Best SMS Marketing Software for eCommerce

To excel in the world of eCommerce, staying connected with customers in a direct and efficient manner is crucial. This is where SMS marketing software comes into play, enabling eCommerce businesses to engage with their customers through personalized text messages.

But how do you choose the right software?

To help you find the ideal SMS marketing software for your eCommerce venture, we've compiled a list of top contenders, highlighting their key features, pros, cons, and pricing structures.

Best for Small Businesses

SimpleTexting

Easiest platform to use
Have two-way conversations with customers
Good customer support & resources for beginners

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Best for Medium to Enterprise

Textmagic

Easily scale up or down with pay-as-you-go pricing
Convert emails into SMS with their "Email to SMS Gateway"
Team-sharing function for easy collaboration

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Most Integrations

Mobile Text Alerts

Affordable monthly starting cost of $20 (paid annually)
5,000+ integrations with Salesforce, HubSpot, Mailchimp, and more

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Best SMS Marketing Software for eCommerce

1. Klaviyo

Best for: Comprehensive SMS marketing campaigns

Klaviyo SMS is a powerful marketing automation platform that extends its capabilities to SMS marketing, making it a top choice for eCommerce businesses.

With Klaviyo's SMS features, you can segment your audience effectively and send highly personalized text messages to engage customers. With the ability to manage your email campaigns along with your SMS campaigns, Klaviyo is a great comprehensive option.

Features:

Advanced segmentation for precise targeting
Automated SMS flows based on customer behavior
Integration with eCommerce platforms
A/B testing for SMS campaigns

Pricing:

Klaviyo's pricing varies based on the number of contacts you have. It offers a free plan for up to 250 contacts, with paid plans starting at $20/month.

Pros

Seamless integration with eCommerce platforms
Robust analytics and reporting
Multi-channel marketing capabilities
Highly customizable SMS flows

Cons

Higher pricing for larger businesses
Learning curve for beginners

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2. SMSBump (Yotpo)

Best for: Recovering abandoned carts

SMSBump specializes in automating SMS campaigns, making it an excellent choice for eCommerce businesses looking to recover abandoned carts, send product recommendations, and more.

Features:

Abandoned cart recovery via SMS
Product upselling through text messages
Personalized SMS campaigns
SMS marketing analytics

Pricing:

SMSBump offers a free plan with limited features. Paid plans start at $19/month and vary based on the number of text messages sent.

Pros

User-friendly interface
Dedicated features for abandoned cart recovery
Integration with popular eCommerce platforms
Built-in link shortening for tracking

Cons

Limited customization compared to some other platforms
Some advanced features require higher-tier plans

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3. Attentive

Best for: Building SMS subscriber lists

Attentive is known for its visually appealing and interactive SMS messages. It's a great option for eCommerce businesses aiming to grow their SMS subscriber lists and engage customers through compelling content.

Features:

Visually appealing multimedia messages
List-building tools for growing SMS subscribers
Segmentation and targeting options
Real-time reporting and analytics

Pricing:

Attentive's pricing is customized based on your business needs. Contact their sales team for a quote.

Pros

Focus on engaging and interactive messages
Strong emphasis on list growth
Integration with eCommerce platforms
Compliance with SMS marketing regulations

Cons

Limited automation capabilities compared to some competitors
Higher pricing for larger lists

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4. TextMagic

Best for: Straightforward SMS marketing solution.

TextMagic is a simple yet effective SMS marketing platform suitable for smaller eCommerce businesses. It offers essential features for sending promotional messages, updates, and notifications to customers.

In addition to the software being easy to use, TextMagic also integrates with Zapier, opening up a new world of automation.

Read our TextMagic Review.

Features:

Bulk SMS sending
Two-way SMS communication
Contact management and segmentation
API integration for custom solutions

Pricing:

TextMagic offers pay-as-you-go pricing, starting at 4.5 cents per text message. Monthly subscription plans are available as well.

Pros

User-friendly interface
Two-way communication capabilities
Integration with CRM and email services
Pay-as-you-go pricing option

Cons

Lacks advanced automation features
Limited template customization

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5. Postscript

Best for: Seamless Shopify integration

Postscript is designed specifically for Shopify users, making it an excellent choice for eCommerce businesses built on this platform. It offers a range of SMS marketing features tailored to enhance customer engagement and boost sales.

Features:

Automated cart recovery
Customer segmentation and targeting
SMS marketing analytics and reporting
Integration with Shopify for seamless workflows

Pricing:

Postscript's pricing varies based on the number of text messages sent. It offers a free plan with limited features and paid plans starting at $25/month.

Pros

Native integration with Shopify
Dedicated features for abandoned cart recovery
Customizable opt-in processes
Easy-to-use interface

Cons

Limited integrations outside of Shopify
May require additional integrations for non-Shopify users

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6. Omnisend

Best for: Multi-channel marketing

Omnisend is a comprehensive marketing automation platform that goes beyond SMS marketing to include email, push notifications, and more. It's ideal for eCommerce businesses seeking a multi-channel approach.

Omnisend also makes things easy, meaning you can spend more time on your business. Plus, they have features like abandoned cart reminders, shipping confirmation, and updates that can be automated.

Read our Omnisend Review.

Features:

SMS automation workflows
Segmentation and personalization options
Integration with eCommerce platforms
Multi-channel marketing automation

Pricing:

Omnisend's pricing is based on the number of subscribers. It offers a free plan with limited features, and paid plans start at $16/month.

Pros

Robust multi-channel capabilities
Behavior-based automation
Customizable templates for SMS campaigns
Built-in reporting and analytics

Cons

Learning curve for beginners
May be overwhelming for smaller businesses with simpler needs

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7. EZ Texting

Best for: Small to medium-sized eCommerce businesses seeking simplicity and affordability

EZ Texting is a straightforward SMS marketing platform suitable for businesses of all sizes. It offers essential features for sending SMS messages, making it a cost-effective option for those with simpler needs.

Read our EZ Texting review.

Features:

Bulk SMS sending
Two-way communication
Contact management and segmentation
Keyword campaigns for lead generation

Pricing:

EZ Texting offers pay-as-you-go pricing, starting at 4 cents per text message. Monthly subscription plans are available as well.

Pros

Easy-to-use interface
Keyword campaigns for lead generation
Polling and voting features for interactive engagement
Pay-as-you-go pricing option

Cons

Limited automation compared to some competitors
Advanced features may be lacking for more complex campaigns

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What Is SMS Marketing for eCommerce?

SMS marketing for eCommerce involves sending text messages to customers for promotional, transactional, or informational purposes. It's a direct and effective way to engage with customers, share product updates, offer discounts, and recover abandoned carts.

It can be used on its own or, better yet, with a more comprehensive marketing plan, like if you’re working with an eCommerce marketing agency.

What Are the Benefits of SMS for eCommerce?

Customers usually have their phones within reach, which translates to the following benefits for SMS marketing:

High Open Rates: Text messages have exceptionally high open rates, ensuring that your messages are seen by customers.
Instant Communication: SMS delivers messages almost instantly, making it ideal for time-sensitive offers and updates.
Personalized Engagement: SMS allows for personalized content based on customer preferences and behaviors.
Abandoned Cart Recovery: SMS can effectively remind customers about items left in their carts and encourage them to complete their purchases.

Check out our ready-to-use SMS templates for eCommerce stores >>

How Does Texting for eCommerce Work?

Texting for eCommerce involves using an SMS marketing platform to create and send text messages to your subscribers. These messages can include promotional offers, order confirmations, shipping updates, and more.

The platform helps you manage contacts, segment audiences, and track campaign performance.

How To Choose the Right SMS Software for eCommerce

Ultimately, finding the right SMS software for your eCommerce business will depend on what you need. That being said, there are some standard things to consider:

Features: Consider the features offered, such as segmentation, automation, and integration with your eCommerce platform.
Ease of Use: Choose a platform that aligns with your team's skill level and technical expertise.
Integration: Ensure the software integrates with your eCommerce platform and other tools you use.
Scalability: Consider whether the software can accommodate your business's growth.
Pricing: Evaluate the pricing structure and choose a solution that fits your budget.