Don't Do It Yourself
My Review of Jasper AI

My Honest Review of Jasper AI (Formerly Jarvis)

With the rise of AI-everything, it’s a logical next step that AI would be used to create content for your blog, social media, website, and more.

On the cutting edge of this new technology, Jasper.AI (formerly known as Jarvis) is an affordable service that creates original content (like blog posts) for you.

While in theory services like Jasper.AI seem like a perfect solution for smaller sites that need content created at a low price, how effective are they in practice?

Here’s my honest review of how well the service actually works and if it’s worth it to get a subscription for your website.

Best AI for Short Form Content

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  • Good for social media, ads, and product descriptions
  • Pre-built templates
  • Only provider with a free plan

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Best AI for Long Form Content

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Content at Scale

  • Highest quality AI output we have seen (minimal editing required)
  • By far the best AI writer for long-form blog content
  • Single-click output - no learning curve

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What is Jasper AI? 

Jasper AI is a popular AI writing tool. It uses machine learning algorithms to generate human-like text. This AI-powered software can help you write blog posts, ad copy, emails, and more in a fraction of the time it would normally take. 

Jasper AI is designed to understand context and generate text that flows naturally, making it a powerful tool for creating high-quality written content. It offers a variety of templates to assist users in generating specific types of content, such as blog introductions, product descriptions, or email subject lines. 

It's worth noting that while AI writing tools like Jasper can dramatically speed up content creation, they are not a substitute for human writers. Instead, they serve as a tool to assist with the creative process, handling more routine aspects of writing so that you can focus on infusing the content with your unique insights and perspective. 

Jasper AI Review

Jasper AI Pros

Pros: Here’s what I like about Jasper AI

Overall, the software itself is beautifully developed. Essentially, the service does what it says it will, and fulfills its purpose.

Here are a few specific things that I enjoy about Jasper.AI.

  • It’s easy enough for just about anyone to use. All you have to do is put in a little information about the general idea of what you want to cover, and the AI does the rest.
  • The price point. It’s pretty inexpensive for even the most all-inclusive plans it offers.
  • It's great for short copy. If you get hung up on writing social media posts, SEO meta titles and description, and things that require character limitations, Jasper is great at manipulating text to fit these requirements.
  • There are over 50 templates that you can use (e.g. Facebook headlines, YouTube video descriptions, product descriptions, email subject lines, etc).
  • It can help you overcome writer's block, give you ideas for blog posts, and create better outlines.
  • For topics that are frequently written about, Jasper can really help do a lot of the heavy lifting. The AI can build out a solid base of content that you can then add your own unique perspective to. Think of it as a tool that can build a framework of a house, then you get to move your furniture in!

Jasper AI Cons

Cons: Here are the only things I don’t like about Jasper AI

What all of the drawbacks of this software boil down to is its novelty. Since it is a new concept, there are still a few issues that it needs to work out.

If I’m being honest here, I personally tried out this software and I have canceled it. Not because I don't like the software, but mainly because my main writing needs fall under the category of blog posts that are 1500 words or more. And at the end of the day, I can get better output from freelance writers with less aggravation.

These are some of the service’s biggest issues.

  • It’s just… not a person. Though you will get content, there won’t be any “humanness” or real personality to it, and it will sound a little bit cookie-cutter.
  • It gathers information from all around the Internet and doesn’t really fact-check any of it. This has led to iffy information, incorrect statistics, and some content that is just plain not true.
  • There are no sources provided, so you can’t double-check where it got its information from.
  • Because of these issues, you will have to go through and proofread everything, then verify the information, then edit anything that’s incorrect/just sounds weird. You essentially have to babysit it, which can end up taking up as much time as creating original content and ultimately costing you as much as hiring a copywriter would.
  • If you're looking for long-form content, you'll need to choose the Boss Mode plan.
  • Word count isn't based on the words that you end up with. It's for literally every single word that's generated. So, if Jasper goes off on a tangent and starts talking about a product that's completely irrelevant to your business, you chew up resources fast.
  • Writing blog posts on Jasper is tedious because of the commands. Learning which commands work in certain situations takes a bit of time.
  • The recipes can be a command nightmare. You’re meant to have Jasper write text over top of the command. This means that when you use long recipes, you have to add context so that you understand what that bit of text is supposed to be. It can get very confusing.

Is Jasper Worth It?

Based on my experience, no. While it works just fine if you’re using templates for short-form content, the blog writing tool is just not as intuitive as other offerings. Not to mention, Jasper’s output still needs a ton of editing after you’ve created the text.

So, if you’re looking for an all-in-one tool, works great for creating short-form content without a steep learning curve.  Content at Scale is a more expensive option, but is our top pick for long-form content like blog posts.

It's better to go with an AI writer that gives close-to-human output and an easy-to-use interface.

Jasper AI Cost Analysis

Jasper Features3rd Party3rd Party (High-End)3rd Party (Low-End)
Plagiarism CheckerCopyscape$0.03 for 1st 200 words$0.01 per 100 words after
Document EditorGoogle DocsFreeFree

As you can see, the 3rd party fees start racking up depending on which services you’re using. Here’s a little bit of a price breakdown for three 1,500-word posts per week, which turns out to be 12 posts/18,000 words per month.

For translation into one language, that turns out to be $1,980 for all 12 articles at $0.11 per word. Copyspace would be $57 for the month; however, Jasper charges you the same amount for plagiarism checking. It’s not part of their monthly fee. So, the plagiarism check cancels out.

When it comes to Grammarly, Jasper’s help desk says that the free version of Grammarly is what is integrated. You can get the free Grammarly extension yourself for no charge.

So to recap, if you need the translation services, you can definitely benefit from using Jasper. It’s only $59 per month for 50,000 words which beats Blend’s almost $2,000 price tag. The downside is that you would have an unedited text in a language you don’t speak. Just like in English, you’ll want to edit any output from AI, no matter what language it’s in.

If you don’t need the translation service, then whether or not Jasper is worth it for you depends on if you like the platform and the output it produces.

Jasper AI Overview

How Does Jasper.AI Work?

Jasper AI

Jasper.AI software works by taking the minimal information you give it and searching the web to create content relevant to the topic you’re covering.

You have the option to create new content by selecting a format and creating a title, typing a few sentences about what you want the summary of the article to be, and even selecting a tone that you want it to take on. These tone options range from informational to “Joe Rogan,” though I haven’t personally tried out that feature to see what exactly that means, it’s there if you want to use it.

It intuitively learns as you use it more, adapting to make the content sound more personal and taking on your voice as it works.

Since it uses the web to create, the more widely covered the topic, the more sources it has to extract information from. However, having more information available also means that more misinformation is also available, making it harder to tell facts from fiction.

Who Uses Jasper.AI?

A few different companies and agencies use the futuristic software, though since it is fairly new, there isn’t exactly a huge list available. Jasper.AI users are often smaller sites that are looking to pump out a bunch of SEO content to make their page float to the top of the Google searches.

The most common types of sites and companies that use Jasper.AI to produce content are agencies, bloggers, lead generation sites, and media sites, though their clients range from nonprofit organizations to health and fitness sites.

Does Jasper Content Need to Be Edited?

AI-generated content has several issues across the board. And Jasper’s output is no exception. Jasper-generated texts will need to be edited. In addition to typical editing that you do for human-written texts, the two major areas to look out for with AI-generated texts are fact-checking and hallucinations, which happen when the AI starts spitting out nonsense.

Jasper’s content is not immune to these issues. You will want your editors to look out for these two issues.

If you need help finding editors for AI-generated content, check out our review on the editing service, EditorNinja.

Jasper AI Pricing

Jasper Updated Pricing

The biggest selling point for this software is the price (on the surface). It’s incredibly affordable when you just think of the upfront cost, especially when compared to the hourly or per-project rate of hiring a freelancer.

But remember, if you want quality content, you will have to comb through the content it creates and edit it before you use it. So, you will have to account for how much you need to pay yourself (or someone else) per hour to essentially polish the AI and edit the content.

For example, I paid around $59/month for the Boss Mode. I was able to get, conservatively, only 8-10 articles done per month. For each article, I spent about 2 hours editing it to get it up to agency standards. If I factor in how much I would need to pay myself as an editor, it would be a minimum of $50 per hour. So that means at least an extra $1,000 a month.

It would be cheaper and save me time to just use a real human copywriter to create original content.

Also keep in mind that the “words per month” listed only apply to words generated, meaning all of the words that the AI comes up with. This includes words that you may end up editing out.

They have two sort of umbrella packages that include the same basic features with different price points based on words per month, and they are:

  • Boss Mode – starts at $59 per month. Includes unlimited projects, 5 uses, and 50+ AI copywriting skills. This plan is best for businesses that only need small projects done like tweets, headlines, and product descriptions. At the $59 price point, you only get 50,000 words generated per month. This is a sliding scale, the highest advertised plan is for 700K words a month for $600/month. For anything over 700K words a month, you need to contact their sales team to setup custom pricing.
  • Business – starts at $499 per month. In addition to the features in Boss mode, you get a dedicated account manager and more than 5 user logins. They will create a custom plan and pricing depending on your business's needs.

In my opinion, there’s no use in getting any of the smaller packages if you’re going to use this software for long-form content. 50,000 words seems like a lot until you’re going back through and tossing half of them out in your editing process.

Best AI for Short Form Content

CopyAI Logo


  • Good for social media, ads, and product descriptions
  • Pre-built templates
  • Only provider with a free plan

Get Started for Free

Best AI for Long Form Content

ContentAtScale Logo

Content at Scale

  • Highest quality AI output we have seen (minimal editing required)
  • By far the best AI writer for long-form blog content
  • Single-click output - no learning curve

Get 20% Bonus Credits Every Month

Jasper AI Alternatives

Check out our full list of the best Jasper AI alternatives

AI Writing Tool Alternatives

Read our detailed comparison of the best AI writing tools

Content Writing Service Alternatives (real writers)

Read our detailed comparison of the best content writing services

Favorite Editing Services (for human writers and AI-generated content)


Frequently Asked Questions

Is Jasper.AI free?

Though Jasper.AI offers a free 5-day trial, their cheapest plan begins at $29 a month.

Does Jarvis have a free trial?

Yes, Jarvis, now known as Jasper, has a free trial.

Why did Jarvis change to Jasper?

Jarvis changed to Jasper because the CEO of the company received a strongly-worded email from Marvel (Disney) that they may pursue legal action against the company because of the name and copyright issues.

Can Jasper.AI write a book?

Yes, Jasper.AI can technically write a book, but I recommend having it just assist you in writing a book if this is the route you choose to take.

What is AI copywriting?

AI copywriting is the process of using artificial intelligence software to create web content like social media posts, blogs, articles, and emails.

Will AI replace copywriters?

If we reach peak dystopian-novelesque society where robots run the world, it’s technically possible that AI could replace copywriters. But as it stands, humans do a better job of creating content than computers.

Can AI write blogs?

Yes, AI writing assistants are often used to create blog posts and save the site owner time.