Connecting with customers is vital for eCommerce stores.
SMS marketing is one of the best strategies to engage customers, update them on orders, and quickly promote new offers.
Dive into the range of possibilities with this exhaustive guide on how to use SMS marketing in eCommerce (with FREE templates included).
Best for Small Businesses
Best for Medium to Enterprise
When & How to Use SMS in eCommerce
Here’s a breakdown of some compelling use cases and template ideas to elevate your SMS marketing game for eCommerce:
Order Confirmations and Updates
Sending immediate order confirmations and subsequent updates via text. This reassures customers and enhances their shopping experience.
Check out these templates:
- Order Confirmation
- Hello [Customer's Name], your order #[Order Number] has been received. We'll notify you once it's shipped. Thank you for shopping with us!
- Shipping Notification
- Great news, [Customer's Name]! Your order #[Order Number] is on its way and will arrive on [Estimated Delivery Date]. Track it here: [Tracking Link].
- Delivery Confirmation
- Hello [Customer's Name], your order #[Order Number] has been delivered. Enjoy your purchase! Need help? Contact us at [Customer Service Number].
- Return Confirmation
- Hi [Customer's Name], we've received your return for order #[Order Number]. Your refund will be processed shortly.
- Out for Delivery
- Hey [Customer's Name], your package is out for delivery and will arrive today. Keep an eye out!
- Backorder Notification
- Dear [Customer's Name], one item in your order #[Order Number] is backordered. We'll inform you once it’s available. Our apologies for the inconvenience.
Promotions and Flash Sales
Entice customers with limited-time offers and flash sales to drive traffic and conversions. Personalized promotions will entice customers to act quickly, and can help you sell specific items as well.
Here are some template options:
- Sale Announcement
- Surprise, [Customer's Name]! Enjoy up to [X%] off storewide. Hurry, sale ends [Date]. Shop now at [Link].
- Flash Sale Alert
- Flash Sale Alert! Unbelievable discounts for the next 3 hours only. Dive in now at [Link] before it's all gone!
- Exclusive Offer
- Exclusive for you, [Customer's Name]! Get [X%] off [Product/Category] with code: [DISCOUNT CODE]. Shop now at [Link].
- New Arrivals Alert
- New in store! Discover our latest collection at [Link]. Happy shopping, [Customer's Name]!
- Clearance Sale
- Clearance Alert! Grab your favorites at unbeatable prices before they're gone. Shop now at [Link].
- Holiday Sale
- Celebrate [Holiday] with us, [Customer's Name]! Enjoy special discounts at [Link]. Sale ends [Date].
Cart Abandonment Reminders
Gently nudge customers to complete their purchases with cart abandonment reminders. With texts, you don’t have to worry about abandoned cart information dying in the unread email folder. Increase the chances of the customer taking action!
Templates to try:
- Cart Reminder
- Forgot something, [Customer's Name]? Your cart at [Store Name] is waiting. Complete your purchase now at [Link].
- Special Discount
- Still interested in [Product Name]? Enjoy an extra [X%] off if you checkout now with code: [DISCOUNT CODE]. Hurry, the offer ends soon!
- Item Selling Out
- Hurry, [Customer's Name]! Items in your cart are selling out fast. Secure yours now at [Link].
- Reminder with Benefit
- Complete your purchase now and enjoy free shipping, [Customer's Name]! Your cart awaits at [Link].
- Product Highlight
- Don’t miss out on [Product Name], [Customer's Name]. It’s a crowd favorite! Checkout now at [Link].
- Last Chance Reminder
- Last chance, [Customer's Name]! Your cart will expire soon. Check out now at [Link] to secure your items.
Product Reviews and Feedback
Encourage customers to share their feedback, which, in turn, builds trust and informs prospective buyers. Sending requests for product reviews and feedback via text is a quick, simple way to improve the response rate.
- Review Request
- Loved your purchase, [Customer's Name]? Share your thoughts and help others decide. Leave a review at [Link].
- Feedback Request
- We value your feedback, [Customer's Name]. Share your shopping experience with us at [Link].
- Review Thank You
- Thank you for reviewing [Product Name], [Customer's Name]! Your insights make a difference. Enjoy a [X%] discount on your next purchase with code: THANKYOU.
- Negative Review Follow-up
- We're sorry to hear about your experience, [Customer's Name]. We'd love to make it right. Please contact us at [Customer Service Number].
- Review Reminder
- Haven’t reviewed [Product Name] yet? We’d love to hear from you. Leave your review at [Link].
- Product Rating Request
- Rate your recent purchase of [Product Name] out of 5 stars at [Link]. Your opinion matters to us, [Customer's Name]!
Best for Small Businesses
Best for Medium to Enterprise
Frequently Asked Questions
What are the use cases of SMS for eCommerce?
eCommerce businesses can utilize SMS for order confirmations, promotions, cart abandonment reminders, and soliciting product reviews, among others.
What is the best SMS tool for eCommerce?
Some of the best SMS tools for eCommerce include SimpleTexting, TextMagic, Mobile Text Alerts, and Omnisend.
What are the limitations of SMS for eCommerce?
SMS marketing in eCommerce might face challenges like character limitations, ensuring customer opt-ins, and potentially lower engagement rates if messages aren’t personalized or timed correctly.