11 Best SMS Software for Real Estate

Real estate? More like real(ationships) estate.

SMS is the most efficient way to nurture those client relationships and get your customers into the home of their dreams.

These software solutions can keep the love between you and your clients alive. We'll also highlight some real-life use cases of successful applications of SMS in the real estate world.

Best Overall

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SimpleTexting

• Easiest platform to use
• Have two-way conversations with customers
• Scales with business of all sizes (Entrepreneur to Enterprise)

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Best Email + SMS

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Omnisend

• Manage your email and SMS messaging from a single platform
• Designed for eCommerce brands
• On-page marketing: push notifications and pop-ups

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Most Affordable

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Mobile Text Alerts

• Affordable monthly starting cost of $19 (paid annually)
• 200+ integrations with Salesforce, HubSpot, Mailchimp, and more

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11 Best SMS Software for Real Estate

We've done the research for you and picked out our favorite SMS services. Check out picks #4 and #9 for real estate-specific SMS services.

1. SimpleTexting

Best mobile app

SimpleTexting is a favorite of ours for many reasons– it’s simple, it’s intuitive, and it’s effective.

Any good real estate agent can tell you that communication is the most important part of the business. That’s why SimpleTexting offers real estate agents the ability to follow up on leads, keep up with scheduling appointments and meetings, and automatically send welcome text messages to new Facebook leads.

SimpleTexting also offers integrations with Mailchimp, making it easy to connect and centralize all forms of communication.

Real estate agents can also track clicks and engagements for each SMS, see how many people unsubscribed, and check out detailed breakdowns for each marketing campaign.

Their mobile application allows real estate agents to manage all aspects of SMS campaigns conveniently from their phones if they don’t have access to a computer.

• Read my SimpleTexting Review

2. Text Magic

Best for enterprise real estate companies

No matter how many clients your large real estate business has, Text Magic makes it easy to stay in contact with them.

Using TextMagic’s features, real estate agents can set up SMS autoresponders to automatically send listing information to contacts. Things like open house announcements, discounts and offers, and appointment reminders can be easily sent out to large groups of contacts.

Aside from offering a large variety of traditional SMS systems, Text Magic offers single sign-on features for enterprises. Any of your team members can use secure identity provider credentials to log on to your platform safely and manage messaging campaigns.

Real estate agents will also receive advanced analytics and reporting. Your enterprise real estate operation can use audit logs, role-based access, and SSO features to keep track of SMS campaigns and save time doing so.

• Read my Text Magic Review

3. Mobile Text Alerts

Most integrations

Mobile Text Alerts has had over a decade in business to evolve its practices and perfect SMS marketing.

Mobile Text Alerts has an easy-to-navigate dashboard that can be reached via the mobile app available for iOS and Android systems, making it easy to keep in communication with customers no matter where you are.

Real estate agents can use Mobile Text Alerts to automate mass text campaigns to current and prospective buyers and sellers. Things like appointment reminders, setting up viewings, and notifying clients about new available houses in their area are made easy.

We love Mobile Text Alerts for all of the convenient integrations that they offer. With integrations for Zoom, WordPress, Gmail, and more, you can seamlessly keep everything in one place.

• Read my Mobile Text Alerts Review

4. BatchLeads

Best all-in-one for real estate

If you want to centralize your workflow with a platform designed specifically for real estate, check out BatchLeads.

You can do everything from prospect search of their nationwide database of property homeowners and investors to skip tracing property lists to uncover the true owner of a home, plus, you guessed it, manage SMS marketing campaigns.

Since you already have all of the other information you need in one platform, you can keep track of communications and where hot leads are in the searching process.

You can also send direct mail through this service, and they have a new click-to-dial feature coming soon.

5. EZ Texting

Best for small businesses

Let’s start by letting you know that EZ Texting has plans starting at $19 per month.

This affordable price point is what makes it our pick for small businesses or singular real estate agents who want to start an SMS campaign but don’t have enough funds.

Aside from affordability, EZ Texting has some great features perfect for real estate businesses. You can add an SMS keyword to your yard signs, allowing prospective homeowners to easily sign up for updates on a property of yours that they have their eyes on.

Other helpful features include 1:1 conversation to keep leads engaged, the ability to send mass texts about updates on new properties, and send viewing appointment reminders.

I tried this one myself and I found it easy to sign up, pick a plan, and begin messaging customers. They have templates for everything from sign-up forms for new customers to the messages themselves. It’s also easy to generate a QR code, add pictures or videos to your text messages, and create shortcodes for users to opt-in or make use of special promotions.

• Read my review here.

6. Textedly

Textedly is another fantastic option for real estate agents who are looking to experiment with SMS marketing.

Textedly offers a free, no credit card required, 14-day trial so that real estate agents can try their hand at SMS marketing without worrying about unexpected charges.

Features for real estate include viewing appointment confirmations, 2-way conversation to keep in contact with buyers, and sending thank you messages after viewings or after a client has purchased their home.

Textedly also has features for real estate agents to invite customers to review their services or refer them to friends. You can even create customer loyalty programs to thank your customers for their business.

7. ClickSend

ClickSend is a quality, easy-to-use SMS option for real estate agents, investors, and buyers.

Real estate agents can manage different digital marketing campaigns through a cloud-based application, switching from email, text, fax, and even non-SMS channels like Facebook and WhatsApp on the fly.

On top of SMS, ClickSend offers real estate businesses the ability to send MMS messages which can include photos of listings and layouts. Also worth noting for realtors are SMS update templates to re-engage leads that may have gone cold.

You can also alert your customers of any seasonal specials you may have to increase customer retention.

• Read my ClickSend Review

8.TextSanity

TextSanity has everything a real estate agent needs to close deals and increase customer satisfaction.

This company focuses on the versatility that SMS can offer realtors. Real estate agents have the option to create drip campaigns, blast mass messages, or use keywords printed on yard signs to organize customers into specific groups for easier marketing to each particular property listing.

You also have the convenience of a web form sign-up for clients on your website as well as enable clients to fill out applications, RSVPs, registrations, or customer satisfaction reviews right from their phones.

9. HeyMarket

HeyMarket helps both real estate professionals and customers save time by engaging in one of the easiest forms of communication: SMS.

Real estate agents and investors can use HeyMarket’s app for iPhone or Android to quickly close deals, discuss new listings, and schedule viewing appointments via SMS.

HeyMarket also has solutions for administrative tasks. Receptionists and managers can use HeyMarket from their computers to set up auto-replies, create templated promotional messages to send to multiple prospective buyers, and set viewing appointments.

10. CallHub

With effective templates that take the work out of having to craft the perfect message, CallHub is an efficient option for realtors strapped for time.

They have resources to guide you through a successful real estate marketing campaign from start to finish, beginning with a concise, personalized welcome text and continuing to open house invites and follow-up texts.

Realtors that use CallHub will also have access to a friendly and helpful support team that can guide you through any difficulties or questions you may have about your unique campaign or SMS marketing in general.

Their pay-as-you-go pricing model offers a no-pressure solution.

11. UltraSMSScript

Best self-hosted

UltraSMSScript has a decade of experience as a fully self-hosted web application for SMS marketing.

With UltraSMSScript, real estate professionals purchase the downloadable software for a one-time fee.

The upside of this is that you own the software and don’t have to pay for hosting (although you do have the option to pay for a hosted version). The tricky part is that you will have to purchase messages in bulk through another party.

If you’re down to do a bit of self-hosting, you can save some serious cash as a realtor by using this SMS software.

• Read my UltraSMSScript Review.

Other Uses for SMS Marketing