Claire FountainAs a chronically online Gen Z-Millennial cusp, I’ve spent well over a decade on Reddit, understanding it to be used for the sole purpose of niche interest subreddits and heated feuds in the comments of “AITA” posts. And, of course, an ungodly amount of trolling!
Never did I ever think I would write about Reddit as a marketing tool for this job. But times have changed, and here we are.
To explain Reddit and its implications in marketing, Ewen Finser created a course designed to help SEO professionals pivot and beat Google’s ever-changing algorithms by gaming Reddit’s.
But is the course any good?
#1 Course on Reddit Strategies
Reddit Leverage Course
- Easy-to-follow course for Reddit novices or experts
- Continues to add new modules to the course
- Shares white, grey, and black hat tactics to drive traffic from Reddit
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My Verdict – At a Glance
If you are a content site owner who has been beaten up by Google’s updates, you probably should take this course.
I haven’t really found anything else on the internet that offers the information that Ewen covers in this course, nor am I totally sure anyone else has caught on to how to game Reddit in the same way he has.
He covers everything you need to know and nothing you don’t, giving you solutions ranging from squeaky clean commenting (in the most strategic way possible) and posting on your own subreddit to black hat solutions like *gasp* buying upvotes.
Overall, I’m a fan of the course. It’s organized well, detailed, and straightforward.
Course Instructor
Your instructor for this course is Ewen Finser.
He’s a well-respected content site creator and owner who has been in the digital marketing game and an SEO specialist for the better part of a decade.
Like many of us, he noticed that Google was getting harder and harder to beat, so he started looking for other avenues to successfully and lucratively market his digital assets.
Which is when he found the jackpot: Reddit.
Who Is This Course For?
This course is for site owners who are having a tough time getting enough traffic to their site despite kicking butt at SEO.
A few different types of publishers who may find this course most helpful include:
- Solopreneurs
- Indie content site owners
- SEO site owners who were hit by the “Google apocalypse”
Is the Reddit Leverage Course Worth It?
The course is absolutely worth it.
The price point is not bad, at under $300 per year, and he adds new content constantly as he makes new discoveries.
He shares that knowledge with us, his students, so that we can find success using the same methods.
Reddit Leverage Course Review
This Reddit leverage course is a win for me.
He starts off by telling you the “why,” and then goes into the “how.” While I personally am already all too aware of how Reddit works, our whole team took the course and found his explanation of how to set up communities/ how karma and cake day work for those of us on the team who are traveling in different spheres of the internet.
Ewen shows us the receipts, giving us helpful video walkthroughs on how to do different things on Reddit, and offering a huge range of strategies to get you the traffic from Reddit that you likely need. He links to actual Reddit posts on his own subreddits and shows tips and tricks for optimizing your Reddit account in every way possible.
I appreciated that he showed us strategies at different tiers of ethicality. He showed us the above-board, choirboy way of using Reddit to gain traffic, but he also didn’t shy away from some of the possibly less savory practices of driving traffic from the site. It’s totally up to you how down and dirty you want to get, but he lays it all out for you, just in case.
He also shows you how to use tools you’re likely already familiar with (oh, AHrefs, what would we do without you?) in the context of Reddit, which I would have never considered in a million years.
As for cons, I suspect many of them will get worked out as he adds content and refines the course. We got in early, so some of the content is still being fleshed out as I type this.
The audio inconsistency (one module will be super quiet, so you turn your sound all the way up just for it to feel like he’s shouting at you in the next video) is my biggest personal beef, though you can always hear and understand what he’s saying.
Overall, a great course at a great price from a great, smart guy. What more could you ask for? (Google’s algorithm to play nice again, but we’re not gonna get that, are we?)
Pros: Here’s What I Like About Reddit Course
- Real-world examples. Shows a lot of examples throughout, helpful in understanding concepts
- Step-by-step screen-recorded tutorials. This screen-sharing is helpful for walkthroughs, and he includes links to the actual examples for some of the modules
- Context from the beginning. I always appreciate when a course begins with explaining why the heck you’re there in the first place
- Reddit overview/breakdown. Gives you an overview of Reddit, including the importance of age and karma (you can skip it if you’re already familiar)
- No fluff. He only covers the important parts
- White, Grey, and Black hat solutions. I appreciate the levels of “ethics” in terms of strategies offered but does go over all of them
- Practical walkthrough. Super helpful for setting up a community
- Shorter videos for easy digestion. Modules are split into smaller sections, so it allows you to skip parts if you are already familiar with it
- Good structure/organization/layout. The course progresses in a way that makes sense
- Shows how to game Reddit. I like how it showed how you can manipulate Reddit by weaponizing its own game– reputation management by flooding it with extra positive content if something negative about your company is trending
- Additional resources are helpful. Including the promise of another UGC course
- He continually adds content to the course. He added two whole modules between the time my team member checked out the course and the time I did– which is over the course of a couple of days)
Cons: Here’s What I Don't Like About Reddit Course
- Audio was a bit inconsistent. Which is a common problem with online courses. I was able to hear every module, but some were much quieter than others
- I would like more variety of case studies. (at the end of the module, he talks about adding more in the future for the course)
- Would have liked more start-to-finish walkthroughs. But still, the course offers a lot of existing examples to make the concept clear.
- Could use more explanation on brand squatting. (he kinda just says “It’s something you can do” without telling us how to use the sub after we create it.) This is one of the new modules, so maybe more content will be coming!
Reddit Leverage Course Overview
I like the way this course is set up and organized, and I think it flows and progresses nicely.
The course begins with a “Why Reddit, Why Now?” video explaining, well, the whole reason why he made the course in the first place.
We then move through different modules where Ewen explains different Reddit strategies and how to use tools you may already be familiar with to maximize traffic and effectiveness. Each module consists of 3-6 videos explaining different key concepts.
The modules are:
- Introduction
- Reddit Orientation
- The Brand Play (White Hat)
- Traffic Leaks (Grey Hat)
- Direct Dollars Play (Grey to Black Hat)
- Pay to Play (Black Hat)
- Adopting Lost Reddit Communities *this is a new one that he added between when my team member took the course and when I did, and I hope he’s able to expand on this one!
He closes out by giving us a list of tools and resources, then a little video telling us what’s next for the course.
Key Points from Course You Won't Learn Anywhere Else
- White, grey, and black hat tactics on how to game Reddit to drive traffic
- Alternative ways to gain traffic on Reddit (brand squatting, lost luggage, etc)
- Real, tangible examples with links to actual posts on Reddit so you can see how effective different tactics are
- A list of useful resources and tools that cover everything you need to know to successfully gain site traffic from Reddit
- Insight into a brand new traffic-gaining tactic that most folks haven’t caught onto yet
Course Price
You can purchase access to this course for $247/year instead of a one-time fee.
This particular course is priced differently than most one-time-payment ones, but that’s for a reason.
Since this is such a new strategy, Ewen himself is still figuring out new ways to make the most of Reddit. Because of this, he is always adding new content, so it’s worth the recurring charge.
#1 Course on Reddit Strategies
Reddit Leverage Course
- Easy-to-follow course for Reddit novices or experts
- Continues to add new modules to the course
- Shares white, grey, and black hat tactics to drive traffic from Reddit
Frequently Asked Questions
What is Reddit leverage in marketing?
This is a new discovery, but due to Google’s algorithm updates, you can leverage Reddit in your marketing efforts.
How do you leverage Reddit for marketing?
You can leverage Reddit for marketing by commenting helpful information that links back to your site, posting relevant content on other subreddits, and even creating your own subreddit community on the platform to promote your product or service!
What is Reddit marketing?
Reddit marketing or marketing on Reddit is a process in which you use the forum site to market or promote your product or service.
Is Reddit a good place to promote?
Yes, Reddit is a good place to promote, since you have access to niche communities who are likely looking for what you have to offer.
Ashlea Hernandez
Geoff Cudd
