Claire FountainReal estate? More like real(ationships) estate.
SMS is the most efficient way to nurture those client relationships and get your customers into the home of their dreams.
These software solutions can keep the love between you and your clients alive. We'll also highlight some real-life use cases of successful applications of SMS in the real estate world.
Best for Small Businesses
SimpleTexting
- Easiest platform to use
- Have two-way conversations with customers
- Good customer support & resources for beginners
Best for Medium to Enterprise
Textmagic
- Easily scale up or down with pay-as-you-go pricing
- Convert emails into SMS with their "Email to SMS Gateway"
- Team-sharing function for easy collaboration
Most Integrations
Mobile Text Alerts
- Affordable monthly starting cost of $20 (paid annually)
- 5,000+ integrations with Salesforce, HubSpot, Mailchimp, and more
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
11 Best SMS Software for Real Estate
We've done the research for you and picked out our favorite SMS services. Check out picks #4 and #9 for real estate-specific SMS services.
1. SimpleTexting
Best mobile app
SimpleTexting is a favorite of ours for many reasons– it’s simple, it’s intuitive, and it’s effective.
Any good real estate agent can tell you that communication is the most important part of the business. That’s why SimpleTexting offers real estate agents the ability to follow up on leads, keep up with scheduling appointments and meetings, and automatically send welcome text messages to new Facebook leads.
SimpleTexting also offers integrations with Mailchimp, making it easy to connect and centralize all forms of communication.
Real estate agents can also track clicks and engagements for each SMS, see how many people unsubscribed, and check out detailed breakdowns for each marketing campaign.
Their mobile application allows real estate agents to manage all aspects of SMS campaigns conveniently from their phones if they don’t have access to a computer.
Read my SimpleTexting Review.
Pros
- User-Friendly Interface
- Two-Way Conversations
- Effective Lead Follow-Up
- Mailchimp Integration
- Mobile App for Convenience
Cons
- Limited Advanced Features
- Basic for Large Scale Operations
- Potential Additional Costs for More Messages
2. Text Magic
Best for enterprise real estate companies
No matter how many clients your large real estate business has, Text Magic makes it easy to stay in contact with them.
Using TextMagic’s features, real estate agents can set up SMS autoresponders to automatically send listing information to contacts. Things like open house announcements, discounts and offers, and appointment reminders can be easily sent out to large groups of contacts.
Aside from offering a large variety of traditional SMS systems, Text Magic offers single sign-on features for enterprises. Any of your team members can use secure identity provider credentials to log on to your platform safely and manage messaging campaigns.
Real estate agents will also receive advanced analytics and reporting. Your enterprise real estate operation can use audit logs, role-based access, and SSO features to keep track of SMS campaigns and save time doing so.
Read my Text Magic Review.
Pros
- Ideal for Large Enterprises
- Autoresponder Capabilities
- Single Sign-On Features
- Advanced Analytics
- Secure Platform
Cons
- May Be Overwhelming for Small Teams
- Higher Cost for Enterprise Features
- Complexity in Setup for Beginners
3. Mobile Text Alerts
Most integrations
Mobile Text Alerts has had over a decade in business to evolve its practices and perfect SMS marketing.
Mobile Text Alerts has an easy-to-navigate dashboard that can be reached via the mobile app available for iOS and Android systems, making it easy to keep in communication with customers no matter where you are.
Real estate agents can use Mobile Text Alerts to automate mass text campaigns to current and prospective buyers and sellers. Things like appointment reminders, setting up viewings, and notifying clients about new available houses in their area are made easy.
We love Mobile Text Alerts for all of the convenient integrations that they offer. With integrations for Zoom, WordPress, Gmail, and more, you can seamlessly keep everything in one place.
Read my Mobile Text Alerts Review.
Pros
- Extensive Integrations
- User-Friendly Dashboard
- Effective for Mass Text Campaigns
- Affordable Monthly Cost
- Mobile App Accessibility
Cons
- Limited Advanced Marketing Tools
- Basic Interface
- May Not Suit Highly Specialized Needs
4. BatchLeads
Best all-in-one for real estate
If you want to centralize your workflow with a platform designed specifically for real estate, check out BatchLeads.
You can do everything from prospect search of their nationwide database of property homeowners and investors to skip tracing property lists to uncover the true owner of a home, plus, you guessed it, manage SMS marketing campaigns.
Since you already have all of the other information you need in one platform, you can keep track of communications and where hot leads are in the searching process.
You can also send direct mail through this service, and they have a new click-to-dial feature coming soon.
Pros
- All-in-One Real Estate Focus
- Nationwide Database Access
- Skip Tracing Feature
- Direct Mail Service
- Click-to-Dial Feature
Cons
- More Suitable for Experienced Users
- Higher Learning Curve
- Specific to Real Estate, Less Versatile
5. EZ Texting
Best for small businesses
Let’s start by letting you know that EZ Texting has plans starting at $19 per month.
This affordable price point is what makes it our pick for small businesses or singular real estate agents who want to start an SMS campaign but don’t have enough funds.
Aside from affordability, EZ Texting has some great features perfect for real estate businesses. You can add an SMS keyword to your yard signs, allowing prospective homeowners to easily sign up for updates on a property of yours that they have their eyes on.
Other helpful features include 1:1 conversation to keep leads engaged, the ability to send mass texts about updates on new properties, and send viewing appointment reminders.
I tried this one myself and I found it easy to sign up, pick a plan, and begin messaging customers. They have templates for everything from sign-up forms for new customers to the messages themselves. It’s also easy to generate a QR code, add pictures or videos to your text messages, and create shortcodes for users to opt-in or make use of special promotions.
Read my review here.
Pros
- Affordable for Small Businesses
- Easy to Use
- Keyword Feature for Yard Signs
- 1:1 Conversation Capability
- Mass Texting for Updates
Cons
- Limited Scalability for Larger Firms
- Basic Analytics
- Additional Cost for More Messages
6. Textedly
Textedly is another fantastic option for real estate agents who are looking to experiment with SMS marketing.
Textedly offers a free, no credit card required, 14-day trial so that real estate agents can try their hand at SMS marketing without worrying about unexpected charges.
Features for real estate include viewing appointment confirmations, 2-way conversation to keep in contact with buyers, and sending thank you messages after viewings or after a client has purchased their home.
Textedly also has features for real estate agents to invite customers to review their services or refer them to friends. You can even create customer loyalty programs to thank your customers for their business.
Pros
- 14-Day Free Trial
- Viewing Appointment Confirmations
- Two-Way Conversation Feature
- Customer Loyalty Program Options
- Review and Referral Invitations
Cons
- Limited Advanced Features
- Trial Limitations
- Basic Interface
7. ClickSend
ClickSend is a quality, easy-to-use SMS option for real estate agents, investors, and buyers.
Real estate agents can manage different digital marketing campaigns through a cloud-based application, switching from email, text, fax, and even non-SMS channels like Facebook and WhatsApp on the fly.
On top of SMS, ClickSend offers real estate businesses the ability to send MMS messages which can include photos of listings and layouts. Also worth noting for realtors are SMS update templates to re-engage leads that may have gone cold.
You can also alert your customers of any seasonal specials you may have to increase customer retention.
Read my ClickSend Review.
Pros
- Cloud-Based Application
- MMS Messaging Capabilities
- Versatile Digital Marketing Campaigns
- Reservation Confirmation Texts
- Seasonal Special Alerts
Cons
- May Be Complex for Beginners
- Higher Cost for Advanced Features
- Requires Integration Management
8.TextSanity
TextSanity has everything a real estate agent needs to close deals and increase customer satisfaction.
This company focuses on the versatility that SMS can offer realtors. Real estate agents have the option to create drip campaigns, blast mass messages, or use keywords printed on yard signs to organize customers into specific groups for easier marketing to each particular property listing.
You also have the convenience of a web form sign-up for clients on your website as well as enable clients to fill out applications, RSVPs, registrations, or customer satisfaction reviews right from their phones.
Pros
- Versatile Campaign Options
- Drip Campaigns and Mass Messaging
- Webform Sign-Ups
- Keyword Organization for Listings
- Easy Client Interaction
Cons
- Can Be Overwhelming for New Users
- Requires Strategic Planning
- Potential Overlap with Other Marketing Tools
9. HeyMarket
HeyMarket helps both real estate professionals and customers save time by engaging in one of the easiest forms of communication: SMS.
Real estate agents and investors can use HeyMarket’s app for iPhone or Android to quickly close deals, discuss new listings, and schedule viewing appointments via SMS.
HeyMarket also has solutions for administrative tasks. Receptionists and managers can use HeyMarket from their computers to set up auto-replies, create templated promotional messages to send to multiple prospective buyers, and set viewing appointments.
Pros
- Time-Saving for Agents
- App for iPhone and Android
- Administrative Task Solutions
- Auto-Replies and Templated Messages
- Viewing Appointment Scheduling
Cons
- Limited to SMS Functions
- Basic Analytics
- May Not Cover All Marketing Needs
10. CallHub
With effective templates that take the work out of having to craft the perfect message, CallHub is an efficient option for realtors strapped for time.
They have resources to guide you through a successful real estate marketing campaign from start to finish, beginning with a concise, personalized welcome text and continuing to open house invites and follow-up texts.
Realtors that use CallHub will also have access to a friendly and helpful support team that can guide you through any difficulties or questions you may have about your unique campaign or SMS marketing in general.
Their pay-as-you-go pricing model offers a no-pressure solution.
Pros
- Effective Templates
- Comprehensive Campaign Guidance
- Supportive Customer Service
- Pay-As-You-Go Pricing
- Personalized Welcome Texts
Cons
- Pay-Per-Use May Add Up
- Limited Advanced Marketing Features
- Requires Campaign Planning
11. UltraSMSScript
Best self-hosted
UltraSMSScript has a decade of experience as a fully self-hosted web application for SMS marketing.
With UltraSMSScript, real estate professionals purchase the downloadable software for a one-time fee.
The upside of this is that you own the software and don’t have to pay for hosting (although you do have the option to pay for a hosted version). The tricky part is that you will have to purchase messages in bulk through another party.
If you’re down to do a bit of self-hosting, you can save some serious cash as a realtor by using this SMS software.
Read my UltraSMSScript Review.
Pros
- One-Time Fee
- Self-Hosted Web Application
- Direct Link to SMS Gateways
- Cost-Effective for Long-Term
- Full Ownership of Software
Cons
- Requires Technical Know-How
- Bulk Message Purchase Needed
- Less Intuitive for Non-Tech Savvy
Other Uses for SMS Marketing
What Is Text Messaging for Real Estate?
Text messaging for real estate is a useful way to keep in contact with customers and employees.
There are many SMS software services out there that have streamlined services for real estate, making it easier to communicate through text new property updates, appointment reminders, and auto-responses to keywords that can be easily added to yard signs.
See how a virtual assistant can help your real estate business >>
What Are the Benefits of SMS for Real Estate?
Follow up on leads
A lead is an opportunity.
By engaging in contact with a possible future buyer, you can nurture relationships that will hopefully end in a sale.
Make it easy for interested buyers
It takes moments to add a unique keyword to a yard sign, encouraging folks to opt-in for SMS updates on a particular property.
A bonus? This also makes it easy for you to organize those particular customers into a group for providing regular updates.
Schedule viewings
Give your prospective buyers a few options for time slots to go in for a viewing.
You can follow up by sending…
Appointment confirmations
A missed meeting is wasted time. By having your clients confirm or cancel through an SMS reminder, you can save time and money.
Check out more use cases and ready to use templates that you can use for your real estate business
How Does Texting for Real Estate Work?
Texting for real estate functions similarly to texting in any other industry.
All that a real estate agent or investor has to do is set up an account with an SMS software company and add their list of contacts, integrating their SMS service with other accounts like Mailchimp or Gmail.
Then, the real estate agent has the option to set up automated reminders for things like viewing appointments and new listings.
Real estate pros can also set up two-way messaging and scheduling reminders for sales associates, streamlining administrative tasks for your company.
Uses Cases of SMS in Real Estate
Ventresca Team
Communicating easily with both sellers and buyers, Boston-based real estate company Ventresca Team can save time and keep leads engaged.
This company uses Mobile Text Alerts to set up efficient communication solutions.
By setting up automated message systems and scheduling SMS in advance, Ventresca Team has seen sales grow exponentially.
Keller Williams
Tristan Ahumada, a top 1% agent of real estate giant Keller Williams, has seen great success using HeyMarket’s SMS solutions for his 18-member team.
He uses the features provided by HeyMarket to set up different groups of clients, creating unique templates to send to each client that includes a 360-degree view of the property he’s marketing.
Since using HeyMarket, Ahumada has noted that about 80% of his clients respond to these weekly property listing updates. He’s also noticed that his clients now message him up to 50 times a week.
How to Choose the Right SMS Software for Real Estate
If your real estate company is looking to set up SMS software, the first thing you need to do is consider your budget. How much are you willing to spend monthly, or would you rather use a one-time fee, downloadable self-hosted platform?
Then, consider functionality. How many employees do you need to communicate with? Do you want two-way communication available to customers? Do you need a way to schedule viewings through text? How about weekly updates on the newest listings in the area?
How comprehensive your SMS software is should also play into your choice. Many SMS companies for real estate also offer services like analytics and ways to track customer interaction and satisfaction.
After taking everything into consideration, do a comparative analysis of the many SMS software options available on the market and decide what is right for your real estate agency.
FAQs
What is the best SMS software for small real estate companies?
EZ Texting is the best SMS software for small real estate companies.
What is the best SMS software for large real estate companies?
Text Magic is the best SMS software for large real estate companies.
How can I use SMS for my real estate company?
You can use SMS for scheduling viewing appointments, alerts about new listings, and general updates to your business to customers. You can also use SMS to communicate between employees.
Is SMS marketing legal for real estate?
Yes, SMS marketing is legal for real estate as long as customers decide to opt-in.
Taylor Munsell
