts SEO front and center. – 4.5/5 Rating
Want to boost your Google page-one ranking by 4.5x? INK, a specialized AI SEO writing tool, claims to be the only software fully addressing all content optimization needs.
This bold assertion is backed by over 1,000 five-star reviews, not only for its high-quality output but also for its ability to consolidate multiple tools into one. INK stands out as the go-to choice for streamlining your apps, saving money, and leveraging top-tier AI for SEO.
INK Pros
- Highly rated
- Oriented for high-impact SEO solutions
- Claims 4.5x better odds of ranking on Google
- Bundles features from the most popular AI software into one clean solution
INK Cons
- Focus on SEO optimization may not leave much room for creative freedom.
- Higher price point.
- Although INK covers all aspects of content optimization, it may not be the best choice for businesses that need a more comprehensive suite of writing tools.
Features:
- Unlimited AI words
- Plagiarism Checker
- Unlimited SEO articles
- WordPress Plugin
Pricing:
- Two service plans are available: Free and INK Suite Professional.
- The Free plan offers 5,000 AI words, 100 keywords, and 3 SEO articles a month.
- The INK Suite Professional plan costs $60 a month and includes unlimited words and SEO articles.
6. Undetectable.AI
Best for those who want an AI detector and rewriter in one tool – 4.0/5 Rating
Undetectable.ai combines AI writing, spinning, and detection functionalities. Its interface, while decent, falls short compared to others. The output appears natural but often requires careful proofreading due to errors.
The tool's standout feature is the customizable “Readability and Purpose,” with the University voice setting performing best.
Undetectable.ai Pros
- Decent, natural output
- Variety of features
- Easy-ish interface
- Customization options
- Aggregates other popular detector scores
Undetectable.ai Cons
- Text editor is clunky
- Requires extra proofreading
- Output not as great as BrandWell
Read our Undetectable.ai Review
Features:
- AI writer
- Readability and purpose customizations
- AI detector with results from 8 different detectors
- AI paraphraser
- Writing level matching
- API compatible
- Email support
Pricing:
- Monthly – starts at $9.99/month- 10k+ words/mo, Passes AI detectors, high quality, legible content, writing level matching, API compatible, email support
- Yearly – starts at $5/month- same features as monthly plan
- For Businesses – Custom Pricing & Plans- Non-expiring credits, redistribution & white labeling, API compatible, priority support
7. Jasper
Best solution for both short-form (social media + product descriptions) and long-form content (blog posts). – 4.0/5 Rating
Jasper offers a simple, effective solution for content creation at scale, supporting 25 languages and customizable content rules. This tool enables users to produce content ten times faster, a highlight Jasper emphasizes.
With over 3,000 five-star reviews, Jasper is a top contender among AI writing tools. However, it took a bit of time for us to get familiar with Jasper's commands and interface. See our full list of Jasper alternatives >>
Jasper Pros
- Flexible purchase options
- Can work in most content mediums
- Capable of short- and long-form content writing
- 3,000 5-star reviews
- Content is all original and fully optimized for SEO
Jasper Cons
- Jasper's plans are expensive compared to other similar AI writing tools.
- The output may require additional editing, especially for long-form content.
- Some users may not need all of the features offered by Jasper and may find them redundant.
- There may be some quality issues with the AI's output.
Read our Jasper Review
Features:
- Ability to write in 25 languages
- Access to 50 proven templates
- Can create content for most marketing mediums, including email generation, social media posts, and reports
- Available Compose and Command features for enhancing existing content
- Google Docs style editor with up to five user logins for both standard Plan types
Pricing:
- The most affordable Starter Plan package begins at $29 for 20,000 words per month of AI-generated content.
- The most affordable Boss Mode Plan begins at $59 for 50,000 words per month of AI-generated content.
- Pricing scales up within each tier based on monthly word count; Starter Plans can cost as much as $399 a month for 320,000 words, while Boss Mode Plans top out at $600 a month for 700,000 words a month.
- Jasper also offers custom pricing for business clients. These plans feature custom word and user packages and flexible billing options.
8. Frase
Best for content briefs and post-optimization – 4.0/5 Rating
Frase is a straightforward AI writing solution with an SEO add-on available for $35 monthly. It enables efficient keyword research, data enrichment, and content generation.
Additional features include easy document sharing and project status updates, suitable for team collaboration. Prices start at $44.99 per month for the basic plan and $114.99 for premium, making Frase an affordable, user-friendly choice for AI writing.
Frase Pros
- Easy to integrate into a team-based content marketing environment
- Simple and straightforward pricing
- Assists with complete content creation process
- Content is all original and fully optimized for SEO
Frase Cons
- The interface may be overwhelming for new users.
- The pricing may be expensive, especially for small businesses.
- The AI may not produce high-quality output.
- There may be issues with the integration with third-party tools.
Read our Frase review
Features:
- Team-oriented project management tools
- Data-driven keyword research solutions
- Google Search Console integration
- Automated content briefs
- Can create content for articles, headlines, branding, and more
Pricing:
- Two set service tiers are available: Basic and Enterprise
- The Basic Plan package begins at $44.99.
- The Enterprise plan begins at $114.99
- A custom Enterprise plan is available that offers flexible pricing and solutions.
9. Writesonic
Best for writers who want to churn out quality content. – 4.0/5 Rating
Writesonic stands out in AI writing for its speed, creating a quality 1,500-word blog post in just fifteen seconds. It balances this rapid output with quality, offering intuitive tools for idea generation, selecting headings and titles, and AI-driven editing to refine content.
This blend of speed and quality places Writesonic among the top AI writing tools.
Writesonic Pros
- High-speed AI writing solutions
- Simple and straightforward pricing
- Excellent editing tools
- Adaptable to a variety of mediums
Writesonic Cons
- Limited customization options may not be suitable for writers who prefer more creative control.
- The high-speed generation may sacrifice some level of uniqueness or originality in the content.
- WriteSonic's plans may be cost-prohibitive for some users, particularly those who require a larger volume of content.
Read our Writesonic review
Features:
- Ecommerce, entrepreneur, and marketing solutions
- High-speed AI content generator
- Facebook and Google Ads copywriting
- Paraphrasing tools
Pricing:
- Two service plans are available: Short Form and Long Form.
- Both service plans are offered in four tiers of quality: Economy, Average, Good, Premium.
- The Short Form plan is $10 a month, with word count being reduced as you move up the quality ladder; Economy offers 90,000 words, while Premium offers just 12,000 words.
- Long Form plans follow the same structure but cost $13 a month.
10. Copysmith
Best for eCommerce companies that want to use AI to generate product listings and blog posts. – 4.0/5 Rating
Copysmith simplifies writing product descriptions for online catalogs, enabling quick generation of high-quality copy that describes eCommerce products effectively. This saves significant writing time, allowing for more focus on analysis, sales, and growth.
Tailored for the competitive B2C market, Copysmith features integrated SEO and AI trained in Google best practices, ensuring not only speedy content creation but also optimized, conversion-ready descriptions. This efficiency is a key reason for Copysmith's appeal.
Copysmith Pros
- AI trained in SEO best practices
- Perfect for product description and eCommerce blogs
- Specialized solution for highly competitive industry
Copysmith Cons
- The AI-generated content may lack the human touch and fail to capture the brand's voice and tone.
- The pricing may be steep for small businesses or startups on a limited budget.
- Copysmith's focus on eCommerce may limit its effectiveness for other industries or types of content.
Features:
- English-language support
- Team and Collaboration features
- Offers multiple templates
- Campaign builder options
Pricing:
- Two set service plans are available: Starter and Professional.
- The Starter plan is $19 a month and offers up to 33,000 words and 20 plagiarism checks.
- The Professional Plan costs $59 a month and includes up to 260,000 words and 100 plagiarism checks.
- An Enterprise solution is also available for businesses looking for a custom solution.
11. NeuralText
Best for businesses who want a free or low-cost copywriting tool to create limited blog posts per month. – 4.0/5 Rating
NeuralText's free plan, although less comprehensive than Copy AI's, stands out for offering long-term, no-cost access to its best tools. Limited to five blog posts per month, it's ideal for businesses not producing large volumes of content regularly.
For those needing more, a $49 monthly plan allows for 60 articles, suiting the average business's needs. NeuralText's affordability and scalability make it a favored option for a broad range of users.
NeuralText Pros
- Comprehensive free solution
- Used by journalists, which speaks to its quality
- Over seven languages to choose from
NeuralText Cons
- The free plan is limited in terms of the number of articles that can be generated.
- AI-generated content may lack the creativity and nuance of content created by human writers.
- The keyword-focused approach may result in overly repetitive or robotic-sounding content.
Features:
- 1-5 user seats
- Keyword reports
- Three pricing tiers
- Content templates
Pricing:
- Three set service plans are available: Free Forever, Starter, and Pro.
- The Free plan offers 5 content briefs.
- The Starter plan costs $49 a month and includes 60 content briefs.
- The Pro plan costs $119 a month and offers unlimited content briefs.
12. ArticleForge
Best for businesses looking to generate industry-specific content. – 4.0/5 Rating
ArticleForge specializes in creating niche or industry-specific articles, ideal for topics requiring technical expertise and audience familiarity. It's designed for marketers and freelancers who need AI assistance without sacrificing quality.
This makes ArticleForge an optimal choice for writers needing specialized, high-quality content.
ArticleForge Pros
- Backed by 10 years of research
- Delivers 1,500-word articles in a single click
- Specialized solution for technical topics
ArticleForge Cons
- Limited customization options may lead to repetitive or unoriginal content.
- Not suitable for creative or opinion-based writing.
- The AI-generated content may require significant editing to match the tone and style of the brand or publication.
- Some users may find the pricing plans too expensive.
Features:
- 30-day, money-back guarantee
- One-minute article generation
- Three pricing tiers
Pricing:
- Three set service plans are available: Basic, Standard, and Unlimited.
- The Basic plan is $27 a month and offers up to 25,000 words.
- The Standard plan costs $57 a month and includes up to 250,000 words.
- The Unlimited plan costs $117 a month and offers unlimited words per month.
13. Copymatic
Best for those who want an all-in-one tool that offers everything from rewriting to auto-article generation. – 4.0/5 Rating
Copymatic stands out as an all-in-one solution for copywriters, offering over 50 tools including ‘about us' generators, text completers, and auto-article generators to boost productivity. It's affordable, easy to integrate, and notably has a low plagiarism level of just 2%.
These features secure its spot on our recommended list.
Copymatic Pros
- One of the lowest levels of plagiarism ratings in the industry
- Optimized for conversions
- Upcoming website generator feature
Copymatic Cons
- Some of the AI-generated content may still require significant editing to match the brand's voice and tone.
- Limited customization options may lead to repetitive or formulaic content.
- The sheer number of available tools may be overwhelming for some users.
Features:
- 50+ available tools
- WordPress Plugin
- Grammar Check
- Affordable pricing
Pricing:
- Two service plans are available: Starter and Pro.
- The Starter plan costs $19 a month and includes about 100,000 words worth of content.
- The Pro plan costs $32 a month and offers unlimited words.
14. Mentum
Best for Quick and Efficient Short-Form Content Creation – 4.0/5 Rating
Mentum’s strength is in short-form content. With over 30 templates, Mentum offers a variety of short-form options to choose from. Their entry-level Starter plan makes it accessible for businesses and freelancers of any size.
Mentum’s main drawback is the lack of a real long-form option, which would make it a nice all-in-one option. But if you’re looking for help writing emails or product descriptions, Mentum’s price point and 7-day free trial make trying out this product yourself a no-brainer.
Mentum Pros
- Great for short content.
- Quick and simple platform.
- Multiple templates for marketing, blog idea generation, or website copy.
- In beta testing for AI-generated artwork or images.
Mentum Cons
- Focus on short-form content means that it may not be the best choice for those who need to generate longer pieces, such as white papers or e-books.
- May not be the best choice for businesses that need more control over the tone, style, and voice of their content.
- Limited AI-generated images.
Read our Mentum Review
Features:
- 30+ templates
- 28+ languages
- User-friendly interface
- Good output
Pricing:
- Three set service plans are available: Starter, Growth, and Enterprise.
- Mentum offers a 7-day free trial.
- The Starter plan is $19 per month and offers 20,000 words.
- The Growth plan is $39 per month and provides 400,000 words.
- With the Enterprise plan, Mentum offers a customizable plan that expands on the features of Growth and starts at $199 per month.
15. CopyAI
Best for marketers and bloggers looking to generate short-form content. – 4.0/5 Rating
Here’s a statistic for you: over 1,000,000 customers have trusted CopyAI with their automation tools. Does that sound like a lot? If so, that’s because it is.
This is one of the biggest AI solutions out there, and it has developed a loyal following thanks to the innate usability of its tools and affordable pricing.
CopyAI Pros
- Variety of free solutions
- Comprehensive free plan
- Over 25 languages supported
CopyAI Cons
- The AI's output may not be original and may require additional editing.
- Some users may find the number of templates to be insufficient.
- Some users may prefer a more customizable interface.
Read our CopyAI review
Features:
- Access to 50 proven templates
- Can create content for most marketing mediums, including email generation, social media posts, and reports
- Available Compose and Command features for enhancing existing content
- Google Docs style editor with up to five user logins for both standard Plan types
Pricing:
- Two service tiers are available: Free and Pro
- Free provides you with 10 credits a month that can be used toward their full selection of AI tools.
- Pro costs $49 a month and includes unlimited credits, projects, and priority support.
What Is an AI Writing Tool?
AI writing tools, also called AI content writers, are software applications. They generate text from user input using artificial intelligence. These tools can produce human-like text content with AI technology. They are useful for businesses in content marketing, helping to create blog posts, landing pages, product descriptions, ads, social media posts, video descriptions, and emails.
AI writing tools are not meant to replace human writers but to enhance their productivity. These tools optimize work by automating content creation and repetitive tasks. They also offer suggestions for improving content, including SEO tips.
These tools are trained on various real-life data forms. Over time, they learn from this data and get better at creating natural-sounding text. Like human writers researching for new material, AI content tools also scan the web. They collect data based on user instructions and use it to generate fresh content.
In summary, AI writing tools are advanced software that assists in creating content. They generate human-like text with artificial intelligence and help businesses and individuals make their content creation process more efficient.
- Check out our list of the best AI writing courses >>
How Does AI Writing Work?
AI writing tools function by leveraging advanced algorithms and machine learning techniques to generate text. The core of these tools is often a language model, which is a type of artificial intelligence that has been trained on a vast corpus of text data.
Here's a breakdown of the process:
- Training on Large Datasets: AI models are trained on extensive collections of text data. This data can include books, articles, websites, and other forms of written content. During training, the AI learns patterns, structures, and nuances of the language.
- Understanding Context and Language Rules: Through training, the AI develops an understanding of grammar, syntax, and context. It learns how words and phrases are typically used and how they can be combined to make coherent sentences.
- Generating Text Based on Prompts: When a user inputs a prompt or a specific request, the AI writing tool uses its training to generate relevant text.
- Adapting to Different Styles and Formats: Advanced AI writing tools can adapt to different writing styles and formats, whether it's a formal business report, a creative story, or an informative blog post. Some tools allow users to specify the tone, style, or format they want.
- Iterative Learning: Many AI writing tools continue to learn and adapt over time. They can refine their outputs based on user feedback or additional training data, enhancing their accuracy and relevance.
- Collaboration with Human Input: AI writing tools are often used in collaboration with human writers. The AI can generate a first draft or provide suggestions, and human writers can then refine and personalize the content, ensuring it meets specific needs and nuances.
AI writing works by using machine learning algorithms trained on large text datasets to generate relevant, coherent, and stylistically appropriate content based on user prompts. These tools are increasingly sophisticated and capable of handling a wide range of writing tasks, but they still work best in partnership with human oversight and editing to prevent AI hallucinations.
Are AI Writing Tools Expensive?
Yes and no. Like anything else, there’s a spectrum of pricing available, and more often than not, you’ll find that the quality of an AI writing tool is likely commensurate with its price. Don’t be surprised when the $10/month service churns out choppy, robotic content and the $100/month service produces something more on par with a human writer.
Those numbers are just hypotheticals. In doing our research, we’ve found that pricing varies by the subscription tier you opt for. Many companies offer a limited-functionality free program, step it up to a $30-$50 entry-level monthly subscription option, and then let you unlock their full-service packages for anywhere from $100 – $200 a month. Some premium programs geared toward agency and other commercial solutions may run more than $500 a month.
To compare prices, first, determine your need and use case, then see which tier of service best meets your needs. As most tiers are fairly comparable among companies, this is a great way to begin the search for your AI writing investment.
Also, consider that using an AI tool can help lower overall operational costs.
Are There Any Free AI Writing Tools?
Great news is, there are still some free AI tools available on the market! Our personal favorite is HubSpot’s free AI content writer.
Their completely free writer is surprisingly versatile, allowing users to generate blogs, website copy, social posts, and more with the click of a button.
While the output does need some human editing (what AI writer doesn’t?), the content is useable and impressive for the price (which, again, is $0).
How We Evaluated & Ranked AI Writing Tools – What We Looked For
In our comprehensive review of various AI writing tools, we employed a detailed scoring system based on five key metrics:
1. Content Quality (30% Weight)
- How We Scored: We analyzed user and expert reviews to gauge the tool's ability to produce accurate, coherent, and relevant content. Each tool was scored on a scale of 1-10, where 10 indicates exceptional content quality.
- Why It's Important: The primary function of an AI writing tool is to generate high-quality content, making this the most significant factor in our evaluation.
2. Ease of Use (25% Weight)
- How We Scored: We examined user feedback and video demonstrations for the tool's user interface and ease of use. Tools were rated on a 1-10 scale, with 10 being extremely user-friendly.
- Why It's Important: An intuitive and easy-to-use tool is crucial for a positive user experience, especially for those not familiar with technical products.
3. Price and Value for Money (20% Weight)
- How We Scored: We compared each tool's price against its features and overall performance to determine its value for money. This was scored on a scale of 1-10, where 10 represents excellent value.
- Why It's Important: The cost is an important consideration for our readers, especially those with budget constraints, making it a significant factor in our scoring.
4. Customization and Control (15% Weight)
- How We Scored: We assessed the level of customization and control over the output (such as tone, style, format) using user reviews and product specifications. Tools were scored from 1-10.
- Why It's Important: The ability to tailor the output to specific writing needs is important, but slightly less critical than the above factors.
5. Feature Range (10% Weight)
- How We Scored: We evaluated the variety of features offered, like language support, integration options, and content types. Scoring was done on a 1-10 scale, with 10 indicating a comprehensive feature set.
- Why It's Important: A broad range of features enhances the tool's versatility and usefulness for different writing tasks, but it's not as crucial as the other factors.
Our Testing Process for Choosing the Best AI Writing Tools
With those questions and parameters in mind, I decided to test out how each tool performed when creating long- and short-form content. Taking inspiration from our new family puppy, I simulated a website called Club Pup and created an outline for an article and keyword descriptions for a welcome email.
In the individual reviews of each tool, you can see the output as well as a video walkthrough of what it’s like to use the software. I tried to stick to the article outline that I created to maintain consistency throughout the tests, but if the AI created a heading I thought was good and should be included, I did exactly that. Overall, I tried to balance allowing better ideas from the AI to shine through while keeping the tests as similar as possible to give you the best comparison.
If you'd like to learn more about AI writing as a whole or for tool-specific demos, check out our course [review]
Best AI for Short Form Content
KoalaWriter AI Writer + Chatbot
- Good for social media, ads, and product descriptions/reviews
- WordPress AP Integration
- Real-time data for KoalaWriter & KoalaChat
Best AI for Long Form Content
- Highest quality AI output we have seen (minimal editing required)
- By far the best AI writer for long-form blog content
- Single-click output - no learning curve
Frequently Asked Questions
What is the best paid AI writing tool?
We like BrandWell and Jasper. Jasper is for the serious writer who already has familiarity with using high-tech tools to supercharge their writing. BrandWell, on the other hand, is great for the beginner who is just getting started with AI writing. Both options are intuitive, packed with features, and deliver great content.
What is the best AI Writing tool for large businesses?
Since most AI writing tools offer customizable enterprise solutions, it’s dependent on your company’s needs and preferences. Some will like platforms like Rytr for its ease of use. Others will be content with a grammar checker like Grammarly. ArticleForge will be the choice of businesses who need content about technical niches and topics. Determine your needs, then find which platform best fits the bill and offers a competitive custom professional plan.
What is the best AI Writing tool for small businesses?
For small businesses, we’d recommend starting with Rytr or INK. These are two highly competitive options that are affordable, easy to use, and packed with features. Because of their affordable cost, there’s little to lose and a lot to gain by testing the waters with these two tools in particular.
Who Really Owns AI-Generated Content?
Generally, AI-generated content is owned by the person or organization who first created the content-producing AI algorithm. However, under current US law, only original work created by a human author can claim copyright protection.
In the case of art created using AI tools, the human artist who used the tool could claim ownership of the art, even though the AI tool was used in creating the art.
The same argument can be made for a human who uses ChatGPT to create written content, so long as a person was responsible for input that led to the creation of the final product.
Claire Fountain
