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Digital Marketing Stats

47 Digital Marketing Statistics [Updated for 2024]

The term, digital marketing, includes any sort of marketing that is conducted electronically, including everything from search engine optimization (SEO) to email marketing and, of course, marketing your product or brand on social media.

Digital marketing is arguably the most effective way to get your brand’s name out there, and it shows no sign of slowing down.

Here are 47 statistics that show just how impactful digital marketing is in 2024.

Need an expert quote for your story? We’re happy to help. Contact our Editor & Founder, Geoff Cudd.

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Key Stats on Digital Marketing

Before getting into the numbers for more specific aspects of digital marketing, take a look at these big-picture statistics that can offer a comprehensive look at where digital marketing is at today.

  1. Digital advertising spending is forecasted to reach $740.3 billion in 2024.
  2. 89% of marketers use email marketing primarily for generating leads.
  3. Influencer marketing has an ROI of $5.20 for every $1 spent.
  4. 70% of marketers in a recent Databox survey saw search engine optimization as more effective than pay-per-click in driving sales.

Digital Marketing Stats SEO over PPC

  1. Posts with videos get 157% more search traffic than those that don’t.
  2. Ads can increase brand awareness by 80%.
  3. The top four content marketing formats are videos, blogs, images, and infographics.

Social Media Marketing Statistics

One of the newest additions to the digital marketing sphere is social media.

Unsurprisingly, social media platforms are one of the most popular places for businesses to get the name of their product out there, using multiple different forms of marketing like traditional ads, promoted company posts, and even clever product placement via influencer reviews.

During the pandemic, social media marketing became all the more successful due to the increase of time spent on the various platforms by bored, home-bound folks looking for entertainment.

These are the biggest takeaways for social media marketing in recent history.

Instagram Stories Ads Stat

  1. 71% of Gen Z-ers prefer to discover new products on social media.
  2. Ad spending on social media reached over $270 billion U.S. dollars in 2023.
  3. Social Media advertisement spending will amount to over $300 billion in 2024.
  4. From 2020 to 2025, the number of people worldwide who use social media is expected to grow from 3.6 billion to 4.4 billion.
  5. The worldwide social media ad revenue of U.S. $207 billion in 2023 is expected to grow to U.S. $255 billion in 2028.
  6. Social media accounted for 25.5% of digital ad spending in 2023.
  7. Instagram Stories ads brought in $20.03 billion dollars in 2023.
  8. There are over 4.8 billion social media users globally.

Email Marketing Statistics

Still one of the most popular forms of digital marketing, email marketing has proven its success throughout the years, and 2024 is no exception.

From a high return on investment (ROI) to the necessity for personalization, here are some key email marketing statistics that your company should leverage as 2024 continues.

  1. For every $1 you spend on email marketing, you can expect an average ROI of $40
  2. 69% of marketers use email marketing to share their content, making email the third most popular content distribution channel.
  3. In 2024, the number of email users worldwide is 4.48 billion.
  4. 59% of people who responded to a survey about marketing emails say that email influences their purchase decisions directly.

Digital Marketing Stats Email

  1. Email is nearly 40 times more effective in obtaining new customers than social media.
  2. An average email clickthrough rate is 6X that of average organic social media engagement.
  3. Automated emails get a 152% higher click-through rate and 70.5% higher open rates than manual emails.
  4. 58% of marketers in B2C companies use automated emails for marketing.

SEO Marketing Statistics

Search engine optimization is an important aspect of digital marketing that is so essential to the success of a company’s digital marketing strategy that many businesses hire SEO specialists just to ensure that their pages rank higher.

Let’s look at the numbers that prove just how important it is to focus on SEO in digital marketing.

  1. The worth of the SEO industry is over $50 billion as of 2023.
  2. Organic traffic is responsible for 53% of total website traffic.
  3. An internet user will search on Google 3 to 4 times a day.
  4. 28.23% of users view just one page before leaving Google.
  5. 31.35% of Google’s audience is aged between 25 to 34.
  6. SEO leads have a 14.6% close rate.
  7. 97% of webpages appearing on the #1 page of Google have at least 1 image on them.
  8. 90.63% of pages get no organic search traffic from Google.

Digital Marketing Stats Organic Search

Mobile Marketing Statistics

With more of the population of the US using mobile phones than not, these devices have become the most efficient way for many Americans to access the internet. It’s where we go for social media, to check emails, and, importantly, to shop.

Here are some mobile marketing statistics to keep in mind.

  1. It is estimated that there will be 7.296 billion smartphone users worldwide by 2025.
  2. 58.99% of all website traffic worldwide comes from mobile phones.

Digital Marketing Stats Mobile Traffic

  1. 80% of internet users own a smartphone.
  2. Customers spend 69% of their media time on their smartphones.
  3. Mobile advertising spending will surpass $413 billion in 2024.

Lead Generation Statistics

The end goal of digital marketing is always generating more leads and then turning those leads into new customers and luckily, digital marketing has proven to be much more cost-effective at reaching that goal than old forms of marketing.

Let’s look at what lead generation in digital marketing looks like in 2024.

  1. The US digital lead generation market is valued at $3100.0 million in 2024.
  2. 53% of marketers spend approximately 50% of their budget generating leads.

Digital Marketing Stats - Generating Leads

  1. Marketers are driving 451% more leads with automation.
  2. 97% of people tend to ignore cold business calls.
  3. 61% of marketers reported that lead generation is their number one challenge.
  4. 58% of marketers had the vision to increase their budget for lead generation in the coming years.

eCommerce Statistics

Many eCommerce sites that conduct their sales primarily or entirely online rely heavily on digital marketing to bring in new customers and sustain relationships with current ones.

Here are what online shops should know to make the most of their digital marketing campaigns.

  1. It’s estimated that 285 million US consumers will shop online by 2025.
  2. Online global retail sales are projected to surpass $7 trillion by 2025.
  3. 81% of marketers integrate their social networks with commerce systems.

Digital Marketing Stats eCommerce

  1. 89% of eCommerce companies are investing in personalization.
  2. ECommerce sales could reach 20.8% of retail sales worldwide.

Gain Leads Through Digital Marketing

In the past few years, digital marketing has proven to be the best way to gain leads, drive brand awareness, and convert new customers, and it shows no sign of slowing down this year, with companies of all sizes building marketing teams.

These statistics offer insight into this essential marketing tactic and can be leveraged by your business to ensure a financially successful 2024.