Don't Do It Yourself
My Review of Copy AI

My Honest Review of Copy.ai Writing

The search for a budget-friendly all-in-one AI writing tool ends with Copy.ai.

I’m a professional editor and have spent two weeks testing the best AI writing tools around.

In my opinion, Copy.ai creates both short- and long-form content and is suited best for small businesses or freelancers on a budget.

Let’s take a brief tour of the software and check out the output.

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Our Rating - 4.9/5


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We spent over 90 hours testing a dozen AI tools and were blown away by Content at Scale. Nothing else even came close to the final output and simplicity. Enter your keyword and in one-click, get a high quality, SEO-optimized post. 

  • Highest quality AI output we have seen (minimal editing required)
  • By far the best AI writer for long-form blog content
  • Single-click output - no learning curve

What Is Copy.ai?

CopyAI Website Banner

Paul Yacoubian and Chris Lu co-founded this scrappy little startup in 2020. In just two years, the company has grown from only 3 employees to over 30, and its customer base has swelled to over 2,000,000 users as of August 2022. Some of their bigger clients include Microsoft and eBay.

Their goal is to create human-like content marketing copy, and they’ve been pushing toward that goal by utilizing their own blend of machine learning models and GTP-3.

Who Would Use Copy.ai?

Copy.ai is one of the more versatile AI writing options in terms of both the variety of creatable content and who can use it. You’re able to create either long- or short-form content. Copy.ai has templates for everything from Facebook ads to cover letters. It can even help students create outlines for their essays.

Out of all the AI writers I’ve personally tested, Copy.ai comes in second to Content at Scale [Review].

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Copy.ai Review

Jasper AI Pros

Pros: Here’s What I Like About Copy.ai

Overall, Copy.ai would work well for folks on a budget who need both long- and short-form content. My favorite feature in Copy.ai has to be using Tab to generate more content, and that goes right along with having several options to choose from when it comes to output.

  • Ease of creating content.
  • Quality of content.
  • Variety of output options to choose from.
  • Variety of templates.
  • Always free plan.

Jasper AI Cons

Cons: Here’s the Only Thing I Didn’t Like About Copy.ai

  • An option for a plan below 40,000 words to make Copy.ai completely customizable like Writesonic.

Copy.ai Overview

How Does Copy.ai Work? [+ Walkthrough Video]

To help you see exactly what you can achieve with Copy.ai, I’ve simulated a fake website called Club Pup to test out Copy.ai’s email and article-writing abilities. In fact, I’m using this same simulation across all my AI reviews so that you can see how each one stacks up against the competition. Click here to see Copy.ai’s Welcome Email output.

Not only are you able to see Copy.ai’s output, but you also get a mini video walkthrough of what it’s like to use Copy.ai.

As you can see in my walkthrough video, navigating Copy.ai is fairly simple. Your “home page” or “dashboard” is called Projects, and this area is where you’ll land upon logging in. Your folders and documents are housed in the Projects area. Keeping your team organized is super easy with this layout, a feature that not all AI tools have.

Once you’ve created your document, whether it’s a short ad or a blog post, you can save it right here in the Projects area and come back to edit it later. You don’t have to try and copy it into a word processor to save it.

The editor in Copy.ai took me a moment to become acquainted with, but once I understood it, the interface became second nature. Upon first glance, the text editing area looks like Google Docs.

After a few trials, I realized that I could simply paste my pre-made outline into the editor, change the headings, and it started generating the text by simply hitting the Tab button. Seriously, it’s that simple. Not only did it generate text with the push of Tab, but it also gave me several different options of output to choose from.

Copy.ai and Editing

Copy.ai’s content is some of the best that I’ve seen from AI, second to Content at Scale. I was pleasantly surprised. Even in the Welcome Email, I wouldn’t have to change too much. The ability to pick from different options helped me find paragraphs that worked for me, which incidentally would help cut down on editing time. Even so, as with any AI writing tool, you will want to have an in-house editor look over Copy.ai’s output.

While testing another project, Copy.ai gave me some mathematical figures that even my English-major brain knew weren’t correct. The rest of the written content was great, but Copy.ai can’t do math (typical English major problem). So, please, do have your editorial staff go over the output. Don’t blindly post an unedited piece.

Wanna master AI writing?

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Copy.ai Pricing

CopyAI Pricing

Copy.ai’s pricing plans are incredibly simple. They have a free plan that is always free, meaning every month you can use up to 2,000 words free without inputting a credit card. This should tell you how confident they are that you will upgrade.

The next plan is the Pro which starts at $49 per month for 40,000 words and increases depending on how many words you plan on using per month. You get all the same great features no matter how many words you choose.

Final Thoughts on Copy.ai

Overall, Copy.ai takes a solid 2nd place in the AI writing tools I tested. Budget-minded small business owners will find a lot to like here.

With the free plan, there’s no reason to pass up on testing this one out yourself and seeing if it could streamline your writing process.

Don’t forget to check out my Tips and Tricks article to learn how to get the most out of your AI writer.

Our New Favorite AI Writing Tool

ContentAtScale Logo

Our Rating - 4.9/5


Get 20% Bonus Credits
Exclusive: Get 20% bonus credits each month above the advertised plans (for life).

We spent over 90 hours testing a dozen AI tools and were blown away by Content at Scale. Nothing else even came close to the final output and simplicity. Enter your keyword and in one-click, get a high quality, SEO-optimized post. 

  • Highest quality AI output we have seen (minimal editing required)
  • By far the best AI writer for long-form blog content
  • Single-click output - no learning curve

Copy.ai Alternatives

AI Writing Tool Alternatives

Read our detailed comparison of the best AI writing tools

Content Writing Service Alternatives (real writers)

Read our detailed comparison of the best content writing services

Copy.ai Sample Output From Our Analysis & Testing

I put in a fairly straightforward engagement email prompt for our fictional “Club Pup” group. Check out a portion of the sample output that Copy.ai's generation tool came up with:

Email Output:

Dear New Member of Club Pup,

Welcome to Club Pup! We're so glad you're here.

What you'll find here is a community of dog lovers, like you, who are committed to raising happy, healthy dogs and puppies. We do this by coming together online to share our experiences and knowledge.

We've created a fun learning environment for your dog with articles, videos, forum discussions, and a weekly live hangout. And as a member of Club Pup we'll also send you exclusive tips and recommendations for every stage of your dog's life.

ADDED BONUS: Love your dog? Join Club Pet Insurance and save 20% on all your plans.

Frequently Asked Questions

Is Copy.ai’s text edited?

No, Copy.ai’s text is not edited. You will need to utilize your own in-house editors to bring it up to your standards.

Does Copy.ai have a free trial?

Yes, Copy.ai has more than a free plan. It has a free plan without an expiration date, so every month you could receive 2,000 words for free.

What type of content does Copy.ai create?

Copy.ai can create short- and long-form content.