Developing relationships is vital for success in the real estate industry, and SMS is one of the most powerful tools to use.
With the help of a simple texting strategy, you can keep clients in the loop and build rapport.
Learn all about how to make the most of SMS marketing with this guide on the top use cases and templates for real estate SMS.
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Table of Contents
- Use Cases and Templates for SMS Marketing in Real Estate Video
- When & How to Use SMS in Real Estate
- Frequently Asked Questions
Use Cases and Templates for SMS Marketing in Real Estate Video
When & How to Use SMS in Real Estate
Here are some of the best ways to use SMS in Real Estate, along with some helpful template ideas to get you started:
If you need help finding an SMS provider for your real estate business, check out our top picks >>
Schedule Viewings and Open Houses
Agents can send personalized invitations via SMS to potential buyers for upcoming open houses. Use texts to share essential details and encourage attendance to boost property visibility. They can also use texts to schedule viewings and send reminders to the buyer and seller.
Here are some templates to try:
- Open House Invitation
- Hello [Prospect's Name], we have an exciting open house coming up! Join us at [Property Address] this [Date] from [Time]. Don't miss this opportunity to view your dream home.
- Scheduling Viewing Request
- Hello [Seller's Name], a potential buyer is interested in viewing your property at [Property Address]. Can we schedule a viewing on [Date] at [Time] that works for you?
- Viewing Reminder
- Hi [Buyer's Name], just a friendly reminder about your property viewing at [Property Address] tomorrow at [Time]. We look forward to showing you the house!
- Seller Viewing Reminder
- Dear [Seller's Name], just a reminder that we have a viewing scheduled at your property on [Date] at [Time]. Please ensure the property is ready for the potential buyer.
- Viewing Follow-Up
- Hi [Buyer's Name], we hope you enjoyed the viewing at [Property Address]. If you have any questions or need more information, please feel free to reach out. We're here to help!
Appointment Confirmation and Reminders
By sending appointment reminders via SMS, real estate agents can reduce no-shows and help sell quicker. Brief appointment confirmations and reminders are a fast, easy way to keep everyone on the same page.
Try out these template options:
- Appointment Confirmation
- Hello [Client's Name], just confirming our appointment at [Property Address] on [Date] at [Time]. Looking forward to discussing your real estate needs!
- Appointment Reminder
- Hi [Client's Name], a quick reminder about our meeting tomorrow at [Property Address] at [Time]. Please let us know if anything comes up or if you need to reschedule.
- Seller Meeting Reminder
- Dear [Seller's Name], our appointment to discuss your property listing is scheduled for [Date] at [Time]. We're excited to work together!
- Reschedule Options
- Hello [Client's Name], if you need to reschedule or have any questions before our appointment, please reply to this message or call us at [Phone Number].
Tips for Home Buying and Selling
Build rapport with your network of active and past clients by sharing educational information. Send personalized tips to help buyers and sellers prepare for the next steps. Keep previous clients informed and ready with ideas and tips for home decorating, maintenance, and buying/selling.
Check out these template ideas:
- Home Buying Tip
- Hello [Client's Name], here's a home buying tip: Start by getting pre-approved for a mortgage to know your budget. Need more advice? Just ask!
- Home Selling Tip
- Hi [Client's Name], when selling your home, decluttering and staging can make a big difference. Let us know if you'd like more tips on preparing your property.
- Home Maintenance Tip
- Dear [Client's Name], regular HVAC maintenance can save you money in the long run. It's time for your annual check-up! #HomeMaintenanceTips
- Decorating Idea
- Hello [Client's Name], looking to refresh your space? Check out these decorating ideas for inspiration: [Link]. Enjoy!
- Market Update
- Hi [Client's Name], the real estate market is evolving. Stay informed with our monthly market update. Click here: [Link]
- Moving Checklist
- Dear [Client's Name], planning a move soon? Here's a handy moving checklist to help you stay organized: [Link].
Property Alerts and Updates
Real estate agents can send SMS notifications to subscribers when new properties matching their criteria become available. This keeps clients informed about the latest listings and market updates. Agents can also include an opt-in for active listings so that potential clients can join the SMS list for any property updates, including price reductions, accepted offers, and more.
Here are a few templates to consider:
- New Property Alert
- Hello [Client's Name], a new property that matches your criteria is now available! Check out the details here: [Link]
- Price Reduction Alert
- Hi [Client's Name], great news! The price of the property you're interested in has been reduced. See the updated price here: [Link].
- Exclusive Property Preview
- Hello [Client's Name], you're invited to an exclusive property preview. Be the first to see this stunning listing! RSVP here: [Link].
- Opt-In for Property Alerts
- Interested in receiving property updates via SMS? Reply ‘YES' to join our SMS list and stay in the loop with the latest listings and market news.
- Accepted Offer Update
- Dear [Client's Name], we have an update on the property you liked. An offer has been accepted. Don’t worry, here are a few others you may enjoy [Link].
Send information about local schools, amenities, and community events to help potential buyers gain a better understanding of the neighborhoods where they are considering purchasing a property. Include information for previous clients to help them enjoy their new neighborhood.
Add these templates to your arsenal:
- School Info
- Hi [Client's Name], we've gathered some valuable information about local schools in the area you're considering. Click here to learn more: [Link].
- Nearby Amenities
- Hello [Client's Name], explore the fantastic amenities near your potential new home, from parks to restaurants. Discover more here: [Link].
- Community Events
- Dear [Client's Name], stay connected with your future community by checking out these upcoming local events: [Link].
- Neighborhood Welcome
- Welcome to your new neighborhood, [Client's Name]! Here are some resources to help you settle in and make the most of your new home: [Link]
- Explore Your Area
- Hello [Client's Name], get to know your neighborhood better with our guide to local attractions, dining, and more. Start exploring here: [Link]
Keep clients informed about real estate trends and important topics. Regularly sending SMS updates on market trends, statistics, and real estate news can position agents as industry experts. For example, send updates about mortgage rates via SMS to help buyers make informed decisions about their financing options.
Use these template options:
- Market Trend Alert
- Hi [Client's Name], stay ahead of the game with the latest real estate market trends and insights. Check out our latest report here: [Link].
- Mortgage Rate Update
- Hello [Client's Name], mortgage rates have changed. Here's the latest update to help you make informed financing decisions: [Link].
- Real Estate News Flash
- Dear [Client's Name], stay in the know with breaking real estate news and expert analysis. Read the latest updates here: [Link].
- Investment Opportunity
- Hi [Client's Name], we've spotted a potential investment opportunity in the market. Explore the details here: [Link].
- Local Market Insights
- Hi [Client's Name], here's a closer look at the real estate market in your area. Explore local statistics and trends here: [Link].
Feedback and Referral Requests
Use SMS to request feedback and reviews from your clients. You can leverage these reviews to build your reputation and improve your services. Furthermore, agents can request referrals from satisfied clients via SMS. This can help expand their client base and increase their business.
Leverage these templates:
- Feedback Request
- Hello [Client's Name], we'd love to hear about your experience with us. Please take a moment to share your feedback: [Link]. Your input is invaluable.
- Review Request
- Hi [Client's Name], if you enjoyed working with us, would you mind leaving a review? Your review can help others find their dream home. Leave a review here: [Link].
- Referral Request
- Dear [Client's Name], do you know someone looking to buy or sell a home? Your referral would mean the world to us. Share our contact info with them, and we'll take great care of them!
- Feedback Follow Up
- Hi [Client's Name], we noticed you haven't had a chance to provide feedback yet. We value your input and would appreciate hearing from you. Share your thoughts here: [Link].
- Referral Thank You
- Dear [Client's Name], thank you for referring us to your friends and family. We're grateful for your trust and support. Let's continue to grow together!
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Frequently Asked Questions
What are the use cases of SMS for Real Estate?
Real estate agents can use SMS to send property updates, share appointment updates, educate home buyers/sellers, schedule viewings, and more.
What is the best SMS tool for Real Estate?
Some of the best SMS tools for Real Estate include SimpleTexting, TextMagic, Mobile Text Alerts, and Omnisend.
What are the limitations of SMS for Real Estate?
Real estate agents must keep in mind the character limitations for SMS, as well as the fact they must get clients to opt in (and provide an opt-out option). Using quality SMS software helps streamline the process.