Geoff CuddIf you're spending too much time designing Pins, writing descriptions, juggling boards, or trying to keep up with trends, you're not making the most of the platform.
A Pinterest virtual assistant helps take the load off by handling the behind-the-scenes work that drives growth.
In this guide, we’ll break down the most valuable Pinterest VA tasks you can delegate to free up time, stay consistent, and turn Pinterest into a long-term traffic engine.
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Table of Contents
- DDIY.co
- HireTalent.ph
- Quick List of Pinterest Virtual Assistant Tasks
- Why Pinterest Virtual Assistants Are a Smart Hire
- Top Pinterest VA Tasks You Can Delegate
- Why Not Just Use a Freelancer or Social Media Manager?
- How to Choose the Right Pinterest VA
- Pinterest Tasks You Should Keep In-House (At First)
- Want Help Delegating These Pinterest Tasks?
- Fully Vetted Virtual Assistant - Without the Search
- Frequently Asked Questions
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Quick List of Pinterest Virtual Assistant Tasks
Category | Examples |
|---|---|
| Pin Design & Branding | |
| Pinterest SEO | |
| Scheduling & Publishing | |
| Board & Profile Setup | |
| Repurposing Content | |
| Analytics & Reporting | |
| Promotional Campaigns |
Why Pinterest Virtual Assistants Are a Smart Hire
Pinterest is a hybrid of a search engine and a social platform. The best results come from consistent, well-optimized content.
But doing it all yourself takes time and creative energy.
That’s where a Pinterest VA can help:
- They design and schedule Pins for you
- They research keywords and trends
- They monitor results and adjust strategy
All without the high cost of hiring an agency or social media manager.
Top Pinterest VA Tasks You Can Delegate
Here’s a breakdown of the top tasks you can hand off to a Pinterest virtual assistant, grouped by workflow and business goals.
Pin Design & Branding
Branded Canva Pin Creation
- What They Do: Create scroll-stopping Pins using your brand fonts, colors, and images.
- Why It Helps: Ensures visual consistency and improves recognition.
- Getting Started: Share your brand assets and 2–3 example Pins you like.
Image Sourcing and Cropping
- What They Do: Find or resize high-quality images for product or blog Pins.
- Why It Helps: Saves you time and keeps Pins optimized for mobile.
- Getting Started: Provide image requirements or preferred stock sources.
Pinterest SEO
Keyword Research for Pins and Boards
- What They Do: Identify high-ranking keywords for your niche, and apply them to Pin titles and descriptions.
- Why It Helps: Improves visibility in Pinterest search and smart feed.
- Getting Started: Share target topics, competitors, or content themes.
Optimizing Descriptions and Hashtags
- What They Do: Write SEO-rich, natural descriptions that encourage engagement.
- Why It Helps: Helps Pins rank higher and get more clicks.
- Getting Started: Provide blog URLs, product pages, or promo copy.
Scheduling & Publishing
Tailwind Scheduling & Board Planning
- What They Do: Schedule Pins using Tailwind across multiple boards and time slots.
- Why It Helps: Maintains posting frequency without your manual input.
- Getting Started: Share your Tailwind login and board strategy.
Uploading Idea Pins or Carousels
- What They Do: Format, crop, and publish multi-slide or video Pins for added engagement.
- Why It Helps: Boosts visibility with Pinterest’s latest formats.
- Getting Started: Provide video clips or carousel content.
Board & Profile Setup
Board Cleanup and Reorganization
- What They Do: Optimize board titles, descriptions, and order. Archive underperforming boards.
- Why It Helps: Boosts profile authority and improves user experience.
- Getting Started: Grant access and list focus areas or content pillars.
Profile Bio and Featured Board Optimization
- What They Do: Revamp your Pinterest bio and showcase key boards.
- Why It Helps: Attracts new followers and aligns your profile with your goals.
- Getting Started: Share your current positioning and desired audience.
Repurposing Content
Turn Blogs, Reels, or Products Into Pins
- What They Do: Pull visuals and messaging from your existing content and repurpose them into new Pins.
- Why It Helps: Extends the reach of your best content with minimal effort.
- Getting Started: Send a list of blog posts, products, or Reels to promote.
Create Seasonal and Evergreen Variations
- What They Do: Design multiple versions of a Pin for different audiences or timeframes.
- Why It Helps: Increases visibility without creating content from scratch.
- Getting Started: Provide a content calendar or evergreen themes.
Analytics & Reporting
Pinterest Performance Tracking
- What They Do: Track saves, clicks, impressions, and top-performing Pins.
- Why It Helps: Helps refine strategy and double down on what works.
- Getting Started: Give access to Pinterest Business Analytics or Tailwind Insights.
Monthly Engagement Reports
- What They Do: Summarize performance trends, pin types, and engagement metrics in a monthly recap.
- Why It Helps: Keeps you informed without having to dig through dashboards.
- Getting Started: Share preferred format and metrics to track.
Promotional Campaigns
Product Launch & Promo Pin Creation
- What They Do: Design and schedule Pins for sales, bundles, or lead magnet launches.
- Why It Helps: Keeps your store or offer top-of-mind during key windows.
- Getting Started: Provide assets, timelines, and offer details.
Holiday and Event-Based Pin Sets
- What They Do: Create themed Pins for holidays, events, or seasonal content pushes.
- Why It Helps: Aligns your content with seasonal search trends.
- Getting Started: Share your promo calendar and target audiences.
Why Not Just Use a Freelancer or Social Media Manager?
Option | Pros | Cons |
|---|---|---|
| Pinterest VA | ||
| Freelancer | ||
| Social Media Manager |
Pinterest VAs offer the best of both worlds: they’re cost-effective and laser-focused on results from the platform that delivers long-term traffic.
How to Choose the Right Pinterest VA
- Experience designing and optimizing Pins
- Familiarity with Pinterest SEO and Tailwind
- A portfolio of previous Pins and board setups
- Good communication and an eye for clean design
- Experience with your content type (ex. blog, eCommerce, coaching)
Pinterest Tasks You Should Keep In-House (At First)
Keep In-House | Why | Delegate Later With… |
|---|---|---|
| Brand voice & messaging | ||
| Content strategy | ||
| Ad campaign targeting |
Want Help Delegating These Pinterest Tasks?
A vetted Pinterest Virtual Assistant can design, optimize, and schedule all your Pins, turning your content into consistent traffic without needing you to lift a finger.
Fully Vetted Virtual Assistant - Without the Search
- Search is done for you - no job posting or inbox overload
- Every candidate is tested for the exact skills required for your role
- Fast, tailored matching - handpicked to meet your needs and budget
Frequently Asked Questions
What can a Pinterest VA actually do?
They handle Pin design, keyword research, scheduling, board optimization, and performance reporting.
How do I decide what to delegate first?
Start with the most repetitive task, like designing Pins or scheduling content each week.
Can they help even if I don’t post often?
Yes. A good VA can repurpose old content into fresh Pins and help you build consistency.
Do I need to provide templates or brand guidelines?
It helps. Share your colors, fonts, logo, and any example Pins, but a great VA can also create templates for you.
Can a Pinterest VA improve my traffic or sales?
Absolutely. Pinterest is a long-term traffic engine, with consistent posting and smart SEO, your Pins can drive results for months.
