How To Hire a Social Media Manager (The Ultimate Guide)

Managing social media platforms can quickly turn into a full-time job. From finding keywords to creating graphics to analyzing data, it’s a specialized skill set.

That's where the expertise of a Freelance Social Media Manager comes into play.

Learn how to hire a freelance social media manager who can elevate your brand's online presence and deliver tangible results.

What Is a Social Media Manager?

A social media manager is a marketing professional who creates, manages, and grows a brand's presence on social media platforms.

They are responsible for developing strategies, creating content, engaging with audiences through comments and responses, analyzing performance metrics to find out what’s working, and adapting tactics to maximize online engagement to support the company's marketing and communication goals.

What Does a Social Media Manager Do?

It really depends on the type of social media manager you’re looking for, but many do a little bit of everything. A freelance social media manager wears many hats, including:

• Content Creation: Crafting engaging posts, articles, visuals, and other content that resonates with your audience.
• Strategy Development: Developing a social media strategy that aligns with your business goals and selecting the most suitable platforms.
• Audience Engagement: Interacting with your audience, responding to comments, and nurturing a sense of community.
• Analytics and Reporting: Monitoring performance, tracking metrics, and adjusting strategies to optimize results.

Considerations for Hiring a Freelance Social Media Manager

There are several things to consider when hiring a freelance social media manager.

Type of Freelance Social Media Manager

Consider the type of freelance social media manager you need. Here are a few key distinctions:

• Content Creator: These managers excel at crafting engaging content, from posts and articles to eye-catching visuals.
• Strategist: A strategist focuses on developing a comprehensive social media strategy, setting goals, and monitoring performance.
• Community Manager: Community managers focus on engaging with your audience, responding to comments, and fostering an online community.

Scope of Responsibilities

Define the scope of responsibilities you expect from your freelance social media manager. This might include content creation, social media advertising, analytics tracking, and audience engagement.

Goals and Objectives

Set clear goals and objectives for your social media manager. Are you looking to increase brand awareness, boost website traffic, or drive conversions? Establishing objectives helps align their work with your business strategy.

How to Hire a Freelance Social Media Manager: Step-by-Step Guide

 1. Define Your Objectives

Begin by clearly outlining your social media goals and what you aim to achieve with a freelance social media manager.

2. Determine the Type You Need

Identify the type of freelance social media manager that aligns with your goals, whether it's a content creator, strategist, or community manager.

3. Review Portfolios

Examine candidates' portfolios to assess their previous work and gauge their expertise and style.

4. Conduct Interviews

Conduct interviews to understand their approach, communication skills, and cultural fit with your brand.

5. Discuss Pricing

Negotiate pricing based on your budget and the scope of work. Consider whether you want a fixed monthly fee or project-based pricing.

What Does a Freelance Social Media Manager Do?

It really depends on the type of social media manager you’re looking for, but many do a little bit of everything. A freelance social media manager wears many hats, including:

• Content Creation: Crafting engaging posts, articles, visuals, and other content that resonates with your audience.
• Strategy Development: Developing a social media strategy that aligns with your business goals and selecting the most suitable platforms.
• Audience Engagement: Interacting with your audience, responding to comments, and nurturing a sense of community.
• Analytics and Reporting: Monitoring performance, tracking metrics, and adjusting strategies to optimize results.

When to Hire a Freelance Social Media Manager

It's time to hire a freelance social media manager when:

• You want to establish or enhance your brand's presence on social media.
• Your in-house team needs specialized expertise for social media management.
• You seek to scale your social media efforts and achieve specific objectives.

What to Look for in a Freelance Social Media Manager

When evaluating potential candidates, consider the following key factors:

Soft Skills

• Creativity: A social media manager should bring fresh and engaging ideas to your brand's social presence.
• Adaptability: Social media trends and algorithms change frequently; a manager must adapt swiftly.
• Passion for Your Niche: A genuine interest in your industry helps the manager create content that resonates.

Hard Skills

• Copywriting: Proficiency in crafting compelling and concise copy for social posts.
• Design Skills: Basic design skills for creating visually appealing graphics and images.
• Analytics: The ability to interpret and act on social media metrics.

Qualifications

• Proven Track Record: Look for candidates with a history of driving results in social media management.
• Certifications: While not mandatory, certifications in social media or digital marketing can be a bonus.

How Much Do Freelance Social Media Managers Cost?

The cost of hiring a freelance social media manager can vary widely based on factors like experience, location, and the scope of work.

According to data from Payscale, the average hourly rate for freelance social media managers in the United States falls between $15 and $50 per hour. Variations depend on expertise and location. Some managers also offer fixed monthly fees or project-based pricing.

Where to Find a Freelance Social Media Manager?

When looking for a freelance social media manager, MarketerHire is the place to go. They will help match you to highly-vetted social media management talent within 48 hours. Check out our review to learn more.

Upwork and Fiverr are two other resources for finding a freelancers.

Frequently Asked Questions

What does a freelance social media manager do?

A freelance social media manager is responsible for crafting engaging content, developing social media strategies, engaging with the audience, and tracking performance metrics to enhance your brand's presence on social platforms.

 Is it worth hiring a freelance social media manager?

Yes, hiring a freelance social media manager is often a worthwhile investment. They bring expertise in crafting effective social media strategies, increasing brand visibility, and engaging with your target audience.

Who should hire a freelance social media manager?

Freelance social media managers are an excellent choice for businesses of all sizes looking to enhance their online presence.

What qualifications should I look for in a freelance social media manager?

When evaluating freelance social media managers, consider their proven track record in delivering results.

What is the typical hourly rate for a freelance social media manager?

On average, hourly rates in the United States typically range between $15 and $50 per hour. The hourly rate for freelance social media managers can vary based on factors such as experience, location, and the complexity of the work.

How do I hire the perfect person to run my social media?

To hire the perfect person to run your social media, consider your budget, needs, and objectives. Do your research and interview candidates until your find your perfect match.