What Are the Must-Have Skills of a Social Media Manager?

The role of a Social Media Manager has evolved into one of the linchpins of digital marketing team. These professionals don’t only post the occasional cat meme; they orchestrate a symphony of brand presence, engagement, and growth on social platforms.

That being said, social media managers have specialized skills that set them apart in the hiring market.

If you're considering a career in social media management or are seeking to hire a capable Social Media Manager, this guide is your go-to resource.

What Is a Social Media Manager?

A social media manager is responsible for creating and curating content, engaging with the audience, managing social advertising, and tracking performance across various social media platforms.

They are not just digital storytellers; but they are brand architects, community builders, and data analysts rolled into one.

If you'd rather have an agency handle everything, check out our guide.

 Key Elements of a Social Media Manager’s Job

The job of a Social Media Manager involves several crucial elements:

• Content Creation: Crafting engaging and relevant content for social media platforms.
• Audience Engagement: Building and maintaining a strong online community through active interactions.
• Social Advertising: Strategizing and executing paid advertising campaigns on social platforms.
• Performance Tracking: Analyzing metrics and KPIs to measure the impact of social media efforts.

What Is the Average Salary of a Social Media Manager?

The salary of a Social Media Manager can vary depending on factors like experience, location, and the size of the organization. According to data from Glassdoor, the average base salary for a Social Media Manager in the United States is around $56,000 per year.

However, experienced professionals in larger cities can earn significantly more, often exceeding the $80,000 per year mark.

Hard Skills of a Social Media Manager

The role of a Social Media Manager demands a spectrum of hard skills:

• Content Creation: Proficiency in creating various types of content, from text and images to videos and infographics.
• Data Analysis: Interpret social media metrics and make data-driven decisions.
• SEO Knowledge: Understanding search engine optimization and its application in social media content.
• Advertising Expertise: Proficiency in creating and managing paid social media campaigns.
• Graphic Design Skills: Basic graphic design skills to create visually appealing content.

Soft Skills of a Social Media Manager

Equally important are the soft skills that a Social Media Manager should possess:

• Creativity: The ability to generate innovative and engaging content ideas.
• Communication: Effective communication to engage with the audience and convey the brand's message.
• Adaptability: Staying up-to-date with the latest social media trends and algorithm changes.
• Time Management: Juggling multiple social media platforms and tasks requires strong time management skills.
• Problem-Solving: The capacity to address and resolve issues as they arise on social media.

What to Include on a Social Media Manager Resume

When crafting a resume for a Social Media Manager position, highlight the following:

• Professional Summary: A brief but impactful overview of your qualifications and what you bring to the role.
• Experience: Detailed descriptions of past roles, responsibilities, and achievements related to social media management.
• Skills: A comprehensive list of both hard and soft skills relevant to the position.
• Achievements: Specific metrics or outcomes (like the increased engagement of follower growth) demonstrating your effectiveness in previous roles.
• Education: Relevant educational background or certifications, especially those related to digital marketing or social media.

How to Become a Social Media Manager

If you aspire to become a Social Media Manager, here's a roadmap to follow:

1. Education: Pursue a degree in marketing, communications, or a related field. Alternatively, take online courses and obtain certifications in social media marketing.
2. Internships: Gain practical experience by interning with marketing agencies, brands, or organizations with a strong social media presence.
3. Build Your Online Presence: Develop and curate your own social media profiles to showcase your skills and knowledge.
4. Learn the Tools: Familiarize yourself with social media management tools and analytics platforms commonly used in the industry.
5. Stay Updated: Keep abreast of the latest social media trends, algorithm changes, and emerging platforms.
6. Networking: Connect with professionals in the field through platforms like LinkedIn and attend industry events and webinars.
7. Job Applications: Start applying for entry-level social media positions and work your way up as you gain experience.

Frequently Asked Questions

What is the role of a Social Media Manager?

A Social Media Manager is responsible for creating, curating, and managing content on social media platforms. They engage with the audience, run advertising campaigns, and analyze performance data.

What skills are essential for a Social Media Manager?

Essential skills include content creation, data analysis, SEO knowledge, advertising expertise, graphic design skills, creativity, communication, adaptability, time management, and problem-solving.

What is the average salary of a Social Media Manager?

The average base salary for a Social Media Manager in the United States is approximately $56,000 per year, but this can vary based on factors like experience and location.

How can I become a Social Media Manager?

To become a Social Media Manager, pursue relevant education, gain practical experience through internships, build your online presence, learn the necessary tools, stay updated on industry trends, network with professionals, and start applying for entry-level positions in social media.