11 Best SMS Software for Real Estate

Real estate? More like real(ationships) estate.

SMS is the most efficient way to nurture those client relationships and get your customers into the home of their dreams.

These software solutions can keep the love between you and your clients alive. We’ll also highlight some real-life use cases of successful applications of SMS in the real estate industry.

Top Pick

Best All-Around SMS Platform

SimpleTexting

• Intuitive for beginners, flexible for pros
• Campaigns, automations, 1-on-1 chat, integrations
• Includes link tracking, A/B testing, list growth tools

👉 If you want a platform that “just works” without the learning curve

Learn More

Best for eCommerce

Omnisend

• Pre-built ecommerce workflows with automation splits
• Advanced segmentation based on shopping behavior
• Omnichannel campaigns via email, SMS, and push

👉 Drive more sales with automated ecommerce journeys

Learn More

Most Affordable

Mobile Text Alerts

• Low-cost plans with unlimited contacts
• Automate reminders, alerts, and updates in minutes (no tech skills needed)
• Full SMS suite at a fraction of the price

👉 Perfect for small teams that need big results on a budget

Learn More

11 Best SMS Software for Real Estate

We’ve done the research for you and picked out our favorite SMS services. Check out picks #4 and #9 for real estate-specific SMS services.

Opt-in tools are crucial for building a compliant contact list for SMS marketing. Features such as QR codes, keywords, and signup forms facilitate user consent and engagement, enhancing messaging effectiveness and compliance with regulations.

Introduction to Real Estate SMS Software

In the fast-paced world of real estate, staying connected with clients, prospects, and team members is crucial.

Enter real estate SMS software—a powerful tool that revolutionizes communication for real estate professionals. With the ubiquity of mobile devices, SMS marketing has become an indispensable part of real estate marketing strategies.

This software allows agents to send targeted text messages, automate communication, and streamline their workflow, all with just a few clicks.

Imagine being able to send a quick update about a new listing or a reminder for an upcoming viewing, ensuring that your clients are always in the loop.

In this section, we’ll delve into the myriad benefits and features of real estate SMS software and how it can help agents elevate their business to new heights.

1. SimpleTexting

Best mobile app

SimpleTexting is a favorite of ours for many reasons– it’s simple, it’s intuitive, and it’s effective.

Any good real estate agent can tell you that communication is the most important part of the business. That’s why SimpleTexting offers real estate agents the ability to follow up on leads, keep up with scheduling appointments and meetings, and automatically send welcome text messages to new Facebook leads.

SimpleTexting also offers integrations with Mailchimp, making it easy to connect and centralize all forms of communication. Additionally, SimpleTexting can complement email marketing efforts by integrating with platforms like BombBomb and Constant Contact, enhancing client engagement through video emails and user-friendly email editors with analytics tools.

Real estate agents can also track clicks and engagements for each SMS, see how many people unsubscribed, and check out detailed breakdowns for each marketing campaign.

Their mobile application allows real estate agents to manage all aspects of SMS campaigns conveniently from their phones if they don’t have access to a computer.

Read my SimpleTexting Review.

Learn More

2. Text Magic

Best for enterprise real estate companies

No matter how many clients your large real estate business has, Text Magic makes it easy to stay in contact with them.

Using TextMagic’s features, real estate agents can set up SMS autoresponders to automatically send listing information to contacts. Real estate text marketing, including open house announcements, discounts and offers, and appointment reminders, can be easily sent out to large groups of contacts.

Aside from offering a large variety of traditional SMS systems, Text Magic offers single sign-on features for enterprises. Any of your team members can use secure identity provider credentials to log on to your platform safely and manage messaging campaigns.

Real estate agents will also receive advanced analytics and reporting. Your enterprise real estate operation can use audit logs, role-based access, and SSO features to keep track of SMS campaigns and save time doing so.

Read my Text Magic Review.

Learn More

3. Mobile Text Alerts

Most integrations

Mobile Text Alerts has had over a decade in business to evolve its practices and perfect SMS marketing.

Mobile Text Alerts has an easy-to-navigate dashboard that can be reached via the mobile app available for iOS and Android systems, making it easy to keep in communication with customers no matter where you are.

Real estate agents can use Mobile Text Alerts to automate mass text campaigns to current and prospective buyers and sellers. Engaging potential buyers through appointment reminders, setting up viewings, and notifying clients about new available houses in their area are made easy.

We love Mobile Text Alerts for all of the convenient integrations that they offer. With integrations for Zoom, WordPress, Gmail, and more, you can seamlessly keep everything in one place.

Read my Mobile Text Alerts Review.

Learn More

4. BatchLeads

Best all-in-one for real estate

If you want to centralize your workflow with a platform designed specifically for real estate, check out BatchLeads.

You can do everything from prospect search of their nationwide database of property homeowners and investors to skip tracing property lists to uncover the true owner of a home, plus, you guessed it, manage SMS marketing campaigns.

Since you already have all of the other information you need in one platform, you can keep track of communications and where hot leads are in the searching process. BatchLeads also allows you to efficiently manage real estate text message campaigns, enhancing client engagement and lead generation.

You can also send direct mail through this service, and they have a new click-to-dial feature coming soon.

Learn More

5. EZ Texting

Best for small businesses

Let’s start by letting you know that EZ Texting has plans starting at $19 per month.

This affordable price point is what makes it our pick for small businesses or singular real estate agents who want to start an SMS campaign but don’t have enough funds.

Aside from affordability, EZ Texting has some great features perfect for real estate businesses. You can add an SMS keyword to your yard signs, allowing prospective homeowners to easily sign up for updates on a property of yours that they have their eyes on.

Other helpful features include 1:1 conversation to keep leads engaged, the ability to send mass texts about updates on new properties, and send viewing appointment reminders. Text message marketing through EZ Texting can automate communication, improve client relationships, and is highly cost-efficient with high engagement rates.

I tried this one myself and I found it easy to sign up, pick a plan, and begin messaging customers. They have templates for everything from sign-up forms for new customers to the messages themselves. It’s also easy to generate a QR code, add pictures or videos to your text messages, and create shortcodes for users to opt-in or make use of special promotions.

Read my review here.

Learn More

6. Textedly

Textedly is another fantastic option for real estate agents who are looking to experiment with SMS marketing.

Textedly offers a free, no credit card required, 14-day trial so that real estate agents can try their hand at SMS marketing without worrying about unexpected charges.

Features for real estate include viewing appointment confirmations, 2-way conversation to keep in contact with buyers, and sending thank you messages after viewings or after a client has purchased their home.

Textedly also has features for real estate agents to invite customers to review their services or refer them to friends. You can even create customer loyalty programs to thank your customers for their business.

Learn More

7. ClickSend

ClickSend is a quality, easy-to-use SMS option for real estate agents, investors, and buyers.

Real estate agents can manage different digital marketing campaigns through a cloud-based application, switching from email, text, fax, and even non-SMS channels like Facebook and WhatsApp on the fly.

On top of SMS, ClickSend offers real estate businesses the ability to send MMS messages which can include photos of listings and layouts. Also worth noting for realtors are SMS update templates to re-engage leads that may have gone cold.

You can also alert your customers of any seasonal specials you may have to increase customer retention.

Read my ClickSend Review.

Learn More

8.TextSanity

TextSanity has everything a real estate agent needs to close deals and increase customer satisfaction.

This company focuses on the versatility that SMS can offer realtors. Real estate agents have the option to create drip campaigns, blast mass messages, or use keywords printed on yard signs to organize customers into specific groups for easier marketing to each particular property listing.

You also have the convenience of a web form sign-up for clients on your website as well as enable clients to fill out applications, RSVPs, registrations, or customer satisfaction reviews right from their phones.

Learn More

9. HeyMarket

HeyMarket helps both real estate professionals and customers save time by engaging in one of the easiest forms of communication: SMS.

Real estate agents and investors can use HeyMarket’s app for iPhone or Android to quickly close deals, discuss new listings, and schedule viewing appointments via SMS.

HeyMarket also has solutions for administrative tasks. Receptionists and managers can use HeyMarket from their computers to set up auto-replies, create templated promotional messages to send to multiple prospective buyers, and set viewing appointments.

Learn More

10. CallHub

With effective templates that take the work out of having to craft the perfect message, CallHub is an efficient option for realtors strapped for time.

They have resources to guide you through a successful real estate marketing campaign from start to finish, beginning with a concise, personalized welcome text and continuing to open house invites and follow-up texts.

Realtors that use CallHub will also have access to a friendly and helpful support team that can guide you through any difficulties or questions you may have about your unique campaign or SMS marketing in general.

Their pay-as-you-go pricing model offers a no-pressure solution.

Learn More

11. UltraSMSScript

Best self-hosted

UltraSMSScript has a decade of experience as a fully self-hosted web application for SMS marketing.

With UltraSMSScript, real estate professionals purchase the downloadable software for a one-time fee.

The upside of this is that you own the software and don’t have to pay for hosting (although you do have the option to pay for a hosted version). The tricky part is that you will have to purchase messages in bulk through another party.

If you’re down to do a bit of self-hosting, you can save some serious cash as a realtor by using this SMS software.

Read my UltraSMSScript Review.

Learn More

Features to Look for in Real Estate SMS Software

Choosing the right SMS software for your real estate business can make all the difference. Here are some essential features to look for:

• Two-Way Texting: This feature allows real estate agents to engage in meaningful conversations with clients and prospects, making it easy to answer questions and provide updates in real-time.
• Automation: Save time and increase efficiency by automating your communication. Whether it’s sending follow-up messages or appointment reminders, automation ensures that no client is left behind.
• Templates: Pre-built templates for common real estate messages, such as open house notifications and listing updates, can save you time and ensure consistency in your messaging.
• Integration: Seamlessly integrate your SMS software with your CRM and other marketing tools to keep all your data in one place and streamline your workflow.
• Reporting and Analytics: Gain valuable insights into the performance of your SMS campaigns with detailed reports on open rates, response rates, and more. This data-driven approach helps you refine your strategies for better results.

By focusing on these features, you can ensure that your SMS software meets the unique needs of your real estate business.

Real Estate SMS Marketing Strategies

Effective SMS marketing strategies can help real estate agents reach their target audience and grow their business. Here are some strategies to consider:

• Send Targeted Messages: Use your SMS software to send targeted messages to specific groups of clients and prospects. For example, send open house notifications to interested buyers or listing updates to potential investors.
• Use Automation: Automate your communication to save time and ensure timely follow-ups. Automated messages can include appointment reminders, thank you notes, and more.
• Utilize Templates: Leverage pre-built templates to maintain consistency and save time. Templates can be used for various purposes, such as new listing announcements or client follow-ups.
• Integrate with CRM: Integrate your SMS software with your CRM to keep all your client information in one place. This integration helps you manage your contacts more efficiently and personalize your communication.
• Track Performance: Use reporting and analytics to monitor the performance of your SMS campaigns. Track metrics like open rates and response rates to understand what works and make data-driven decisions.

By implementing these strategies, you can enhance your real estate SMS marketing efforts and achieve better results.

Best Practices for Real Estate SMS Marketing

To maximize the effectiveness of your real estate SMS marketing, it’s essential to follow best practices. Here are some tips to keep in mind:

• Get Permission: Always obtain permission from clients and prospects before sending them text messages. This ensures compliance with regulations and builds trust with your audience.
• Keep It Short: Keep your messages concise and to the point. Short messages are more likely to be read and responded to.
• Use Clear Language: Avoid jargon and use clear, straightforward language to ensure your message is easily understood.
• Use Relevant Content: Send content that is relevant and valuable to your clients and prospects. This could include new listing updates, open house invitations, or market insights.
• Respect Boundaries: Be mindful of the frequency of your messages. Avoid bombarding your clients with too many texts, as this can lead to frustration and opt-outs.

By adhering to these best practices, you can create a positive experience for your clients and prospects, leading to more successful SMS marketing campaigns.

Other Uses for SMS Marketing