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Graphic Design Stats

69 Graphic Design Statistics, Trends, and Insights

Graphic design has been a staple of digital marketing, website design, and even printable materials since computers were capable of it.

Overall, graphic design has been regarded as one of the most important parts of any business’s online presence. It has proven multiple times to be essential in attracting the eyes of prospective customers and clients, and a lot of that is based on psychology and human nature.

But what does graphic design look like in 2022?

Let’s look at the numbers to see how the industry is doing.

Statistics for the Graphic Design Industry

The graphic design industry has been able to adapt to ever-changing technological advances, with the industry consistently remaining successful.

During COVID-19, however, the graphic design industry has taken some unexpected twists and turns, and may not see as much success in future years.

Industry

  1. The market size of Web Design Services is $11.0bn in the U.S. in 2022.
  2. The market size of the Web Design Services industry is expected to decline by 1.9% in 2022.

Graphic Design Stats Market Size

  1. The market size of the Web Design Services industry in the U.S. has declined 3.1% per year on average between 2017 and 2022.
  2. The market size of the Web Design Services industry in the U.S. declined faster than the economy and technology industry overall.
  3. In 2021, there were over 4.6 billion internet users.
  4. COVID-19 might have shrunk the U.S. graphic design industry by almost 15%.

Career

  1. In 2020, the total number of web developers and designers in the United States was around 178,900. By 2030, this number is projected to reach over 205,000
  2. Employment of web developers and digital designers is projected to grow 8 percent from 2019 to 2029, much faster than the average for all occupations.
  3. About 17,900 openings for web developers and digital designers are projected each year, on average, over the decade.

Graphic Design Stats Job Openings

  1. Graphic designer turnover is 24% in under a year.
  2. The percentage of designers on the job for over 11 years is higher and stands at 12%.
  3. About 48% of graphic designers are women.

Compensation

  1. A Graphic Designer can receive salaries ranging from $31,720 to $93,440 depending on experience.
  2. The top 10% of pay for a web design developer in 2020 was $77,200 per year or $37.12 per hour.
  3. Freelance graphic designers meanwhile earn $20 to $150 per hour.

Graphic Design Stats Rates

  1. Despite the near equal divide between men and women in the industry, there is still a wage gap with women making $46,733 a year on average, compared to $49,181 for their male counterparts.
  2. The annual compensation for this career has gone up since 2004. Salaries have increased by an average of 38.25 percent nationwide in that time.

Graphic Design in Businesses

So, just how important is graphic design for business success? Here are some numbers that can show you how important this industry is for businesses.

General

  1. 75% of clients rate a business’s credibility based on its web design.
  2. Revenue growth for the Web Design Services industry declined an anticipated 1.9% in 2020 due to falling demand, specifically among businesses as corporate profit fell.
  3. According to a study published on Research Gate, around 94% of first impressions that a client gets of a business are design-related.
  4. A study conducted by Behaviour and Information Technology found that it takes only 50 milliseconds for users to form an opinion about your website and your business.

Graphic Design Stats Impressions

  1. In a survey by GoodFirms, web designers reported that 80.8% of web redesign projects are a result of poor conversion rates.

Small Businesses

  1. 64.0% of all small businesses maintain a website, while 94.0% of those without one say they would have one by the end of 2019.
  2. 84.6% of web designers believe crowded web design is the most common mistake made by small businesses.

Graphic Design Stats Crowded Web Design

  1. 23% of small retail businesses don’t have a website.
  2. 32% of small businesses already have a mobile app and 42% plan to build one in the future.
  3. 80% of small businesses acknowledge graphic design as very important.

B2B

  1. In the last four years, infographics have made the biggest leap in content usage for B2B marketers.
  2. 51% of B2B digital marketers find visual assets to be important for content marketing.

Costs

  1. The average cost of designing a basic website is $3,200, however:
  2. Many web designers charge less than $2,000.

Graphic Design Stats Average Cost

  1. Around 67% of small businesses would spend up to $500 on a logo.
  2. The federal executive branch pays graphic designers in the U.S. the most, with the annual mean salary in the federal executive branch being $88,090.
  3. Rates of graphics designers can vary from $15 to $150 per hour.
  4. The average cost to hire a freelance designer is $31.25 per hour.
  5. Some freelance graphic designers charge per project, and the cost of a project can range from $50 to $1,000+ depending on the number of hours required to complete the whole task.

Graphic Design and Consumer Behavior

At the end of the day, everything you do for your business is in the hopes of getting more customers and keeping your current ones. So how does graphic design impact how consumers interact with your site or business?

  1. In a survey of 500 consumers, half said that website design is important to a business’s overall brand.
  2. 50% of consumers believe that website design is crucial to a business’s overall brand.
  3. When asked what visual elements they value on a company website, 40% of consumers said images.

Graphic Design Stats Images

  1. When looking at a website for the first time, 38% of consumers look at a page’s layout or navigational links.
  2. 60% of consumers rate usability as an important design characteristic for an online shop.
  3. 94% of consumers report poor web design will make them suspicious of the website.

Graphic Design Stats Poor Web Design

Leading Companies

  1. Up to 17% of designers work for Fortune 500 companies.
  2. The same survey found consumers preferred the website design of  Apple, Amazon, Google, Facebook, and Nike.

Color and Brand Awareness

  1. When asked what visual elements they value on a company website, 39% of consumers said color.
  2. 26% of consumers prefer primary color schemes, 21% prefer complementary, and 20% prefer analogous.

Graphic Design Stats Color Schemes

  1. 22% of consumers visiting a website for the first time look for eye-catching colors.
  2. 21% of consumers will leave a site with “outlandish” colors.
  3. Color is the trigger behind 62-90% of consumer decisions.

Graphic Design Stats Color Trigger

  1. The company Performable increased conversion rates by 21% after changing its CTA to red.
  2. 57% of consumers associate the color blue with success.

Website Design

Since your business’s website is often the first impression that many customers have of your company, it’s easy to understand why the design of your website is so important.

  1. 73.1% of web designers believe that a non-responsive design is a top reason why visitors leave a website.

Graphic Design Stats Non Responsive

  1. There are over 1.8 billion websites on the internet.
  2. 59% of people prefer browsing ‘beautiful and well-designed sites to basic ones.
  3. First impressions of websites are 94% related to design.

Graphic Design in Marketing

Graphic design and marketing are heavily linked to each other, with the former often determining the latter’s success.

With so many people consuming thousands of advertisements a day, your marketing strategy must include eye-catching designs that will pull consumers in.

  1. Visual dimension is the #1 influencing factor that affects the purchasing decision for 92.6% of people.
  2. Original graphics and illustrations are an essential part of many companies’ marketing activities, with 32.5% reporting to have used them in 2021, according to graphic design statistics.

Graphic Design Stats Original Graphics

  1. Up to 60.8% of digital marketers claim visuals are the most important component of successful marketing.
  2. Up to 85% of consumers use multiple devices at the same time, meaning marketers have to work twice as hard to capture the attention of consumers.
  3. Up to 68% of marketers say they will use more visual content in the future.

Social media marketing

  1. Social media posts with visuals have a 650% higher performance than those without images.

Graphic Design Stats Higher Social

  1. Hootsuite found that 55.6% of the average Facebook posts created each day are photo content.
  2. 22% of the daily Facebook stream of content belongs to video.
  3. 75% of users on Instagram visit a business’s website after looking at brand posts on the app.

Rising Graphic Design Trends

So what does the future of graphic design look like?

Here are some of the recent trends that have taken over the graphic design scene and helped many businesses see success in their marketing campaigns.

  1. Marrying retro 70’s vibes with futuristic fonts has grown by 63%.
  2. Background gradients are gaining popularity by 50%.
  3. Chaotic, asymmetrical design, also known as the “anti-design movement,” is 325% more popular.
  4. Y2K aesthetics have also recently gained and maintained popularity, with the design style up 205%.
  5. Overall, bright colors, funky fonts, and chaotic “anti-design” graphics will be the most popular trends in 2022.

Graphic Design Stats New Trends

How to Leverage Graphic Design Statistics

The numbers don’t lie; graphic design is just as important for your online strategy as ever.

By using these rising trends as well as knowledge of what to be on the lookout for in the industry itself, you can make the most of the statistics to help your business realize more long-term success.

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