Don't Do It Yourself

My Honest Review of Text Magic (Is It Really Magic?)

SMS marketing continues to be one of the most effective ways of reaching customers and creating leads.

Our Favorite SMS Marketing Software

Our Rating – 4.9/5

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TextMagic has the best overall pricing and the most intuitive platform to send and receive marketing text messages to your customers.

  • No development experience required
  • 2-way communication and mass texting
  • Import contacts in seconds
  • Pay as you go pricing

Businesses need reliable platforms for executing SMS marketing campaigns, and TextMagic does just that. As an all-in-one bulk messaging service, TextMagic helps you engage with your consumers through state-of-the-art SMS features.

In this article, we’ll be diving into why TextMagic is one of the top SMS platforms on the market today by outlining its features as well as its pros and cons.

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TextMagic Review

TextMagic Overview

TextMagic Overview

What is TextMagic?

TextMagic is a business text messaging service that allows you to send notifications, alerts, reminders, and SMS marketing messages to your customers.

Through TextMagic, you can send bulk texts online through their desktop, browser, or mobile applications. They also offer two-way conversations with customers. You can even send and receive texts through your email.

TextMagic also provides API gateways and Zapier integrations on top of a team-sharing function to automate and optimize your SMS strategies. You can also track your leads and overall outreach through their reporting and analytics functions.

How Does TextMagic Work?

TextMagic allows you to use their various text messaging marketing tools through their browser, desktop, or mobile app.

Once you log into your account, you can immediately compose a message through the “Compose” tab. Selecting a set of contacts, typing out a message, and sending bulk texts takes only a few clicks. You can insert tags, files, and even premade templates onto your bulk texts.

Users either manually input contacts into each new message, or can import them from other programs into TextMagic. The app lets you create specific subscriber lists to optimize your strategy based on SMS campaigns.

Inboxes and contact lists can be shared among your team through subaccounts, and each team member can schedule messages to go out at specific times while monitoring delivery rates. TextMagic offers a chat function to talk to your customers, who can message you back on your virtual number.

TextMagic also provides API gateways to integrate the program into practically any business software. Their homepage has plenty of resources and prewritten code to optimize this process. Non-coders can leverage Zapier to integrate TextMagic with thousands of other applications.

Apps that you can connect to TextMagic using Zapier include, but are not limited to:

  • Facebook Lead Ads
  • Pipedrive
  • Mailchimp
  • Gmail
  • Active Campaign
  • ClickFunnels

Who Uses TextMagic?

TextMagic’s scalable services are well-suited for a variety of different industries, particularly smaller businesses. Based on their testimonials, TextMagic is most popular among the following types of firms:

  • Law firms
  • Banks
  • Freight hauling and other industrial companies
  • Call centers
  • Charities and nonprofit organizations
  • eCommerce sites
  • Software engineering companies
  • Travel agencies
  • Marketing firms

TextMagic has wide-reaching services that can be leveraged by a variety of different companies looking to widen their reach. Their text messaging features have been valuable to many smaller enterprises in outreach and customer retention. Examples of businesses using TextMagic include:

  • Prospect Expert
  • Marketplace Homes
  • Cataphract
  • CCTV Aware
  • Maxus

What Does TextMagic Cost? (TextMagic Pricing)

TextMagic doesn’t charge you any sign-up or account fees. Instead, users follow a pay-as-you-go structure where you purchase credit to your account and send text messages to your customers based on your balance.

TextMagic Pricing

The single standard fee for each text is $0.04, meaning you’ll pay 4 cents for every text you send. In context, if you send 10 texts to 10 different contacts, you’ll be paying $0.40.

U.S. and Canadian users will be required to use a dedicated virtual number from which to send out texts. The first month is included in the free trial, but after that, it’ll cost $4 a month.

There are no contracts and users can try a no-obligation 30-day free trial that comes with free credit. TextMagic also includes a money-back guarantee along and you cancel your subscription at any time.

TextMagic Review

When it comes to comprehensive SMS marketing platforms, TextMagic is one of the most solid options out there. It’s very user friendly and requires little to no programming experience to get your SMS marketing campaign up and running.

Its UI is easy to navigate and it took us only a few minutes to successfully send out texts to our contacts. The ability to create premade templates and files in your texts is a useful feature.

TextMagic Review - Send Text Message

Being able to import contacts saved us a lot of time. Being able to hold two-way conversations via text with customers was also a great tool, and being able to share inboxes with other team members is always a plus.

TextMagic Review - Contacts

Their pricing structure is clearly catered towards smaller businesses. Because you essentially pay for each text message sent, users don’t have to worry about underutilizing TextMagic.

No monthly fee means much more flexibility for businesses regardless of how often they use SMS marketing. For larger businesses that send a large volume of texts, however, this can get rather expensive.

TextMagic prioritizes optimization and automation, which we really liked. API Gateways and Zapier integrations will be extremely helpful for small businesses that are already accustomed to using other marketing tools.

TextMagic Review - API

They offer plenty of API resources on their website, including wrappers in about a dozen different programming languages. How-to articles and video tutorials are also available, along with 24/7 customer support for American, UK, and Australian users.

TextMagic Pros

Pros: Here’s what I like about TextMagic

  • A simple yet scalable pricing structure makes it a viable option for smaller firms that might not use SMS as often as other businesses.
  • No monthly plan means businesses won’t be priced out of specific features like in other SMS platforms.
  • Their coverage is wider than a lot of other SMS providers, allowing you to engage U.S., British, and Australian users.
  • A simple yet versatile UI that won’t take much time to pick up.
  • Creating message templates and importing contacts was also incredibly simple and definitely sped up our process.
  • Extensive API tools and integrations that allow you to hook up TextMagic with other apps.
  • Subaccounts allow you and your team to collaborate on SMS marketing campaigns.
  • They offer plenty of resources to help you with integrating APIs into your SMS toolset.

TextMagic Cons

Cons: Here are the only things I don’t like about TextMagic

  • If you send a large volume of texts and receive messages back from customers, it can get a little pricey.
  • Their lack of pricing tiers sacrifices scalability since a lot of larger firms won’t benefit from the pay-as-you-text structure.
  • You have to pay a monthly fee for a virtual number, which probably won’t be an issue for some but that wasn’t entirely clear upon completing the free trial.
  • Some users have complained about unresponsive customer service in the past.

TextMagic Alternatives

Do you like some of TextMagic's features but just aren’t sure about committing to the platform itself?

Compare TextMagic with other providers. Check out our detailed guide and get our recommendation on the best SMS marketing software.

Are you still undecided about whether TextMagic is the right SMS tool for you?

Luckily, there are a few other text message marketing platforms available that might be a better fit. Companies offer similar bulk messaging services that come with API integrations and other useful tools. These alternatives include:

SMS is a versatile and valuable marketing tool, and choosing the right platform comes down to your business’s needs. Whether it’s the industry you’re in, your budget, programming experience, or scalability, picking a platform that meets your demands is crucial.

Frequently Asked Questions

Does TextMagic offer global coverage?

TextMagic offers its services to over 700 networks in 190+ countries.

How long can each text be?

Single text messages are limited to 160 characters.

Can I receive incoming texts?

Yes, you can receive incoming texts from either the free shared number or a purchased dedicated number.

What kind of integration support does TextMagic offer?

TextMagic does its best to support customers who use their API Gateway but only parts that directly relate to their API documentation or pre-written wrappers. They do not provide development support, meaning writing the code has to happen outside of TextMagic.

Do they offer unlimited texting options?

Unfortunately, users can only follow the pay-as-you-go model.