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Digital Marketing Stats

37 Digital Marketing Statistics

The term, digital marketing, includes any sort of marketing that is conducted electronically, including everything from search engine optimization (SEO) to email marketing and, of course, marketing your product or brand on social media.

Digital marketing is arguably the most effective way to get your brand’s name out there, and it shows no sign of slowing down.

Here are 37 statistics that show just how impactful digital marketing is in 2022.

Need an expert quote for your story? We’re happy to help. Contact our Editor & Founder, Geoff Cudd.

Key Digital Marketing Statistics

Before getting into the numbers for more specific aspects of digital marketing, take a look at these big-picture statistics that can offer a comprehensive look at where digital marketing is at today.

  1. The two most popular content distribution channels are social media (94%) and email (76%).

Digital Marketing Stats Social and Email

  1. 73% of marketers say email marketing is their best digital channel for ROI.
  2. 79% of marketers say SEO is better than PPC for generating sales.
  3. 73% of all marketers rank “increased acquisition of new customers” as their top outcome for social in 2021.
  4. People spend over 3.5 hours per day on their mobile devices.
  5. A person sees 5,000 ads per day.

Social Media Marketing Statistics

One of the newest additions to the digital marketing sphere is social media.

Unsurprisingly, social media platforms are one of the most popular places for businesses to get the name of their product out there, using multiple different forms of marketing like traditional ads, promoted company posts, and even clever product placement via influencer reviews.

During the pandemic, social media marketing became all the more successful due to the increase of time spent on the various platforms by bored, home-bound folks looking for entertainment.

  1. 85.7% of marketers increased their social media activity when the pandemic began.
  2. Marketers post on social media on average three to four times per week.
  3. 85% of marketers rank short-form videos as the most effective type of social media content in 2021.

Digital Marketing Stats Short Form Videos

  1. 64% of marketers plan to invest more in short-form videos in 2022.
  2. 78% of salespeople using social media perform better than their peers.
  3. There are 1.5 billion social media users across the globe.

Email Marketing Statistics

Still one of the most popular forms of digital marketing, email marketing has proven its success throughout the years, and 2022 is no exception.

From a high return on investment (ROI) to the necessity for personalization, here are some key email marketing statistics that your company should leverage as 2022 continues.

  1. On average, email marketing has a 4,400% ROI.

Digital Marketing Stats Email ROI

  1. 95% of companies using marketing automation are taking advantage of email marketing.
  2. The number of global email users is set to grow to 4.48 billion users by 2024.
  3. Over 20% of marketers surveyed say that email design is improving their email engagement.
  4. Emails with personalized subject lines had a 50% higher rate compared to emails that didn’t use personalization.

SEO Marketing Statistics

Search engine optimization is an important aspect of digital marketing that is so essential to the success of a company’s digital marketing strategy that many businesses hire SEO specialists just to ensure that their pages rank higher.

Let’s look at the numbers that prove just how important it is to focus on SEO in digital marketing.

  1. 72% of online marketers describe content creation as their most effective SEO tactic.
  2. 67% of clicks go to the first 5 results displayed in search engines.

Digital Marketing Stats Search Results

  1. Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies.
  2. 14.1% of all Google searches are in the form of a question.
  3. 71% of marketers say using strategic keywords was their number one strategy for SEO.

Mobile Marketing Statistics

With more of the population of the US using mobile phones than not, these devices have become the most efficient way for many Americans to access the internet. It’s where we go for social media, to check emails, and, importantly, to shop.

Here are some mobile marketing statistics to keep in mind.

  1. Mobile users engage with emails the least out of tablet and PC users.
  2. Mobile devices, excluding tablets, generated about half of all website traffic globally.

Digital Marketing Mobile Traffic

  1. Mobile video ad spend is expected to be around 72% of the total digital ad spend this year.
  2. 76% of people who search on their smartphones for something nearby or want to visit a business the same day.
  3. Google removed ​​37% of URLs from their top 10 when the search query was made from a mobile device.

Lead Generation Statistics

The end goal of digital marketing is always generating more leads and then turning those leads into new customers and luckily, digital marketing has proven to be much more cost-effective at reaching that goal than old forms of marketing.

Let’s look at what lead generation in digital marketing looks like in 2022.

  1. 40-70%+ of businesses’ qualified leads aren’t yet ready to buy.
  2. 66% of people say that email nurturing was the best way to reengage leads.

Digital Marketing Stats Email Nurturing

  1. 83% of video marketers say video has helped them generate leads.
  2. Companies that excel at nurturing leads with inbound marketing make 50% more sales.
  3. Content marketing costs 62% less than traditional marketing and generates three times as many leads.

eCommerce Statistics

Many eCommerce sites that conduct their sales primarily or entirely online rely heavily on digital marketing to bring in new customers and sustain relationships with current ones.

Here are what online shops should know to make the most of their digital marketing campaigns.

  1. 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
  2. 51% of shoppers say they use Google to research a purchase they plan to make online.
  3. 81% of marketers integrate their social networks with commerce systems.
  4. 3.5% of eCommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop.

Digital Marketing Stats eCommerce

  1. 39% of purchasers are influenced by a relevant search.

Gain Leads Through Digital Marketing

In the past few years, digital marketing has proven to be the best way to gain leads, drive brand awareness, and convert new customers, and it shows no sign of slowing down this year.

These statistics offer insight into this essential marketing tactic and can be leveraged by your business to ensure a financially successful 2022.